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Business Development & Best Practices Archive


Agents, Don’t Do It All Yourself…Lean on Your Affiliate Service Providers for Content

By now, we all know that being visible and active on social media is a must for any real estate business. It helps create leads, keep in touch with past clients and increase your sphere of influence. I know what you’re thinking. I hear things like, “I don’t have time ...


The Social Media Cheat Sheet

When on a social media site like Facebook, picture yourself going to a Chamber of Commerce meeting and being in front of people, asking questions that are engaging. This is a key to connections. ...


Top 5 Tips to Successful Franchising

Real estate franchising is everywhere. Brokers are faced with a lot of choices, models, and value propositions, which often leads to a lot of confusion. ...


How to Succeed in the New Era of Real Estate

Today’s consumers are a different breed from the consumers of the past. Potential buyers and sellers are savvier, know more about the real estate market and, thanks to the Internet, have access to a wealth of information. According to the National Association of ...


7 Deadly Sins: Social Media Mistakes Agents Make

Social media is a powerful tool for real estate professionals in many ways. It allows you to find and engage with real people in your market, gives you a free source of advertising and can be great for referrals. But like anything ...


Mobile Devices Fuel Today’s Home Search

You see smartphones and tablets all around you. From business executives in airport lounges to teenagers on buses to distracted drivers waiting at red lights, faces everywhere reflect the glow of a screen. People check their phones 150 times per day, according ...


Tips for Superior Summer Home Staging

Gearing up for a busy summer selling season? You may want to take another look at your staging process. Staged homes sell 78 percent faster than non-staged homes, so it's important to do your due diligence if you want to succeed. The ...


Ask the Expert: How Can I Market to Retirees Settling Abroad?

This “Ask the Expert” column features Cindy Fauth, a Global Marketing Manager with National Association of REALTORS®. ...


How to Use Social Media the RIGHT Way – Part 2

People’s attention is shifting and shifting fast. People no longer take the time to look at billboards or direct mail. Therefore, to attract the eyeballs and ears of potential clients, you have to take matters into your own hands, and social media ...


What It Takes to Be Number One

I get asked this question at least once a week at events and on coaching calls: “What does it take to be No. 1?” As we strive for excellence in our business and in our lives, the road to becoming No. 1 ...


Hard Work Brings Real Results

From delivering the right message to prospective clients, to closing deals, it takes hard work to achieve success in the real estate world. In the following interview, Tim Brett, Sales Manager withBrett/Robinson Real Estate lets us in on his top tips for a winning it big with business. ...


Adding Value to Real Estate Transactions through Relationship Building

For real estate professionals Gifford and Trish Dudley, a husband and wife team with Coldwell Banker Residential Brokerage in Highlands Ranch, Colo., success begins with building solid relationships. Never underestimating the value of a good relationship, the Dudleys note that the most ...


The Buyer Interview: 10 Questions Agents Should Ask

Buyers aren’t the only ones who should be asking questions during the buyer interview. There are a plethora of articles (like this one) designed to help clients find the right agent, but there aren’t very many that tell agents what they should be asking buyers. ...


Don’t Miss Phenomenal Success with Seller Leads Webinar This Friday

Realtor.com is hosting a series of free webinars this week on generating and converting leads. Phenomenal Success kicks off this Friday at 10 a.m. PST, with two more webinars being held tomorrow. Read on to register and learn more. ...


Redefining the Marketplace

Scott Askew, president of Engel & Völkers Intown Atlanta, knows the ins and outs of the real estate industry. With over 35 years of experience behind him, Askew is working hard to redefine the marketplace. Read the following interview for his sage advice, from   working with appraisers to dealing with ...


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