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Business Development & Best Practices Archive


The ‘Mobile First’ Mentality

We’ve all heard of the ‘mobile first’ mentality, persisted by quotes from tech giants such as Dr. Eric Schmidt, executive chairman of Google, who said, “If you don’t have a mobile strategy, you don’t have a future strategy.” We ...


The NAR Power Broker Roundtable: What’s Up Next? Predictions from Silicon Valley

The Power Broker Roundtable is brought to you by the National Association of REALTORS® and Jeff Barnett, NAR’s Special Liaison for Large Firm Relations. Watch for this column each month, where we address broker issues, concerns and milestones. ...


Broker Best Practices: Buyers Abound as Market Continues to Turn

Dealing with a picky buyer can be a frustrating process. Dan Spransy, President of Realty Executives Cooper Spransy, has his method down hard. “I’ll bring the MLS up and let them drive it and see,” says Spransy. ”You can either raise your budget significantly or give up on that five-acre ...


Questions to Answer before Your Next Redesign

Why is it that website redesigns with the best intentions always seem to find a way to go awry? ...


Paid Leads vs. Prospecting – It’s Not ‘One Size Fits All’

There has been lively debate on the merits of prospecting for leads versus using a paid lead program. At realtor.com® and Top Producer® we provide both solutions—and what we offer is segmented by where your agents are in their careers. ...


Know the Risks of Adding Banks to Your E&O Insurance Plan

Do you want to share your E&O insurance coverage with a bank or even the government? Most real estate professionals would agree that this does not sound like a good idea. ...


Get More Done with NEW Top Producer® CRM Release

We’re super excited to be rolling out some new upgrades to Top Producer® CRM. It’s been lovingly made to help agents and brokers achieve great things. ...


Realtor.com® Launches Rentals App for iOS and Android

Realtor.com®, a leader in online real estate, operated by Move, Inc., has announced the launch of the realtor.com® rentals app for iOS and Android smartphones. According to the company, with this new tool, consumers can now search nearby rental apartments, homes, condos and townhomes on their mobile ...


Power Broker Spotlight: Overcoming Inventory Challenges

Sometimes, in order to move forward, we must look at what was successful in the past. In the following interview, Dan Elsea of Real Estate One in Michigan tells us what retired home-selling tricks his company has been revisiting—with successful results! ...


Mid-Year Goal Setting and Business Planning – In Less than 5 Minutes

Now is a perfect time to reassess and calculate what you need to do to get your goals on track! As we move towards mid-year, it’s time to put pen to paper about what is working (and what isn’t). A ...


Maximizing Your Online Reputation, Part 7: The End Zone

Editor’s Note: This is the final article of a seven-part series from Homes.com on how to manage your online reputation. Homes.com has put together a free playbook on the topic, which can be downloaded here. Watch for another business-building series from Homes.com in RISMedia’s Friday Weekly ...


Remember: You Only Get Paid on Conversions!

I want to start this article by letting you in on a little secret: your client doesn’t care if you have 1,500 friends on Facebook if you can’t sell their house. In real estate, we get to meet people through many different channels whether through social media, or at an ...


A Tale of Two Developers

While markets differ in various ways, most of us in real estate are playing our game by the same rules. All of us have access to the same quality resources, information and tools of our trade. Why is it then that a select few seem to achieve success so far ...


Eight Things Keeping Your Company Out of First Place

Picture this: You’re relaxing on your couch and watching your favorite crime drama after a long day at work. You’ve halfway tuned out during a commercial break when something catches your attention. “Come see what we have to offer. We’re proud to be second in area sales and customer satisfaction ...


Relationship Mastery

The No. 1, most important asset we have in our real estate arsenal is our relationships. Perhaps it will feel a bit redundant for me to remind you how important it is to work on your sphere of influence, but what ...


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