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Business Development & Best Practices Archive


Regional Tactics for Real Estate Success

While national real estate reports point to increasing home prices and inventory shortages, the regional scenario varies greatly and often follows its own unique path toward recovery. Leading brokers from the country’s key regions will discuss the specific dynamics of their respective markets—and their in-the-trenches strategies for increasing business—at ...


Focusing on First-Time Buyer and Seller Needs Boosts Competition among Real Estate Companies

The housing market is abuzz with activity this summer, as sellers attempt to unload homes onto the market as their values rise and buyers compete for affordable pricing while mortgage rates are still low. Given the level of activity among market ...


The Single-Office Entrepreneur

Realtor.com® designs programs to help brokers manage their listings and to provide branding and lead generation for all their agents and properties on the site. While this is true for large brokers, realtor.com® also has a dedicated team focused on brokerages ...


Top 4 Ways to Capture Mobile Business

Successfully connecting with your target audience is the best way to drive traffic back to your website. While this may seem like a “no-brainer,” you must always be on the lookout for emerging new trends and tactics to enhance your marketing ...


How to Address Disengagement at the Office

An alarming Gallup poll published earlier this year is still sending shockwaves throughout the business community: Most American workers either hate their jobs or don’t care one way or the other about them. ...


Weekly Video Tip: How to Blur Faces in Adobe Premiere

Today, you're going to learn an advanced editing technique that will help your business videos: how to blur people's faces! ...


Ask the Expert: What Are the Benefits of Selling Online?

Today's “Ask the Expert” column features Eric Eckardt, Vice President, Direct to Broker for Hubzu. ...


New Home Communities Now Featured on realtor.com®

Realtor.com®, operated by Move, Inc. has announced the release of a deeper consumer experience, which now includes new home plans and communities on the realtor.com® website and mobile web offerings, using content sourced from Move, Inc.’s joint venture partner ...


The Business of Real Estate: Where We’ve Been and Where We’re Headed

While reports of an improving economy and rebounding housing market continue to make national headlines, the broker's in-the-trenches perspective paints a more nuanced picture. Regional real estate leader Helen Hanna Casey, president of Howard Hanna Real Estate Services, will deliver a keynote ...


Reaching the Pinnacle with Professionalism and Care

Two ambitions drew Barbara Wolcott to the real estate industry more than 35 years ago: to be the master of her own fate and to create a company of distinction. Today, as chairman and CEO of Prudential Towne Realty in southeastern Virginia, Wolcott reaffirms those goals each morning, and her ...


RE/MAX Files for $100 Million IPO

RE/MAX, one of the world’s leading franchisors of real estate brokerage services, today announced it has filed with the U.S. Securities and Exchange Commission to raise up to $100 million through an initial public offering of Class A common stock. The company intends to trade on the New York Stock ...


Broker Strategies: Diversifying for Success

“I have always believed that great leaders develop great leaders,” says Ed Krafchow, chairman of the board, Better Homes and Gardens Mason-McDuffie Real Estate. In the following interview, Krafchow expounds upon how his company is growing for success. ...


The Single-Office Entrepreneur

Realtor.com® designs programs to help brokers manage their listings and to provide branding and lead generation for all of their agents and properties on the site. These programs are not only available for large brokers; realtor.com also has a dedicated team ...


Integrating Technology into Your Business Development Process

Mobile, social, and other technological advances over the past decade have altered the way consumers search for homes, providing real estate brokerages with the opportunity to leverage this shift in consumer behavior. ...


Sixty Minutes to Success: Lessons to Learn from Real Estate Leaders

What are you doing to enhance your professional development? In the real estate industry you’ve got to stay on top of ever-evolving marketing trends, shifts in the housing market, the fluctuating economy and varying regulations, not to mention sales ...


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