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Business Development & Best Practices Archive


Coldwell Banker Residential Brokerage in Northern California Goes ‘Green’ with Marketing

RISMEDIA, Sept. 12, 2007-Coldwell Banker Residential Brokerage, one of Northern California's leading providers of real estate services, unveiled a sweeping redesign of all of its marketing materials to incorporate "green" printing practices.The newly redesigned collateral includes listing presentation materials, buyer materials, direct mail, print advertising, company and agent online materials ...


Become a Renaissance Realtor: Turn Prospects into Clients

RISMEDIA, September 11, 2007-The home buying market is blossoming into a new challenge for real estate professionals; several generations are now simultaneously buying homes for different uses. Real estate professionals taking the first step to getting ahead in the market are embracing a unique opportunity to hone their marketing skills. ...


50 Days of Leaders: Caught the Real Estate Bug in College

RISMEDIA, September 11, 2007-- Leo Pareja purchased his first property while in college and from then on he was bitten by the real estate bug. At age 24, this young entrepreneur is already poised to grow a successful real estate business. Read why we chose him as a Realtor on ...


50 Days of Leaders: How the ‘Old Fashioned Way’ Generates Millions

RISMEDIA, September 7, 2007--To generate business, Brian Murtha tried the old-fashioned way--going door-to-door. Five million dollars in sales later, here are some insights as to how he did it and why we chose him as one of this year's Realtors on the Rise.Brian Murtha ...


Grandparent’s Day: Age Is Only a Number with These Active-Lifestyle Retirement Choices

RISMEDIA, September 6, 2007-In honor of Grandparent's Day on September 9th, this week's Trend Spot from Move.com, an online network for real estate search, finance, and moving, highlights popular housing and retirement communities for grandparents of any age at http://www.move.com/l/1. ...


Flippers Fuel Foreclosures

By Les ChristieRISMEDIA, September 6, 2007-(CNNMoney.com)--Flippers and other speculators investing in single-family homes helped drive up prices in many hot housing markets during the boom. Now they're contributing heavily to mortgage delinquencies in several of those markets. ...


The First American Corporation Announces Cost Reduction Initiatives

RISMEDIA, September 5, 2007--The First American Corporation has announced that the company expects to reduce personnel by approximately 1,300 full-time equivalents ("FTE"s) in the third quarter of 2007. This is in addition to approximately 600 FTEs eliminated in the second quarter of 2007.The personnel reductions in the second and third ...


Home Team: Builders Reach Out to Realtors: Sales Savvy of Realty Agents Enlisted to Move Properties

RISMEDIA, September 5, 2007--(MCT)--A growing number of home builders are turning to a higher sales power -- [local or regional] Multiple Listing Services -- to jump-start sales in a sluggish market.[Local or regional] Multiple Listing Service[s], Realtor-owned networks that constitute America's biggest marketplace of properties for sale, are best known ...


‘Profit by Publicity’ Shows Agents and Brokers How to Generate Publicity to Sell More Properties

RISMEDIA, September 5, 2007--The Marin Association of Realtors(R) has announced publication of "Profit by Publicity," the how-to reference book that shows real estate agents and brokers how to generate free publicity in a changing housing market to help build their reputations, get more listings and sell more properties.MAR President Valerie ...


Second-Home Buyers on Perpetual Vacation: The Housing Market May Be Slowing, but These Buyers Get Year-Round Retreats for Modest Sum

RISMEDIA, September 4, 2007--(MCT)--Kitty Allen calls it "the causeway effect." She feels it every Friday night, a loosening of the shoulders and a smoothing of worry lines as the Galveston Causeway appears in her windshield. ...


50 Days of Leaders: Helping Out-of-State Buyers

RISMEDIA, September 3, 2007--One sign that Lucas Lechuga's techniques for helping out-of-state buyers are working is that some of his clients have bought properties from him without ever seeing the place in person. Read how his marketing approach and self-taught videography skills helped him stand out among Realtor on the ...


ZipRealty Plans Expansion into New York State

RISMEDIA, September 3, 2007-ZipRealty, a national full-service real estate brokerage providing home buyers and sellers with high quality service and savings, announced earlier this month the Company's plans to begin operations in New York State. The Company plans to operate in Nassau, Suffolk and Westchester counties by the end of ...


Briggs Freeman Announces New International Division

RISMEDIA, August 31, 2007--The Dallas/Fort Worth Metroplex is now one of the fastest growing metropolitan areas in the United States, as well as the fourth largest, adding 200 net new jobs every day and 370 residents, according to the Greater Dallas Chamber of Commerce.Given this growth, Briggs Freeman Real Estate ...


Baird & Warner Names New President of its Financial Services Division

RISMEDIA, August 31, 2007-Baird & Warner, one of the largest independent residential real estate services providers in Chicagoland, recently announced the appointment of Donna Burge, 55, to the role of president, Baird & Warner Financial Services.Baird & Warner Financial Services ranks among the top mortgage companies in Illinois, offering a ...


Sotheby’s International Realty Network Enters Singapore

RISMEDIA, August 30, 2007-Sotheby's International Realty Affiliates LLC has announced it has expanded its global network to Singapore with the opening of a new firm, Singapore Sotheby's International Realty. ...