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Business Development & Best Practices Archive


Ask the Expert: What are the Biggest Social Media Trends for Real Estate in 2015?

Today's “Ask the Expert” column features Erica Campbell Byrum, Director of Social Media for Homes.com and For Rent Media Solutions. ...


Realtor.com® 2015 Housing Forecast: Stage Set for the Return of First-Time Home Buyers

Following years of retrenchment among prospective first-time homebuyers and the dampening effect it has had on the recovery of the housing market, first-timers will return to the market next year, according to the realtor.com® 2015 Housing Forecast released Dec. 4. ...


3 Steps to Go from Good to Great in Real Estate

It’s the proverbial question that crosses every business leader’s mind, “How do we take our business to the next level?” Best-selling author and Stanford business professor, Jim Collins, set out to discover just that when he wrote his book, “Good to ...


REALTOR® Productivity Study Shows High Optimism despite Low Inventory Concerns

A new study shows REALTORS® are largely optimistic about their local markets, still struggle with low inventory challenges, and 60 percent of them are doing 100 percent of the business. ...


Good Habits Lay the Groundwork for Future Success

Staying current and flexible are two important points for successful real estate companies to hit. In the following interview, David Squier, a Corporate Broker with Realty ONE Group in Las Vegas, Nev., gives insight on the success of his company. ...


How a Foreign Exchange Specialist Can Protect a Property Investment

Make no mistake—foreign buyers are keener than ever to buy property in the sunshine state. ...


Brokers Race to the Finish Line at Year’s End

The holidays are always a great time to unwind and forget about all of those listings from the past year and the pending deals that are just around the corner—but just for a day or two. For many real estate brokers, the period ...


Ask the Expert: What Are the Essentials for Succeeding in Today’s Market?

In today’s home purchase market, success is all about adapting to market conditions and understanding homebuyer needs and perceptions. That’s why it’s more important than ever for real estate professionals to work with lenders who understand today’s homebuyer and the current mortgage financing environment, and who can support you and ...


Key Relationships Crucial to Growing Success

Kuba Jewgieniew, CEO of Southern California-based Realty ONE Group employs a workforce of 5,500 REALTORS® staffing 23 office locations in the region, and counts more than 30 franchisees as key partners in the company’s growing success. ...


5 Key Factors to a Successful Negotiation

I have been involved in literally thousands of negotiations over the years. Over that time, I have learned that there are five key factors that play a very large role in determining the success of a negotiation. ...


4 Tips for Successful Facebook Business Pages

Unfortunately, social media’s only constant is that it’s always changing. Over the past few years, Facebook has made it harder and harder to drive business value from your business page. Many brokers and agents accurately wonder if it is even worthwhile to have ...


Your Real Estate Referral Business Is Bigger Than You Think

Referrals are an integral part of the equation when it comes to the success of real estate professionals. However, the traditional outbound real estate referral process is challenging and stressful. ...


Digital Basics Every Real Estate Agent Needs to Master

It’s important that real estate agents master the digital basics, before they take the steps to grow their brand’s digital presence. Chris Smith, co-founder of Curaytor and co-author of Peoplework, shares the most important steps that real estate agents need to take when building their digital brand. You can watch ...


Trash-Into-Treasure Relationship Management

In today’s real estate world, we all receive a LOT of marketing in the form of blast emails, postcards, and other types of mailers. Most of us probably hit the Delete key or toss those mailers in the trash without even looking at ...


Extra Protection, Extraordinary Service: Maintaining Focus with Competitive E&O Coverage

Although we aim to do our best on the job every single day, mistakes are sometimes made. Despite our best attempt to minimize those occurrences, we are human, and the real estate industry is regrettably not immune to the minor mess-up. Large real estate companies need further protection than just ...


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