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Expand Your Education with These Courses from
A Consumer Advocate Approach to Real Estate: Course 1.
Effective Presentation Skills for Sales Professionals: Skills for Sales Success: Part Five.
Territory Management: Skills for Sales Success: Part Eight.
Bundle 2: CIPS Elective Courses (Non-US Version).
Bundle 3: CIPS Institute (US Version).

Business Development & Best Practices Archive


A Fool’s Guide to Networking: It’s Not Like It Used to Be

Years ago, social networking meant attending business events at places like the Rotary Club, Lions Club or even the Business Network International (BNI). We attended these events to network face-to-face. What was really great about it was that everyone seemed to know ...


The Embodiment of Entrepreneurship

There is no greater embodiment of entrepreneurship than what may be found in a brokerage owner, with consistent success possible only through possessing a remarkable combination of personal initiative and perseverance. For the faint of heart it isn’t, ...


Focusing on Multicultural Reach in Your Local Market

As a Cuban-American living in Miami, I’m quite sensitive to the international nature of real estate. Brazilians, Columbians, Venezuelans, Russians, and many other foreign nationals fuel a very robust real estate market in Miami. And the same can be says about other gateway cities such as Los Angeles, San Francisco, ...


NAR Broker Tip of the Month: Going to D.C. Next Month? Don’t Miss the Idea Exchange Council for Brokers on Tuesday, May 12

If you’re planning on attending the REALTORS® Legislative Meetings & Trade Expo in Washington, D.C. next month, don’t miss the 2015 Idea Exchange Council for Brokers. Broker owners from companies of all sizes are invited to attend the Idea Exchange, held from 10:30 a.m.-12 noon on Tuesday, May 12 at ...


Your Best Year Ever Starts Today

It’s already the end of April and if you’re anything like me, you’re wondering where the last three months just went.  It’s easy to stray from the good intentions and resolutions we rang in the New Year with, but it’s not too late to get back on track.  In fact, ...


Capitalizing on Positive Momentum

When the market fluctuates, it's important to do all that you can to focus on the positive. In the following interview, Lance Stopper, Co-owner of CENTURY 21 Stopper and Associates in Myrtle Beach, S.C. offers insight on positive trends, an evolving market, ...


Working Together toward a Common Goal

Real estate is a past, present and future business. Successful agents need to stay in the moment, while still connecting with past clients and paving the way for a smooth future. In the following interview, Stanley Bishop, President/Broker of EXIT Real Estate Gallery in Orange Park, Fla., discusses how his ...


10 Productivity Rules for Real Estate

How often do you look at your growing to-do list at the end of the day and exclaim, “Where did the day go?!” If you’re like many real estate professionals, you’d love to fill your day with the activities you do best—showings, meetings ...


Three Tips for Top-Tier Lead Generation – Part I

Leads are the lifeblood of the real estate industry. An agent’s ability to convert prospects to clients and generate new leads could be the difference between excelling in their career or falling behind. Capturing leads and converting them into clients is the first ...


Larger than Life: Making Rooms Look Bigger with Clever Staging

Many buyers look for a new home because they need more space. Unfortunately, many homeowners maximize their living areas by cramming the rooms with as many things as they can hold. Whether a home is small or large, clever staging is essential for ...


Agent Headshots: 8 Do’s and Don’ts

The real estate agent headshot: it’s an absolute necessity in this industry. Your headshot is part of your personal branding, and people expect to see it everywhere—on business cards, your website, public benches and even billboards! Real estate is a face-to-face business, ...


Invest Your Time in the Best

There is no one-size-fits-all way to be a successful real estate agent. Many top agents are outgoing and lively, others are reserved, and then there’s the cool, calm and collected types. While there are many different styles of selling real estate, the most successful agents have something in common—they wisely ...


Extreme Marketing: Build a Rollercoaster through Your Listing!

Dutch real estate agency Huizen Promoter built a rollercoaster through an open house, trumping anything anyone else has ever done in real estate. Ever. ...


Sizing up Opportunity: Pat Riley, Allen Tate Company

With a new gig as Chairman of the Board of Leading Real Estate Companies of the World®, Allen Tate Company President & CEO Pat Riley has a busy year ahead. In addition to heading LeadingRE’s global network of 500-plus top real estate firms for a two-year term, Riley is keeping ...


Tips That Will Immediately Help You Win More Listings and Convert More Buyers

How do you win more listings and convert more buyers? First, develop a brand identity, separate your personal from your professional life on Facebook and remember that real estate is still a personal, local business. It may sound simple, and it ...


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