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Business Development & Best Practices Archive


Has Video Killed the Advertising Star?

RISMEDIA, April 25, 2009-In today's challenging economy, business owners must constantly assess their advertising model to ensure their message is reaching the largest percentage of consumers possible. In the second part of this month's Viewpoints series, Susie Hale, CEO, eFrogPond discusses how video has helped her own company grow and ...


Staying Ahead of the Curve – Arm Your Customers with the Knowledge They Need

RISMEDIA, April 25, 2009-In this tough economy, real estate professionals are working hard to stay ahead. While homeowners find themselves struggling to make ends meet, Wayne Hall, operating principal/broker, Keller Williams Realty in Sacramento, California works closely with his customers to make sure they have the knowledge they need to ...


Mastering E-mail Despite Your ISP’s Setup

RISMEDIA, April 25, 2009-During February, one of RealTown's most active groups, "All Things Outlook," had an interesting string that I thought I would share with you this month. ...


Help First-Time Home Buyers Help Themselves

RISMEDIA, April 25, 2009-The $790 billion American Recovery and Reinvestment Act signed into law by President Barack Obama in February gives first-time home buyers an exciting incentive to enter the housing market-an $8,000 tax credit. Now the trick is getting ...


The Letter: What’s Really Holding You Back?

RISMEDIA, April 23, 2009-By the time I got home from work last Friday, I was beyond tired. Two of my daughters are away on trips, and the other had plans. Normally I make a big dinner on Friday night and invite guests, but this week I just decided to lay ...


Lowe’s Program for Realtors Benefits Both Agents and Consumers

RISMEDIA, April 23, 2009-A Lowe's Program for Realtors® member for the past four years, Jennifer Capurro can't quite comprehend why anyone would not want to take advantage of the program-especially in tighter times like the present. ...


Turnover-What Is It Costing You?

RISMEDIA, April 22, 2009-One significant contributor to short-term voluntary turnover (defined as less than 90 days) is mismatched expectations of new-hires. ...


Celebrate Earth Day with a Gift to the Planet and Your Wallet

RISMEDIA, April 22, 2009-In celebration of Earth Day and the escalating buzz around the immense stimulus package President Barack Obama signed into law in February, you might be wondering exactly if, how and when you (and the planet) will directly benefit. Rest assured, in addition to the $8,000 tax credit ...


Tips from the Top – Power Brokers Take Advantage of Social Networking

RISMEDIA, April 21, 2009-With over 950 responses, RISMedia's 21st Annual Power Broker Survey indicates that real estate professionals haven't let the tough economy slow them down. Here, Sherry Chris, president & CEO, Better Homes and Gardens Real Estate discusses how her newly launched company remained focused throughout the doom and ...


Business Generating Websites – Content Is Key

RISMEDIA, May 25, 2009-What do you want a website or blog to accomplish for you? Are you only interested in listings? If so, you want to present a nice site that showcases listings well for future presentations and business generation. Do you also want buyers? That expands the need for content ...


5 Tips to Keep in Mind when Applying for an SBA Loan

RISMEDIA, April 21, 2009-Many states within the country, including Arizona and Florida have released figures showing continued decline in SBA backed lending to the state's small businesses, despite recent government stimulus to bolster SBA backed loans. Lenders blame the government strings attached to the program, while small businesses blame stingy ...


Do You Have ‘the Edge’? Company Offers New Ways to Attract Agents and Customers

RISMEDIA, April 21, 2009-Brokers are always looking for that "edge" over the competition. They are looking for a fresh, new and innovative way of attracting professional agents and qualified customers. Franchising is still one of the most viable options and one to be considered because it offers the broker increased ...


Blogging Strategies: Know What Your Customer Wants

RISMEDIA, April 20, 2009-(eM+C Magazine)-It's extremely valuable for businesses to understand what the "social" in social media really means, and where its power lies, before launching any social media tactic. The social phenomenon is all about people. People are less influenced by brand and aren't trusting institutions anymore. As the ...


Moving Forward: First-Time Home Buyers Leading the Way

Viewpoints, Part I ...


5 Things You Need to Know Before Buying Renters’ Insurance

RISMEDIA, April 18, 2009-(MCT)-It is, unfortunately, an all-too-familiar news image: An apartment building smolders in the hours after a major fire. The traumatized residents have gone off to put their lives back in order. In all likelihood, they have lost most of their possessions. ...


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