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Business Development & Best Practices Archive


5 Ways Luxury Homebuyers Are Forging Fresh Trends

Today’s luxury homebuyer is smart, savvy and keenly aware of what makes their house a home. From tech-friendly amenities to outdoor living spaces, luxury buyers are investing time and money into a home that fits their needs and lifestyle. ...


NAR’s Broker Tip of the Month: Evaluate Your Office’s Safety Strategy

NAR continues to designate September as REALTOR® Safety Month. This September, take a moment to evaluate your office’s safety strategy. Is there a strategy currently in place or does it need to be revised and updated? To help brokers and their agents stay safe on the job, NAR provides a ...


Optimizing Your Facebook Business Page for More Leads

Do you have a Facebook business page for your real estate business? You should. Facebook business pages are free advertising, as social media expert Erica Campbell Byrum pointed out in a recent article. ...


5 Tactics for Braving the Video Marketing World

Video marketing is essential to every successful business. In recent memory video marketing was something deemed unachievable for the everyman, something reserved for those with much larger budgets and expectations. But with ease and accessibility of video software and platforms available ...


Why Aren’t Agents Answering Their Phones?

I was scrolling through online listings recently when an exterior photo caught my eye. Upon clicking into the detailed property view and remarks to get a closer look, I was surprised to see that the first sentence read “No phone calls, please.” I had to reread this a couple of ...


Top Secrets to More Listings

In today's market what is the biggest challenge you are facing? If you said, "How to get more listings because the competition is so fierce," you are not alone. Just about everyone is feeling that now. ...


Bridging the Gap: Realtors Property Resource® Provides Agents a One-Stop Shop, Chock Full of Up-to-Date Information

When it comes to utilizing cutting-edge technology, today’s REALTORS® typically fall into three categories: tech savvy, old school and those somewhere in between. For John Connolly, vice president of SUCCESS! Real Estate in Braintree, Mass., Realtors Property Resource® (RPR) is bridging that gap. According to Connolly, no matter how advanced ...


Luxury Homeowners Believe Homeownership Is a More Sound Investment Than the Stock Market: Survey

In largest luxury owner survey ever, Better Homes and Gardens Real Estate study reveals multiple homes and high-tech amenities are the new norm for affluent homeowners ...


Increase Referrals to Increase Success

Everyone has to start somewhere. Whether you’re new to the work force or only new to the real estate industry, your literal or metaphorical Rolodex might be a bit bare. But as a real estate professional, your success relies on who you ...


How to Make Your Visualizations a Reality

"Visualize your success" is something we hear a lot of these days. However, we don't always know how to make our visualizations powerful enough so that they become a reality. ...


Google+ for Real Estate: How to Get into the Game

Whether you love it or hate it, there is no denying the power of Google+. ...


Leverage Emotion with Video in Action

Real estate professionals know that buying or selling a home can be a life changing, highly emotional experience. However, there’s a way to leverage that emotion: video. When you add video to your online listing, you have created a powerful real estate ...


Knowledge ISN’T Power: How to Stop Gathering Info, Weighing the Evidence, Chasing New Ideas…and Just Execute Already

You know that Big Important Thing you want (and maybe desperately need) to do? Maybe it’s changing careers, or writing a book, or saving for retirement, or finally building the dream home you’ve talked about for years. Ever wondered why you can’t seem to just get it done? Your excuse ...


How to Reduce the Biggest Expense of Your Life: Taxes

Financial Engineer Discusses Ways to Troubleshoot Unnecessary Financial Burdens ...


Do You Need a Business Credit Card?

Do you need a business credit card? If you're a small business owner, having a credit card that's separate from your personal credit card can pay off in many ways. ...


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