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Business Development & Best Practices Archive


What is Periscope? Three Ideas to Grow Your Real Estate Business

The demand for video in real estate has never been higher. According to NAR, eighty-five percent of buyers and sellers want to work with an agent who uses video. While some agents have started using video to connect ...


5 Ways to Help Your Client Prepare for an Open House

Preparing for an open house is a true team effort. Your encouragement and guidance are essential for the client to understand the scope of what needs to be done, but the actual preparations are in the client’s hands. Both of you will benefit ...


3 Tips to Reignite Your Fire to Succeed

Inspiration is an important part of achieving success. It’s what drives you to show up and give your best every day. It provides perspective during challenging times when you’re most susceptible to drifting. Most importantly, it reignites your fire to thrive when you ...


Changing the Industry One Brokerage and Agent at a Time

Gone are the days when real estate professionals could simply throw together a website and plaster their headshot on every billboard and bench in town in order to entice prospective buyers to do business with them. ...


Three Ways to Attract this Year’s Graduates to Your Brokerage

Hats off to the class of 2015! With graduation season upon us, let’s take a look at three ways to attract the next generation of professionals to your brokerage. ...


A Beginner’s Guide to Using Google Ads for Real Estate Lead Generation

One of the biggest things REALTORS® struggle with is finding profitable ways to generate leads online, and this is actually a pretty hard thing to accomplish. However, there are two types of ads that work in almost every real estate ...


Content Craze: How Real Estate Pros Can Avoid Information Overload and Wield Power with Credible Content

To say that we live in a society driven by information is an understatement. Content and its dissemination have truly morphed into the lifeblood of our culture. Users on social media scroll their news feeds daily, hourly even, scraping the bottom of the ...


Use Your REALTOR Benefits® Program Resources to Market Your Business

During the busy spring/summer selling season, it’s especially important to ramp-up your marketing efforts. Fortunately, several partners in the National Association of REALTORS®’ s ...


Verbal Staging: How to Distinct-ify Your Listing

In real estate, we know that listings can sometimes blend together in a myriad of words. So how do you make your listings rise to the top and stand out to consumers? Enter what we’re calling verbal staging—the art of distinct-ifying (another term we ...


Essentialism for Real Estate Pros

Success allows for opportunity and access. But oftentimes, the success we desire can actually derail us. Think back to when you first began your real estate career. Like most of us who started out, you probably didn’t have a lot of money, but ...


Three ‘Be’s’ for Connecting with More Clients

Whether it’s plastering photos of yourself on billboards, helping out at local charity events or even sponsoring a little league team, each agent has their own secret for connecting with clients. The key to creating a connection with new clients is to find ...


The .REALTOR Domain: Why It Really Does Matter

Last month at the REALTORS® Legislative Meetings & Trade Expo, NAR made the .REALTOR domain available to local and state REALTOR® associations as well as brokerages in the U.S. and Canada. This move followed the domain’s launch to NAR members this past October. ...


Money Doesn’t Always Talk Loudest when Selling Your Home

America has entered a new era of home selling. A survey of home sellers by Coldwell Banker Real Estate LLC found that since 2014, more than one in four sellers nationally sold their home in less than two weeks. Yet despite a preponderance of multiple bids and offers above asking price, ...


The Right Leads Plus the Right Strategy Equals Big Success

The right equation of tools and time can harness major industry success. Read the following interview with Richard Tocado of the Tocado Realty Group to learn several winning real estate tips and tricks. ...


The Dirty Little Secret of Lead Generation for Real Estate

If you do a Google search for “lead generation for real estate,” guess how many results you’ll find? Over one million. You don’t have to be an industry expert to know that lead generation is a big deal. And some real estate agents ...


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