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Business Development & Best Practices Archive


Real Estate Marketing Strategies – Are You a ‘People Pleaser’ or Are You Committed to ‘Win-Win’?

RISMEDIA, May 16, 2009-The biggest mistake that most real estate agents make in dealing with their clients and colleagues is that they are unconsciously committed to "people pleasing." Being able to recognize the signs of a "people pleaser" is the first step in changing your strategy and the way in ...


Sponsor Spotlight: RISMedia Announces Top 5 in Real Estate Network® as Master Level Sponsor of Midyear Power Broker Reception

RISMEDIA, May 11, 2009-RISMedia is proud to announce Top 5 in Real Estate Network® as a Master Level Sponsor of our Power Broker Reception following our Forum at NAR's Midyear Legislative Meetings in Washington, D.C. this week! The valued support of our sponsors is critical to making this 4th annual ...


Top 5 Q&A: Competitive Marketing and Pricing Challenges in Today’s Market

Editor's note: This week RISMedia is running a five-part series of Q&As with Top 5 in Real Estate member Valerie Fitzgerald, owner of The Valerie Fitzgerald Group (www.thevaleriefitzgeraldgroup.com) in Beverly Hills, California. Valerie will offer unique insight into what it takes to be successful in today's challenging times, ...


When Listing’s Don’t Show, Get to the Root of the Problem

RISMEDIA, May 11, 2009-RISMedia recently spoke with Celeste Starchild, VP sales and marketing at ListHub about the issues that matter most to real estate professionals today. Here, Starchild discusses the process of distributing listings to the Internet and how to address the problem when listings can't be found on consumer ...


Bright Shiny Objects and Other Things That Glitter

RISMEDIA, May 8, 2009-This past week I had conversations with the senior management of two medium-sized real estate companies that hammered home just how desperate some firms are getting. They each mentioned how they were thinking of training their sales associates on how to use social media (i.e. FaceBook, Twitter, ...


Kim’s Getting Married

RISMEDIA, May 7, 2009-Kim is getting married next week. Now if it were me, I would be busy with a gazillion little details. I would be in a constant state of busy. It would be as if white petals were falling around me and I was scooping them up to ...


Google Profiles a Must for Real Estate Agents

RISMEDIA, May 4, 2009-Google is upping the ante on Google Profiles, the service that allows you to share your personal and professional information and social media links on an easy-to-scan profile page. For real estate agents, it is time to fill one out. ...


Getting to ‘Sold’ Faster – How PODS Help Move Homes Off the Market

RISMEDIA, May 4, 2009-In this market of months-long listing times, any idea that helps a home sell faster is a good one. For many real estate professionals, this means giving properties a competitive edge by having them decluttered and properly staged. ...


What’s the Key to Market Recovery?

RISMEDIA, May 2, 2009-RISMedia recently asked industry professionals to speak out on the issues that matter most and topics ranged from how to successfully advertise your clients' listings on consumer websites to the importance of agent selection. This week, Ron Peltier, chairman & CEO of HomeServices of America, Inc. discusses ...


Staying Motivated in a Tough Economy Is Key to Success

RISMEDIA, May 1, 2009-Staying motivated is difficult in a tough economy, but is more crucial than ever in the market we are experiencing today. Vincent Arcuri, sales representative with EXIT Realty Foundations in Tampa, Florida discusses the importance of surrounding yourself ...


Adding Twitter to my Crazy Busy Life

RISMEDIA, April 30, 2009-First of all, you should all know that my children refer to me as a hippie. Well, technically, I was born on the wrong side of '56 to have been full swing into the culture, but, I was certainly on the cusp. So no one is more ...


Real Estate Marketing Strategies: How to Avoid the Biggest Mistake Real Estate Agents Make

RISMEDIA, April 29, 2009-"The market is so slow and I don't know where my next sale is coming from." How often have you heard someone say that when business is down and the economy is questionable? It seems logical, doesn't it, to tighten your purse strings? ...


Tips for Home Sellers Competing against Foreclosed Homes and Short Sales

RISMEDIA, April 29, 2009-With distressed sales accounting for half of all home sales, many home sellers are finding that traditional sales are competing with discounted prices offered by foreclosed properties and short sales in their local area. To help home ...


Tips From the Top – Power Brokers Communicate the Right Message

RISMEDIA, April 28, 2009-Power Brokers from across the country recently partcipated in RISMedia's 21st Annual Power Broker Survey. With over 950 responses, this year's survey shows that despite the tough economy, brokers are taking the opportunity to reevaluate their business model and position themselves for when the market turns. Here, ...


How Real Estate Agents Can Sell More Homes by Studying Demand

RISMEDIA, April 28, 2009-Over the last 12 months or so, many real estate agents have been forced to reinvent their businesses. Many real estate agents understand the need to change, but don't know where to start or how to do it. This article will show you how to quickly reinvent ...


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