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Business Development & Best Practices Archive


Rise to the Top with 5 Local Content Ideas

As a real estate pro, we know that content is king and providing buyers and sellers with helpful information is critical to engaging with them and building relationships. The challenge is determining what subject matter piques their interest and prompts them to ...


More Leads than We Can Handle

Sitting at my desk going through the mail, I noticed the most beautiful marketing brochure, titled “Everything a Man Could Want for Christmas.” Out of curiosity, I began to thumb through the pages of golf clubs, tools, fishing gear and many other ...


Open Houses by the Numbers

Hosting an open house is a top way to sell your listings, meet potential clients and generate buzz for your business. According to HomeFinder.com listing data, 6.3 percent of listings hold open houses to reach potential buyers1. Below is an inside look into open houses around the country. ...


Social Media: Simplified! Does Social Media Need to Be Time-Consuming to Be Effective? Lumentus Says No

To say that real estate professionals are time-crunched may be one of the greatest understatements pertaining to the industry. For agents and brokers who are on call around the clock, 24/7, there’s no question that their time is both precious and limited. ...


Delivering Tangible Results

To reach your future clientele, it's important to go above and beyond. In the following interview, David Caveness, President of Carpenter REALTORS® in Indianapolis, Ind., takes us inside the world of top notch real estate marketing. ...


Network Value: It’s All about Relationships

We’re in the business of relationships. Relationships, whether with your affiliates, clients or brokerage management, are what keep our industry moving forward. The focus on value can come in the form of technology, marketing tools and new business strategies; but we cannot ...


The Three P’s of Real Estate Marketing

Make no mistake that until real estate professionals get a contract on a listing they have one job to do: Market the home. It is their job to get as many eyes on a property and feet in the door as possible. ...


Building Relationships that Matter Most

From saving time to tips for selling in summer and building long-lasting real estate relationships, Colleen Holmes, a broker with Engel & Völkers Lake Placid in Lake Placid, N.Y., offers a wealth of information on winning in the real estate industry. ...


Top Brokers – Leisey, Baris, Saunders, and Wong – Share Winning Culture and Marketing Strategies

A wise man once decreed: “If I can make it there, I’ll make it anywhere!” Truer words have never been spoken. New York, New York is one of the most diverse, colorful, and business-centric cities in the world, which is exactly why ...


Who’s the Boss?

Living in both the real estate brokerage and technology worlds, I have seen firsthand the frustrations that brokers and the folks they buy real estate technology from experience when it comes to the lack of agent adoption. ...


Impressing Real Estate Buyers while On-the-Go

Imagine you interviewed a new buyer. You’ve asked all the right questions: What is your price range? How many bedrooms do you want? Are you looking for a particular neighborhood? Do you want a pool? You know - that list of questions ...


Customer Service: What Works for any Business

No matter what your job title is, in real estate, customers are the reason your company thrives. Whether you’re a real estate agent, an administrator or in sales, customers and clients breathe life into your business. Because they’re so important, customer service ...


How to Find Your Niche to Build Business

“Without a niche, you become a pebble on the beach of real estate agents. With it, both your name and company rise to the top of your audience's mind.” ...


For Property Managers: 5 Tips for Screening Your Tenant

For busy landlords and property management companies alike, screening prospective tenants can feel like a full-time job. That's where online tenant screening programs can provide assistance, making your job easier, and allowing you to feel more confident with your tenant selections. ...


New Home Prices Released by Metro Area and State

In response to frequent requests from its members, NAHB Economics recently released its estimates of new single-family home prices by state and metro area. The most expensive new single family homes are built and sold in three Northeastern states: Connecticut, Massachusetts and ...


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