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Business Development & Best Practices Archive


The Mobile Consumer and the Right Response to Responsive Design, Part IV: Mobile to Win Local

Over the course of this series, The Mobile Consumer and the Right Response to Responsive Design, we examined some of today’s most popular technology trends such as Responsive Web Design, Mobile SEO and Mobile Lead Generation. This month, in the final piece of the series, we’ll examine how the trends ...


It’s “Write a Business Plan” Month: How to Include Your Marketing Strategy

In real estate, there is an unspoken rule of thumb that 10 percent of your budget be allocated for marketing. Today’s real estate professional needs a plan and strategy around how to best put that money to work for your business. The ...


Does ‘Klout’ Matter?

Social networks have given us an online voice—a way to tell the world whatever we want in an instant. But, figuring out how to use that voice effectively is key to managing your online brand. You can post information constantly, but if ...


Resolution: Make Your Content Experience Work for Your Future Buyer

As we begin a new year, no doubt you are experiencing new hopes, wishes, and dreams when it comes to getting the most out of your web presence. The blank slate of a January calendar is a refreshing chance to hit the ...


Staying Ahead of the Real Estate Game

Homes.com covers all the bases when it comes to attracting buyers and getting homes sold ...


Not All Leads Are Equal

At realtor.com®, we take great care to focus on the outcome for the brokers and their agents when we provide lead solutions. Leads come in all shapes and sizes; and it is not until you back out the intent of the consumer who submitted the lead, that the ...


3 Mistakes Even Good Managers Make

(MCT)—I have a confession to make. I used to be a bad manager. ...


Not All Leads Are Equal

At realtor.com®, we take great care to focus on the outcome for the brokers and their agents when we provide lead solutions. Leads come in all shapes and sizes; and it is not until you back out the intent of ...


5 Steps to Make Your Business Count in 2014

Hope is not a strategy. This important phrase is one that was explored by Jackie Leavenworth in the Homes.com webinar, “Plan for 2014: Hope is NOT a Strategy,” which shared numerous ideas about building a real estate business ...


Ask the Expert: What Steps Can I Take to Achieve Success?

Today's 'Ask the Expert' column features Glade Jones, CEO of Obeo, Inc. ...


Great Building Blocks to Amazing Real Estate Videos

“Videos will create competitive immunity for you and your team.” ...


How Using Outdated Technology Can Impact the Reputation of a Small Business

(BPT)—Smart business owners know how important it is to preserve their company's reputation, but many may not realize the extent to which their current and potential customers care about the technology they use. ...


The People Revolution: 5 Resolutions to Succeed in 2014 (Part 2)

Last time out we examined the first five of 10 business principles that Austin Allison and Chris Smith, authors of “Peoplework: How to Run a People-First Business in a Digital-First World,” presented in Homes.com’s Secrets of Top Selling ...


Have You Googled Yourself Lately?

If you are a real estate agent and haven’t checked out your online profile lately, you definitely should because chances are somebody else is. And that somebody could very well be a prospective client. ...


Fundamentals of Mastering the Listing Presentation

I was thrilled to have the opportunity to represent Better Homes and Gardens Real Estate during the NAR Annual conference this year. My topic was “Mastering the Listing Presentation,” and my audience was the Women’s Council of REALTORS®. ...


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