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Business Development & Best Practices Archive


Realty ONE Group: The Art of Growing and Giving Back

Over the past two years, Realty ONE Group has flourished. Since 2013, the company has grown from three states to eight, with strategic plans to be in all 50 states by the end of 2015. So how does a company find such robust rhythm at a time when many others ...


New Mobile Safety Features for Agents Released: Set Safety Timers, Alert Emergency Contacts when Showing Houses

Homesnap has just launched an agent Safety Timer and Distress Alert in its mobile agent-only Homesnap Pro app that are intended to keep agents safe when they are showing homes to unfamiliar clients. ...


Check Out What These Brokers Did to Make Their Facebook Likes Jump

If you’re not running social media advertising or driving a specific social media campaign, your Facebook likes tend to stay flat.  And when your social network doesn’t grow, you’re likely a lot less enthusiastic about staying on top of your social media. ...


NAR Video Spotlight: Rules for Proper Use of NAR’s REALTOR® Trademarks

Editor’s Note: This is part of a monthly video series from the National Association of REALTORS® that aims to refresh and educate members about important aspects of being a REALTOR®. Watch for this series each month in RISMedia’s Daily Real Estate Advisor. ...


Digital Basics Every Real Estate Agent Needs to Master

Do you want to improve your real estate brand’s digital presence? In this exclusive video for the HomeFinder.com Agent Makeover Sweepstakes Presented by PNC Mortgage, Chris Smith, co-founder of Curaytor and co-author of Peoplework, ...


Working Together to Achieve Real Estate Success

“Don’t underestimate the importance of everyone working together as a team,” says Sandra Wilken, the License Partner & Designated Broker with Engel & Völkers Scottsdale in Scottsdale, Ariz. In the following article, Wilken offers insight to winning big in real estate. ...


The Ultimate Team

Single agent or team? ...


Marketing to Multiple Stakeholders

Who ever says real estate was easy? There’s no product. The transaction lacks the big “gimme” that makes marketing a bit easier: frequency. And, to make matters more challenging, we all have to be cognizant of marketing to multiple stakeholders and various ...


How Company Events Help Create Positive Culture

Editor’s Note: This is the second in a series of columns on the importance of corporate culture from Speaker and Coach Vince Leisey, president of Berkshire Hathaway HomeServices Ambassador Real Estate. ...


Auctions: Love Them or Hate Them

Remember that kid in high school that none of your friends liked, so you weren’t supposed to like them either? Instead of getting to know them and making your own assessment, you just went along with the crowd in condemning that kid as an unlikable person. Auctions are like that. ...


Work Smarter: Integrate Your Marketing Efforts

The age-old adage of “work smarter, not harder” has never been more relevant. With technology that helps optimize essentially every facet of business, we’re inundated with programs, systems and opportunities to squeeze more productivity out of every waking—and even sleeping—moment. ...


Looking Back to Plan Ahead

Another year has come and gone. This is a natural time to reflect back on the year, celebrate accomplishments/milestones and look forward to 2015. How did you do? Was 2014 as productive as you’d hoped? If not, what was holding ...


Don’t Give up on Facebook: Do This Instead

At first, you were excited about social media but your page still only has a few likes. Your small audience combined with a lack of response to the first few posts you made knocked the wind out of your sails. ...


Housing Policy Shifts Offer a Great Conversation Starter with Buyers

With 2015 almost upon us, your action items for the year are surely in place. But here’s one to consider adding near the top of your list: educating potential homebuyers about some major shifts in lending practices. ...


Opening Up New Opportunities One Referral at a Time

Dana Phillips, a real estate professional with Phillips & Associates in San Antonio, Texas, isn’t shy about revealing her type-A personality. ...


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