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Business Development & Best Practices Archive


Why Would a Broker Sell Their Real Estate Company?

Lately, it seems I get a phone call every other day from someone either thinking about selling their real estate company or from someone who is trying to buy a real estate company but is having a hard time getting it done. I tell both sellers and prospective buyers that ...


Defining Your Niche

“When you define your value, it helps you give your best ‘yes’s and your clear ‘no’s.” This sound piece of philosophy comes from Debra Trappen, chief of sass, moxie and experience at d11 Consulting, who was the guest of Homes.com’s webinar, “Fire Up ...


Building a Personal Brand from Your Own Unique Strengths

Successful real estate agents sell more than houses. They sell trust, expertise, lifestyle and attention to detail. ...


The Do’s and Don’ts of becoming a Media Authority in Your Local Market

Becoming a media authority allows you to quickly gain more trust from your customers and prospects, establish respect amongst your peers and attract more online and offline referrals. Here are some simple Do’s and Don’ts to get you started. ...


The Results Are In: RISMedia’s Power Broker Top 500 Ranking

For the past decade, we’ve largely been a victim of circumstance, whether it was riding the crest of the boom years or scrambling for firm footing during the housing crash. As we move further into 2015, however, a clear distinction is emerging—Power Brokers ...


Streamline Your Business Transactions this Spring with Docusign

NAR PULSE—DocuSign for REALTORS® PLUS allows you and your agents to conduct business in a flexible, secure platform on your computer or mobile device. DocuSign provides transaction management solutions and is NAR’s official and exclusive eSignature provider, under the REALTOR Benefits® Program. ...


The Critical Path to Winning Every Listing

There are a lot of theories on what works and what doesn’t when it comes to listing houses. So I decided to reach out to two of the best listing agents in the country to get their insights as to what really works and what is simply hype when it ...


‘Get in It’ to Win It

In the following article, real estate pro Hans Wydler offers insights on time management, building a great team and more. ...


Now’s the Time to Shield Your Real Estate Brokerage from Intellectual Property Liability

If you’re in the brokerage business, you understand real estate law and property rights. Now, with more and more business moving online and everyone wanting access to your listings, you also need to be versed in intellectual property (IP) rights as well. ...


5 Reasons Why Community Pages Are a Must for Real Estate Websites

Creating your own local community pages is a great way to differentiate yourself as a real estate agent. While it can take a little work to compile something that is informative and useful, community pages that cover the areas you work in offer ...


Ask the Expert: How Can Agents Attract Single Female Clients?

Today's “Ask the Expert” column features Kathy Cummings, Senior Vice President, Consumer Education and Consulting Executive for Bank of America Home Loans. ...


What I Would Do If I Were Starting a Brokerage in Today’s Market

I know what I would do if I were starting a brokerage today, and there are three areas I wouldn’t ignore as a real estate broker in a consumer-focused market. ...


Ask the Expert: What Is Social Media’s Most Valuable Metric?

Today's “Ask the Expert” column features Adam Selig, COO and Managing Partner of Lumentus Social. Selig says forget likes and comments and focus on this social media metric instead. ...


Are Drones the Next Big Thing in Real Estate?

Earlier this month, Homes.com published a new report about the FAA’s updated regulations on the use of drones in real estate marketing, and that brought about one of the most interesting debates among agents and brokers we’ve ever seen. ...


3 Trends Set for This Year’s Spring Market

As the temperatures get warmer, and we inch closer to spring, the spring real estate market is getting ready to bloom. For real estate professionals, that means an increase in listings, open houses and (hopefully!) closings. If you’re not ready for ...


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