Welcome!




Expand Your Education with These Courses from
A Consumer Advocate Approach to Real Estate: Course 1.
Effective Presentation Skills for Sales Professionals: Skills for Sales Success: Part Five.
Bundle 1: CIPS Core Courses (Non-US Version).
Bundle 2: CIPS Elective Courses (Non-US Version).
Bundle 3: CIPS Institute (US Version).

Business Development & Best Practices Archive


Terrie Suit Named to Head State Realtors®’ Association

(MCT)—Terrie Suit, Virginia’s first secretary of Veterans Affairs and Homeland Security, will become chief executive officer of the Virginia Association of Realtors, a 29,000-member trade organization based in Henrico County. ...


Then and Now: A Decade of Technology in Real Estate

More buyers than ever are taking advantage of the latest technology and online tools to search for a place to call home. As a result, REALTORS® are leveraging new technologies to better assist their more tech savvy clients. A 10-year history of ...


The Agent Funnel: Recruiting Tomorrow’s Agent with Today’s Technology

When I was a young boy I learned how to fish by baiting a hook and dropping the line in the water, and then patiently wait for the fish to come to me. ...


Is Your Social Media Policy Valid?

Costco recently had their social media policy invalidated by the National Labor Relations Board (NLRB). ...


How Regional Real Estate Leaders are Capturing Business in the Recovery

Nationally speaking, the real estate recovery has taken a firm hold, to the point of inventory shortages and bidding wars in many locations across the country. However, regional scenarios vary greatly, demonstrating unique market trends that must be tapped in order to ...


4 Tips to Use Mobile Technology to Market to Sellers

The September housing market inventory was up roughly 20% in comparison to numbers from last year at the time. ...


Visual Storytelling: Illustrious Tactics to Engage Your Audience on Facebook

They say a picture is worth a thousand words, so imagine the possibilities that an entire visual narrative can express. That’s why a real estate broker who engages in visual storytelling—especially when on Facebook—will see the impact that imagery has on alluring ...


The Office within the Office

In the past few weeks I have met with a variety of top agents who are successfully closing Internet leads they received from realtor.com® as well as Tigerlead. Here is what I have learned about some of the new up-and-coming superstars in ...


Why Build a Personal Brand?

As the market rebounds, so does the abundance of real estate professionals. So how do you set yourself apart? In this competitive marketplace, it’s the agents with the strongest personal brands who stand out and drive their business to the next level. ...


3 Tips for Firing Up Your Workplace

How many employees roll their eyes during meetings to discuss new initiatives? ...


Five Ways Your Company May Be Scaring Away Innovative Ideas

For most of us, the arrival of Halloween evokes childhood memories of trick-or-treating, jack-o’-lanterns, ghosts, goblins, witches, black cats—and staying up late to watch horror movies like Friday the 13th and Nightmare on Elm Street. ...


Ask the Expert: How Can Agents Keep Up With Video?

Today's “Ask the Expert” column features Emilie Bierschenk, the Production Coordinator with WellcomeMat. ...


Hear It Straight from Top Agents Who Close Online Leads – Oct 30, 2013

There are agents who get large numbers of online leads and successfully convert them to sales. But not every agent has the right systems in place to convert online customers, particularly in great numbers. To address this challenge, realtor.com® has arranged ...


Visual Storytelling: An Eye-catching Approach to Real Estate Marketing

Famous film director and storyteller Frank Darabont once said “Visual storytelling of one kind or another has been around since cavemen were drawing on the walls.” Pretty poignant considering cavemen had primitive tools, little language skills and often made noises and ...


Personal Branding: Conveying Your Message

As a real estate professional, you are energetic, independent, relatable, hardworking, forward thinking, and you have a corner on the market. Right? But what good are these qualities and how you use them if no one knows who you are? Once ...


Our Latest News >>