Welcome!




Expand Your Education with These Courses from
Negotiating Skills: Skills for Sales Success: Part Six.
At Home with Diversity.
Bundle 1: CIPS Core Courses (Non-US Version).
Bundle 2: CIPS Elective Courses (Non-US Version).
Bundle 3: CIPS Institute (US Version).

Business Development & Best Practices Archive


Better Homes and Gardens Real Estate Hosts Gen Z Advisory Board to Advance Groundbreaking Research in Future Generation of Homebuyers

Continuing its groundbreaking industry research on the home-buying expectations of “Generation Z”—the current cohort of 21 million U.S. teens born from the mid-to-late 1990s through the present—Better Homes and Gardens® Real Estate recently gathered a focus group of 13-18-year-olds at its Madison, N.J., Realogy headquarters, for a day-long Gen ...


How to Grow Your Business the Right Way

Growth in today’s recovering yet unpredictable real estate market requires careful analysis of your firm’s culture and your local markets. During RISMedia’s Real Estate CEO Exchange next month, a panel of savvy brokers will share their approaches for smart, sustainable growth… in ...


Ask the Expert: How Can Property Managers Keep Their Tenants Happy?

Today's “Ask the Expert” column features Silvia Englert, General Manager for Houserie.com Tenant Screening. ...


Ask the Expert: Why Should I Learn about Real Estate IRAs?

Today's “Ask the Expert” column features Jason Craig, President of The Entrust Group. ...


Change, Grow, Succeed

Putting in 40-plus years in the real estate business doesn’t mean it’s time for ...


8 Real Estate Cat Memes to Live By

These cats really know their real estate! Snuggle up with your favorite kitty, and share the joys and pains of the biz together. ...


4 Ways to Easily Brand Yourself as a Real Estate Agent

Growing your brand isn’t easy. It takes time, persistence and the willingness to put yourself out there over and over again. We know there are challenges. You don’t want to seem too ambitious, but you ...


The Apple Watch: A Must or Bust for Real Estate?

Homes.com’s National Speaker and tech expert Joe Sesso gives his take on the Apple Watch. Is this new technology just another trendy fad or a game-changer for the industry? ...


Making Strategy Work: How to Avoid the Traps and Execute Brilliantly

It’s undeniable that a successful strategy can reap huge rewards for a business. The difficulty, however, is that very few business owners know what a strategy should be or how it should be implemented. Even the ...


Money Saving Maintenance Tips for Rental Properties

  ...


Meeting and Exceeding Consumers’ Expectations

Meeting and exceeding the needs of buyers and sellers is more important than ever in today’s fast-paced market. And for Dave Sansom, CFO/COO of Carolina One Real Estate Services in North Charleston, S.C., zipLogix has been an integral piece of the puzzle when it comes to increasing the level of ...


Digital Marketing: What’s My Spend?

Your business operates in a culture where almost 90 percent of consumers start their home search online.  Social media is prevalent, and your consumers are sophisticated; they expect an immediate response to their online inquiries. Completely understanding how your online branding affects your ...


Are You a Transactional or Relational Agent?

The number-one threat to the real estate industry is having a transactional mindset. Although transactional agents work hard to ensure that the deal closes, they lose touch with their clients afterwards. Instead of building their businesses ...


Changing the Virtual Tour Paradym

Online property tour pioneer VisualTour recently announced a new chapter in its service to real estate agents last week. After nearly three decades under the name VisualTour, the Knoxville, Tenn.-based company will show the world a new face as Paradym. ...


How to ‘Click’ with Clients for Better Results

“I have boiled the real estate industry down to three words: We need to be seen, found and trusted.” This is just one of the golden nuggets of wisdom that Jackie Leavenworth explored in the Homes.com webinar, “The Secrets Of Successful ...


Our Latest News >>