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Business Development & Best Practices Archive


Ask the Expert: How Can Agents and Builders Educate Buyers Together?

Today's “Ask the Expert” column features Andrew Leff, National Builder and Renovation Executive with Bank of America. ...


Building Momentum in an Active Market

In the following interview, Michael Davar, Regional Manager of OC & IE with Realty ONE Group in Irvine, Calif., gives us the inside scoop on fully utilizing an active market. ...


Three Unconventional Advertising Strategies for Real Estate Professionals

The best way to grow your business is with a consistent marketing strategy that includes both online and offline tactics. Just because you started blogging or using Facebook doesn’t mean you should forget about door knocking and walking your farm. Chances are ...


Smart Times Ahead

Recent reports forecast that smart home automation will turn into a $19 trillion industry in the ensuing years, led by Google’s recent $3.2 billion investment of Nest Labs, creators of smart thermostats and smoke detectors (Los Angeles Times). ...


Better Homes and Gardens Real Estate National Open House Weekend

You’re invited to our Better Homes and Gardens Real Estate National Open House Weekend this Saturday and Sunday, March 29 and 30! ...


6 Easy Twitter Tips for Real Estate Agents

How often do you use Twitter to promote your real estate business? Daily? Weekly? Monthly? Never? ...


Report Names Top 10 Markets for First-Time Home Buyers for 2014 Home Buying Season

Realtor.com®, a leader in online real estate operated by Move, Inc., has released the Top 10 Markets for First-Time Home Buyers for the upcoming home buying season. Markets that made the 2014 list by rank include: Pittsburgh, PA; Tampa-St. Petersburg-Clearwater, FL; Philadelphia, ...


Securing the Deal

When polishing your business strategy, it's important to look outside the box. For some successful real estate companies, home warranties are the answer when it comes to knocking out competition. For more information on utilizing home warranties, read the following interview with Maryann Vitale Alles, CRB GRI, CEO and President ...


Surviving and Thriving in 2014

Today’s top brokers are constantly evaluating what it takes to not only survive, but thrive in today’s real estate market. Recently, Better Homes and Gardens Real Estate’s brokers discussed their 2014 best practices for staying on top, keeping affiliated agents motivated, increasing ...


Connect and Convert

Terri Murphy, speaker and legendary social media expert, says this about social media: “It’s not just about connecting with people, it’s all about conversion.” We connect, and then we convert. ...


A Picture Speaks a Thousand Words

Have you ever felt like you’re drowning in content? With so many news sources from TV, social media, email newsletters, RSS feeds and more, all often serving up the same information, you start to tune it out. You get into a groove ...


The Impact of Office Design on Your Business

Earlier this week Better Homes and Gardens Real Estate hosted another fantastic Google+ Hangout on the topic, "The Impact of Office Design on Business." ...


Is Your Marketing Competitive?

Some of the highest-powered real estate agents will tell you that when prospective clients reach out to them, it's because they feel as if they already “know” them. That’s because those agents are continually getting their name and brand in front of ...


To Franchise or Not to Franchise?

I tell each broker we work with the same thing. Every franchise is different and every broker is different. Your decision to franchise or not to franchise should be based on your specific needs. ...


Proactive Approach, Tech Solutions Keep Business Buzzing

While running a successful business, it's important to continuously move forward. “I continuously evaluate our marketing and track the results so that I can cut what isn’t working and invest in what produces results,” says Teresa Ryan, broker/owner with Ryan Hill Realty. Read the following interview for Ryan's top advice ...


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