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Business Development & Best Practices Archive


Selling Strategies: Satisfying the Jaded Consumer

There are three general areas where a consumer might get frustrated, and yes, even jaded. ...


Spring into Home-Selling Success

Spring-cleaning your chances of selling success involve more than taking down Christmas decorations (you have done that, right?). Here are some ways to return to the market in full force to sell this spring: ...


Measuring Success: Purpose, Productivity, Prosperity

How do you measure your success? In a recent branding exercise, we drilled down to what was truly important to us as a business. We discussed our core values, our mission and our vision. Branding expert Robert ...


Social Media for Real Estate: 5 Steps to Success

Do you use social media to promote your real estate services and build your brand? Facebook, Twitter, Instagram, LinkedIn—no matter which channels you use, social media is a powerful way to market your business to today’s buyers and sellers. ...


For Real Estate Success, Always Bring the Value

Today’s real estate agents have countless ways to get their faces and names in front of prospective buyers or sellers, from paid advertising to social media to community involvement and much, much more. ...


Attract Millennial Buyers with These Staging Tips

A few months ago when I wrote about ways to advertise properties in order to target millennial buyers, I mentioned that what they want most is to live in “College 2.0”—meaning they want all the social aspects of living on a campus ...


Talent Attraction: Start Your Year with a Bang

One important part of planning in any business, and specifically in the real estate brokerage business, is retention and acquisition of talent.  When you think about it, talent attraction impacts everything. ...


Specialization: What’s Your Niche?

The days of the ‘generalist’ agent, even in buyer brokerage, are drawing to a close. While some firms and agents do just fine chasing commissions all over town, it seems that in order to really move ahead of the pack, ...


13,000-Plus Listings Sell Every Day…Is Yours One of Them?

It’s very exciting when a homeowner entrusts you with the marketing and ultimate sale of their home. Yes, you got a new listing! ...


Disruption Unavoidable in Real Estate

It’s not just Uber. If you are engaged in a consumer-driven industry, then disruption is part of your world —and that includes the real estate industry. ...


Leading by Example

Focusing on staying positive and setting realistic expectations are just two of the ways you can lead your team to success. Read the following interview with DJ DellaSala,Broker/Owner with Ancient City Real Estate in St. Augustine, Fla., for top tips on making it work in any market. ...


Top Tips for Generating Seller Leads

Real estate pros are in the business of selling, which is why generating leads is the lifeblood of a successful career. The challenge is, in the seller’s market we are currently in, finding new ...


Shooting a Great Home Tour Video with a Smartphone in 10 Easy Steps

We all want to be able to shoot a great home tour. ...


Operating a Lean, Profitable Real Estate Firm

There are many key factors to running a profitable real estate firm. In the following interview, Jim Bray, Broker/Partner with Cutler Real Estate, a member of Leading Real Estate Companies of the World® in Canton, Ohio, gives us the rundown on how he has spent the last 48 years winning ...


Coaching Matters: Q&A with Your Coach CEO Tom Ferry

As CEO of Your Coach, an international coaching and training company, Tom Ferry has been helping real estate agents, brokers and others in the field create inner and outer wealth by helping them grow a prosperous business that they love. ...


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