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Business Development & Best Practices Archive


Six Personality Types That Can Sabotage Your Company’s Best Thinking

Craig never shuts up. Ever. Diane openly worries that every new strategy idea is going to bring the company crumbling to the ground. Kevin picks apart every suggestion until everyone is weary of discussing it and there’s no actionable element left. As for Terri, well, she’s never heard an original ...


3 Ways to Make ‘Word of Mouth’ Happen

(MCT)—Word of mouth is a powerful force for generating business for your company, but how can you capture this lighting in a bottle? ...


Marketing Strategies: Are You Proactive Enough?

What does it mean to be proactive? Does it mean not procrastinating? Does it mean "getting on the ball?" If you answered yes, you're right but there's a lot more to it. ...


Great Customer Service: Techniques that Make You Unforgettable

As part of its ongoing Beta Brokerage project, Better Homes and Gardens® Real Estate invites you to join its next Beta Broker Hangout on Google+. ...


Weekly Video Tip: How to Perfect Outdoor Lighting

Today I'm going to brighten your day with some Outdoor Lighting skills! ...


Real Estate’s New Investors: Friend or Foe?

Clearly, investors have played a critical role in the housing market’s climb back from the brink. However, institutional investors are rapidly becoming a force to be reckoned with in the single-family housing market, leaving many wondering if this is good or bad for the recovery and the industry’s future. This ...


Setting a Higher Standard for Service

When it comes to great service, today’s customers don’t always know how to define it, but they definitely “know it when they see it.” Unfortunately, too many consumers have become accustomed to substandard service and are literally ...


Do’s and Don’ts of Powerful Listing Presentations

As today’s real estate industry continues to become more cut-throat, real estate professionals are re-evaluating their marketing tactics to set themselves apart from the competition. Let’s face it; a buyer or seller’s first impression of you weighs heavily on their decision ...


Ask the Expert: Prepping Baby Boomers for Market

Today's “Ask the Expert” column features Matt Vernon, the Home Loans Sales Executive for Bank of America. ...


Top 5 Tips for Choosing a Virtual Office Location

Need tips on choosing a virtual office location? Long gone are the days when brick-and-mortar offices were the only options around. Virtual offices are increasingly popular because of their convenience and practicality factors. ...


Fill Your Fall Business Pipeline: Learn How Pop-a-Note Can Help on Webinar Thursday

Learn how to use RISMedia's “Pop-a-Note” system to build relationships and stay in touch with fun and interesting facts! ...


Regional Tactics for Real Estate Success

While national real estate reports point to increasing home prices and inventory shortages, the regional scenario varies greatly and often follows its own unique path toward recovery. Leading brokers from the country’s key regions will discuss the specific dynamics of their respective markets—and their in-the-trenches strategies for increasing business—at ...


Focusing on First-Time Buyer and Seller Needs Boosts Competition among Real Estate Companies

The housing market is abuzz with activity this summer, as sellers attempt to unload homes onto the market as their values rise and buyers compete for affordable pricing while mortgage rates are still low. Given the level of activity among market ...


The Single-Office Entrepreneur

Realtor.com® designs programs to help brokers manage their listings and to provide branding and lead generation for all their agents and properties on the site. While this is true for large brokers, realtor.com® also has a dedicated team focused on brokerages ...


Top 4 Ways to Capture Mobile Business

Successfully connecting with your target audience is the best way to drive traffic back to your website. While this may seem like a “no-brainer,” you must always be on the lookout for emerging new trends and tactics to enhance your marketing ...


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