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Business Development & Best Practices Archive


Why Your Online Listing is Priced Wrong

Quick, pretend to be a buyer, jump on the internet and begin a home search. Which website did you visit and what did you type in as your search parameters? ...


Crowdsourcing Part 1: Get in Business with Pinterest

By now, most real estate professionals have already successfully incorporated social and digital media into their real estate business, using networks such as Facebook, Twitter and Google+. One site that not enough brokers are taking advantage of is Pinterest. Further, crowdsourcing ...


Coaching Myths and Mysteries

When I speak with the elite agents around the world, most of them have one single attribute in common: They all have a coach! Why is it that? ...


Business Opportunities Abound for Relo Departments

New business opportunities don’t always require new products and original services, but sometimes just a new approach. Some brokerage relocation departments are successfully re-directing expertise to reflect their local markets’ ever-changing needs by expanding, linking or repackaging existing services. ...


Are You Prepared for the Next Wave of Real Estate?

In markets across the country, the housing turnaround is in full swing. Low inventories and a rebound in sales are not only raising asking prices, but also bringing a return to new-home construction. While numbers have pulled back a bit from ...


Broker Best Practices: Down to a System

With nearly 20 years in the industry, Randy Durham--broker/team leader of Keller Williams Realty in Chattanooga, Tenn.--knows his way around the real estate market. In the following interview, he gives tips and tricks for what leads to a successful career in real estate, as well as useful market insight that ...


Everything Old Is New Again

Nearly every real estate company in the nation felt the pinch of the last slump. But for one respected New Orleans-based company, it was part of a double whammy, coming as it did on the heels of Hurricane Katrina. ...


Social Media Tools for Real Estate Pros

To succeed at capturing the attention of today’s buyer and seller, real estate professionals ought to maintain an active and engaged online presence. ...


Maximize the iPad to Optimize Your Real Estate Business

“A master salesperson never tells someone anything they can show them.” ...


Looking to Increase Your Lead Volume This Fall?

Leads are the fuel for tomorrow’s transactions. In quiet months, use your time to prospect, follow-up and build a pipeline for future sales. But in the midst of the prime closing months, is that the best use of your time? Prospecting ...


Enhancing Client Relationships

As a real estate professional, you are your brand, and your clients are your business. So establishing and maintaining relationships with past, present and future clients is key to your long-term success. And while it may be easier to keep an ...


Business Lessons from a Small Business CEO

I found a fascinating website while trolling around the Internet recently. It’s called Statistic Brain and it has data and rankings on all kinds of topics, from hair loss to consumer spending. ...


Weekly Video Tip: 7 Things to Check Before Hitting Record (Run & Gun)

Today we're taking it back—way back-- to the basics with 7 things you need to check before hitting that record button! ...


Ask the Expert: How Do I Choose an eSignature?

Today's “Ask the Expert” column features Tom Gonser, the Founder & Chief Strategy Officer of DocuSign. ...


Ask the Expert: Aerial Filmmaking in Real Estate

Today's Ask the Expert column features Marcellee Williams, Producer and Content Manager for WellcomeMat. ...


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