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Business Development & Best Practices Archive


A Year in Review: Reflecting On the Past, Preparing for the Future

Berkshire Hathaway HomeServices, an HSF Affiliates LLC brand, has come a long way in a short time, and the future continues to look bright as the network’s leaders prepare to grow the organization on an even larger scale. With an impressive history ...


Brokers: Time to Audit Your Mobile Exposure

Zillow loves mobile. At company-wide product demos, everyone from economists to software engineers goes wild about the latest mobile functionality the product team unveils. We put a lot of resources into our apps—not just because we love them, but because consumers love ...


Increasing National Exposure on the Web

One major component of success in today's realm of real estate is being everywhere at once. Everywhere online, that is. In the following interview, Helen Hanna Casey, president of Howard Hanna Real Estate Services, talks about the importance of brand presence and increasing your exposure on the web. ...


The 3 P’s of Poolside Staging

Pools are make-or-break features for homebuyers – they’re either at the top of dream-home wish lists or a deterrent for buyers who shudder at the thought of another maintenance project. ...


Measure Your Success with a Real Estate Business Plan

A real estate business plan can help real estate agents keep track of their success and determine areas where they need to improve. Business plans give agents a better picture of their overall goal and provide guidelines for reaching it. ...


NAR Broker Summit: What’s the Future of Real Estate?

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New Technology Creates a New Consumer

The changing technology landscape can be seen at all levels: globally, nationally, locally and even within the real estate industry. However, it’s not just technology that’s impacting industry, but rather, technology is having an impact on us as a society. Technology is ...


Take a Real Estate Vacation with RISMedia’s Real Estate CEO Exchange

The RISMedia Real Estate CEO Exchange, held September 9 and 10, caps off the summer with keynote speakers and rooms packed full of industry experts. ...


Webinar: The Top 5 Most Critical Online Marketing Skills You Need to Master

Spend an hour with Rob Levy of Portland's Keller Williams Realty Professionals and host Verl Workman and learn the secrets to making your marketing dollars work for you. Register here. ...


Refinance Applications Edge Up

Mortgage applications increased 1.6 percent from one week earlier, according to data from the Mortgage Bankers Association’s (MBA) Weekly Mortgage Applications Survey for the week ending August 1, 2014. ...


Own a Niche to Get Rich

If you haven’t already heard the above phrase, now is a good time to burn it into your brain. As a successful real estate broker who made the transition from the broker side of the business to the affiliate side, I have ...


Negotiate Like You Mean It for Win-Win Results

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3 Character Keys to Real Estate Success

The most successful real estate professionals are success-oriented, self-starters with a true entrepreneurial spirit. They also share the following three key characteristics: ...


3 Cybersecurity Tips That Can Pay Off for Your Business

Cybersecurity should be one of your business' highest priorities, yet many employers think that just changing your password regularly is sufficient. ...


Big Data: The New Competitive Advantage in Real Estate

Editor’s Note: This is the first article in a series on Big Data analysis as relevant to the real estate industry. ‘Big Data’ analytics is the practice of using machine learning to process and draw conclusions from high-volume, high-variety, unstructured information. But ...


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