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Business Development & Best Practices Archive


3 Tips to Tailor Your Web Strategy and Build Your Listing Inventory

RISMEDIA, February 11, 2010—More than ever before, home buyers are on the Web and sellers want to sell their homes. What can we, as Realtors, give sellers that they can’t get by going FSBO? ...


Regional Spotlight: Value Retention, Not Just Affordability, Should Be Buyers’ Priority in Chicago Real Estate Market

RISMEDIA, February 10, 2010—Home affordability has improved in the metropolitan Chicago real estate market and that has attracted substantial numbers of bargain hunters. However, affordability is only one of the factors that should shape a buyer’s priorities. Another key concern is selecting a property that will best retain its value. ...


Monday Morning Mobile: The Medium of the Moment

RISMEDIA, February 8, 2010—The numbers don’t lie. The facts are clear, people are just not communicating verbally as frequently as they once did. Text messaging, e-mail, Internet and social networking sites are all so readily available to us through our beloved mobile devices that we don’t need to either. We ...


Making House Calls in the Internet Age

RISMEDIA, February 6, 2010—In today’s “Internet Age,” it is crucial that real estate professionals stay ahead of the knowledge today’s buyers and sellers possess. Acting as a trusted and definitive source of counsel is a valuable tool in today’s market. Here, Rick Gregoy, VP Operations and Business Development, Better Homes ...


Real Estate Social Media Summit Unveils Robust Lineup

RISMEDIA, February 5, 2010—RISMedia has announced the session lineup for its 2010 Real Estate Leadership Conference—“The Real Estate Social Media Summit.” ...


Marketing Strategies: Why Do Some Entrepreneurs Do Well in Today’s Economy?

RISMEDIA, February 4, 2010—Is that a question you’ve ever asked yourself? Have you ever wondered why some entrepreneurs do well in today’s economy while others fail? There is a huge discrepancy right now between people who are failing and people who are succeeding. ...


Better Branding Through Videos – Create a Distinct Brand Personality

RISMEDIA, February 4, 2010—It’s a big challenge to create a distinct brand personality if you are an individual entrepreneur or have a small company. But, while there are now many exciting and low-cost ways to accomplish this, using video is one great tool that’s easy and has a big impact. ...


Game Changers – How Two Top Brokers Are Gearing Up for the Future

RISMEDIA, February 3, 2010—Real estate veterans Greg Rand and Kevin Levent have not only seen it all but survived it all…with flying colors, I might add—expanding, growing and gaining marketshare throughout all kinds of real estate cycles. In 2009, these ...


Monday Morning Mobile: Don’t Call Me-Text Me!

RISMEDIA, February 1, 2010—Last week we looked at the brief history of the mobile phone and its 0-60-mph transition from utility to brand recognized phenomenon and beyond. Just this week, T-Mobile released its new ad campaign featuring Eric Clapton in which they referred to their MyTouch Fender device as “Not ...


4 Easy Promotional Strategies to Get Your Name in the Marketplace

RISMEDIA, February 1, 2010—Marketing. Advertising. Promotions. ...


Put Customers First by Managing Expectations

RISMEDIA, January 27, 2010—Working with your customers and setting clear expectations from the start is one way to make sure the home buying or selling process is a smooth one. Here, David Romero, President and CEO of Century 21 Award in San Diego, California discusses how providing clients with honest, ...


Turning Technology into Business

RISMEDIA, January 26, 2010—Rob Levy, broker and team leader of The Rob Levy Team at Prudential Northwest Properties in Portland, Oregon, can answer without hesitation when asked what his key to 22-year success in the real estate industry has been: technology. Here, Levy shares the specifics of how he remains ...


Monday Morning Mobile: From ‘No Cell Service Here’ to Hundreds of Billions of Text Messages per Month – How Mobile Technology Has Evolved

Editor’s Note: RISMedia is excited to announce the launch of a new, weekly column titled, “Monday Morning Mobile,” which will offer real estate professionals comprehensive business-building insights on how to maximize the use of mobile technology in your business now. Mobile expert Seth Kaplan, president of Mobile Real Estate ID, ...


3 Simple Tips for Creating Your Ideal Income

RISMEDIA, January 22, 2010—Most of us start off the New Year with the best of intentions. We all have a deep longing in our hearts for this year to be the best year yet. We even make resolutions. Sadly, however, ...


RISMedia’s Real Estate Leadership Conference Moves to June: Don’t Miss ‘The Real Estate Social Media Summit’

RISMEDIA, January 21, 2010—‘The Real Estate Social Media Summit’ is the theme of RISMedia’s 2010 Real Estate Leadership Conference, one of the most popular and informative real estate business conferences of the year. This year, the Leadership Conference will be ...


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