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Business Development & Best Practices Archive


How to Get Ahead with Facebook Ads

Last week, we looked at the effects of Facebook’s algorithm change that occurred late last year and its impact on Facebook Business Pages, and offered some tips on how to effectively increase one’s reach with the new system in place. ...


Why the Luxury Housing Market Is Hot, Hot, Hot

The real estate market feels like it’s bouncing back. But the luxury home market is downright hot in several markets. ...


Short Sales on Their Way Out?

Short sales and foreclosures played a starring role during the Great Recession. According to National Association of REALTORS® statistics, in the summer of 2009, distressed sales made up just under 50 percent of all transactions as reported by REALTORS®. Fast forward to ...


Write Better Listing Descriptions in Just 5 Minutes

While we all know the importance of including great photos in our online listings, an equally important—and often overlooked—component to online promotion is the property description and remarks section. This area of online property marketing offers agents huge opportunities to demonstrate their creativity and advertising expertise, and most importantly, to ...


Gmail Adds ‘Unsubscribe’ Button to Help Reduce Marketing Emails

(MCT)—Unsubscribing from annoying marketing emails is now easier than ever for users of Google’s Gmail service. ...


Balancing Act: Social Media Help Co-Workers Bond

(MCT)—When Brian Goldberg learned on Facebook that he and a co-worker had a mutual love of craft beer, he invited him to lunch at a sports bar where his own favorite brand was on tap. While gobbling burgers and throwing back cold ...


Thinking Globally to Grow Locally

Recently, a fellow mobility specialist asked us for our latest “horseback” estimate of annual international relocation volume. (As you may know, no definitive data on this seems to exist, so we practitioners compare notes and piece together various industry surveys and reports ...


Feeling Competitive?

In conjunction with the NAR’s MVP action and rewards program, realtor.com®  is offering a way for you to get a Marketing Self-Assessment to see how your marketing efforts score—in just 5 minutes—by answering a few, key questions. This ...


3 Tactics for Overcoming Facebook’s New Algorithm

One of the greatest tools in a real estate pro’s marketing arsenal these days is their Facebook page, whether they rely on their personal account or a creative business page. ...


Don’t Forget about SMS

It seems every time I read a new article regarding mobile, there is some new technology that is taking over as the latest craze: photo recognition, augmented reality, mobile payments…and the list goes on. While these new technologies are great mobile marketing tools that have helped companies effectively reach users ...


Ask the Expert: How Can I Increase Global Business?

Today's “Ask the Expert” column features Cindy Fauth, the Global Marketing Manager with the National Association of REALTORS®. ...


RREIN Champions: Turning Content into Clients

From providing highly relevant market-related information for real estate bloggers, to generating consumer newsletters that help reinforce agents' and brokers' top-of-mind status among clients, members are digging into the many creative ways to utilize RISMedia’s Real Estate Information Network (RREIN) products. ...


FNC Index: Home Prices of Normal Sales Up 0.3% in December, Outperforming Overall Market

The latest FNC Residential Price Index™ (RPI) shows U.S. home prices continue to rise. As of December, the RPI indicates the fastest year-over-year growth since the recovery began in early 2012. The index, constructed to gauge price movement among normal home sales ...


Ask the Expert: What’s Next for Real Estate?

Today's “Ask the Expert” column features John L. Heithaus, the Chief Strategy Officer for BuyerMLS. ...


NAR Video Spotlight: REALTORS® Federal Credit Union, a Division of Northwest Federal Credit Union

Editor’s Note: This is part of a monthly video series from the NATIONAL ASSOCIATION OF REALTORS® that aims to refresh and educate members about important aspects of being a REALTOR®. Watch for this series the third week of each month in RISMedia’s Daily Real Estate Advisor. ...