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Business Development & Best Practices Archive


Three Elements of Successful Social Media Marketing

It is hard to think about building a real estate business for the long-term when what you really need are leads today. The challenges of social media lie in that statement. You know that being more active now will help you connect over ...


Power Teams to Profit Teams

Building a team is simple; building a profitable team takes thought, strategy and the ability to follow a proven system that will ultimately result in a better lifestyle for both the rainmaker and the team members. ...


NAR Broker Tip of the Month: July 2015

There is a growing interest in drones—or unmanned aircraft systems (UAS) as they are referred to by the Federal Aviation Administration (FAA). In response to input received by members, the NATIONAL ASSOCIATION OF REALTORS® (NAR) has assembled an FAQ to help answer some of the most frequently asked questions regarding ...


Prioritizing Service above All Else

Shorewest, REALTORS® is a third-generation real estate company, and currently Wisconsin’s largest home seller with 23 offices and close to 1,000 agents. Brothers Joe and John P. Horning lead the Milwaukee-based company, which first started in 1946. ...


10 Tips for Handling a Hoarder’s Home

If you find yourself handling the buying or selling of a hoarder’s home, you might feel like you’ve landed in an episode of the reality TV show “Hoarders: Family Secrets.” Chances are, you’ll encounter many of the same issues that pop up on ...


Real Success Lies in Real Execution

Companies who experience extensive growth first experience extensive growth preparation. In the following interview, Chris Smith, co-founder of Curaytor, gives us insight into the tools he utilizes to succeed. ...


Are You Reconsidering Developer/New Construction Marketing?

Resales have seen a great comeback, and new construction is particularly hot of late. A lot of brokers are re-considering developer/new construction marketing as a way to expand their offerings and increase revenue. However, as I talk to many brokers who were very ...


Periscope: Are You Ready to Redefine Your Marketing Strategy?

If you’re a real estate agent wanting to target millennials, you need to be active on social media and you need to be tech savvy. Even if you aren’t specifically targeting millennials, an advanced knowledge of technology will help leaps and bounds as ...


Want Success? Do What Elite Producers Do

In late April, a group of nearly 200 RE/MAX top producers came together in Arizona for two days of learning, networking and exchanging great ideas. Although they brought unique perspectives to the table, they shared a common thread: being wildly successful (each topping ...


Using Technology to Streamline the Real Estate Transaction

It’s no secret that technology has profoundly changed the way we do business. ...


How to Win Back Google’s Love

Admit it, you’ve Googled yourself or your company to see where you rank and haven’t been too happy with the results. Maybe you found yourself hovering near the bottom of the first page, or worse yet, had to click the “next” button because ...


MLS, Industry Executives Discuss State of the MLS and Data Sharing

The CALIFORNIA ASSOCIATION OF REALTORS® (C.A.R.) recently convened a roundtable of industry experts on the topic of the Multiple Listing Service and data management issues. The highlights of the roundtable are outlined in a new whitepaper issued by the Center for California Real ...


Three Must-Haves to Recruit Millennial Agents

As a generation expected to surpass the number of baby boomers in the U.S., millennials are a target audience for businesses and advertisers. Known for being career-driven, educated, and progressive individuals, millennials are clearly making their dent in the workforce. ...


Upping the Ante with Mobile Marketing

When transportation industry vet Maury Westerdale retired from Ford in the early ’90s, he invested in a storage facility and discovered the benefit of having a rental truck program as part of his business. ...


How to Get Inside the Seller’s Mindset

A woman who lived in her home for over 25 years, who raised four kids there, is now ready to live a simpler life. She contacted a home staging company to help downsize to a two-bedroom condo. Over the phone, she mentioned removing ...


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