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Business Creation - Prospecting: Skills for Sales Success: Part Three.
The Psychology of Consultative Selling: Skills for Sales Success: Part Four.
Negotiating Skills: Skills for Sales Success: Part Six.
Expand your education through NAR's REALTOR® University: A Consumer Advocate Approach to Mortgages: Course 2.
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Business Development & Best Practices Archive


Risk Management for Real Estate Agents: 12 Best Practices

Developing best practices and incorporating the recommendations outlined below into your daily real estate business will significantly reduce your liability and help manage the risk of potential litigation as well as complaints filed with the department of real estate or your local REALTOR® ...


3 Ways to Get Your Audience Engaged with Your Brand This Summer

It’s summertime and whether or not people have vacation time to spare, they still behave accordingly, says advertising entrepreneur Patrick Walsh. ...


4 Video Marketing Tactics to Attract Local Business

While video marketing is not necessarily new to the real estate industry, the demand for it has certainly increased by leaps and bounds in the last few years. Since 90 percent of consumers watch online video (Invodo), this visual ...


5 Networking Tips to Increase Your Sphere of Influence

In the real estate industry, networking is one of the most important facets of the job. A savvy real estate professional will use each and every opportunity to meet new people and connect with them to make future business ...


Taking LinkedIn Seriously

With LinkedIn being the go-to spot for professionals, real estate agents now have a whole new territory at their disposal. If business is conducted online, and companies are scouting potential employees through LinkedIn connections, it makes sense for agents to bolster their ...


Six Steps to Improve Your Real Estate Website for Mobile Visitors

According to a Google study, 79 percent of mobile users will visit another site for the information they need if they find a site difficult to use. How are you engaging with potential customers via mobile? Use the six tips below to ...


RISMedia’s Custom Content Solutions: Brokers, Agents and MLSs/Associations Using Platform to Recruit, Train and Grow

You know RISMedia as the leading source for news and information about the real estate industry. But did you know we offer so much more? If you need content for your website, blog, newsletter, or are ...


Real Estate Success: Zen and the Art of Mediation

As real estate agents, successfully learning the art of negotiation and mediation will determine a great deal of your success in your career. I like to think of negotiation and meditation as having many similarities. ...


4 Things Agents Should Never Say

With real estate markets back on the rise almost everywhere, there sure are a lot of new agents out there. If you’re just starting out in real estate, we’ve come up with four things you shouldn’t say when you are working with ...


Consumer Change Brings Beneficial Ad Opportunities for Agents

The glaring changes that have taken place over the past six years are becoming ever more apparent every day within real estate as the industry continues its path of recovery. One of the biggest changes that’s taken place is the shift from ...


Advanced Home Staging Technique: Better with Books

If you've already mastered the home staging fundamentals, including de-cluttering, de-personalizing, de-zooitizing, and de-odorizing, you are ready to move on to a home staging power move: books. ...


Integrity, Trust and Professionalism

Staying ahead of your competition takes more than superior sales skills. From integrity to professionalism, Steve Roney, owner, chairman and CEO of Berkshire Hathaway HomeServices Utah Properties in Park City, Utah, tells us how to stay on top of this ever-changing industry. ...


Realtor.com® Helps REALTORS® Connect with Consumers through Industry-Leading Content and Technology

When consumers are searching for properties, two of the most important things they are looking for are accurate listing data and immediate access to a competent real estate professional who can help them acquire their dream home. At the same time, brokers and their agents want their property listings to ...


Is Real Estate Ready for ‘Big Data’?

What may feel like the ultimate in information overload, “big data” actually represents one of the most important new frontiers for trend-spotters and marketers across all industries. Referring to massive sets of information that are too expansive to be captured and analyzed by traditional data processing methods, big data presents ...


NAR Video Spotlight: A Pathway to Professional Conduct

Editor’s Note: This is part of a monthly video series from the National Association of REALTORS® that aims to refresh and educate members about important aspects of being a REALTOR®. Watch for this series each month in RISMedia’s Daily e-News. ...


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