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Business Development & Best Practices Archive


Obama: ‘Housing Market Is Beginning to Heal…Home Prices Rising at Fastest Pace in 7 Years’

With the real estate industry soaring hotter than an Arizona August, President Barack Obama visited Phoenix Tuesday to address the recovering state of the U.S. housing market. ...


Tips for Successfully Working with Investors

When you look at your target market, do you include investors in the mix? You should. ...


Are You Conversant with Millennial Culture?

Numbering 105 million, Millennials are larger than the Baby Boomer generation, and 20 percent bigger than the Gen X population. And Millennials are aging into home buying. According to the National Association of REALTORS® (NAR), among buyers under 32 years of ...


4 Tips to Spruce Up Your Marketing Image

Sunshine, lazy days spent at the ballpark and ice cream, lots of ice cream. ...


Why the Century-Old REALTOR® Code of Ethics Still Guides Today

Throughout 2013, the National Association of REALTORS® (NAR) has been marking the centennial anniversary of the adoption of the REALTOR® Code of Ethics. The 100-year-old Code is a vital component of our organization—and our members—and an essential building block of your business. ...


Big Opportunity: the Relocation Renter

It’s no secret in the corporate relocation world that homeowner moves have become much scarcer. That’s a troubling reality for businesses that had come to depend on real estate commissions and referral fees generated by these prime customers and their employers. ...


4 Key Ingredients to Building a Culture that Attracts Top Agents

Every broker knows that great agents are the key to a solid brokerage business. Attracting and retaining top talent is a constant priority. ...


Preparing First Time Home Buyers for Their New Purchase

Purchasing a home can be an overwhelming and daunting task for anyone—especially the first-time home buyer. They must account for setting a budget for the down payment, closing costs and mortgage; picking the right community; researching the real estate market; considering the resale value; deciding the pure logistics of the ...


Basic Training: Be Legendary

The days of “it’s all about me” advertising are over—and it’s about time. Today’s consumers don’t care about your big hair or your fancy car, and they certainly don’t care about what you used to look like 20 years ago! ...


What Buyers Really Want: What Does the Data Tell Us?

If data is the currency of the new economy, then the National Association of REALTORS® is flush with it, based on the recent release of the National Association of REALTORS® Profile of Home Buyers and Sellers 2012. This annual survey of ...


The Road to Recovery: What Lies Ahead for Real Estate?

While statistics continue to point toward an increasingly recovering real estate market, the near and long-term future is yet to be determined. Taking a realistic look at the real estate recovery, Realogy Franchise Group President & CEO Alex Perriello will kick ...


Joining Forces against Data Piracy: Nonprofit REDPLAN Creates Central Body for Protecting Real Estate Intellectual Property Rights

Information technology has been a boon to the real estate industry — and also one of its biggest challenges. As real estate professionals who have found their data stolen, hacked, reverse engineered or scraped can attest, protecting your intellectual property is ...


How to Maximize Opportunities in New-Home Sales

With more than 25 years in the business, David Schoner is recognized as one of the nation’s leading experts in new-home sales and marketing. As the previous owner of Schoner Research and the New Jersey New Homes Guide, he’s ...


What Every Agent Needs to Know about Prospecting

Do you find that the mere thought of prospecting for new clients makes everything else on your calendar seem incredibly important? Prospecting is one of the most important tasks that every real estate agent must spend time on, but when it ...


Understanding Mobile Behavior to Win Local

By now, I think we all can agree on the following: The sheer size of the mobile demographic makes it one that requires our attention as businesses; the mobile consumer is substantially different from the desktop consumer; and the better we ...


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