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Business Development & Best Practices Archive


A Hands-Free Approach to Staying Connected and Building Relationships

As the housing market sizzles, many agents are struggling to keep up with their daily demands. From answering calls to pursuing leads and listings, the day-to-day tasks of a successful agent can seem endless. One of the most time-consuming tasks, and a large ...


45 Percent of Buyers Use Open Houses as Key Part of Home Search

According to the 2013 National Association of REALTORS® Profile of Home Buyers and Sellers, 45 percent of buyers used open houses as a key part of their home search. Facts from the NAR surveys to home buyers say almost half of all home ...


Tips That Will Immediately Help You Win More Listings and Convert More Buyers – Part 2

In Part 1 of “Winning Listings and Converting Buyers” I shared some keys to generate qualified leads by integrating your offline and online marketing initiatives. This article focuses on the conversion of those leads. It is very important to remember ...


30-Year Fixed Mortgage Rates Spike 14 Basis Points, Largest

The 30-year fixed mortgage rate on Zillow(R) Mortgages is currently 4.19 percent, up 14 basis points from this time last week. The 30-year fixed mortgage rate rose steadily ...


The New Real Estate Landscape: Which Practices Are Key to Profitability?

The Power Broker Roundtable is brought to you by the National Association of Realtors® and Steve A. Brown, NAR’s Liaison for Large Residential Firms Relations. Watch for this column each month, where we address broker issues, concerns and milestones. ...


How to Generate Leads via Social Media

It has been well reported that many agents struggle with social media. While some successfully manage their social networks to create opportunities, most feel they do not have the time nor expertise to make social media part of their day-to-day routine. Tackling ...


Search Trends for Buyers

Google Says, ‘the Place to Reach Homebuyers Is on Mobile’ and What You Should Do about It ...


Prepping for Your Open House

“There is never a bad time to do an open house.” ...


How to Take Advantage of the Housing Market’s Slow Season

The housing market is subject to ebbs and flows on a seasonal basis and one of the slower seasons tends to be fall. While the housing market isn’t expected to make a massive rebound in the next couple of months, ...


Stop Chasing Clients: A Five-Day Plan to Bring Them to Your Doorstep

In theory, if you want a new client, all you need to do is make your case and ask for the business, again and again and again. Does that approach work? Well…sort of. Ask enough people and eventually someone will say “yes.” But in the process, you run yourself ragged. ...


Remembering Joan Rivers: 5 Lessons for Business Owners

With the death of comic and pop-culture stalwart Joan Rivers, many are mourning the loss of her quick wit and fearless comedic style. ...


CFPB Update for Real Estate Brokers

As the real estate industry continues to recover from the financial meltdown, mortgage lenders, title companies and closing professionals have been adapting to a wide variety of new regulations. And while lenders can quickly recite what they ...


Competing in the Online World of Real Estate

Today’s homebuyers are hungry for information—and they expect to get that information with a few quick taps on their smartphones, tablets or laptops. Reaching potential buyers where they are is critical—and buyers are online. So how can real estate agents ...


How to Create an Environment of Success

Building a company, office or team requires recruiting. Some people recruit well, while others struggle to get even a few agents on board. The difference between the average and the exceptional when it comes to recruiting is that the exceptional ...


8 Must-Know Steps for Recruiting Top Talent

As a business owner, do you find yourself asking, “How do I get balance back in my life?” or “Where do I find talented people?”  Linda McKissack, real estate coach, speaker, entrepreneur and co-author of “HOLD. How ...


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