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Business Development & Best Practices Archive


3 Truths about Responsive Design Sites that Increase Visibility and Conversions

How user-friendly is your website? If consumers can’t easily navigate your site from their mobile device, you’re as good as closed. Seventy-nine percent of consumers are more likely to leave a non-mobile friendly site, never return and will likely visit ...


Recruiting and Retaining Millennial Agents and Customers

Millennials—people born in the late 1980s to 1990s, and currently in their early to mid-20s—are now coming into their own. Many are paying off student debt, saving to buy a home and beginning families. Over the next ...


International Brokerage – More than Just Pins on a Map

In the current real estate landscape, much is made of the term “international.” Among brokerage firms and agents, it’s the hottest marketing buzzword—nowhere more so than in New York. ...


Guiding Consumers to the Best Decision

As a real estate professional, you probably already know your job is about so much more than simply selling houses. In the following interview, Donna Elder of RE/MAX Creative Realty talks about staying educated, staying connected, and guiding consumers to the best decision. ...


How to Build a Strong Project against an Underminer

(MCT)—Q: I’m in charge of a team tasked with implementing a new corporate strategy. I’m running into a peer who seems to be trying to undercut my efforts. How should I handle him? ...


.REALTOR Top-Level Domain Sign-up Launches in October to Full NAR Membership

The National Association of Realtors®’ new .REALTOR top-level domain will be available Oct. 23, 2014 to members of NAR and the Canadian Real Estate Association. Those who participated in last year’s pre-sign-up opportunity—some 80,000 REALTORS®, according to NAR—will be able ...


What Is Culture? And How Much Does It Matter?

Editor’s Note: This is the first in a series of columns on the importance of Corporate Culture from Speaker and Coach Vince Leisey, president of Berkshire Hathaway HomeServices Ambassador Real Estate. ...


Ask the Expert: How Can I Use Video to Market a Property?

Today's “Ask the Expert” column features Patty McNease, Director of Marketing with Homes.com. ...


Wrangling Your Competitive Nature

In the following interview, James Watson, broker/owner of Realty Executives Fort Leonard Wood in St. Roberts, Mo., dishes out the details on staying flexible and stimulating growth through healthy competition. ...


How FICO09 Could Increase Homeownership

We all know that when a person has a poor credit profile, he or she is less likely to buy a home. Many consumers remain without access to affordable credit and more importantly, no access to the ...


Ask the Expert: What are the Top Social Media Channels for Real Estate?

Today's “Ask the Expert” column features Philipp von Holtzendorff-Fehling, vice president and chief marketing officer with American Home Shield. ...


Setting the Gold Standard in Foreign Exchange

As the world continues to shrink from a global perspective, buyers and sellers alike are setting their sights overseas, making it more crucial than ever before to have a dedicated team by their side to help successfully navigate the home-buying or -selling process. To keep up with this growing trend—and ...


Dialogue and Techniques to Convert Leads

How are some top agents getting up to 10 percent or more conversions from realtor.com® Internet leads? Based on interviews with real estate professionals who close a high volume of online leads, we identified those who were sustaining small businesses ...


Negotiate Like You Mean it for Win-Win Results – Part 2

Last week, we talked about powerful negotiation tactics and their impact on getting and keeping clients and why a real estate pro who can negotiate well will see his or her business increase substantially. ...


How Video Can Help Your Business

Nearly one year ago, realtor.com® asked this question: Does Twitter’s New App Vine Have Real Estate Appeal?”It’s a great question, and one many agents and brokers are still asking. Over the past 12 months, Vine has become more visible, and even has a competitor in Instagram Video, saying nothing of ...


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