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Business Development & Best Practices Archive


Buyers Looking to Add Square Footage Need a Qualified Contractor

Small homes that can accommodate the addition of square footage can be a great choice for buyers. But when it comes to planning these types of projects, hiring a highly qualified contractor is critical. ...


How to Ask for Referrals On and Offline

If you’re like many real estate agents, you may feel shy about asking for referrals. After all, your clients are so happy with the great service you provide that they’ll automatically refer you to everyone they know, right? If only it was that ...


Home Warranties: A Must-Have Marketing Tool

When listing a home, the more marketing material, the better. But in an age where anything goes, marketing materials should not be restrained to print and digital content alone. And while glossy listing videos can seem like a draw, more appreciable marketing materials ...


Building Business via Video Training: A New Twist on Agent Education

If a picture is worth a thousand words, what’s the value of a real-world listing presentation captured live on film? ...


Need-to-Know Tips for Viral Social Media Marketing in Real Estate

There is a line in online marketing that “content is king.” There’s no arguing that content is the most essential piece to building an online marketing strategy. The second most important piece is creating a great promotion strategy that ensures your content reaches ...


Leading with Faith, Skill and Purpose: Tom Tognoli, Intero Real Estate

Good instincts and business savvy are reliable achievement indicators. Add great leadership skills, unshakeable faith and a commitment to work-life balance, and the recipe for success is complete. ...


Leveraging the International Market

Working outside your direct market can up your real estate game. As the new years dawns, Eli Tene of CENTURY 21 Peak/CENTURY 21 Peak Commercial offers insight on leveraging the international market. ...


Closing the Gap between Buyer and Seller

For Kimberly Brace, REALTOR®, broker and branch manager with J.P. Weigand & Sons, Inc. in Derby, Kan., providing clients with the highest level of support is of utmost importance. But, like many real estate professionals, Brace is also busy offering support to an ...


Get Insight into Your Clients’ PNC Mortgage Applications

When you know more during the mortgage process, you can stay better connected to your clients and help them close on their home loan faster. PNC AgentView℠, part of PNC Home Insight℠, delivers a higher level of transparency between you, your clients and your PNC Mortgage Loan Officer. ...


Passing the Gavel: A First Look at the Year Ahead

The Power Broker Roundtable is brought to you by the National Association of Realtors® and Jim Imhoff, NAR’s Liaison for Large Residential Firms Relations. Watch for this column each month, where we address broker issues, concerns and milestones. ...


Taking Success to New Heights

Scott MacDonald ...


6 Ways to Maximize Your Real Estate Website for 2016

The New Year is an excellent time to reflect on what lead generation efforts did and didn’t work on your real estate website during the previous months. Getting leads from your website is simple. However, simple does not mean it’s easy. ...


Tapping into 2016 Growth Opportunities

I’m a big fan of business planning. Over the years, many of my plans have begun on the back of a napkin and eventually grown into robust plans with goals, strategies and tactics. ...


Thinking Outside the Box

“Having a team allows you to have a life,” says Judie Crockett of Howard Hanna Real Estate Services. In the following interview, Crockett shares insight on building a successful team and thinking outside the box. ...


8 Gadgets to Add to Your Real Estate Wish List

As the year closes, it’s time to look back and think about everything that’s happened in 2015. Technology is even more necessary, wearables are more popular and smart phones are getting smarter. We’ve reached the golden age of gadgets, and it’s time to ...


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