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Business Development & Best Practices Archive


Creating a Healthy In-House Lender Relationship

Commentary by Paul W. Wylie ...


Preparing Your Home for the Virtual Tour

RISMEDIA, April 18, 2008-As more buyers are turning to the Web to begin their home search, sellers in today's market are relying on virtual tours for that oh-so-important first impression. If you are selling your home this spring, take some time to get it virtual-tour and open-house ready. Your extra ...


Consumers Recall Green Ads

RISMEDIA, April 19, 2008-Consumer recall of advertising with "green" messaging is very high, with more than a third (37.1%) of consumers saying they frequently recall green messaging and an additional third recalling it occasionally (33.1%), according to a new Burst Media survey. The online survey, conducted in April 2008 with ...


The ABCs of the ‘www’ – It’s Time to Learn the Lingo

By Etan Horowitz ...


Boosting Morale in a Down Market – Part 2

RISMEDIA, April 19, 2008-Last week, in the start of our two-part series, J.L Winn, vice president, marketing & business for VisualTour, offered his take on keeping up morale at a time when many real estate professionals are having a hard time doing just that-keeping the upbeat and optimistic attitude that's ...


Building Long-Term Relationships

By Lesley Geary ...


5 Ways to Maximize ROI and Improve Online Results

RISMEDIA, April 17, 2008-How do you know if your website is operating at peak performance? Are you converting a significant amount of online leads into meaningful conversations and transactions? Let's find out if your site is achieving outstanding results by reviewing these five keys to online marketing success: ...


There’s Still Life in the Market

Commentary by Jorrit Van der Meulen ...


Tips to Successful Real Estate Open Houses in a Slow Economy

RISMEDIA, April 17, 2008-Illinois real estate isn't selling like it used to and that means sellers and their agents are being more proactive. According to RE/MAX real estate agents around Chicago, a slower economy means more open houses than ever in Illinois. ...


Targeting Cell Phones

By Wailin Wong ...


Catching the Eyes of Consumers

By Kayla O'Brien ...


Cover All 4 SEO Bases to Hit an SEO Homerun

By Glenn Houck ...


First-Time Home Buyers Now Account for Nearly One-Half of Total Sales in U.S.

RISMEDIA, April 15, 2008-First-time home buyers accounted for nearly one-half of all new and existing home sales in many areas of the country during the first quarter of 2008, according to HouseHunt's "Current Market Conditions" random survey of member-agents. Historically, first-time buyers represent about one-third of all buyers. ...


Real Estate Firm Creates Strong Mix of Local and International Expertise

RISMEDIA, April 15, 2008-How does a real estate firm expand its expertise for international buyers while staying boutique-sized and locally focused? By hiring agents who have networking connections around the world with a variety of business skill sets, says one Scottsdale broker. ...


Boosting Morale in a Down Market

RISMEDIA, April 12, 2008-According to various reports, consumer confidence in March was at its lowest point since 2002, even with tax rebates and economic stimulus strategies on the horizon. Despite the most recent Fed interest rate cuts and the media's attention shifted toward politics, the housing market-for the most part-is ...