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Business Development & Best Practices Archive


Safety Tips Every Real Estate Agent Needs to Know

While 90 percent of home buyers search online during their home buying process*, nothing replaces the experience of an open house or a showing. Selling the home is the ultimate goal, but your own safety should be your primary focus when meeting with these potential buyers. Below are six ...


Speaker Spotlight: Matt Widdows to Be Featured Panelist at RISMedia’s Power Broker Forum

Attendees at this year’s NAR Annual Conference and Expo will have a special opportunity to hear several of the nation’s most successful industry leaders break down their strategies for success at RISMedia’s 19th annual Power Broker Forum, titled, “Power Broker Strategies for Enhancing the Consumer Experience.” ...


What Social Media Platforms Are Best for Your Real Estate Business? Part Two.

Last week, we took a look at a few of the most popular social media sites you can use to help build your business. Now we're going to look into four more social networks and see what they can do for ...


5 Ways to Nail Brand Consistency Online

Of the Realtors® who use social media for their real estate business, 70 percent use it to build relationships and 64 percent use it for visibility, exposure and marketing (2013-2014 REALTOR® Technology Survey). When it comes to building and maintaining your ...


Obtaining Listings through Repeat, Referral Business

After a quarter century of successfully marketing real estate in the greater Pittsburgh area, Coldwell Banker’s Georgie Smigel knows a few things that keep driving her leading position in the market. ...


Agent Advice: Working from Home Sweet Home

One of the marvels of the mobile age is that real estate agents and brokers can now work from practically anywhere. In many cases, modern technology makes it possible for you to work just as efficiently from home as you ...


Competence. Exclusivity. Passion: Why These Real Estate Innovators Chose Engel & Völkers to Maximize Their Business

While every real estate brand has certain assets that set them apart, Engel & Völkers just might have cornered the market on differentiation. For starters, founded in 1977 in Hamburg, Germany, the premium real estate franchise is still actively led by its namesake, ...


Client Value-Adds: Suggest the Use of Credit Security Freezes as Appropriate

REALTORS® may point clients to family law attorneys when a spousal dispute or divorce arises in a real estate transaction. If they really want to add value as a trusted advisor, what else can they do to help protect their clients’ ...


Commentary: View Online Real Estate Portals as Business Partners

Real estate agents have expressed concerns over third-party real estate portals, particularly in the wake of Zillow’s acquisition of Trulia. It’s understandable that some are questioning how this move will impact agents and consumers. ...


Returning to a Balanced Market

Staying flexible is key to staying on top of your marketplace. In the following interview Dean deTonnancourt, Broker/Owner of HomeSmart Professionals in Warwick, R.I., lets us know how his company is excelling in the industry. ...


What Social Media Platforms Are Best for Your Real Estate Business? Part One

You probably have a Facebook account. You may also watch videos on YouTube and upload pictures to Instagram. Maybe you tweet a few times per week. Chances are you’re adept at social media on an individual level—where you post ...


Cracking the Code to Innovation

Everyone says they want innovation in their organization, but when an ambitious employee offers it to a CEO, for example, the idea is often shot down, says Neal Thornberry, Ph.D., faculty director for innovation initiatives at the Naval Postgraduate School in California. ...


Strategies to Take Your Real Estate Career to the Next Level

We all get stuck from time to time and it can be frustrating. Feeling like we are just spinning our wheels is something all real estate professionals go through occasionally. If you’re feeling unsatisfied and want to take your career to the next ...


The Power of Online Marketing: How One Broker Builds Business…and Celebrity Status

As he walks around town, Samer Kuraishi, senior vice president of Washington, D.C.’s A-K Real Estate, often draws second looks and a “how do I know you?” vibe, until eventually someone will almost always shout out, “You’re the guy on Zillow!” ...


Mobile Apps and Easy-to-Use Technology Are the New Essential Trade Tools

Few businesses rely more on mobility and on-the-spot information gathering (and sharing) than residential real estate. ...


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