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Business Development & Best Practices Archive


Does Your Recruiting Effectively Attract Multicultural Agents?

Recently I spoke about real estate recruiting in today’s environment, for tomorrow’s agents. Due to the response on that topic, I want to add a few thoughts building about a multicultural business. ...


Power Brokers Share Their Tried-and-True Strategies for Enhancing the Consumer Experience

As the market continues to change and evolve, if you ask any real estate professional to name one thing that remains constant throughout, they’ll most likely point to the fact that real estate is a relationship business. And fostering viable relationships with consumers ...


A Better Crystal Ball: Building Your Competitive Advantage with Big Data

Editor’s Note: This is the third article in a series on Big Data analysis as relevant to the real estate industry. ...


Charge It! with the New REALTOR® Credit Card

In November, NAR members, association staff and their family members have a new choice for their credit needs:  the official REALTOR® Credit Card. Through NAR’s REALTOR Benefits® partnership with REALTORS® Federal Credit Union, a Division of Northwest Federal Credit Union, NAR members can now apply for the card program that ...


There Is No Job Too Small to Outsource

The two most common phrases I hear from agents are “nobody can do it as good as me” and “my market is different than all the others.” While it may be true that nobody can do it exactly like you, this myth ...


Connecting with Growing Hispanic Market at Casa Latina Home Expo

Hispanics play an increasingly significant role in the nation’s home purchase market, and by 2020 half of all new homebuyers are expected to be Hispanic. These consumers, like most, are passionate about homeownership and take great pride in their homes. They want ...


Want Your 2015 to Be a Success? Start Making Your Goals Now

As this year winds down, it’s a great time to take a critical inventory of your business. I like to think of it as a checkup that’s similar to an annual physical at the doctor’s office. ...


Focusing on Agents, Ensuring Steady Success

In order to think big for your real estate business, it's important to focus on the pillars that strengthen your company. In the following interview, Jeff Sposito, the President of J. Rockcliff REALTORS®, talks about the importance of focusing on your agents in order to strengthen your overall organization, and ...


Professionalism Is the Key

When buyers are looking to hire an agent, what tops their list of criteria? According to the National Association of REALTORS®’ Profile of Home Buyers and Sellers, not surprisingly, the answer is ‘honesty and integrity.’ And with statistics showing ...


Converting Leads from the Get-Go

With so many lead sources online, leads are coming at you fast. And, as you all know, those leads range from consumers who are ready to buy, to those who are just browsing. How you work with each can mean the difference ...


Most Popular Keywords when Listing a Property

“Beautiful apartment,” “dream home” and “spacious living room.” These are just several of the most popular terms used by U.S. real estate agents when creating a listing description. ...


Avoiding Claims against Real Estate Licensees Arising from ‘Flips’

In both up and down markets, flips of property have become a revenue-generating cottage industry for investors. In the classic flip situation, an investor will acquire a fixer upper, remodel it, and put it back on the market within three to 12 months, ...


Six Tips to Drive More Traffic to Your Website

If you’re tired of your website showing up on the third page of Google’s search results (because let’s face it—nobody clicks that far), here’s some good news. You can absolutely improve your rankings starting today. The bad news? It’s going to cost you. If you want results right now, you’re ...


Headed to the NAR Conference? Don’t Miss RISMedia’s Power Broker Forum Friday

For almost 20 years and through all types of real estate markets, RISMedia has gathered real estate’s top executives to share their success strategies with industry professionals at RISMedia’s Power Broker Forum, held during the NAR Conference & Expo. As we look forward ...


Learn, Build, Explore: Exclusive Event for Future Leaders in Real Estate

Broker/owners and agent team leaders registered to attend the NAR Conference and Expo are invited to attend, “Learn, Build, Explore: A Dynamic Industry Event Exclusively for Future Leaders in Real Estate,” hosted by Realogy on Friday, November 7th, 2014 from 10 a.m.-1:30 p.m. in the Feliciana Conference Room, 10th Floor, ...


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