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Business Development & Best Practices Archive


Real Estate Rules: Trust Is Everything

The most treasured asset of any real estate organization is trust; the trust of its people, of others within the brokerage community and, above all, of consumers. At Coldwell Banker Real Estate, trust is one of five key core values which serve as ...


Raising the Bar to Propel Real Estate Professionals to the Next Level

No matter the industry, separating yourself from the competition is a critical component that can’t be overlooked. But for the 1.1 million members of the National Association of REALTORS® (NAR) vying for the attention of buyers and sellers on a day-by-day basis, standing out is about more than simply staying ...


When the Price Is Right: RPR’s AVM Gives REALTORS® a Powerful Tool

Realtors Property Resource® (RPR®) provides robust data on more than 166 million parcels of property in the United States and is a trusted website and mobile platform that enables REALTORS® to obtain critical and timely information, and produce rich and attractive reports for their clients. Upping the ante on this ...


Manage Showing Activity with Ease: Empowering and Informing the Agent and Seller

Many real estate professionals remember the old way of scheduling showings. A buyer’s agent made a phone call to a seller’s agent requesting a showing appointment on their listing. In some cases, this call went to an office or an agent working “duty desk.” At this point, the office or ...


3 Tips to Become a Better Leader

When it comes to leadership, many top industry professionals believe the will to commandeer a group is something one is born with. However, according to those same pros, leadership is something you learn, not something that magically manifests itself. ...


The Rich and the Rest: Tom Ferry’s Lead Generation Tips

As CEO of Your Coach, an international coaching and training company, Tom Ferry has been helping real estate professionals grow a prosperous business for more than 25 years. The renowned speaker and best-selling author of Life! By Design, Ferry has ...


Five Social Media Tricks to Sell More Real Estate

Countless real estate agents have transformed struggling businesses into extremely successful ones through marketing, including social media. Effective users of social media often stumble into success by accident, and they may not be able to describe exactly how they did it. ...


Customer Service: What Works for Any Business

No matter what your job title is, in real estate, customers are the reason your company makes money. Whether you’re a real estate agent, an administrator or in sales, customers and clients breathe life into your ...


Ask the Expert: How Can Agents Turn Customers into Clients?

Our most recent “Ask the Expert” column features Nancy Pearce-Harris with Equity Real Estate, Regional Designated Broker for Nevada and Branch Broker for St. George, Utah. ...


Building Success through Affiliated Agents

In the following interview, Joe Brogan President and CFO of CENTURY 21 Veterans in Levittown, Pa. talks about building success, staying flexible and closing deals in a complicated market. ...


Diverse Specialties Draw Wider Client Base

When looking to widen your company's reach, it can be smart to team up with agents who specialize in a variety of niche markets. In the following interview, Cara Pierce of Fonville Morisey Realty discusses how her team stays on top of their game in North Carolina by tightening their ...


Se Habla Español? Technology Can Solve the Language Barrier

Spanish-speaking homebuyers comprise one of the fastest-growing, yet underserved markets, in the U.S. Last year alone, Hispanic households grew by 320,000, and Hispanics accounted for 40% of all U.S. household growth. According to the Urban Institute, ...


What to Do when a Project Is Headed toward Failure

(TNS)—Q: I was on a project last year that was eventually shelved because it was losing money, wasn’t properly staffed, and was generally not meeting its objectives. Now this year, the project has been restarted and I’m back ...


NAR Video Spotlight: Window to the Law: Truth in Lending Act/RESPA Integrated Disclosures (TRID) Changes Coming

Editor’s Note: This is part of a monthly video series from the National Association of REALTORS® that aims to refresh and educate members about important aspects of being a REALTOR®. Watch for this series each month in RISMedia’s Daily e-News ...


5 Tools to Create That Special Vibe

How does management go about creating a positive work culture that’s filled with energy, excitement, enthusiasm, passion and a positive attitude? In other words, that invisible feeling and vibe we get but can’t see? ...


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