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Business Development & Best Practices Archive


Facebook…or Face Time? Why Business Relationships Take More On-Screen Connections

It’s official: Email, texting, and social media are no longer just helpful supplemental business tools. They’ve taken over the whole game. Yes, technology has made many aspects of modern living more convenient and “connected,” but the pendulum has swung too far. Now, people are reluctant to do something as simple ...


The Summertime Tune-up: Seven Reasons to Perform a Half-Year Review

Summertime and the livin’ is easy…or so the song goes. But as the days grow longer and warmer, small business owners might want to be careful about taking it too easy during June, July, and August. The reality, says successful entrepreneur and author Bill McBean, is that the season is ...


Starting Conversations, Building Relationships

What's the next hot trend in real estate? According to Wendy Harris of Team Harris Real Estate, the answer is property management. “ As real estate started to rebound, you had a lot of investors come into the market and buy. But investors like to buy, not manage,” says Harris. ...


The Great Debate

Since the dawn of the iPhone and its acclaimed App Store, the debate amongst marketers, IT professionals, providers and decision makers rages on: Does your brand need a mobile website or an app? The jury is still out, and seemingly, the best strategy at present is not one size fits ...


Winning in the Luxury Market: Do You Have What It Takes?

[caption id="attachment_79737" align="alignleft" width="265"] Snowmass, Colo.; $75,000,000 - Joshua & Co./Luxury Portfolio Intl. WEb ID: LIZV[/caption] ...


How Much Do You Want to Make? Reverse Calculator Determines Your Lead Generation Needs

Virtually every real estate professional has some idea of how much commission income they would like to earn annually. Unfortunately, few REALTORS® know exactly how many leads they need to generate in order to actually attain their desired income levels. ...


For Rent Media Solutions™ Launches Easyology Campaign to Support New Philosophy

For Rent Media Solutions™, a division of Dominion Enterprises, recently introduced Easyology, a philosophy of providing innovative marketing solutions for the multifamily industry that are easy to use, easy to understand, and easy to measure. ...


Lead Generation Ideas to Boost Your Listings

I got the listing! I love to hear those words. Now comes the hard part. Keeping your listing in front of new consumers in order to use it to actively produce new leads over the course of the sale. ...


How Do You Value Your Company?

Central to any type of ownership change and/or restructuring is determining the value of your business. You need to understand the market value of your business when exchanging ownership shares, creating options to purchase, or establishing a tax baseline for family transfers. ...


Better Homes and Gardens Real Estate Shares New Data on the Next Generation of Homebuyers

There are more than 80 million Millennials in the United States who will make up the next generation of first-time homeowners. These homebuyers know what they want and, surprisingly, they are ready to get their hands dirty to transform a house to meet their unique needs. In March 2013, Better ...


How to Master Social Media: The Do’s and Don’ts for Real Estate

Social media isn’t going anywhere. Oh wait, yes it is... it’s going everywhere! Social media is one of the fastest and most cost effective ways to share your brand with a large audience. ...


Building for Today

In a conversation with a real estate professional at a recent national convention, I was told an interesting story. This agent was working a builder’s model home one afternoon when a couple in their late 50’s stopped by and spent some time touring the home. ...


5 Ways to Make a Real Estate Comeback

The last several years have been filled with challenges associated with too much inventory, distressed properties and even more distressed sellers, agents working hard only to have deals fail, and so on. During this time, I discovered that there are two types of agents: those who adjusted their business accordingly ...


Weekly Video Tip: How to Create Video with Shallow Depth of Field and ‘Bokeh’

Today I'm going to give you some more tips about how you can make your footage look awesome. Specifically, how to create shots with great shallow depth of field and "Bokeh." ...


78 Percent of Key Ethnic Groups Consider Homeownership Biggest Indicator of Status

Just-Released Survey Confirms Diversity Critical to Future Real Estate Success ...


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