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Business Development & Best Practices Archive


Global Sales: Don’t Let Rising Dollar Slow You Down

In July, the National Association of REALTORS® will release its 2015 Profile of International Home Buying Activity. This annual report is very much worth your attention, especially if you work along the coasts, in a college town or in any market popular with ...


The Unique Challenge to Give an Experience of a Lifetime

Thanks to ERA Real Estate, the sweet smell of summer just got sweeter for hundreds of children living with neuromuscular disease. ...


Talent Attraction Is More Than a Recruiting Strategy—It’s a Differentiator!

In a competitive market where the incentive is not a paycheck, how do you attract someone to your company? The word “attract” is the first clue! According to dictionary.com, the definition of attract is, “to draw by appealing to the emotions or senses, ...


Ask the Expert: What Are the Differences and Similarities in Today’s Foreign Buyers?

Today's “Ask the Expert” column features Cindy Fauth, Global Marketing Manager with National Association of REALTORS®. ...


To Succeed, Stay Positive and Open to Change

In order to move forward, you need to be open to change. In the following interview, Drew May, President and Broker of Leading Edge Real Estate in Evans, Ga., discusses client engagement and what it takes to stay successful in this ever-changing ...


Standing Out in a Competitive Real Estate Market

From creating a high-profile website to taking a good hard look at hour-by-hour workflow planning and battling agent burnout, the 2014 HomeFinder.com Agent Makeover Sweepstakes Presented by PNC Mortgage winners are bursting with renewed energy. ...


Why You’ll Need Text to Reach Millennials

There are 77 million reasons why real estate professionals should integrate text into your lead generation strategy. That’s the size of the U.S. Millennial marketplace, those born between the early 1980s and early 2000s, yielding an annual purchasing power estimated at $1.3 trillion. ...


Help Your Clients Find the Right General Contractor

You know how important it is to encourage buyers to envision a home's potential and sellers to recognize the drawbacks of an outdated house. But what if your clients are ready to make updates now? Are you ready with advice that can help ...


3 Secrets to Generating Buyer Leads via SEO and Social Media

REALTORS® need to be marketing online more than ever, but what are you actually supposed to do?  What tactics produce results? The frustration for many REALTORS® is that the typical online lead generation tactics big brands use simply don't work on a local ...


Breaking News: Project Upstream Revealed

For a few years now, industry leaders have been working together to address data problems, producing almost two years ago a solution concept called “Upstream.” Not long after that, the WAV Group was asked to consult on the technical side of the development of the project. Our non-disclosure agreement has ...


Generate More Leads with Video Marketing

As the real estate market continues to recover and agents flood into the market, competition for high-quality listings and clients can be fierce. Video marketing is a way to stand out from the pack. ...


Personality Types That Make the Best Agents

Many people were surprised when Forbes reported that, according to a Career Bliss survey, real estate agents have the “happiest job in America.” With a happiness index of 4.26 out of 5 points, real estate agents “are more than satisfied” with their job because they ...


Recruiting and Retaining Millennial Agents and Customers

Millennials—people born in the 1980s to 1990s, and currently in their 20s—are now coming into their own. Many are paying off student debt, saving to buy a home and beginning families. Over the next two decades, they will shape the country’s workforce and will be the real estate industry’s most ...


5 Tips for Nailing Your Elevator Pitch

Marketing yourself is never easy. Unless you're the type who adores self-promotion, then selling yourself or your services can be daunting. However, if you're looking for your business to thrive, a polished elevator pitch is vital. It should be short, it should be ...


How Listing Remarks Impact Salability

I believe every house has a story to tell, and our job as listing agents is to tell that story. I was excited to read that there is now research from Zillow providing statistics on the real impact that listing remarks have on ...


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