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Business Development & Best Practices Archive


Plan Now for Success in 2016

While the holiday season is the perfect time to rest and take a break, it’s also the ideal time to plan for next year.  After all, success doesn’t just happen; it takes careful planning and a commitment to productive ...


Pinterest: The Perfect Place to Promote Your Business

If you’re not marketing your real estate business to women, you could be missing a huge opportunity. Pinterest users are 72 percent female, making it the ideal social platform on which to connect with the leading influencers of home purchases. These tips can ...


Urgent Alert: Sophisticated Email Scams Targeting the Real Estate Industry

Criminals are hacking into the email accounts of real estate agents or other persons involved in a real estate transaction and using information gained from the hack to dupe a party into a fraudulent wire transfer. The hackers often send ...


The Greatest Opportunities in Real Estate

By all accounts, 2015 was another year of steady housing recovery and industry analysts are looking for that steady growth to continue into 2016. ...


You + Google = ?

Over the past three months during our head-first dive into real estate’s digital advertising arena, we’ve covered a lot. As we look to wrap up this four-part series, a quick recap to bring everyone up to speed is in order. ...


Survey: Homebuyers Increasingly Interested in One-Stop Shopping

The National Association of REALTORS® (NAR) recently commissioned a survey by Harris Poll on consumer preferences for real estate services. Originally conducted in 2008 and again in 2010, this third survey evaluates any changes in homebuyer preferences, especially given the improvement in the ...


How Far Has ‘Virtual Staging’ Come?

It's been almost a decade since I started hearing about "virtual staging" - technology that allows you to take digital photos of empty rooms and insert furniture, rugs and furnishings into the images instead of actually physically staging with real improvements and furnishings. ...


Social Media Tips: 2015 Year-End Review

As 2016 is fast approaching, the year’s end is the perfect time to reassess your content strategy, learn from your successes (as well as setbacks), and plan for the New Year. How to start? Look back, then plan ahead! ...


Small Investments for Big Returns in 2016

It’s no secret that you have to spend money to make money, but in the most recent Secrets of Top Selling Agents webinar, Jimmy Mackin shows how you can get a big ROI with just $2,000 a month. ...


Jeff O’Leary: Breaking through a Competitive Market

The road to success isn’t always paved for you, but that’s not something you’ll have to tell Better Homes and Gardens Signature Service top producer and agent Jeff O’Leary.  After nearly eight ...


Increase Sales to Those Seeking Special Needs Modifications with Aging-In-Place Contractors

You can help your older homebuyers or those with disabilities see past a property's limitations by suggesting simple modifications that can accommodate remaining in their home. A growing number of general contractors are offering specialized services for older homeowners and those with special needs. ...


Get Ready for 2016 by Updating Online Information

As we head towards the home stretch for 2015 and the market starts to slow down, it’s time to take advantage of the quiet and update our online profiles and bios. Many websites utilize your stats to assign agent ratings and rankings, so ...


Does Your New Business Plan Include These Secret Components?

It’s that time again to start thinking about writing a business plan for 2016.  As we wind down the year end clock, are you wondering why your plan for last year has fallen short? ...


3 Essential Tasks That Will Keep You on the Path to Success

If you’re like many business professionals, you may spend a good share of your time at the beginning of the year planning ahead and creating goals for your business and personal life. Although you may plug away at ...


Ask the Expert: How Can We Offer Our Consumers a Positive Experience?

Today's “Ask the Expert” column features Matt Simons, CEO of Dotsignal. ...


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