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Business Development & Best Practices Archive


How to Get Buyers Off the Fence

RISMEDIA, Oct. 19, 2007-(MCT)- How do home sellers convince skittish consumers that their place is a safe bet and that now is a solid time to buy? Realtors say pushing consumers off the fence requires a combination of emotional appeals and economic inducements. ...


Michael Saunders & Company Appoints New Director of Interactive Marketing

RISMEDIA, Oct. 19, 2007-Michael Saunders & Company has named Matthew Haber to the position of director of Interactive Marketing, announced by the company's Founder and President, Michael Saunders. ...


RealtyTrac Ranks No. 4 in ‘Fast 50′ List

RISMEDIA, Oct. 19, 2007-RealtyTrac(TM), an online marketplace for foreclosure properties, has been named to Deloitte's prestigious Technology Fast 50 Program for Orange County, a ranking of the fastest-growing technology companies in the area. Based in Irvine, RealtyTrac ranked No. 4 in Deloitte's 2007 Orange County Technology Fast 50 list with ...


Simulation vs. Assessment: AlignMark Speaks Out

RISMEDIA, Oct. 18, 2007-AlignMark, Inc. formally released its' Position Paper entitled, "AccuVision Sales Simulator vs. Trait and Personality Assessments." In this Paper, AlignMark, Inc. principals Dr. Cabot Jaffee, Michael Struth, and John Mattone indicate that using job simulation to assess consultative selling skills is superior to using trait and personality ...


Event Debuts New Research on Global Ultra-rich

RISMEDIA, Oct. 18, 2007-Top real estate professionals working in the upscale residential market converged this October in Santa Fe, New Mexico, at The Institute for Luxury Home Marketing's annual Leaders in Luxury (LIL) conference to hear the North American debut of "The Futures Report on Global Luxury." ...


Eight Ways to De-Motivate Those Around You

By Dr. Cliff Baird ...


CBHK Hires Chief Technologist to Streamline Operations

RISMEDIA, Oct. 16, 2007-Coldwell Banker Hunt Kennedy (CBHK) named Philip Kiracofe the company's Chief Technologist. Kiracofe will be responsible for the vision and implementation of all CBHK's internal systems and public-facing Web sites. His primary goal is to implement technological solutions that will automate routine agent tasks that today consume ...


Weichert ‘Buyer Verification’ Seeks to Give Sellers Peace of Mind

RISMEDIA, Oct. 16, 2007-For sellers, having a home sale fall through is very disappointing. The letdown is even greater if it happens right before the closing, especially if you've already purchased another home. ...


Pacific Union GMAC Signs on for ‘100 Days to Greatness’

RISMEDIA, Oct. 16, 2007-According to Pacific Union GMAC Real Estate, anything is possible in 100 days. For the 14 managers recently trained in the mentor program offered by Buffini & Company, it's all about 100 Days to Greatness, the approximately 14-week curriculum. The intent of the program is to certify ...


Luxury Real Estate Board of Regents Addresses Real Estate Market’s Health

RISMEDIA, Oct. 16, 2007-On Sept. 30, dozens of members of the exclusive Luxury Real Estate Board of Regents held a special meeting, marking the beginning of the 12th Annual Luxury Real Estate Membership Conference in Vancouver, B.C. At this meeting, they discussed the state of the real-estate industry and how ...


Daniel Gale Sotheby’s Wins Top Marketing Award

RISMEDIA, Oct. 15, 2007-Daniel Gale Sotheby's International Realty, one of the nation's leading Realtors, was recently selected as having the Best Overall Marketing Package at the 12th Annual Luxury Real Estate Membership Conference of LuxuryRealEstate.com in Vancouver. More than 250 real estate brokers and agents from a half dozen countries ...


Four Ways to Educate Consumers About Escrow

RISMEDIA, Oct. 15, 2007-In response to ongoing efforts by local escrow professionals and the California Escrow Association (CEA) to proffer consumer education, California Governor Arnold Schwarzenegger has recognized October as "Escrow Month." ...


ZipRealty Announces Cost Rationalization Plan and Revises 2007 Revenue Forecast

RISMEDIA, Oct. 15, 2007-ZipRealty, Inc. announced that, due to ongoing challenges in the residential real estate and related home mortgage markets, the company has taken steps to reduce its cost structure to align it to current market conditions. Specifically, management expects it can lower its current operating expense structure by ...


Six Reasons Top Performers Jump Ship

By Marshall Loeb, MarketWatch ...


Six Tips to Supercharge your E-zine Success

By Susie Hale ...