Welcome!




Expand Your Education with These Courses from
A Consumer Advocate Approach to Real Estate: Course 1.
Business Creation - Prospecting: Skills for Sales Success: Part Three.
ACE: Purchase Reverse Mortgage Course.
Bundle 1: CIPS Core Course (US Version).
Bundle 2: CIPS Elective Courses (US Version).

Business Development & Best Practices Archive


How Top Companies are Elevating Loyalty, Productivity and Innovation

When a successful formula is discovered in the business world, it’s copied and becomes part of standard operating procedure throughout entire industries. ...


7 Twitter Mistakes Small Businesses Should Avoid

There are many Twitter mistakes that small business owners should be wary about making. Some are more obvious than others. ...


How to Help Your Client When Their Short Sale Isn’t Short

The term “short sale” is a bit of an oxymoron considering the often arduous task of actually completing one. A short sale occurs most often when the homeowner has a financial hardship, and so a lender agrees ...


Weekly Video Tip: Sin City Effect

Boy, have I got one nifty editing technique for you. It's a little advanced, and you might not use it everyday, but it’s a great trick to have up your sleeve—it’s the Sin City Technique or as some of you might know it … the Pleasantville. ...


Ask the Expert: Making the Most of Realtor.com

Today's Ask the Expert column features Frederick Herot, Vice President of B2B Marketing for realtor.com® and Top Producer. ...


Turning Prospects into Customers…for the Long-run

As media reports continue to confirm on an almost daily basis, things are on the rise for real estate. With 2013 panning out to be a big year of recovery, agents across the nation are seeing a significant upswing in business as buyers and sellers get off the sidelines and ...


Broker Best Practices: Promoting Agent Productivity

How productive is your team? In the following interview, Wayne Zuk, Broker/Owner of Realty Executives Saskatoon in Saskatchewan, Canada, lets us in on some of the productivity secrets of his top agents. ...


Expanding Your Reach through Multi-Generational Marketing

According to Hoby Hanna, President and COO of Howard Hanna Ohio, connecting with clients through multiple forms of media is crucial if you want to reach the largest amount of people. “This drives our philosophy of multi-generational marketing, which even includes newspaper advertising and television,” says Hanna. “Real estate agents ...


Tips to Optimize Your Real Estate Website for Mobile Users

As more and more consumers turn to their mobile devices when researching real estate, brokers and agents across the U.S. are searching for the best approach or the best way to optimize their presence on the smaller screen. ...


Corporate Relocation: A Return to Business as Usual? Or Has the Model Morphed for Good?

While the residential marketplace is finally showing real traction in its recovery, the relocation segment of the market has been the focus of much debate. The volume of employer-sponsored moves dropped precipitously during the housing collapse and recessionary years. Will we ...


Who is Representing Your Buyers?

When I started selling real estate many years ago, I would often write offers and then have my buyers wait in the car while I went inside the home and met with the sellers and their agent. If there was a ...


Pin It, Tweet It, Put It on Your Wall – Social Media Tips for Real Estate

As of October 2012, Facebook reached 1 billion monthly active users. LinkedIn® has 175 million professionals worldwide, including all Fortune 500 companies. Twitter users generate an average of 400 million tweets each day. And, according to the 2013 National Association of ...


Just How Valuable Is Your Listing Data? Are You Getting Your Money’s Worth?

With the success of major real estate search portals in attracting consumers, comes a certain amount of dissatisfaction around their business models and use of the data they receive from industry sources—MLSs, brokers and agents. The real estate industry is awakening ...


NAR Video Spotlight, Part 2: A Pathway to Professional Conduct

Editor’s Note: This is Part 2 of a 3-part video series from the NATIONAL ASSOCIATION OF REALTORS® that aims to refresh and educate members about important aspects of being a REALTOR®. ...


4 ‘Aha’ Truths for a Changing Corporate Landscape

Technology is moving much faster than many of our institutions – while it continues to change the way people interact with businesses, many corporate leaders are still operating as if it didn’t exist, says thought leader Mitchell Levy. ...


Our Latest News >>