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Business Development & Best Practices Archive


5 Questions You Must Ask to Make Sure Your Personal Brand Measures Up

RISMEDIA, November 3, 2009—Creating and maintaining a personal brand is crucial to finding success in today’s real estate market. While an elaborate personal logo and a catchy tagline are solid foundations for your personal brand, it is important that every contact you have with a consumer defines and reinforces your personal ...


8 Easy Ways to Reach More First-Time Home Buyers Online

RISMEDIA, November 2, 2009—It is clear to see that first-time homebuyers have had a major impact on today’s real estate market, especially because of the $8,000 First-Time Home Buyer tax credit. Catering to the needs of first-time buyers is one of the best things you can do today. As the expiration ...


Real Estate Is Local – So Is Leadership

RISMEDIA, October 31, 2009—Getting your clients to understand that real estate is local was one of the more difficult lessons that real estate professionals have had to preach during the recent housing downturn. As the media continually painted a negative picture of the real estate landscape, perspective buyers and sellers took ...


Staying Ahead of the Market

RISMEDIA, October 30, 2009—Staying ahead of your local competition while keeping your name in front of your clients is crucial to staying profitable in any real estate market. As technology continues to advance, it is important for real estate professionals to take advantage of the various mediums through which they can ...


Want a Cash Machine for Your Real Estate Business? Build a Buyers List

RISMEDIA, October 29, 2009—If you ask most real estate professionals what their number one business asset is, you’ll get a variety of answers. Some answers may include their office, their listings, their agents or subagents, their marketing materials etc. All of these are good answers but in this humble real ...


Marketing Strategies: 7 Tips to Creating Success from the Inside Out

RISMEDIA, October 29, 2009—Are you letting life happen? Or are you actively creating your own success? In order to create your own success, you must first have a solid foundation upon which to build.  ...


MLS 5.0 – Understanding and Adapting to Generational Differences

RISMEDIA, October 27, 2009—Gen X and Gen Y consumers are already a significant economic force in the “first-time home buyer” category (making up 78% of all first-time home buyers according to the National Association of Realtors 2008 Profile of Home Buyers and Sellers). In a few years, they will be ...


Prudential Florida Realty Associates Take Advantage of Top 5′s Return to Florida

RISMEDIA, October 26, 2009—Top 5 President Allan Dalton spent last week in Florida speaking with Prudential Florida Realty’s top producing agents about the advantages of being a member of RISMedia’s Top 5 in Real Estate Network®. The Top 5 in Real Estate Focus Groups and Networking Sessions addressed the networking, educational, ...


The Root of the Problem: Poor Communication

RISMEDIA, October 26, 2009—It is virtually impossible to read a real estate newswire, magazine or attend an event without finding an article or hearing about how Realtors need to embrace social media as a significant component of their marketing program. Yours truly has also been caught up in this wave, having ...


Building Client-for-Life Relationships: Essential Then, Now and Forever

RISMEDIA, October 24, 2009—Building client-for-life relationships is one of the keys to success in the real estate industry. Mastering the process of acquiring leads, nurturing them into clients and continually providing outstanding service takes practice, but once you are able to establish yourself as a trusted source of information, you will ...


Company Profile – Quality and Service Still Win the Day

RISMEDIA, October 23, 2009—Jim Whitlach was a raving fan of Lowe’s long before the company factored into his real estate business. The Fresno, California real estate professional was a happy customer of Lowe’s back in the early ’90s when he frequented the home-improvement retailer while living on the East Coast.  ...


Marketing Strategies: Are You Proactive Enough?

RISMEDIA, October 22, 2009—What does it mean to be proactive? Many people come to me without a full understanding of the word proactive. What does it mean to you? Does it mean not procrastinating? Does it mean "getting on the ball?" If you answered "yes," you're right, but there's a lot ...


Use Sales Assets to Build Your Dream Business

RISMEDIA, October 21, 2009—Most real estate agents do not focus on creating assets within their businesses. They simply focus their time and attention on trying to sell homes to generate income. This is fine, but it's not the best long-term strategy for your business because it forces you to continually sell, ...


Appraisal Institute’s Newest Book Provides Direction for Residential Appraisers

RISMEDIA, October 21, 2009—A book published recently by the Appraisal Institute provides up-to-date, relevant instructions for completing residential real estate appraisal forms and offers in-depth instructions on providing valuations in the current market. The Appraisal Institute is one of the nation’s largest organizations of real estate appraisers.  ...


Connecting Through Conflict: 5 Ways Great Connectors Turn Angry Clients into Happy Ones and How You Can Too

RISMEDIA, October 20, 2009—It happens to the best of us. An upset client calls to complain about a product or service, and you’re completely caught off guard. How do you react? Do you fly off the handle right along with him? Or do you respond in a calm, thoughtful way that ...


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