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Business Development & Best Practices Archive


Why Social, Why Now?

Why is social marketing important to your business and agents? Imagine if every client you ever had was in a room – a room with not only you, but all of their friends. The truth is, this room exists, yet in the digital sense. When you connect with a current ...


Motivate Yourself to Success

I have learned that if I look at an idea, thought or phrase every day, there is a good chance I will internalize its essence and make it part of me. This is no great revelation, as evidenced by the market for motivational quotes in fancy frames found in offices ...


Through April 30, Register for Free Midyear Trade Expo, Earn MVP Reward

You and your agents earn the 2013 Profile of Buyers’ Home Feature Preferences download after registering between April 16-30 for NAR’s free 2013 Midyear Trade Expo. The Expo takes place May 15-16 in Washington, D.C. Attendees will gain access to the latest real estate tools and great networking ...


Rising Costs Put Squeeze on Builder Confidence in April

Facing increasing costs for building materials and rising concerns about the supply of developed lots and labor, builders registered less confidence in the market for newly built, single-family homes in April, with a two-point drop to 42 on the National Association of Home Builders Housing Market Index (HMI), released recently. ...


Product Branding, Service Branding and Personality Branding

We do it all in real estate! So let’s take a look at these three branding components and how they integrate into a branding strategy. ...


Monday Morning Mobile: Mobile Madness

The month of March is typically associated with March Madness, the term used to describe the NCAA College Basketball tournament. However, this year, March Madness not only applied to sporting events but to mobile as well; the technology wave that continues to explode at astronomic levels. ...


Maximizing Your Online Reputation – Part 2: Get Your Name Out There

Editor’s Note: This is the second of a seven-part series from Homes.com on how to manage your online reputation. Homes.com has put together a free playbook on the topic, which can be downloaded here. Watch for this ...


New Homes Bring New Opportunities

When I was a boy, my father told me a story I’ve never forgotten: ...


Lost Sales Leads: 4 Common Problems and How to Correct Them

U.S. businesses spend billions of dollars generating sales leads only to lose more than 70 percent of them simply because they don’t make contact quickly enough, according to one study. ...


The Hierarchy of Social Networking

When I teach my clients about being a successful social networker without spending a lot of time or money, I start of by explaining a concept I call The Hierarchy of Social Networking. It outlines the steps needed to climb the mountain of social networking. ...


May I Have Lousy Service, Please?

Have you ever bought a product or hired a company and said, “May I have lousy service, please? I’d like to be frustrated by the experience of doing business with you.” Doubtful. ...


Sellers Becoming Confident in the Housing Market, Providing an Optimistic Outlook for the Housing Recovery

Realtor.com®, a leader in online real estate operated by Move, Inc., has released its March data on the U.S. housing market that shows growing optimism and confidence among potential sellers. Realtor.com®’s March 2013 data indicates that while national housing inventory decreased 15.22 percent since last year, the number of listings ...


How Many Can You Name?

For the purposes of this blog post, I’m going to focus on the “big” networks—facebook, twitter, YouTube, Google+, Instagram, Pinterest, foursquare, LinkedIn and flickr. ...


Top Producer Launches Bright Open App in Time for Home Buying Season and Open House Weekend

The Spring home-buying season started early this year and Nationwide Open House Weekend (April 20-21) is right around the corner. As REALTORS® prepare for an influx of opportunities to meet new clients and close transactions, Top Producer and realtor.com® have both launched new tools to real estate professionals ...


Keeping Up with Data in Today’s Ever Changing Market

Brint Wahlberg, ABR, ePRO, GRI, was among the first REALTORS® in the nation to witness the 2009 unveiling of Realtors Property Resource®’s (RPR®) first-generation of Web-based information services. And he immediately saw how he and his company, Windermere Real Estate, could use RPR’s robust data sets with virtually every client. ...


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