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Business Development & Best Practices Archive


Boosting Website Attraction and Sustainability

For real estate broker Rosemary West, maintaining an easy-to-navigate, uncluttered website is a key piece of the puzzle when it comes to attracting prospective buyers who are turning to the Internet to search for homes at a record pace. Thanks to the company’s partnership with Homes.com, West is armed with ...


Talk Shop with a Real Estate Legend at RISMedia’s CEO Exchange

In 1973, globally-recognized real estate franchise RE/MAX, LLC was founded by Dave and Gail Liniger. In that same decade, audiences stood up and cheered when boxing epic Rocky hit theaters. Even though real estate “ain’t all sunshine and rainbows,” the story behind ...


Agent Makeover Series: The One Thing that Will Change Your Real Estate Business

The HomeFinder.com Agent Makeover Sweepstakes provided five winning real estate agents with one-on-one digital marketing training sessions, now you can gain the same business makeover advice the winners received. Kelly White, Director of Talent Attraction for Better Homes and Gardens ...


Connecting with Consumers on Their Own Turf

Real estate is all about timing—connecting the right buyer with the right listing at the right time. For real estate professionals, this means staying on their toes 24/7 and trying to decipher the who, what, where, when and how of every single listing. Finding the right buyer can be trickier ...


The Time Has Come for Workplace Flexibility

(MCT)—Last week, President Barack Obama officially called workplace flexibility a basic need, lamenting employer policies that don’t allow it. ...


Targeting Consumers, Serving REALTORS®

With the word ‘REALTOR®’ embedded in its DNA, realtor.com® was clearly born and bred in the real estate industry, for the real estate industry. And to that end, as the real estate business has evolved, so has realtor.com®. By balancing the changing ...


While Emailing, Make it Snappy

(MCT)—When it comes to email, Ben Carpenter wishes more people would follow Shakespeare’s advice that brevity is the soul of wit. Carpenter, an author with a long career in finance, doesn’t see much of it — brevity, that is — these days. ...


Bat 1,000 with Heavy Hitters at RISMedia’s CEO Exchange

With the housing market recovery well under way, real estate professionals across the country are starting to once again knock sales out of the park. National housing trends indicate rising home values and pent-up demand, so both agents and homeowners are primed ...


Family and Home – What’s Next?

The rapid adoption of technology, our changing economy and ever-evolving family dynamics mean that the family and home of today may not be the family and home of tomorrow. With an eye on the changing dynamics of our culture, we are ...


REALTOR® University’s Master of Real Estate Program Raises the Standards of Industry Excellence, Announces First Graduates

Experienced REALTORS® are among the real estate industry’s most-valued professional assets, particularly because of their ongoing commitment to continued learning. Since the nature of the real estate industry is always changing, professionals can benefit by expanding their knowledge base in a number of specialty areas within real estate. In addition ...


Ask the Expert: Where Can I Find the Best Real Estate Education Resources?

Today's “Ask the Expert” column features Mike Vazeii, Director of Product & Segment Marketing for American Home Shield. ...


Cultivating Relationships to Find Success

In the real estate world, the ladder to success isn't only strung with hard work and dedication. Cultivating meaningful and long-lasting relationships will also help you achieve your goals and stay on top. In the following interview, Sally E. Lapides, the President/CEO of  Residential Properties Ltd., a member of Leading ...


7 Painless Tips for Great Property Videos

In today’s tech-savvy real estate market, where Millennials continue to be the group that real estate professionals want to reach out to most, video plays a vital role in generating leads and connecting with prospective clients. But, to some, producing the videos ...


Agent Makeover Series: Top Five Ways to Grow Your Digital Brand

When you Google real estate in your local market, is your business at the top of the search results? With 92 percent of potential buyers house hunting online, boosting your online marketing efforts is crucial for building a successful business. ...


Ask the Expert: What Are the Top Defects Found in New-Construction Homes?

Today's “Ask the Expert” column features Jay Gregg, Director of Marketing with Pillar To Post Home Inspectors. ...


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