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Business Development & Best Practices Archive


How Listing Remarks Impact Salability

I believe every house has a story to tell, and our job as listing agents is to tell that story. I was excited to read that there is now research from Zillow providing statistics on the real impact that listing remarks have on ...


Recruit, Ramp, Reward, Retain

Brokers and team leaders have always struggled with the 4 Rs of building a great company: Recruit, Ramp, Reward and Retain. ...


A Targeted Approach to Staying Top of Mind

Staying front and center in the mind of your client is critical for repeated real estate success. In the following interview, RISMedia talks about recruiting, retention, agent motivation and more with Terrie O’Connor, Broker/Owner of Terrie O’Connor REALTORS®, a member of Leading Real Estate Companies of the World® in Ramsey, ...


Team Accountability: Harsh or Helpful?

Every turn of the calendar, people make New Year’s resolutions. Every election, politicians say that government leaders need to be held accountable. And every year organizations tell their leaders, “We need to hold our people to their words and actions.” Yet—just like ...


4 Easy Ways to Grow Your Facebook Audience

The fast-paced world of social media is constantly changing, which can make creating a successful social strategy challenging. When comparing today’s most popular social networks, Facebook is still the most widely used platform. According to Pew Research, 70 percent of adult Internet users ...


5 Tips for Creating an Office Culture Your Agents Will Love

Providing a positive and productive office culture is key to attracting and keeping good agents. ...


NAR Power Broker Roundtable—The Political Climate: A Look at Current Legislation and Its Impact on Real Estate

Editor's note: On April 14, 2015, the U.S House of Representatives passed H.R. 685, “The Mortgage Choice Act” by a vote of 287-140. The Power Broker Roundtable is brought to you by the National Association of REALTORS®. Watch for this column each month. ...


5 Tips for Better Real Estate Photos

When homebuyers are ready to go from online shopping to in-person viewing, we all know that listing photos can be the deciding factor. ...


The Empty Nest: A Place, a State of Mind—and an Opportunity

Ah, the empty nest—that tranquil, far-off place harried parents dream about. An idyllic state where the kids are grown and on their own, couples reacquaint, and long-deferred leisure fills hours once claimed by domestic obligation. Whether or not reality fulfills those dreamy expectations, ...


4 Tips for Smart Negotiations

Negotiation is about settling differences to reach an agreement, and every part of the home-buying process is about doing precisely this. Your agents practice this skill when they convert prospects into clients, help buyers prioritize needs while touring homes, ...


Company Spotlight: Home Warranties a No-brainer in Today’s Real Estate Market

Home warranties come in all shapes and sizes, but for real estate professional Bonnie Loya with Coldwell Banker Real Estate Services in McMurray, Penn., they all have one thing in common: they go a long way toward keeping the real estate transaction together. ...


Broker Public Portal Elects First Board of Managers

A nationwide group of leading Multiple Listing Services (MLSs) and real estate brokerage firms supporting the creation of a national property search portal have elected their first board of managers. ...


Generating Business: Keep It Simple

The other day I was meeting with a group of new agents. They had lots of questions, as new agents always do. Some asked what is the best way to get buyers. Others asked how to get listings. Another group wanted to know what one thing they should do to ...


Grooming Agents for Success in a Fast-Changing Real Estate Market

If agents are going to be successful in today’s rapidly changing market, the more training and tools they have at their fingertips, the better. Those that can hit the ground running with the skills they need are more likely to be able to build business. Real estate firms are paying ...


How to Get Your Genius Noticed in a Crowded Internet

It seems like everyone has a real estate blog these days, as many real estate agents have joined the blogosphere over the last few years. ActiveRain has grown to over 250,000 bloggers, Zillow, Realtor.com, Homes.com and many other major real ...


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