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Business Development & Best Practices Archive


REach™ Selects Class of 2013

NAR PULSE—NAR and Second Century Ventures are proud to announce the REach™ Class of 2013. Joining the class are Bomb Bomb, Lumentus, Planwise, Reach150, Updater, and Workface. Introduced in late 2012, the REach™ accelerator program was created to identify those technologies, resources and companies that will benefit both REALTORS® and ...


Real Estate Rules: Know Your Regulations

It’s a REALTOR®’s nightmare: after closing, it becomes apparent that local zoning regulations won’t let your client complete the home renovation of her dreams. The reality is, REALTORS® are obligated to know municipal regulations concerning real estate and stay on top ...


Why Leads Get Lost and Some Help from realtor.com®

Realtor.com® administers thousands of buyer and seller lead generation programs. For us to continue to do so, we need the brokers and their agents who receive these leads to be able to convert them to sale. Agents want to get back not only their investment they make with us – ...


Meeting the Needs of Today’s Luxury Buyer

As the luxury market continues to rebound, it is evident that brokers specializing within this niche are presented an excellent opportunity. ...


Low Inventory a Sign that Sellers Need Your Expertise

We’ve all heard that inventory is on the decline in several major markets across the U.S., creating a shortage for homebuyers who are on the hunt but coming up empty-handed. ...


Productivity Tools from realtor.com®

Not every prospective customer you meet will be ready to close right away. When you are collecting dozens of new prospects each month it can be a daunting task to stay in touch with every one of them. ...


5 Resolutions for Your Business

Almost on a daily basis, news reports detail the marketplace factors that can affect businesses large and small. No matter what the potentially game-changing info coming out of Washington, D.C., or China, though, there are winning strategies that not only endure ...


Know Your Brand and Protect It

(MCT)—You are a brand. Just like Coke or Nike or Starbucks. ...


Your Best Marketing Tool Is Still the Most Basic One

New concepts are constantly emerging in marketing. We’ve seen the rise of “green marketing” — appealing to people’s environmental concerns by emphasizing recycled packaging and the like. And mobile marketing, finding new ways to get the attention of potential customers clutching hand-held devices. ...


Women in Business: 3 Ways to Set Yourself Apart from the Competition

A record number of women are Fortune 500 CEOs. ...


How to Handle an Angry Client

(MCT)—Something has gone wrong with one of your clients. One of your employees has made a mistake or maybe you were the one who messed up. Either way, you have a hopping-mad person on your hands and a sinking feeling in ...


Branding Consistency: Color Is Key

In the real estate business, color is key when creating customer communications across all platforms. Consistent color branding imparts a professional and memorable brand impression that resonates with your prospects. Xerox research reveals that color improves brand recognition by up to 80% ...


Be an MVP by Registering for SRES® Designation by March 31st

NAR PULSE—Register between March 16-31 for NAR’s Seniors Real Estate Specialist® Designation Online Course through REALTOR® University School of Professional Development and Continuing Education and NAR’s MVP program awards a $35 Amazon gift card. This designation helps you and your agents better address the needs of home buyers and sellers ...


Tips That Will Immediately Help You Win More Listings and Convert More Buyers – Part 2

In Part 1 of “Winning Listings and Converting Buyers” we discussed some keys to generate qualified leads by integrating your offline and online marketing initiatives. This article focuses on the conversion of those leads. It is ...


Spring Home Buying Season Starts Early According to realtor.com®’s February Trend Data

Realtor.com®, a leader in online real estate operated by Move, Inc., recently released its February data on the U.S. housing market, offering valuable insight into the latest real estate trends. Realtor.com®’s February 2013 national housing data indicates that listing inventories increased 1.15 percent month-over-month; median age of inventory was at ...


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