Welcome!




Expand Your Education with These Courses from
Becoming a Successful Sales Professional: Skills for Sales Success: Part One.
Customer Relationship Building: Skills for Sales Success: Part Seven.
Territory Management: Skills for Sales Success: Part Eight.
At Home with Diversity.
Bundle 2: CIPS Elective Courses (US Version).

Business Development & Best Practices Archive


3 More ‘Tried and True’ Lead Generation Techniques from Tom Ferry

Lead generation is arguably the most important facet in the real estate industry. An agent’s ability to convert prospects into clients and generate new leads could be the difference between a top-tier business and a struggling one. A solid lead generation ...


Ask the Expert: How Can You Help First-Time Homebuyer Tackle a Down Payment?

Today's “Ask the Expert” column features Dottie Sheppick, Affordable Housing and Strategic Relationships Executive with Bank of America. ...


Boomerang Buyers Are Coming, and Will Require Special Expertise

Over seven million Americans are reported to have lost their homes to foreclosure or short sale from 2007 - 2014, and an estimated 250,000 - 500,000 are beginning to re-enter the market. In all, reports say that half of the 7.3 million will ...


Redefining Real Estate Success

“In real estate, we understand it’s all about 'local.' But it’s also all about 'global,'” says Dan Forsman, president and CEO of Berkshire Hathaway HomeServices Georgia Properties. Read the following interview to glean Forsman's top business strategies. ...


REALTORS® View State Supreme Court Decision a Win for Consumers and Industry: Massachusetts Ruling Affirms Long-Standing Broker-Agent Relationship

The Massachusetts Association of REALTORS® (MAR) announced Wednesday that the Massachusetts State Supreme Court (SJC) decision in Monell vs. Boston Pads LLC is a win for consumers and the entire real estate industry. The ability for real estate agents to choose to affiliate with real estate brokers as independent contractors ...


How to Create Better Facebook Ads for Real Estate

Do you create Facebook ads to promote your brand, your listings and your real estate services? ...


Talking Tech on Main Street: A Conversation with Paul Wells

We got such great feedback from the first segment of “Talking Tech on Main Street” that we decided to hit the streets again, this time with Paul Wells, the broker/owner of ...


12 Tips for Negotiating Multiple Offers

Working with buyers in a growing market can be challenging but if you study and follow proven negotiation strategies you will put your buyers in a competitive situation and have a much better chance of closing the transaction. ...


Get Your Free Guide to Converting More Online Leads

Don’t let your lead generation efforts go to waste! Learn proven responses to online inquiries that drive conversion and maximize your online lead generation strategies. Learn more. ...


Real Estate Rules: Trust Is Everything

The most treasured asset of any real estate organization is trust; the trust of its people, of others within the brokerage community and, above all, of consumers. At Coldwell Banker Real Estate, trust is one of five key core values which serve as ...


Raising the Bar to Propel Real Estate Professionals to the Next Level

No matter the industry, separating yourself from the competition is a critical component that can’t be overlooked. But for the 1.1 million members of the National Association of REALTORS® (NAR) vying for the attention of buyers and sellers on a day-by-day basis, standing out is about more than simply staying ...


When the Price Is Right: RPR’s AVM Gives REALTORS® a Powerful Tool

Realtors Property Resource® (RPR®) provides robust data on more than 166 million parcels of property in the United States and is a trusted website and mobile platform that enables REALTORS® to obtain critical and timely information, and produce rich and attractive reports for their clients. Upping the ante on this ...


Manage Showing Activity with Ease: Empowering and Informing the Agent and Seller

Many real estate professionals remember the old way of scheduling showings. A buyer’s agent made a phone call to a seller’s agent requesting a showing appointment on their listing. In some cases, this call went to an office or an agent working “duty desk.” At this point, the office or ...


3 Tips to Become a Better Leader

When it comes to leadership, many top industry professionals believe the will to commandeer a group is something one is born with. However, according to those same pros, leadership is something you learn, not something that magically manifests itself. ...


The Rich and the Rest: Tom Ferry’s Lead Generation Tips

As CEO of Your Coach, an international coaching and training company, Tom Ferry has been helping real estate professionals grow a prosperous business for more than 25 years. The renowned speaker and best-selling author of Life! By Design, Ferry has ...


Our Latest News >>