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Business Development & Best Practices Archive


Fundamentals of Mastering the Listing Presentation

I was thrilled to have the opportunity to represent Better Homes and Gardens Real Estate during the NAR Annual conference this year. My topic was “Mastering the Listing Presentation,” and my audience was the Women’s Council of REALTORS®. ...


Advertising Expenses – On the Tax Reform Radar

Comprehensive tax reform is guided by a simple formula that masks a complex process that produces winners and losers. The formula is broaden the base, lower the rates. This means increasing what most taxpayers report as taxable income, but taxing that larger number at a lower marginal tax rate. ...


The Ultimate Business Opportunity

For years as an entrepreneur, I have searched for opportunities and engaged in businesses that include everything from selling hot tubs and satellite dishes, to listing and selling real estate, and many things in between. With years of experience, achieving both success and failure, I have become increasingly skeptical about ...


Putting People First: 5 Resolutions to Succeed in 2014 – Part 1

As 2013 comes to an end, now is a great time to look back on your year and figure out what areas of your real estate business you can improve upon and how to increase your number of clients. When it’s time ...


Five Things REALTORS® Should Do before 2014

For many small real estate offices, the end of the year means holiday parties and perhaps a little time off to spend with the family, however before 2014 sneaks up on us, there are five important things small businesses should evaluate before ...


Evolution of MLS Public Websites

There’s a movement afoot among Multiple Listing Service (MLS) executives and brokers to take measures to protect, control and monetize the data surrounding listings. A key component of this strategy is the consumer-facing MLS website (MLS public portal). ...


The Mobile Consumer and the Right Response to Responsive Design, Part III

The mobile world has changed dramatically since June 29, 2007—the day the first generation iPhone was released. No one could have predicted the massive change this device would usher in, or how drastically the landscape would change over the next six years. Six years ago, the BlackBerry was the dominant ...


Not All Leads Are Equal – Calculating Lead Sources to Projected Revenue

Realtor.com® Webinar: The Latest Solutions for Lead Generation ...


Trulia’s Evolution from Business School Idea to the Real Estate Industry’s Technology Partner

From what began as a traditional offline business, real estate began moving online in the late 1990s and has increasingly become not only an online business, but a mobile one. Real estate will always have a fundamental human element, but homebuyers in ...


Too Few Real Estate Agents Understand Their E&O Policies

Errors and omissions insurance coverage is a product that companies across an array of industries carry, as these policies can be critical to keeping firms solvent in the event of lawsuits. ...


The Changing Dynamics of Real Estate Investment

In today’s recovering residential real estate market, investors have played an important role, accounting for more than 20 percent of all purchases in recent months. As noted in an article that appeared on RISMedia.com on August 28, titled, “A New Breed of Real Estate Investor; The Value Investor,” there’s been ...


People Who Need People: Customer Service Insights

When I meet someone for the first time and am asked what I do for a living it’s always a bit of a tricky question. My quick response is that I work in real estate, which essentially is not true. (If I ...


Listing Portals: What’s the Real End Game?

The ongoing contention regarding the ultimate motives of the major online listing portals recently came to a head during a rousing panel discussion at RISMedia’s Real Estate CEO Exchange earlier this fall. During the session - “The Data Debate: Is Disintermediation a ...


Eight Secrets Every Real Estate Agent Needs to Know for a Successful 2014

Real estate sales tend to slow down around the holidays, but if your goal is to increase your brokerage’s profitability in 2014, the end of the year is vital to your team’s success. Set the scene for a prosperous 2014, by encouraging ...


Empowering Your Workforce: Bringing Your Company Together through Thought Leadership

Thought leadership is often viewed by marketers as a platform that is focused externally. But while thought leadership is an effective means of influencing customers, it's also a very successful way of empowering employees. ...


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