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Expand Your Education with These Courses from
Territory Management: Skills for Sales Success: Part Eight.
Expand your education through NAR’s REALTOR® University: A Consumer Advocate Approach to Mortgages: Course 2.
A Consumer Advocate Approach to Real Estate & Mortgages: Courses 1 & 2.
BPOs: The Agent’s Role in the Valuation Process.
Bundle 2: CIPS Elective Courses (Non-US Version).

Business Development & Best Practices Archive


Monday Morning Mobile: Mobile Can Help Sell – Cars and Homes

Consumer search is shifting to mobile faster than most are prepared for. Our mobile and tablet devices have become the primary search tool for all of our consumer goods needs and it’s impacting the way many companies think about how they interact with consumers. ...


How to Optimize Your Real Estate Photos for SEO

Most real estate professionals take a lot of time and spend a lot of money optimizing their website for SEO. But there are surprisingly few who take the time to optimize their real estate photography for SEO. ...


Staying Top-of-Mind in a Crowded Real Estate Market

For real estate professional Elizabeth Monarch of RE/MAX Associates, Louisville, Ky., staying in touch with clients is more than just about maintaining a competitive edge. With 62 percent of her business coming from repeat customers and referrals, staying top-of-mind is a vital part of her continued success. With The Personal ...


Marketing Strategies: Create Your 2013 Success Blueprint

Many people who want to create success for the New Year don’t realize that in order to do that, they need to have a blueprint for success. What does that mean specifically? It takes two things to create a ...


In the Spotlight: Taking Advantage of Every Opportunity

Are you looking for a new strategy to master a slow market? According to Doug Collins, President of Prudential Collins-Maury, Inc., the key is to maintain a steady source of well-priced listings in good condition. “Be honest with your agents and address issues head-on,” says Collins. “You must also force ...


The Cutting Edge Your Listings Need

Since the advent of YouTube, video has exploded on both a global and hyperlocal scale. Businesses and industries everywhere have been employing video to promote their services and appeal to their consumers, and rightfully so. The real estate industry is no different; for brokers or agents not using video as ...


Second Century Ventures Brings Cloud Computing to REALTORS®

The National Association of REALTORS®’ venture capital fund Second Century Ventures has become a strategic investor in Symform, a distributed cloud backup service. ...


HSA Home Warranty Helps Agents Stay Stress Free and Tech Savvy

HSA Home Warranty—a home warranty company offering comprehensive plans to buyers and sellers—has been providing home warranties and services for the past 28 years. But on top of the security an HSA home warranty affords homeowners, HSA works to provide assistance to real estate professionals by offering partnerships in which ...


The Money’s in Mobile

I have made the point over the past couple months that our mobile devices have taken over as the primary consumer search tool for most of us and will take over for the rest of us in the near future. Yes, ...


Start the New Year with Great Savings from FedEx Office

NAR PULSE—Attract more clients in 2013 with new colorful, professional printed marketing materials that leave an impression. Pass along the savings of 40 percent off on core printing and copying and 30 percent off on signs and banners and other services at FedEx Office, a REALTOR Benefits® ...


REach™ Program Mentors Best and Brightest in Tech to Buoy $1 Trillion Real Estate Market

The National Association of REALTORS®, along with Second Century Ventures, recently announced BombBomb, a video email marketing platform, as the first company selected for its REach™ accelerator program. ...


Building Your Pipeline: Why Now Is the Perfect Time

Generating more leads is probably permanently on your to-do list. But as we turn the page into a new year, it’s the perfect time to tackle this one head-on.  Why now? According to recent research, typical consumers think ...


Housing Affordability Index to Set Annual Record for 2012

With 11 months of data reported, 2012 will clearly go down as a record year for favorable housing affordability conditions, and a great year for buyers who could get a mortgage, according to the National Association of REALTORS®. ...


Monday Morning Mobile: Sale of PCs Drops, Mobile Rises

As reports and news continue to surface from holiday season 2012, there is no shortage of evidence to support the ever apparent shift of consumers to mobile devices. In a report from Reuters released last week, holiday season sales of personal computers fell for the first time in more than ...


What Today’s Homebuyer Wants and How You Can Give It to Them

Buying a home is a multifaceted and often confusing transaction no matter how well-informed the buyer may seem. Today’s homebuyer is savvier than ever, having more information than ever before available right at their fingertips. ...