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Business Development & Best Practices Archive


Best Practices for Using Social Media in Your Business

Being a successful real estate professional means knowing how to navigate social media. It’s almost impossible to network (especially to Millennials!) without Facebook, Twitter and Pinterest. And when used effectively, they can be cost-effective tools that help target new clients. ...


The Secrets to Selling a Second Home

For real estate professionals serving vacation areas, marketing a property is a lot like telling a story: the story of the home, the story of the surroundings, the story of the community. Successfully selling a vacation property is contingent upon a number of ...


With Quick-Drying REO Market, Time Is of the Essence

Brokers around the nation are seeing different trends in the real estate-owned market, but whether there is a full pipeline of properties being unloaded in your territory or the supply has just about fried, one thing is consistent—there isn’t a lot of time ...


Company Spotlight: Top-Notch Reports with a Competitive Advantage

To be successful in an industry that never stops moving, real estate professionals must be pros at time management. Whether connecting with past clients, scheduling and conducting listing presentations, or following up with new leads, an agent’s to-do list is never-ending. However, with the right tools and tech, real estate ...


Power Broker Strategies: How to Have the Best Year Ever

“It’s all about our culture—and our training!” ...


3 Spring Tips to Boost Curb Appeal

Curb appeal can be the most important aspect when trying to attract buyers. As temperatures rise and spring begins to waltz in, take advantage of the warmth and set yourself and your family to work in the yard to improve your home's curb appeal. Some ideas: ...


Success, from the Outside In: What Makes Coaching a Game-Changer for Real Estate Agents

Whether you’re a top athlete, a Fortune 500 company, or working through a personal matter, everyone can use the honesty and clarity of an outside expert to gain understanding. This is especially true in the unpredictable, constantly changing real estate business, which is ...


RISMedia’s Next Agent Webinar: Secrets of Systematized Success

In real estate, the difference between failure and success is consistency. Join us and moderator Verl Workman in our next installment of RISMedia's Agent Webinar Series, The Secrets of Systematized Success, where we'll discuss the nuts and bolts of the methods two leading ...


Reaching the Right Consumers at the Right Time

In the real estate industry, timing is critical. According to NAR, an average buyer spends 10 weeks searching for a new home, two weeks shorter than the previous year. Because of this, reaching these consumers at the right time has ...


Attract Millennial Homebuyers with Your City’s Unique Features

Millennials are looking to buy real estate in full force. Born between 1981 and 2000, this young group now comprises the largest group of buyers at 32 percent of recent homebuyers, according to NAR. They are flocking to urban areas, specifically cities ...


Planning for the Future—Taking the Lead on Succession Planning

Whether you are in real estate or another business sector, it’s important to plan for the future of your business – even when it seems far away. In fact, Entrepreneur recommends finding a successor at least three years in advance. If this sounds surprising, don’t worry – we’ve broken down tips to help ...


Sifting, Seeding and Selling: Finding and Helping the Relocating First-Time Buyer

Anticipating a strong recovery in first-time buyer volume generated by corporate relocations, we offer these suggestions for recognizing these new customers and serving them effectively. ...


Digital Natives: Courting Millennials on Their Terms

While they may be slow in arriving, it’s inevitable that those born after 1980 are poised to become tomorrow’s mainstream buyers and sellers. Define them as digital natives, Gen X or Y-ers, or collectively as millennials—no matter how you slice it, they’re bringing ...


3 Ways to Serve Multigenerational Clients

With aging grandparents on the rise and adult children returning home from college, multigenerational living becoming more prevalent. In 2012, a record 57 million Americans lived in multigenerational households, double the number from 1980. And the trend continues to rise. ...


7 Keys to Team Development and Success

Being a phenomenal leader isn’t about the leader—it’s about the team. Being driven, capable and focused isn’t always enough. To create a successful and innovative real estate team, you need to be flexible and able to collaborate with team members ...


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