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Expand Your Education with These Courses from
A Consumer Advocate Approach to Real Estate: Course 1.
A Consumer Advocate Approach to Real Estate & Mortgages: Courses 1 & 2.
Accredited Buyer's Representative.
ACE: Purchase Reverse Mortgage Course.
Bundle 2: CIPS Elective Courses (US Version).

Business Development & Best Practices Archive


Superstar Brokers Share Their Blueprints for Success

Securing long-term success for your real estate firm means courting new ideas, new business models and new partnerships. This September, three top Power Brokers will share rare insights into how they built firms designed to withstand the changes of a volatile marketplace and ...


FSBOs: Untapped Opportunities Waiting for You

Real estate agents who see a For Sale By Owner listing and get discouraged need to change their tune and instead see an opportunity. A savvy agent sees FSBO listings as their next client. It’s no secret that the number one reason someone ...


A Smart Home Sells Quicker

If you’re wondering why that listing you signed months ago is getting very few views, it might just be that your post is outdated. Today, the trend in real estate is smart homes, or homes outfitted with innovative conveniences, such as an energy-saving ...


How to Write a Social Media Bio: 5 Tips for Real Estate Professionals

No one likes writing social media bios. Summing up the wonderful, complex individual that you are in just a few strategically selected words? That sounds fun...NOT! ...


Open Houses: Powerful or Pointless?

When properly executed, open houses can be one of the best marketing tactics in real estate, not only for listings, but also for agents' personal branding. However, their usefulness is often a polarizing topic; some find power and practicality in open houses, while ...


Open Houses: The Key to Successful Sales and Lead Generation

In today’s world of real estate, there are seemingly endless ways for agents to market their listings. With technology and social media booming like never before, the options for agents to advertise and, therefore, sell homes seem to be growing exponentially by ...


Building a Database of Loyal Clients, One Referral at a Time

When grocery industry executive Sandra Cox of Clovis, Calif., started a family almost a decade ago, she knew she needed a career that would permit a more open and flexible schedule. ...


Improving Your Office Environment: Bright, Shiny, New Things

Here’s a sobering notion: for the first time in my career there are people being hired in our office who are young enough to be my children. They were teething back when I was performing keg stands. They tell me that their moms ...


Wake-Up Call: ABR® Training Delivers a Competitive Edge

Every broker wants their agents to be more successful, but what are the most effective ways to accomplish that? Training is one key component, but in an industry dominated by listing and selling, it’s easy to overlook training in buyer perspectives. ...


Key Social Media Tactics to Boost Real Estate Sales

As real estate professionals, we know that the proper implementation of social media technology is beneficial for marketing our businesses. Many times, however, we don't know how to use social media effectively and give up in frustration when we don't see immediate results. ...


RISMedia’s Power Broker Forum: Leading by Example

Part of our role as real estate professionals is to get out there and network and find other thought leaders with whom we can share and learn from,” says John Featherston during RISMedia’s Power Broker Forum in Washington, D.C., this past May. “And ...


How to Make Home Photos Stand Out

Almost all house searches now begin online, so the quality of real estate photographs is critical when it comes to selling. Yet many home sellers make mistakes when it comes to photographing and staging their own homes that can cause buyers to skip over them. Real estate expert and consumer advocate ...


Optimizing Your Marketing Strategy to Drive Results

With so many components of your marketing strategy to consider, how can you ensure your efforts are paying you back? Take our free marketing assessment to gain valuable insights. Learn more. ...


Communicating Your Value to Consumers

There’s no arguing that technology has dramatically changed the landscape of consumer behavior in almost every industry, and real estate is certainly no exception. Today’s buyers and sellers no longer need to rely on an agent to start the process ...


Amp Up Your Social Interactions

Your passion and expertise are a winning combination. Use them to amp up your social interactions. ...


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