Welcome!




Expand Your Education with These Courses from
Customer Relationship Building: Skills for Sales Success: Part Seven.
ACE: Purchase Reverse Mortgage Course.
Bundle 1: CIPS Core Courses (Non-US Version).
Bundle 2: CIPS Elective Courses (US Version).
Bundle 3: CIPS Institute (US Version).

Business Development & Best Practices Archive


The 10 Best Cities for Love

To help you find love today, Zillow recently looked at cities with more than 250,000 residents and identified those with the highest percentage of eligible bachelors and bachelorettes who could afford a night on the town in its Valentine’s Day Index. Specifically, Zillow ranked the top 10 cities according to: ...


Company Spotlight: Simplifying the International Home-buying Process

The home-buying process is often a lengthy operation that involves many different gears all turning at once. But when the buying process takes place overseas, the operation is even more involved. From opening up new bank accounts to understanding exchange rates, buying or selling internationally takes research, industry know-how and ...


Falling in Love Again (with your Career)

Do you bristle when you hear wildly successful people say things like, “Love what you do and you’ll never work a day in your life”? Unless you eat a bowl of inspirational quotes for breakfast every day, chances are, you don’t ...


3 Lead-Generating Tactics That Will Explode Your Business

Success in this industry starts with one thing: your ability to generate leads. What if you could gain more clients and make more money off the leads you're already getting? You would, right? It’s not as difficult as ...


Facing the Future of the Internet Together

A Greek philosopher famously insisted that nothing is permanent except change. That statement couldn’t be truer today, especially in the real estate industry. Change is a double-edged sword: It creates new opportunities, but also introduces new challenges. ...


Good Vibes That Go beyond the Transaction

Dana Potter has been a licensed real estate professional since 1977 and opened Los Angeles-based Pinnacle Real Estate in 1985. Today, the firm’s seven offices are home to approximately 800 agents, serving several LA communities, including San Fernando Valley, Santa Clarita Valley, Conejo Valley and Malibu. Central to the firm’s ...


Email vs. Text Message: The Battle for Marketing Supremacy

Ever since the Blackberry first captured our hearts and eyes, those of us old enough to remember the scroll wheel on the side have been glued to these handheld computers we call smartphones. Like addicts—scrolling, waiting, checking—we jump at the opportunity to receive ...


As Leaders, We All Set the Tone

Our industry is filled with capable leaders. Whether you’re a corporate executive, board or association officer, broker, sales agent, business owner or manager at any level, your actions and attitudes help define the way you lead people. It’s an equation you ...


5 Tips to Success for New Agents

The Association of Real Estate License Law Officials estimates that there are nearly 2 million active real estate licensees in the United States, and with new agents hitting the market every day, competition can be fierce. ...


NAR Power Broker Roundtable: Risk Management—Avoiding Exposure to Lawsuits and Other Dangers

The Power Broker Roundtable is brought to you by the National Association of REALTORS®. Watch for this column each month, where we address broker issues, concerns and milestones. ...


Top Agents: ‘What I Wish I Knew When I Started’

What if you could know everything the elite agents already know and practice without having to go through the same school of hard knocks? Well, you can. Each agent starts in real estate with grand visions of big paychecks and luxury living, but ...


Getting to Go: Pre-Qualifying Your Buyer Clients

As you know, the first step to working with any good buyer client is pre-qualification. You and your agents may have a formal process in place to vet potential clients, or you may approach this on a ...


5 Innovation Killers that Lurk within Businesses

The work of innovative thinkers is why the world has smartphones, laptop computers, toaster ovens and numerous other gadgets and creative approaches to problem solving. ...


Know the Risks of Adding Additional Insureds to Your E&O Insurance Plan

Do you want to share your E&O insurance coverage with a bank or even the government? Most real estate professionals would agree that this does not sound like a good idea. ...


Making Extra Income with Rentals

Every real estate pro knows the importance of getting new listings and finding new clients; it’s the lifeblood of the industry. However, for some savvy agents looking to make a little more income, getting involved in rental properties has been the secret to ...


Our Latest News >>