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Business Development & Best Practices Archive


The Inventory Shortage: How Bad is it…and How to Cope

While the real estate recovery continues to move forward, many brokers and agents are running into a somewhat unexpected roadblock: not enough inventory. The current status of the inventory shortage along with strategies for dealing with a listing-poor marketplace will be ...


The Universal Language: Love, Music or Mobile?

It’s no secret that technology is constantly evolving, and as it changes, so does human behavior. Mobile technology is at the forefront of the latest evolution, with the number of mobile phones expected to exceed the world’s population by 2014. The ...


5 Technology Tools Every Agent Should Use

For the last couple of years, real estate technology tools have been rolling out at a fast and furious pace. As a real estate professional, I eagerly scrambled to keep up as a slower market afforded me the time and opportunity. ...


Retraining for the New, New-Home Market

While real estate’s recovery is good news in and of itself, the revival of the market is yielding many key opportunities, such as new-home sales. With inventory lagging and buyer demand increasing, builders are back in business. However, the new-home market ...


Can You Be the Next Business Thought Leader?

“A lot of people are trying to become viewed as ‘thought leaders’ because they recognize that being a well-publicized, well-respected expert in their field is good for business,” says Mitchell Levy, CEO of THiNKaha and author of the new book, “#Creating Thought Leaders Tweet. “But most people have a hard ...


How Buyers Can Stand Out in a Multiple-Offer Market

A Beverly Hills home listed at $2.5 million and sold within 10 days at $100,000 over asking price with multiple-offers. A bank real estate owned property listed at $4.9 million and received 21 offers—some were $250,000 over asking price. Far from exceptional, homes throughout Los Angeles' Westside regularly receive five ...


Marketing Strategies: Secrets to Successful Prospecting

In today’s new market especially, if you don’t prospect you may miss out on a sudden surge business that has just come up. ...


A New Breed of Real Estate Investor: The Value Investor

As the real estate market makes a joyous recovery, the media is ablaze with evidence that investment buyers are retreating—or are they? ...


Obama: ‘Housing Market Is Beginning to Heal…Home Prices Rising at Fastest Pace in 7 Years’

With the real estate industry soaring hotter than an Arizona August, President Barack Obama visited Phoenix Tuesday to address the recovering state of the U.S. housing market. ...


Tips for Successfully Working with Investors

When you look at your target market, do you include investors in the mix? You should. ...


Are You Conversant with Millennial Culture?

Numbering 105 million, Millennials are larger than the Baby Boomer generation, and 20 percent bigger than the Gen X population. And Millennials are aging into home buying. According to the National Association of REALTORS® (NAR), among buyers under 32 years of ...


4 Tips to Spruce Up Your Marketing Image

Sunshine, lazy days spent at the ballpark and ice cream, lots of ice cream. ...


Why the Century-Old REALTOR® Code of Ethics Still Guides Today

Throughout 2013, the National Association of REALTORS® (NAR) has been marking the centennial anniversary of the adoption of the REALTOR® Code of Ethics. The 100-year-old Code is a vital component of our organization—and our members—and an essential building block of your business. ...


Big Opportunity: the Relocation Renter

It’s no secret in the corporate relocation world that homeowner moves have become much scarcer. That’s a troubling reality for businesses that had come to depend on real estate commissions and referral fees generated by these prime customers and their employers. ...


4 Key Ingredients to Building a Culture that Attracts Top Agents

Every broker knows that great agents are the key to a solid brokerage business. Attracting and retaining top talent is a constant priority. ...


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