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Business Development & Best Practices Archive


Google+ for Real Estate: How to Get into the Game

Whether you love it or hate it, there is no denying the power of Google+. ...


Leverage Emotion with Video in Action

Real estate professionals know that buying or selling a home can be a life changing, highly emotional experience. However, there’s a way to leverage that emotion: video. When you add video to your online listing, you have created a powerful real estate ...


Knowledge ISN’T Power: How to Stop Gathering Info, Weighing the Evidence, Chasing New Ideas…and Just Execute Already

You know that Big Important Thing you want (and maybe desperately need) to do? Maybe it’s changing careers, or writing a book, or saving for retirement, or finally building the dream home you’ve talked about for years. Ever wondered why you can’t seem to just get it done? Your excuse ...


How to Reduce the Biggest Expense of Your Life: Taxes

Financial Engineer Discusses Ways to Troubleshoot Unnecessary Financial Burdens ...


Do You Need a Business Credit Card?

Do you need a business credit card? If you're a small business owner, having a credit card that's separate from your personal credit card can pay off in many ways. ...


Six Personality Types That Can Sabotage Your Company’s Best Thinking

Craig never shuts up. Ever. Diane openly worries that every new strategy idea is going to bring the company crumbling to the ground. Kevin picks apart every suggestion until everyone is weary of discussing it and there’s no actionable element left. As for Terri, well, she’s never heard an original ...


3 Ways to Make ‘Word of Mouth’ Happen

(MCT)—Word of mouth is a powerful force for generating business for your company, but how can you capture this lighting in a bottle? ...


Marketing Strategies: Are You Proactive Enough?

What does it mean to be proactive? Does it mean not procrastinating? Does it mean "getting on the ball?" If you answered yes, you're right but there's a lot more to it. ...


Great Customer Service: Techniques that Make You Unforgettable

As part of its ongoing Beta Brokerage project, Better Homes and Gardens® Real Estate invites you to join its next Beta Broker Hangout on Google+. ...


Weekly Video Tip: How to Perfect Outdoor Lighting

Today I'm going to brighten your day with some Outdoor Lighting skills! ...


Real Estate’s New Investors: Friend or Foe?

Clearly, investors have played a critical role in the housing market’s climb back from the brink. However, institutional investors are rapidly becoming a force to be reckoned with in the single-family housing market, leaving many wondering if this is good or bad for the recovery and the industry’s future. This ...


Setting a Higher Standard for Service

When it comes to great service, today’s customers don’t always know how to define it, but they definitely “know it when they see it.” Unfortunately, too many consumers have become accustomed to substandard service and are literally ...


Do’s and Don’ts of Powerful Listing Presentations

As today’s real estate industry continues to become more cut-throat, real estate professionals are re-evaluating their marketing tactics to set themselves apart from the competition. Let’s face it; a buyer or seller’s first impression of you weighs heavily on their decision ...


Ask the Expert: Prepping Baby Boomers for Market

Today's “Ask the Expert” column features Matt Vernon, the Home Loans Sales Executive for Bank of America. ...


Top 5 Tips for Choosing a Virtual Office Location

Need tips on choosing a virtual office location? Long gone are the days when brick-and-mortar offices were the only options around. Virtual offices are increasingly popular because of their convenience and practicality factors. ...


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