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Business Development & Best Practices Archive


How Far Has ‘Virtual Staging’ Come?

It's been almost a decade since I started hearing about "virtual staging" - technology that allows you to take digital photos of empty rooms and insert furniture, rugs and furnishings into the images instead of actually physically staging with real improvements and furnishings. ...


Social Media Tips: 2015 Year-End Review

As 2016 is fast approaching, the year’s end is the perfect time to reassess your content strategy, learn from your successes (as well as setbacks), and plan for the New Year. How to start? Look back, then plan ahead! ...


Small Investments for Big Returns in 2016

It’s no secret that you have to spend money to make money, but in the most recent Secrets of Top Selling Agents webinar, Jimmy Mackin shows how you can get a big ROI with just $2,000 a month. ...


Jeff O’Leary: Breaking through a Competitive Market

The road to success isn’t always paved for you, but that’s not something you’ll have to tell Better Homes and Gardens Signature Service top producer and agent Jeff O’Leary.  After nearly eight ...


Increase Sales to Those Seeking Special Needs Modifications with Aging-In-Place Contractors

You can help your older homebuyers or those with disabilities see past a property's limitations by suggesting simple modifications that can accommodate remaining in their home. A growing number of general contractors are offering specialized services for older homeowners and those with special needs. ...


Get Ready for 2016 by Updating Online Information

As we head towards the home stretch for 2015 and the market starts to slow down, it’s time to take advantage of the quiet and update our online profiles and bios. Many websites utilize your stats to assign agent ratings and rankings, so ...


Does Your New Business Plan Include These Secret Components?

It’s that time again to start thinking about writing a business plan for 2016.  As we wind down the year end clock, are you wondering why your plan for last year has fallen short? ...


3 Essential Tasks That Will Keep You on the Path to Success

If you’re like many business professionals, you may spend a good share of your time at the beginning of the year planning ahead and creating goals for your business and personal life. Although you may plug away at ...


Ask the Expert: How Can We Offer Our Consumers a Positive Experience?

Today's “Ask the Expert” column features Matt Simons, CEO of Dotsignal. ...


Sharing Economy and Real Estate: A Match Made in Heaven?

The sharing economy has already seen wild disruption in the transportation and travel industries with Uber and Lyft. Experts are trying to predict if the next wave of sharing economy innovations will hit the retail industry. However, real estate is fluctuating in its ...


4 Ways to Use Technology to Your Advantage at an Open House

It’s not news that open houses aren’t what they used to be. They’ve become more involved and you have to go the extra mile to make yours stand out. But how? Try these four tips for using technology to ...


Leading by Example

From relocation to getting the right listing price, Brandon Long, Broker/Owner of WEICHERT, REALTORS® - The Griffin Company, offers insights into running real estate right. ...


Customer-Centric Designs Today, Ensuring Client Affinity for CENTURY 21® Tomorrow

Century 21 Real Estate LLC turns 45 in 2016. In an era fond of retro products and services, the venerable real estate franchisor, reported to be the largest global network in the residential real estate industry with approximately 6,900 independent offices worldwide in ...


Email Marketing Tactics to Bring Your Dead Leads Back to Life

As a busy real estate agent, it’s likely you don’t have time to sculpt the perfect email marketing  strategy for each new lead, prospect and client you have in your database. However, this doesn’t have to be the case. A drip ...


3 Reasons to Host a Holiday Meet-and-Greet with the Neighbors

While some see the holidays as a time to sit back, relax and sip eggnog, smart agents know this is a time for relationship building, if not actual sales. This can be one of the best times of the year to stage your ...


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