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Business Development & Best Practices Archive


Passion and Focus Are Winning Recipe for Success

“The small choices we make every day compound over the long term to create amazing momentum,” says Ron Escobar, Broker/Owner of CENTURY 21 Select in Los Angeles, Calif. In the following interview, Escobar describes his winning approach to customer service, and how his company has been able to flourish in ...


Focus on Fundamentals

Looking to amp up your business this season? Consider taking it back to the basics, says Steve Baird, President & CEO of Baird & Warner, a member of Leading Real Estate Companies of the World® in Chicago, Ill. “Real estate is a people business,” says Baird. “The critical part is ...


Hot Seller’s Market Forecasted for Spring: Is Your Business Ready?

As we head toward a warmer season, the real estate market is heating up. Agents and brokers across the country are steeling themselves for the busy season to come, and they’re looking for outside assistance to ensure maximum success. But where exactly ...


Odds Are your Next Seller Is Already in Your Sphere

What are agents who list 20 properties a year doing differently than those who list seven? Unexpectedly, we found in a survey we offered through NAR in February, they spend 1/3 less time prospecting for those listings, that’s less than 5 hours ...


How to Sell Listings Faster

It’s always frustrating when your listings stay on market longer than expected and you can’t seem to match the right homebuyer and seller together. That’s why Homes.com works feverishly to offer thought-provoking articles, interesting blog posts and informative webinars that ...


Ready for Your Close-up? 6 Easy Video Techniques You Can Do Right from Your Smartphone

Video. ...


How to Become a Real Estate Agent

If you’re reading this, you’re probably thinking about becoming a real estate agent. Or you already are one and have been practicing for years or even decades. In either case, it’s time that someone highlighted all the hard work it takes to follow this career path. ...


12 Tips for Creating and Nurturing Efficient Small Teams

Looking to grow your business? Blow up your bureaucracy and replace it with teams of 8 to 12 people. This is not as radical as it sounds. Amazon founder and CEO Jeff Bezos calls it the “Two-Pizza Rule”—a team should be no ...


Brand Power

Let’s begin where it all starts for us at Berkshire Hathaway HomeServices—the brand. ...


NAR’s REach® Technology Accelerator Selects Class of 2014

NAR PULSE—NAR and Second Century Ventures have recently announced the new REach® Class of 2014. Joining the class are Back At You Media, Deductr, Desktime, Fundwell, Goby, SendHub, Smartzip and Wevideo. The REach® accelerator program was created to identify the top new ...


Real Estate Agents Need to Be Sure Clients Avoid Costly Missteps

Real estate agents are about to enter the busy season, with temperatures warming across the country and buyers flocking to the housing market. This means that more people could be seeking the services of agents, which can create additional risk, as a simple misstep could lead to a client lawsuit. ...


Tempted to Buy Social Media Followers? Why Less Is More

If you get spam emails, you’ve probably seen subject lines like this: ...


4 New and Novel Approaches to Guerilla Marketing

With the continuing evolution of media consumption, it has become increasingly challenging for an advertiser to both capture and hold an audience’s attention, says advertising entrepreneur Patrick Walsh. ...


Real Estate Marketing Strategies: Why Do Some Real Estate Agents Do Well in Today’s Economy?

Why do some agents flourish while others do not? Is that a question you’ve ever asked yourself? There is a huge discrepancy right now between people who are failing and people who are succeeding. ...


3 Tips for Practicing Mindfulness in a Multitasking Workplace

Google, eBay, Intel and General Mills offer classes on it. So do Harvard Business School, Ross School of Business and Claremont Graduate University, among other campuses. Mindfulness is not just a corporate trend, but a proven method for success. ...


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