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Business Development & Best Practices Archive


For Rent Media Solutions™ Launches Easyology Campaign to Support New Philosophy

For Rent Media Solutions™, a division of Dominion Enterprises, recently introduced Easyology, a philosophy of providing innovative marketing solutions for the multifamily industry that are easy to use, easy to understand, and easy to measure. ...


Lead Generation Ideas to Boost Your Listings

I got the listing! I love to hear those words. Now comes the hard part. Keeping your listing in front of new consumers in order to use it to actively produce new leads over the course of the sale. ...


How Do You Value Your Company?

Central to any type of ownership change and/or restructuring is determining the value of your business. You need to understand the market value of your business when exchanging ownership shares, creating options to purchase, or establishing a tax baseline for family transfers. ...


Better Homes and Gardens Real Estate Shares New Data on the Next Generation of Homebuyers

There are more than 80 million Millennials in the United States who will make up the next generation of first-time homeowners. These homebuyers know what they want and, surprisingly, they are ready to get their hands dirty to transform a house to meet their unique needs. In March 2013, Better ...


How to Master Social Media: The Do’s and Don’ts for Real Estate

Social media isn’t going anywhere. Oh wait, yes it is... it’s going everywhere! Social media is one of the fastest and most cost effective ways to share your brand with a large audience. ...


Building for Today

In a conversation with a real estate professional at a recent national convention, I was told an interesting story. This agent was working a builder’s model home one afternoon when a couple in their late 50’s stopped by and spent some time touring the home. ...


5 Ways to Make a Real Estate Comeback

The last several years have been filled with challenges associated with too much inventory, distressed properties and even more distressed sellers, agents working hard only to have deals fail, and so on. During this time, I discovered that there are two types of agents: those who adjusted their business accordingly ...


Weekly Video Tip: How to Create Video with Shallow Depth of Field and ‘Bokeh’

Today I'm going to give you some more tips about how you can make your footage look awesome. Specifically, how to create shots with great shallow depth of field and "Bokeh." ...


78 Percent of Key Ethnic Groups Consider Homeownership Biggest Indicator of Status

Just-Released Survey Confirms Diversity Critical to Future Real Estate Success ...


Why Single Family Real Estate Rentals Are Here to Stay

Is the single family rental boom just another real estate bubble? Or are we witnessing the expansion of a new housing option, one that’s perfect for a generation burned by the housing bust? ...


New! A Marketplace for Health Insurance

NAR PULSE—NAR is excited to introduce the REALTORS® Insurance Marketplace, a one-stop shop for health and wellness insurance needs. Multiple insurance options are now available to members, including a major medical health insurance exchange. Also, this offering provides professional consultative assistance, to help you find the best ...


Dispelling Myths: What Every REALTOR® Should Know about Title Insurance

The process of buying a home is complicated. Consumers can become confused and frustrated with the mounds of paperwork and documents to sign. Fees show up at closing that can sometimes surprise the buyer. ...


Real Estate Has Changed – Are You Changing with It? Top Brokers Tell Us How

Yes, the real estate market is in recovery mode…but no, it’s not the same market it used to be. If you’re taking a same-show-different-channel approach to your business, you will likely ...


NAR Video Spotlight, Part 1: Make Our Marks Remarkable

Editor’s Note: This is Part 1 of a 3-part videos series from the NATIONAL ASSOCIATION OF REALTORS® that aims to refresh and educate members about important aspects of being a REALTOR®. Watch for this series the first Tuesday of each month in RISMedia’s Daily e-News. ...


Real Estate Brokers Get Fierce in the Face of Inventory Challenges

With the current shortage of inventory across the nation, many real estate brokers are facing a challenge they haven’t dealt with in a long time. In today’s market, it’s no longer about getting buyers to buy—it’s about getting homes on the ...


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