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Business Development & Best Practices Archive


Turning Prospects into Customers…for the Long-run

As media reports continue to confirm on an almost daily basis, things are on the rise for real estate. With 2013 panning out to be a big year of recovery, agents across the nation are seeing a significant upswing in business as buyers and sellers get off the sidelines and ...


Broker Best Practices: Promoting Agent Productivity

How productive is your team? In the following interview, Wayne Zuk, Broker/Owner of Realty Executives Saskatoon in Saskatchewan, Canada, lets us in on some of the productivity secrets of his top agents. ...


Expanding Your Reach through Multi-Generational Marketing

According to Hoby Hanna, President and COO of Howard Hanna Ohio, connecting with clients through multiple forms of media is crucial if you want to reach the largest amount of people. “This drives our philosophy of multi-generational marketing, which even includes newspaper advertising and television,” says Hanna. “Real estate agents ...


Tips to Optimize Your Real Estate Website for Mobile Users

As more and more consumers turn to their mobile devices when researching real estate, brokers and agents across the U.S. are searching for the best approach or the best way to optimize their presence on the smaller screen. ...


Corporate Relocation: A Return to Business as Usual? Or Has the Model Morphed for Good?

While the residential marketplace is finally showing real traction in its recovery, the relocation segment of the market has been the focus of much debate. The volume of employer-sponsored moves dropped precipitously during the housing collapse and recessionary years. Will we ...


Who is Representing Your Buyers?

When I started selling real estate many years ago, I would often write offers and then have my buyers wait in the car while I went inside the home and met with the sellers and their agent. If there was a ...


Pin It, Tweet It, Put It on Your Wall – Social Media Tips for Real Estate

As of October 2012, Facebook reached 1 billion monthly active users. LinkedIn® has 175 million professionals worldwide, including all Fortune 500 companies. Twitter users generate an average of 400 million tweets each day. And, according to the 2013 National Association of ...


Just How Valuable Is Your Listing Data? Are You Getting Your Money’s Worth?

With the success of major real estate search portals in attracting consumers, comes a certain amount of dissatisfaction around their business models and use of the data they receive from industry sources—MLSs, brokers and agents. The real estate industry is awakening ...


NAR Video Spotlight, Part 2: A Pathway to Professional Conduct

Editor’s Note: This is Part 2 of a 3-part video series from the NATIONAL ASSOCIATION OF REALTORS® that aims to refresh and educate members about important aspects of being a REALTOR®. ...


4 ‘Aha’ Truths for a Changing Corporate Landscape

Technology is moving much faster than many of our institutions – while it continues to change the way people interact with businesses, many corporate leaders are still operating as if it didn’t exist, says thought leader Mitchell Levy. ...


Steer Clients Away from Urban Real Estate Myths

Spanning the years of my experiences with sellers and buyers I have heard common misconceptions that are repeated in every sector of the country. These statements of “fact” are understandable but do not hold true. I do understand why they are ...


5 Key Leverage Points to Increase Real Estate

As a real estate professional, finding key leverage points within your business is important to effecting positive change. As the industry continues to evolve, so must our skills and sales strategy. ...


Real Estate Best Practice: Policies and Procedures for Handling Multiple Offers

The residential real estate markets of 2013 are churning a lot of emotions for home buyers and sellers alike. Whether a buyer loses a house in a multiple offer situation or a seller loses the highest or best offer due to a buyer withdrawing, the emotional fury is unpleasant and ...


Tales from Downturn Abbey: How the Slump Turned Out to Be the Best Thing that Could Have Happened for a Determined Colorado Company

It could have been a disaster. ...


Getting the Outdoors Ready for a Summer Showing

While spring may be the hottest selling season, summer gives you an additional opportunity to wow buyers: outdoor staging. ...


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