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Business Development & Best Practices Archive


REach™ Program Mentors Best and Brightest in Tech to Buoy $1 Trillion Real Estate Market

The National Association of REALTORS®, along with Second Century Ventures, recently announced BombBomb, a video email marketing platform, as the first company selected for its REach™ accelerator program. ...


Building Your Pipeline: Why Now Is the Perfect Time

Generating more leads is probably permanently on your to-do list. But as we turn the page into a new year, it’s the perfect time to tackle this one head-on.  Why now? According to recent research, typical consumers think ...


Housing Affordability Index to Set Annual Record for 2012

With 11 months of data reported, 2012 will clearly go down as a record year for favorable housing affordability conditions, and a great year for buyers who could get a mortgage, according to the National Association of REALTORS®. ...


Monday Morning Mobile: Sale of PCs Drops, Mobile Rises

As reports and news continue to surface from holiday season 2012, there is no shortage of evidence to support the ever apparent shift of consumers to mobile devices. In a report from Reuters released last week, holiday season sales of personal computers fell for the first time in more than ...


What Today’s Homebuyer Wants and How You Can Give It to Them

Buying a home is a multifaceted and often confusing transaction no matter how well-informed the buyer may seem. Today’s homebuyer is savvier than ever, having more information than ever before available right at their fingertips. ...


13 Keys to Building a Killer Business in 2013

One of the benefits that the Top 5 in Real Estate Network® offers its members is the opportunity to participate in monthly ‘This Way to the Top’ webinars. Each month we focus on a single topic of interest, which is also reflected in our coaching programs, our community interchanges and ...


Web 101: Fundamental Dos and Don’ts of Real Estate Websites

With an estimated 90 percent of home buyers conducting home searches online, you’d be smart to use the beginning of 2013 to beef up your web presence. Take a minute to discover the six things you absolutely must include on your ...


Mobile Marketing: Riding the Next Big Wave

In today’s on-the-go marketplace, everything and everyone is going mobile. For real estate companies not incorporating a complete mobile solution in their grand marketing mix, opportunities are being missed, consumers are being ignored and business is surely being left on the table. On the flip side, companies that understand the ...


Qualified Mortgage/Ability to Repay Rule: MBA and ICBA Supportive

The Consumer Financial Protection Bureau (CFPB) has formally released its qualified mortgage (QM) definition and Ability-to-Repay rule, and financial organizations across the board are responding. ...


Industry Advisor: Build a Business Plan

Most of us start the new year with great aspirations about developing and implementing a new business plan for the upcoming year. Unfortunately, three-quarters of those business plans never get fully implemented. ...


The Right Place at the Right Time

Is your company utilizing effective marketing strategies? How about the latest trends in technology? “The text-in codes we place on listings are loved by buyersvisiting our area,” says June Slusser, President of Coldwell Banker High Country Realty. “Our agents benefit by capturing the mobile number, which gives them the opportunity ...


Communicating the Fiscal Cliff’s Real Estate Impact to your Clients

What kind of communication have you had with your real estate clients over the past few days? In most years, the past two weeks were a holiday. New Year’s followed Christmas, and the pursuit for a new house was likely put ...


Are You Providing Your Customers with the Best User Experience?

Should I have a website?It’s crazy to imagine asking yourself this in 2013, isn’t it? However, look back to 15 years ago and this question may not have even crossed your mind. To be fair, there wasn’t data back ...


Study Shows More People Use Internet to Research Homes for Sale

Real estate-related searches on Google.com have grown 253 percent over the past four years, according to a joint study from the National Association of REALTORS® and Google. ...


5 Reasons Why Short Sales Can Grow Your Business

Short sales continue to play a part in the real estate landscape and sources show that this niche will thrive well into 2013. Even though short sales can be difficult to close, there are many reasons why they should be a part of your main business strategy with a specific ...