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Business Development & Best Practices Archive


Survey Says: SoLoMo Marketing is Kind of a Big Deal

How are you connecting with homebuyers and sellers? Are your advertising dollars going to a black hole or to the honey hole? Homes.com recently polled real estate professionals and consumers to determine home search habits, marketing trends ...


Knowledge, Awareness and Empowerment Are Keys to REALTOR® Safety

It’s an unfortunate reality—as REALTORS®, your agents are faced with potentially risky situations every day. Meeting new clients, showing homes, and even walking to your car at night can be dangerous. It’s essential that you and your agents develop and maintain safe office procedures to make safe decisions and know ...


How Technology Is Enabling Global Real Estate

During the recent ups and downs of the United States real estate market, one thing has remained consistent: Foreign buyers continue to purchase significant amounts of property here. They view it as one of the safest and most secure investment markets ...


Need a Boost? Give these Sales and Marketing Webinars a Try

NAR PULSE--Searching for ideas to give your business a jump? The upcoming Sales and Marketing Webinar Summit offered on Oct. 17 will teach you how to attract clients using video on your iPad, harness the power of photo marketing using Pinterest ...


Weekly Video Tip: Creating Multiple Framing Options by Scaling Down

Today, we're going to talk about an advanced editing technique that’s going to show how you can create multiple framing from the same shot. ...


Broker Marketing Gaps: How We Can Help and Where the Boundaries Are

We have been working for several months on a program of education, training and productivity that align with the business models of our broker clients and their use of realtor.com®. Early on, we discovered that what we perceived as a “gift” to the broker and agents were usually well received, ...


The New realtor.com®: What It Means for You and Your Agents

Recently the National Association of REALTORS® (NAR) board of directors decided in a special meeting to recommend allowing realtor.com® to more effectively compete against third-party aggregators by lifting some long-standing restrictions. Since the vote, brokers and agents have been wondering just ...


Monday Morning Mobile: The Mobile Consumer & the Right Response to Responsive Design

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5 Ways Luxury Homebuyers Are Forging Fresh Trends

Today’s luxury homebuyer is smart, savvy and keenly aware of what makes their house a home. From tech-friendly amenities to outdoor living spaces, luxury buyers are investing time and money into a home that fits their needs and lifestyle. ...


NAR’s Broker Tip of the Month: Evaluate Your Office’s Safety Strategy

NAR continues to designate September as REALTOR® Safety Month. This September, take a moment to evaluate your office’s safety strategy. Is there a strategy currently in place or does it need to be revised and updated? To help brokers and their agents stay safe on the job, NAR provides a ...


Optimizing Your Facebook Business Page for More Leads

Do you have a Facebook business page for your real estate business? You should. Facebook business pages are free advertising, as social media expert Erica Campbell Byrum pointed out in a recent article. ...


5 Tactics for Braving the Video Marketing World

Video marketing is essential to every successful business. In recent memory video marketing was something deemed unachievable for the everyman, something reserved for those with much larger budgets and expectations. But with ease and accessibility of video software and platforms available ...


Why Aren’t Agents Answering Their Phones?

I was scrolling through online listings recently when an exterior photo caught my eye. Upon clicking into the detailed property view and remarks to get a closer look, I was surprised to see that the first sentence read “No phone calls, please.” I had to reread this a couple of ...


Top Secrets to More Listings

In today's market what is the biggest challenge you are facing? If you said, "How to get more listings because the competition is so fierce," you are not alone. Just about everyone is feeling that now. ...


Bridging the Gap: Realtors Property Resource® Provides Agents a One-Stop Shop, Chock Full of Up-to-Date Information

When it comes to utilizing cutting-edge technology, today’s REALTORS® typically fall into three categories: tech savvy, old school and those somewhere in between. For John Connolly, vice president of SUCCESS! Real Estate in Braintree, Mass., Realtors Property Resource® (RPR) is bridging that gap. According to Connolly, no matter how advanced ...


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