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Business Development & Best Practices Archive


Adding Value to Client Interactions

A few years ago, when the local real estate picture in Northern Wisconsin wasn’t so rosy, Ron Zahrt, president of First Weber Group in Wausau, Wis., saw the need to invest in—and teach his team about—progressive, new technology. ...


How to Conduct a Legal Job Interview

If your business is growing, at some point you are going to need to recruit help. However, the job hiring process can be filled with legal pitfalls for those who are not prepared. So you will definitely need to know how to conduct a job interview. ...


5 Tips for Marketing Your Rental Listings

It used to be that a homeowner who decided to rent out his home rather than sell did so as a last resort—usually because it was time to move to a new house and there was a need for some sort of ...


Maximizing Broker ROI: How to Find the Right Buyers and Secure the Best Leads

Today’s real estate market is competitive, to say the least. There are more companies to contend with, more regulations to understand and translate, and there are more educated, hungry consumers on the prowl for the perfect home. As a result of ever-changing norms in the industry, new tools must be ...


Maximizing Broker ROI: How to Find the Right Buyers and Secure the Best Leads

Today’s real estate market is competitive, to say the least. There are more companies to contend with, more regulations to understand and translate, and there are more educated, hungry consumers on the prowl for the perfect home. As a result of ever-changing norms in the industry, new tools must be ...


The Rise of New Construction: Maximizing the Opportunity

The Power Broker Roundtable is brought to you by the National Association of REALTORS®. Look for this column each month, where we address broker concerns, issues, and milestones. ...


Understanding Zestimates and Making Them Work for You

Every day I speak to real estate agents and brokers who use Zillow. Every day these agents and brokers tell me they use the Zestimate® home value, and inquiries about it, to create opportunities for further interaction with contacts. ...


Are You Getting the Most from Client-Vendor Relationships?

Last week we made a brief trip to visit a client of ours, a very large real estate organization here in the Mid-Atlantic States. Many of you will recognize this scenario – long-term client with new leadership regime in place, expiring contract ...


Which Social Media Platforms Are Right for You?

If you want to be visible in today’s marketplace, you absolutely must have a presence on social media. ...


How to Get Ahead with Facebook Ads

Last week, we looked at the effects of Facebook’s algorithm change that occurred late last year and its impact on Facebook Business Pages, and offered some tips on how to effectively increase one’s reach with the new system in place. ...


Why the Luxury Housing Market Is Hot, Hot, Hot

The real estate market feels like it’s bouncing back. But the luxury home market is downright hot in several markets. ...


Short Sales on Their Way Out?

Short sales and foreclosures played a starring role during the Great Recession. According to National Association of REALTORS® statistics, in the summer of 2009, distressed sales made up just under 50 percent of all transactions as reported by REALTORS®. Fast forward to ...


Write Better Listing Descriptions in Just 5 Minutes

While we all know the importance of including great photos in our online listings, an equally important—and often overlooked—component to online promotion is the property description and remarks section. This area of online property marketing offers agents huge opportunities to demonstrate their creativity and advertising expertise, and most importantly, to ...


Gmail Adds ‘Unsubscribe’ Button to Help Reduce Marketing Emails

(MCT)—Unsubscribing from annoying marketing emails is now easier than ever for users of Google’s Gmail service. ...


Balancing Act: Social Media Help Co-Workers Bond

(MCT)—When Brian Goldberg learned on Facebook that he and a co-worker had a mutual love of craft beer, he invited him to lunch at a sports bar where his own favorite brand was on tap. While gobbling burgers and throwing back cold ...