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Business Development & Best Practices Archive


Going Beyond a One-Time Sale

California agent uses Lowe's Realtor® Benefits program to offer powerful marketing incentives to clients ...


Video Best Practices: Avoid the Pitfall of User-Generated Content

RISMEDIA, July 20, 2009-Talk to most successful real estate brokers, and they'll tell you that video has become an integral part of their real estate marketing. From agent profiles to property tours, video has added another dimension for brokers and agents. With more Realtors jumping on the video ...


Setting Your Goals – You Shoot, You Score – Part 3

RISMEDIA, July 20, 2009-In Part 2, I wrote about making the time for recruiting. So now you've booked some regular and consistent time to start recruiting activities. Here's what comes next. You need to set goals. We've all done this before and the key is to stick with ...


The Red-Nosed Revolution: 5 Ways to Find and Empower the “Rudolphs” Who Can Save Your Company

RISMEDIA, July 20, 2009-The Age of Innovation is here. Slowly but surely it has dawned on leaders in all industries that our global economy has changed the game forever. Oh, sure, products and processes still matter, but what really keeps a company competitive is its people-more specifically, the ability of ...


Educated vs. Uneducated: Attending Industry Conventions Is Critical to Improving Business

RISMEDIA, July 18, 2009-I have always been amazed over the years at how many Realtors have simply chosen not to attend the National Association of Realtors Convention or even a convention within their own state. ...


Howard “Hoddy” Hanna Appointed Chair of Board of Trustees for Children’s Hospital of Pittsburgh Foundation

RISMEDIA, July 17, 2009-Howard W. "Hoddy" Hanna III has been elected Chair of the Children's Hospital of Pittsburgh Foundation Board of Trustees. His term runs through Dec. 31, 2010. ...


Coldwell Banker Residential Brokerage in LA Rolls Out Welcome Mat for Multi-media Real Estate Resource

RISMEDIA, July 17, 2009-Looking for a new home? Coldwell Banker Residential Brokerage in Greater Los Angeles has announced the launch of CB View, a comprehensive multi-media real estate resource for locating homes for sale and open house listings throughout Los Angeles, Ventura and Santa Barbara Counties. ...


Preparing a Contract Offer to Get It Signed, Not Rejected – Part II

RISMEDIA, July 16, 2009-Yesterday we discussed how to gather the preliminary information in preparing contract offers. The next step is to prepare it. When negotiating a real estate purchase offer, the seller wants to sell at the highest price and the buyer wants to buy at the lowest price, obviously. The ...


Realogy’s Compliance & Ethics Officer Makes the NJBIZ ‘Forty Under 40′ List

RISMEDIA, July 16, 2009-Realogy Corporation, a global provider of real estate and relocation services, announces that the company's corporate compliance and ethics officer, Elisabeth Gehringer, has been recognized by NJBIZ as a winner on its "Forty Under 40" annual list. This ranking honors young business professionals throughout New Jersey for ...


Z57, Inc. Capitalizes on Experience and Talent to Build Management Team

RISMEDIA, July 16, 2009-Z57 Inc., a real estate online marketing company, announces four new management leaders. Z57 10-year veteran, Jeff Gordon was promoted from senior technology manager to director of technology. Kevin Ames was hired as senior finance manager. Leanne McDaniel was announced as the company's new human resource ...


Make Time to Put a Recruiting System in Place

RISMEDIA, July 15, 2009-Last month I wrote about how to devise a plan or system for recruiting. The second step is making the time to put a recruiting system in place. ...


Preparing a Contract Offer to Get It Signed, Not Rejected

RISMEDIA, July 15, 2009-Are you providing professional skills and guidance to buyers in structuring their contract offer to help them get it accepted? ...


9 Ways to Ignite Innovation Inside Your Company…and Light Your Way out of the Recession

RISMEDIA, July 15, 2009-The recession is in full swing, and companies everywhere are feeling the pain. Yours is likely no exception. Shrinking budgets, sweeping layoffs, and a smothering malaise that's settled over your workforce make it hard to see the proverbial light at the end of the tunnel. Sometimes, even the ...


GE Targets Net Zero Energy Homes by 2015

RISMEDIA, July 15, 2009-GE has announced that by 2015 it is developing a turn-key product portfolio that will empower consumers to build - both new home builders and existing homeowners - to efficiently consume, manage and generate electricity to enable an overall net zero annual energy cost. ...


ERA Real Estate Announces J Samuels Signature Homes LLC as New Affiliate in Hawaii

RISMEDIA, July 15, 2009-ERA Franchise Systems LLC has announced that J Samuels Signature Homes LLC in Hawaii has joined the ERA® global network and will now operate as ERA Signature Homes. ...


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