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Business Development & Best Practices Archive


Homefinder.com App Maximizes Showings

It’s undeniable that most consumers in the market for a new home begin their searches on the Web. In fact, thanks to the Internet, consumers can learn a great deal about a property before even speaking with a real estate professional. While the Internet may be a great tool for ...


Is Corporate Culture Part of Your Business Plan?

Whether you’re launching a new business or wondering why your existing company isn’t performing as well as predicted, longtime corporate executive Larry Katzen suggests taking a careful look at your business plan. ...


The Wonder of Widgets: Keep Buyers and Sellers Coming Back to Your Site

When you visit Homes.com, there are a myriad number of ways the site can help you and your real estate company grow, be it the informative articles, helpful blogs or thought-provoking webinars. ...


Leveraging GENLIFE to Achieve What We All Want Most…More

What’s the # 1 thing every agent, broker or owner wants? ...


Home Warranties Offer Agent Benefits

After helping a client buy or sell a home, a real estate professional’s job isn’t over. Past clients are often the best sources of future business, and HSA Home Warranty works to keep that relationship alive. ...


3 Reasons to Send Prospects Video Email

With the market beginning its seasonal upswing and competition increasing as well, it’s more important than ever to make a lasting impression on prospects. Video email is one way to achieve this; send prospects the information they are looking for with a ...


Why ‘Local’ Is Back: LeadingRE – The Global Behind Local

Look around, and the rising consumer preference for “local” is apparent in just about every market segment. Diners flock to pedestrian areas with home-grown restaurant options, seeking a unique flavor not offered in a chain restaurant. Millennials gravitate toward craft beers from ...


5 Ways to Improve Social Media Productivity

(MCT)—Technology consultant Rebekah Lundberg talked to the Dallas Morning News about five tools to increase social media productivity. Lundberg is the U.S. marketing manager for global digital marketing and technology firm Valtech. ...


Home Warranties Lead to Faster Sales, Higher Sales Prices

According to a recent home sales study conducted by American Home Shield, the nation’s leading provider of home warranties, homes sold with one of the company’s home protection plans spend an average of almost 11 fewer days on the market and sell at a sales price that is an average ...


The Great Debate

The success of the open house remains part of the “great debate” among real estate professionals, but do they work? From my perspective, with more than 10 years of real estate experience as an agent and now a director of learning for ...


As Social Networks Cash in on Real Estate, Agents Look for Profits of Their Own

While many brokers continue to question the ROI of social media along with the amount of time their agents devote to posting, tweeting, pinning and the like, it has proven to be a very valuable resource for real estate professionals. It’s helped ...


iPad Video 101: Using Your iPad as an All-in-One Solution

Real estate professionals are missing a golden opportunity by not making use of the video possibilities on their iPads, according to licensed real estate broker Michael Krisa, a freelance Internet marketing consultant. He praised the importance of using iPads to ...


Don’t Count Out the Baby Boomers

Baby Boomers fueled an unprecedented housing expansion that created the American suburbs as we know them. ...


Is More Workplace Transparency Good for Business?

Small business owners with an eye on morale may need to increase their workplace transparency. ...


Ask the Expert: How Can You Prepare Clients for Home Inspection?

Today's “Ask the Expert” column features Jay Gregg, the Director of Marketing with Pillar To Post. ...


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