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Business Development & Best Practices Archive


REALTOR® Has Fun Marketing Listings, Not to Mention Best Start to Year Ever

“God said I need somebody willing to mow a lawn that isn't her own. And to make a bed that doesn't belong to her. And someone who is ready and willing to receive text messages about crown molding at 2 a.m. ...


New NAR Professionalism Video, Brochure Available

NAR PULSE—A new video and companion brochure from NAR, "A Pathway to Professionalism: Respect Starts Here," are available for use by brokerages. NAR offers a number of resources and tools to help brokers welcome new agents into the REALTOR® family, and its ...


Selling to the Four Temperament Styles

Have you ever wondered why you seem to hit it off right away with some people, while with others it's more like oil and water? A person's temperament style not only determines his or her energy level, behavioral traits, body language patterns, and buying style, but it also influences compatibility ...


Real Estate Transactions & Money Laundering: Get Informed

The crime of money laundering continues to be a growing area of concern in the United States. Therefore, law enforcement agencies and the financial sector devote considerable time and resources to combating these illegal financial activities. While money laundering is most ...


Web 101: Fundamental Do’s and Don’ts of Real Estate Websites

With an estimated 90 percent of homebuyers conducting home searches online, you’d be smart to use the beginning of 2013 to beef up your Web presence. Take a minute to discover the six things you absolutely must include on your real ...


The Mobile Consumer: Remapping the Pathway to Purchase

The mobile device has created a new breed of consumer: The Mobile Consumer. We have not seen this type of change in human behavior since the advent of the automobile. While the World Wide Web changed consumer behavior, it did not change human behavior the way mobile has. As a ...


Weekly Video Tip: Rule of Thirds

During the past Reel Rebel segments, we’ve taught you how to use your camera; we’ve taught you how to use green screen; we’ve taught you how to edit, but none of that matters if your shots don’t look good. So now we’re going to teach you the most basic of ...


Federal Agencies Working to Make Homes Healthier

Several federal agencies recently unveiled Advancing Healthy Housing – A Strategy for Action. White House Council on Environmental Quality (CEQ) Chair Nancy Sutley, Environmental Protection Agency (EPA) Administrator Lisa P. Jackson, Secretary of Housing and Urban Development (HUD) Shaun Donovan, Surgeon General Regina Benjamin, M.D., and Deputy Secretary of Energy ...


3 Questions to Ask Yourself Every Morning

I recently held our first training call with our new virtual coaching platform, and noticed that the one topic that drew the most interest was when I covered the topic of “the three questions to ask yourself every single morning.” By ...


Increase Productivity for Less with Lenovo®

NAR PULSE—Thanks to REALTOR Benefits® Program Partner Lenovo®, REALTORS® can take advantage of employee pricing, including up to 25 percent on Lenovo ThinkPad® and IdeaPadTM notebooks and computing accessories. Update your office with these award winning notebooks built for the way REALTORS® work and see your productivity grow. ...


Getting Listings in a Low-Inventory Market

With many areas of the country being considered a seller’s market, it is it important to hone your skills and show sellers why they should specifically list with you above going FSBO or choosing another agent. Many sellers think that in ...


To Paraphrase Cheshire Cat…Vision

Real estate sales are a business. REALTORS®, like all business owners, must establish a clear vision and then plan the step-by-step method of how to achieve that vision. A vision is like a target. It’s where you want to be, what you want your business to look like when the ...


Four Ways to Stir up Your Database and Find Opportunities

Leads, leads, leads. They’re probably always on your mind. Where to find new leads, how to respond to them quickly, and what it takes to convert them into clients. ...


Monday Morning Mobile: Residential Trends Hit Commercial Real Estate

The commercial real estate industry is often seen as the older, antiquated sibling of the residential real estate industry. However, a new report by inMotion Real Estate indicates that the trends of the younger, cooler, residential industry could be rubbing off on big brother as mobile use in on the ...


Facebook Graph Search: 3 Reasons Why It Matters to Real Estate Professionals

I was excited to gain access to a new feature that Facebook is rolling out, the Graph Search. For me, getting access to this new feature is like letting a kid loose in a candy store! ...