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Business Development & Best Practices Archive


Ask the Expert: Why Should You Prepare Your Clients for Homeownership?

Today's “Ask the Expert” column features Matt Vernon, Home Loans Sales Executive for Bank of America. ...


A Closer Look at Inflation and Its Impact on Real Estate

The current inflation rate is not worrisome, but is always worth a close look. Any surprise uptick in inflation automatically pushes up mortgage rates. ...


How to Talk to Your Sellers about a Price Adjustment

When you met with your sellers during the listing appointment, you agreed on a listing price for the home, feeling that it was priced competitively with the neighborhood. However, after a few months on the market, the home isn’t selling and interest ...


A Collaborative Approach to Continued Growth: ERA Key Realty Services

ERA Key Realty Services is a family company—“and proud of it,” says company president Bruce Taylor. “And by family company, we mean our extended family—all our agents, our staff and the communities we serve.” The 13-office firm, led by Taylor, his wife, Cheryl, his son, Jeff, and his partners, Mike ...


8 Must-Know Tips to Grow Your Business

As the chairman of one of the world’s largest business support organizations, I’ve encountered countless prospective entrepreneurs trying to put their ideas into action by launching a business.  My experiences have given me a unique insight into what makes and breaks a ...


The ABCs of Lead Management

Most agents tell me that their most urgent business concern is the need for more leads. With all the incredible lead generation sources both online and offline, I simply don’t buy it. Our coaches are taught to lead each session with revenue. ...


Agents, Don’t Do It All Yourself…Lean on Your Affiliate Service Providers for Content

By now, we all know that being visible and active on social media is a must for any real estate business. It helps create leads, keep in touch with past clients and increase your sphere of influence. I know what you’re thinking. I hear things like, “I don’t have time ...


The Social Media Cheat Sheet

When on a social media site like Facebook, picture yourself going to a Chamber of Commerce meeting and being in front of people, asking questions that are engaging. This is a key to connections. ...


Top 5 Tips to Successful Franchising

Real estate franchising is everywhere. Brokers are faced with a lot of choices, models, and value propositions, which often leads to a lot of confusion. ...


How to Succeed in the New Era of Real Estate

Today’s consumers are a different breed from the consumers of the past. Potential buyers and sellers are savvier, know more about the real estate market and, thanks to the Internet, have access to a wealth of information. According to the National Association of ...


7 Deadly Sins: Social Media Mistakes Agents Make

Social media is a powerful tool for real estate professionals in many ways. It allows you to find and engage with real people in your market, gives you a free source of advertising and can be great for referrals. But like anything ...


Mobile Devices Fuel Today’s Home Search

You see smartphones and tablets all around you. From business executives in airport lounges to teenagers on buses to distracted drivers waiting at red lights, faces everywhere reflect the glow of a screen. People check their phones 150 times per day, according ...


Tips for Superior Summer Home Staging

Gearing up for a busy summer selling season? You may want to take another look at your staging process. Staged homes sell 78 percent faster than non-staged homes, so it's important to do your due diligence if you want to succeed. The ...


Ask the Expert: How Can I Market to Retirees Settling Abroad?

This “Ask the Expert” column features Cindy Fauth, a Global Marketing Manager with National Association of REALTORS®. ...


How to Use Social Media the RIGHT Way – Part 2

People’s attention is shifting and shifting fast. People no longer take the time to look at billboards or direct mail. Therefore, to attract the eyeballs and ears of potential clients, you have to take matters into your own hands, and social media ...


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