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Business Development & Best Practices Archive


Competence. Exclusivity. Passion: Why These Real Estate Innovators Chose Engel & Völkers to Maximize Their Business

While every real estate brand has certain assets that set them apart, Engel & Völkers just might have cornered the market on differentiation. For starters, founded in 1977 in Hamburg, Germany, the premium real estate franchise is still actively led by its namesake, ...


Client Value-Adds: Suggest the Use of Credit Security Freezes as Appropriate

REALTORS® may point clients to family law attorneys when a spousal dispute or divorce arises in a real estate transaction. If they really want to add value as a trusted advisor, what else can they do to help protect their clients’ ...


Commentary: View Online Real Estate Portals as Business Partners

Real estate agents have expressed concerns over third-party real estate portals, particularly in the wake of Zillow’s acquisition of Trulia. It’s understandable that some are questioning how this move will impact agents and consumers. ...


Returning to a Balanced Market

Staying flexible is key to staying on top of your marketplace. In the following interview Dean deTonnancourt, Broker/Owner of HomeSmart Professionals in Warwick, R.I., lets us know how his company is excelling in the industry. ...


What Social Media Platforms Are Best for Your Real Estate Business? Part One

You probably have a Facebook account. You may also watch videos on YouTube and upload pictures to Instagram. Maybe you tweet a few times per week. Chances are you’re adept at social media on an individual level—where you post ...


Cracking the Code to Innovation

Everyone says they want innovation in their organization, but when an ambitious employee offers it to a CEO, for example, the idea is often shot down, says Neal Thornberry, Ph.D., faculty director for innovation initiatives at the Naval Postgraduate School in California. ...


Strategies to Take Your Real Estate Career to the Next Level

We all get stuck from time to time and it can be frustrating. Feeling like we are just spinning our wheels is something all real estate professionals go through occasionally. If you’re feeling unsatisfied and want to take your career to the next ...


The Power of Online Marketing: How One Broker Builds Business…and Celebrity Status

As he walks around town, Samer Kuraishi, senior vice president of Washington, D.C.’s A-K Real Estate, often draws second looks and a “how do I know you?” vibe, until eventually someone will almost always shout out, “You’re the guy on Zillow!” ...


Mobile Apps and Easy-to-Use Technology Are the New Essential Trade Tools

Few businesses rely more on mobility and on-the-spot information gathering (and sharing) than residential real estate. ...


Ask the Expert: Why Is Online-Reputation Management Important?

Today's “Ask the Expert” column features Erica Campbell Byrum, director of Social Media with Homes.com and For Rent Media Solutions. ...


How Wearable Devices May Enhance Mobile Marketing and Improve Productivity

If you think you’re attached to your smartphone and tablet device now, get ready to obsess over the next big mobile convenience that you can literally attach to your body—wearable technology devices. While these devices aren’t mainstream just yet, ...


Staging Mistakes that Will Sabotage Your Home Sale

According to the Real Estate Staging Institute, a staged home sells 70 percent faster than a non-staged home. Are your listings staged to sell? Or are you sabotaging the sale? Expert stagers share the most common staging mistakes below. Help your sellers ...


Managing an Underperformer

(MCT)--Q: I have a challenge with an underperforming employee. He is being given a last chance; how do I give him assignments to see if he can step up while still maintaining my team’s quality of work? ...


Positioned for Success: A Proactive Approach to Staying ahead of the Growing Purchase Market

The housing market is evolving due to fluctuating market conditions and a shift in buyer perceptions. Now, more than ever, having a lending partner with strong financial and industry expertise in your corner is crucial to keeping real estate agents abreast ...


Promotional Kitchen Calendars Still Rule

Having been in the retail and promotional calendar business for over 35 years, I have listened to many soothsayers predict the “death” of the paper calendar. So far, neither Nostradamus, Mayan calendars nor the influx of ...


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