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Business Development & Best Practices Archive


Share your success story with rismedia’s ‘real estate pro of the month

If you had to hire a real estate professional to sell your home, or to help you buy a new one, would you hire “you” to do the job? If the answer is yes, then list all the reasons ...


Power Brokers Strategies for ‘New Age’ of Real Estate

RISMedia Midyear Forum Set for May 16 in D.C. ...


Monday Morning Mobile: The Great Debate

Since the dawn of the iPhone and its acclaimed App Store, the debate amongst marketers, IT professionals, providers and decision makers rages on; does your brand need a Mobile Website or App. The jury is still out, and seemingly, the best strategy at present is not a one size fits ...


REALTORS® Head to Washington to Advance Policy Agenda

REALTORS® will gather together in Washington, D.C., May 13-18, at the REALTORS® Midyear Legislative Meetings & Trade Expo to address critical housing issues with their members of Congress. More than 9,000 participants from across the country are expected to attend meetings and visit lawmakers on Capitol Hill to address critical ...


Online Reputation – Blitz the Competition: Monitor Your Competitors to Get Ahead

Editor’s Note: This is the fifth of a seven-part series from Homes.com on how to manage your online reputation. Homes.com has put together a free playbook on the topic, which can be downloaded here. Watch for this ...


Mixing Oil and Water – Can Builders and Brokers Get Along?

As a boy growing up in a construction family, I never really understood the reason why. “That’s just the way things are,” my father explained one day. “It’s like oil and water, builders and real estate brokers just don’t mix.” ...


How Many Can You Name?

For the purpose of this column, I’m going to focus on the “big” networks—Facebook, Twitter, YouTube, Google+, Instagram, Pinterest, foursquare, LinkedIn and flickr. ...


Soldiering through Home Buying: A Primer for Working with the Military

As a veteran, I know all too well that the old adage of military life—home is where Uncle Sam sends you—is hardly an exaggeration. Active duty military families move, on average, every two to three years. America’s service members and military families, who are already under tremendous strain due to ...


Broker Webinar: Creating a Customer for Life: How Do You Stay in Touch with Consumers after the Sale?

PCMS Consulting, a real estate business management services company, will be hosting a free broker webinar Thursday that will focus on how to become the go-to source of information that will encourage repeat business and referrals. ...


Bringing Validity to Real Estate Ratings: REALTOR® Excellence Pilot Program Aims to Raise the Bar

As consumers continue to become increasingly savvy and demand more from real estate professionals, the need for a reliable real estate rating system is more important than ever before. While the World Wide Web offers no shortage when it comes to ...


The NAR Power Broker Roundtable: Top Producers: How They Stay at the Top of Their Game

The Power Broker Roundtable is brought to you by the National Association of REALTORS® and Jeff Barnett, NAR’s Special Liaison for Large Firm Relations. Watch for this column each month, where we address broker issues, concerns and milestones. ...


Update, Create, Share: Easy Content Marketing for Real Estate

Content marketing is a marketing technique that uses relevant and valuable unique content to attract potential customers. By creating and sharing content that real estate consumers want access to – like first time buyer guides, market updates, and ‘how to’ videos – you give the consumer a reason to see ...


From Lead Capture to Client – Optimizing Your Open House

As open houses continue to play an integral role in the home-buying process, real estate professionals are doing themselves—and prospective buyers—a disservice if open houses aren’t part of their plan. However, as any real estate professional can attest, not every open house visitor converts to a sale, and it is ...


No Trust or Rapport? No Sale or Referrals.

Have you ever had a sale that didn’t close and you weren’t sure why? Chances are you lost the sale because you didn’t establish sufficient trust and rapport with your prospect. Once you have developed trust and rapport, you’ve ...


Is Data Scraping Taking Money from Brokers’ Pockets? Realtor.com’s Curt Beardsley Says, ‘Yes’

Data scraping and misuse of listing data that belongs to brokers are growing concerns. Many scrapers (or others who receive the data legitimately but use it in ways that violates its licenses) are actively reselling listing data for various uses not ...


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