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Business Development & Best Practices Archive


How FICO09 Could Increase Homeownership

We all know that when a person has a poor credit profile, he or she is less likely to buy a home. Many consumers remain without access to affordable credit and more importantly, no access to the ...


Ask the Expert: What are the Top Social Media Channels for Real Estate?

Today's “Ask the Expert” column features Philipp von Holtzendorff-Fehling, vice president and chief marketing officer with American Home Shield. ...


Setting the Gold Standard in Foreign Exchange

As the world continues to shrink from a global perspective, buyers and sellers alike are setting their sights overseas, making it more crucial than ever before to have a dedicated team by their side to help successfully navigate the home-buying or -selling process. To keep up with this growing trend—and ...


Dialogue and Techniques to Convert Leads

How are some top agents getting up to 10 percent or more conversions from realtor.com® Internet leads? Based on interviews with real estate professionals who close a high volume of online leads, we identified those who were sustaining small businesses ...


Negotiate Like You Mean it for Win-Win Results – Part 2

Last week, we talked about powerful negotiation tactics and their impact on getting and keeping clients and why a real estate pro who can negotiate well will see his or her business increase substantially. ...


How Video Can Help Your Business

Nearly one year ago, realtor.com® asked this question: Does Twitter’s New App Vine Have Real Estate Appeal?”It’s a great question, and one many agents and brokers are still asking. Over the past 12 months, Vine has become more visible, and even has a competitor in Instagram Video, saying nothing of ...


10 Ways to Maintain a Winning Business Blog

Blogging is a cost-effective and popular way of offering information and service to clients. Not only does it grow your business reach, but if done right, it positions you as a voice of authority. Here are 10 winning ways to ...


US Home Price Gains Slowed Last Quarter as Inventory Expanded

(MCT)—The national housing slowdown deepened in the second quarter as home prices posted their smallest gain in two years, according to a new report. ...


WEBINAR: Don’t be a Lead Loser!

Over 90 percent of consumers rely on the Internet as their primary research tool when buying or selling. Forty-five percent of consumers, upon initial contact with an agent, expect a response from that agent within 15 minutes. Forty percent of online leads only get contacted once by an agent. ...


Maintaining an Edge in Today’s Competitive Market

After obtaining his MBA in 1978, Raphael Barta began his career developing high-end ski resort, hotel and mixed-use retail/residential projects. Given an assignment to survey a project on Schweitzer Mountain in Sandpoint, Idaho, Barta figured his time there would be short. “What began as, ‘I’ll give it a couple of ...


REALTOR® Safety Month is Coming!

NAR Pulse—In honor of September being REALTOR® Safety Month, NAR is hosting a free REALTOR® Safety webinar on Sept. 9, 2014, at 11:00 a.m. CST. In “Safety Tips to Share with Sellers,” Sergeant Preston Taylor will discuss how homeowners can safeguard ...


A Year in Review: Reflecting On the Past, Preparing for the Future

Berkshire Hathaway HomeServices, an HSF Affiliates LLC brand, has come a long way in a short time, and the future continues to look bright as the network’s leaders prepare to grow the organization on an even larger scale. With an impressive history ...


Brokers: Time to Audit Your Mobile Exposure

Zillow loves mobile. At company-wide product demos, everyone from economists to software engineers goes wild about the latest mobile functionality the product team unveils. We put a lot of resources into our apps—not just because we love them, but because consumers love ...


Increasing National Exposure on the Web

One major component of success in today's realm of real estate is being everywhere at once. Everywhere online, that is. In the following interview, Helen Hanna Casey, president of Howard Hanna Real Estate Services, talks about the importance of brand presence and increasing your exposure on the web. ...


The 3 P’s of Poolside Staging

Pools are make-or-break features for homebuyers – they’re either at the top of dream-home wish lists or a deterrent for buyers who shudder at the thought of another maintenance project. ...


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