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Expand Your Education with These Courses from
BPOs: The Agent’s Role in the Valuation Process.
Customer Relationship Building: Skills for Sales Success: Part Seven.
At Home with Diversity.
Negotiating Skills: Skills for Sales Success: Part Six.
Bundle 2: CIPS Elective Courses (Non-US Version).

Business Development & Best Practices Archive


Getting to the Heart of Social Strategies

Search engines and social media sites handle billions of queries each day, and many of those are people who are looking to buy or sell a home, entering related terms in an attempt to find the agent and property that matches their ...


Make Your Content Experience Work for Your Future Buyer

It has been encouraging to see a growing crop of real estate brands serving consumers with the information they need to answer their buying questions: What is the area like? Are home values growing? Which school will my daughters attend if we ...


6 Tips for Making the Most Out of Trade Shows and Conferences

As winter blooms into spring, conferences and industry events pick up and stay strong until the fall. Industry events can either be small, intimate, and local, or they can be huge, international events. We’ve developed 6 tips to help you make the ...


2014 NAR Member Orientation Video and Materials Available

NAR PULSE—NAR’s 2014 Member Orientation Materials are now available for use by brokerages. NAR offers resources and tools to help brokers welcome new agents into the REALTOR® family, and its wealth of benefits and resources. Included is the new 2014 video about ...


Winning Listings in Today’s Competitive Market

Staying ahead in today’s highly competitive real estate market is the name of the game. And for Scott Wilkinson, president of Wilkinson & Associates ERA Powered in Charlotte, N.C, partnering with Homes.com has been a key differentiator when it comes to generating quality leads, securing listings and drawing as much ...


Working with Millennial Home Buyers, Part 1

In a recent piece published by RISMedia, Generation Next, Sherry Chris—president and CEO of Better Homes and Gardens Real Estate—explores the Millennial generation, and our findings on who they are, what they want, and what they’re looking for in a real ...


How to Make Every Meeting Worthwhile

As real estate brokers and managers continue to look for new ways to revitalize their teams and increase their bottom line in 2014, one renowned authority firmly believes that the best place to motivate agents and clarify expectations is in sales meetings. ...


Seeing Is Believing with Instagram

The importance of visual content is increasing every day. The purpose of posting beautiful photos is to connect with people, not necessarily to show that you are the best real estate agent. ...


Partnering with Brokers and MLSs to Tackle the Data Challenge

I spend a lot of my time meeting with our customers, speaking at panels, and talking to influencers in the industry. Whether it’s online or in person, data accuracy is top of mind for our partners who are concerned not only about selling their homes as quickly as possible, but ...


For Your Clients: 10 Reasons to Buy an Existing Home

If you work with buyers who are looking for a home in an already established neighborhood – or who are perhaps weighing the pros and cons of each type of home – share this list of ten reasons to buy a resale ...


Facebook Algorithm Changes: Is Your Facebook Page Traffic Slumping?

If you have a Facebook Page for your real estate business, you might have noticed that things are a little quieter there than usual. Less likes, fewer comments, decreased numbers in “x people saw this post” blurb at the bottom of your ...


Covering Consumers, Challenging Perceptions

While groundbreaking research about the luxury real estate market certainly stands on its own as cover-worthy content, Better Homes and Gardens Real Estate believes that the visual component of a story is critical to driving a message home. Case in point: the brand’s creative dual-cover approach to the February issue ...


Thursday Feb 13 Webinar: Reaching Your Goals

Once you’ve established your goals, following an organized plan can get you to your next level of income! Learn how to do this by sitting in on a Move webinar, held on Thursday, February 13, at 9 am PST / 12 pm EST. ...


Short Sales Can Offer Savings, but Often More Complex

(MCT)—In months of house hunting, Carrie Hennessy saw places she liked and places she could afford — but none that checked off both boxes. Then she found a 30-year-old, three-bedroom colonial in Ramsey, N.J., on the market for less than $400,000, in a neighborhood where similar homes had sold for ...


Keeping Clients Happy is as Easy as ABC

No matter what type of real estate market, price range or geographic area a REALTOR® is working in, keeping clients happy is as easy as ABC. Don't believe me? Let's break it down by letter. ...