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Business Development & Best Practices Archive


Now’s the Time to Shield Your Real Estate Brokerage from Intellectual Property Liability

If you’re in the brokerage business, you understand real estate law and property rights. Now, with more and more business moving online and everyone wanting access to your listings, you also need to be versed in intellectual property (IP) rights as well. ...


5 Reasons Why Community Pages Are a Must for Real Estate Websites

Creating your own local community pages is a great way to differentiate yourself as a real estate agent. While it can take a little work to compile something that is informative and useful, community pages that cover the areas you work in offer ...


Ask the Expert: How Can Agents Attract Single Female Clients?

Today's “Ask the Expert” column features Kathy Cummings, Senior Vice President, Consumer Education and Consulting Executive for Bank of America Home Loans. ...


What I Would Do If I Were Starting a Brokerage in Today’s Market

I know what I would do if I were starting a brokerage today, and there are three areas I wouldn’t ignore as a real estate broker in a consumer-focused market. ...


Ask the Expert: What Is Social Media’s Most Valuable Metric?

Today's “Ask the Expert” column features Adam Selig, COO and Managing Partner of Lumentus Social. Selig says forget likes and comments and focus on this social media metric instead. ...


Are Drones the Next Big Thing in Real Estate?

Earlier this month, Homes.com published a new report about the FAA’s updated regulations on the use of drones in real estate marketing, and that brought about one of the most interesting debates among agents and brokers we’ve ever seen. ...


3 Trends Set for This Year’s Spring Market

As the temperatures get warmer, and we inch closer to spring, the spring real estate market is getting ready to bloom. For real estate professionals, that means an increase in listings, open houses and (hopefully!) closings. If you’re not ready for ...


Ask the Expert: Why Are Real Estate Training and Education So Important?

Today's “Ask the Expert” column features Ginni Field, Vice President of Leadership Development with Engel & Völkers. ...


How to Build the ‘Right’ Team

It doesn’t matter what line of work you’re in, what you make, sell or distribute; a successful business cannot run at peak without a great team at its foundation.  That may sound like yesterday’s news and something top entrepreneurs are fully cognizant of, ...


Talking Tech on Main Street: A Conversation with Morris Lyles

Since I’m sure you’ve all heard enough about what I think, we decided to take it to the streets to hear what you think. This month, we sat down with Morris Lyles of ERA Wilder Realty in Columbia, S.C., and picked ...


Four Tools to Maximize Facebook Results

By now, if you’re a real estate professional who isn’t active on social media, you might as well hang up your rotary phone, sit by your typewriter, and write a note by candlelight, because communicating with today’s tech savvy home buyers will be ...


Engaging in Stealth Mode: How Real Pro Systems Helps Attract and Incubate Leads

There's nothing better than a great business partner. They split the workload, offer invaluable insight and advice, and always have the business' best interests at heart, because it's their business, too. But what if your business partner isn't really a partner, but a Web solutions platform? Enter Real Pro Systems, a ...


Best Practices for Using Social Media in Your Business

Being a successful real estate professional means knowing how to navigate social media. It’s almost impossible to network (especially to Millennials!) without Facebook, Twitter and Pinterest. And when used effectively, they can be cost-effective tools that help target new clients. ...


The Secrets to Selling a Second Home

For real estate professionals serving vacation areas, marketing a property is a lot like telling a story: the story of the home, the story of the surroundings, the story of the community. Successfully selling a vacation property is contingent upon a number of ...


With Quick-Drying REO Market, Time Is of the Essence

Brokers around the nation are seeing different trends in the real estate-owned market, but whether there is a full pipeline of properties being unloaded in your territory or the supply has just about fried, one thing is consistent—there isn’t a lot of time ...


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