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Business Development & Best Practices Archive


Monday Morning Mobile: The Gateway App™

RISMEDIA, June 7, 2010—We see it and hear it every day, "There's an app for that." Now-a-days with the iPhone, iPod, iPad, and an infinite number of other devices/OSs with their own app stores, there is certainly no shortage of downloadable content for one's Mobile Device. So how can we ...


Top 6 Tips for Marketing a Home Through Social Media

RISMEDIA, June 7, 2010—Social media’s not just for kids anymore. As the medium evolves, savvy business people and consumers are relying on Facebook, Twitter, LinkedIn and others for commercial and financial applications that go far beyond just friending your neighbor. ...


New Search Engine Optimization Technology Ready to Revolutionize Real Estate Industry Online

RISMEDIA, June 4, 2010—The real estate industry has seen a huge number of changes over the past 20 years with the advent of pagers, cell phones and the Internet, and a new one coming out now for search engine optimization ...


4 Simple Tips to Building an Integrated Marketing Plan

RISMEDIA, June 3, 2010—I was so excited when my husband went to a search engine optimization (SEO) conference and one of the sessions was about integrated marketing. I thought to myself, “Wow, it’s not just me who thinks this is ...


What the Great Depression Can Tell Private Builders about Survival and Recovery

RISMEDIA, June 3, 2010—I'm a cheapskate. I clip coupons. I mend holes in clothes I used to throw out. My check engine light is on. It's likely not just a service issue with 195,000 miles on the odometer. I'm not ashamed to tell you this. Deep down you probably suffer ...


8 Days until RISMedia’s Leadership Conference – Register Now!

RISMEDIA, June 1, 2010—Have you registered yet for RISMedia’s 2010 Leadership Conference—The Real Estate Social Media Summit? There’s only eight days left – don’t miss out! ...


Op-Ed: A Life Preserver for Underwater Homeowners

RISMEDIA, June 1, 2010—Depending on the source you choose to believe, there are estimated to be over 15 million homeowners in this country who owe more than their home is currently worth. Rather than debate what the exact number of “underwater” properties may be, the reality is there were ...


5 Keys to Integrating Search and Social Media Marketing Campaigns

RISMEDIA, May 28, 2010—(eM+C)—The relationship between search engine optimization (SEO) and social media can no longer be ignored. Integrating your SEO efforts with social media marketing can be accomplished by sharing links and, ultimately, using social profiles to attain higher ...


Strengthen Your Business – How to Succeed In the Green Industry

RISMEDIA, May 27, 2010—Most residential brokers begin their careers in a similar way. First they get licensed, work to develop their expertise and slowly build their businesses. In a booming market, one can make a good living even as they ...


Sponsor Spotlights: Don’t Miss These Industry-Leading Organizations at Leadership Conference This June

RISMEDIA, May 20, 2010—Sponsors of this year’s RISMedia Leadership Conference – the Social Media Summit – represent the leading companies and organizations in the industry. Each week, we will present a selection of this year’s event sponsors to offer our readers a more in-depth look at these industry leaders that ...


Make This Summer Your Best Sales Season Ever: 5-Step Action Plan for the Next 90 Days

RISMEDIA, May 26, 2010—The various government stimulus packages helped real estate agents across the country create a sales momentum this spring. Now that the Federal home buying tax credits have ended, it’s even more important that we all work together to keep home sales on the rise throughout the summer ...


Monday Morning Mobile: Putting GPS Search to Work for Your Property Listings

RISMEDIA, May 24, 2010—It seems like these days you cannot have a conversation about mobile technology without the acronym GPS coming into play - and with good reason. Today more than ever, acronyms like GPS and LBS (location-based search/service) really stand big business. Juniper research estimates that location-based ...


Four Social Media Strategies that Work

RISMEDIA, May 21, 2010—If we know one thing about today’s consumer, it’s that they are communicating online. According to the 2009 NAR Profile of Home Buyers and Sellers, more than one-third of home buyers looked online for properties as their ...


Sponsor Spotlights: Don’t Miss These Industry-Leading Organizations at Leadership Conference This June

RISMEDIA, May 20, 2010—Sponsors of this year’s RISMedia Leadership Conference – the Social Media Summit – represent the leading companies and organizations in the industry. Each week, we will present a selection of this year’s event sponsors to offer our readers a more in-depth look at these industry leaders that ...


Executing and Getting Results

RISMEDIA, May 20, 2010—If you ask Steve Hundley what he likes best about his job, he won’t say financial success. The 1parkplace founder and CEO is more focused on creation and innovation, bringing systems and tools to the marketplace. “When we started this company…I was pursuing a passion—I love to ...


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