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Expand Your Education with These Courses from
Business Creation - Prospecting: Skills for Sales Success: Part Three.
Territory Management: Skills for Sales Success: Part Eight.
Expand your education through NAR's REALTOR® University: A Consumer Advocate Approach to Mortgages: Course 2.
BPOs: The Agent's Role in the Valuation Process.
Bundle 3: CIPS Institute (Non-US Version).

Business Development & Best Practices Archive


Building a Team: 5 Things You Should Know

We’ve all been to enough education sessions to know the late-afternoon drill. Sometime toward the end of the program you start noticing people gathering up their things and heading out the door. Once the flow starts, it tends to quicken. ...


Marketing Made Simple

As the demands placed on real estate professionals continue to increase, the proverbial backburner is piled high. From showing properties to prospective buyers to writing up contracts—and everything in between—it’s no surprise that activities such as creating marketing materials for new listings are typically the first to get pushed to ...


Staying Ahead in a Competitive Listing Environment

General Manager Andy Camp knows that his Ohio-based Cutler Real Estate team is enjoying unprecedented success due to the long-term, quality relationships he and the company have built among several generations of clients—and the trust that comes along with them. ...


Power Broker Perspectives: Never Stop Changing

Paul Wells first entered the real estate industry back in 1986, and during the following three decades of serving as an agent and broker/owner of RE/MAX of Barrington, he has seen the ups and downs of the industry. As we continue through ...


Sharing Our Bounty through ‘Move For Hunger’

Our relocation industry has always employed more than its share of socially conscious people. The essence of our work is using our special knowledge in skilled and empathetic ways to help employees and families get through big life changes. Throughout relocation management and ...


4 Easy Steps to Boost Your Business with Facebook Ads

During the Super Bowl last weekend, we saw a number of top-scoring advertisements. While these companies were pulling out all the stops to make sure they could convert their traffic and capture as much attention as possible, most of us don’t have a ...


The Lonely Real Estate Agent: A Valentine’s Day Mix Tape

A bit of background: I spent several years building online ad tech for bands, so music plays a big role in my personal and professional life. So now I bring you a throwback musical creation that used to be an integral part of ...


Mobile Marketing Soars to New Heights

When Maury Westerdale, a veteran of the Ford Motor Company, started On The Move Inc., in 1992, the Dearborn, Mich.-based company gave professionals in various fields (including real estate) the chance to own and operate their own trucks, advertise their company with eye-catching graphics and provide a valuable vehicle for ...


High Quality Expertise and Premium Service Go Hand in Hand

With 20 years of real estate under his belt, Keith Shirley of Engel & Volkers Boston knows a thing or two about high quality service. Read on for insight on motivating agents, staying profitable and superior branding and service. ...


7 Steps to Better Lead Generation

Considering all the things real estate professionals must do—and do well—effective lead generation strategies are among the most essential. That’s why REBAC recently launched a new one-day course, Generating Buyer and Seller Leads: Capture, Qualify, Convert, designed to help agents optimize their ...


Technology Helps, but Master the Basics First

Don’t believe the hype—technology is not the magic bullet that will transform a struggling real estate business into a thriving success. It doesn’t matter how much you spend on a fancy gotta-have-it gadget or app. While technology may help you become more organized ...


Information Central: How Brokers Can Solve Agent Content Needs Once and for All

Finally, we’re all on the same page about what matters most to today’s real estate consumers: relevant, consistent and timely information. In today’s Google-it-get-it world, it’s become paramount for agents to step up their content game to stand out as a credible source of the real estate information buyers and ...


Talking Tech with Mark Spain Real Estate

I’ve had the great pleasure of working with Mark Spain and his team over the past couple months, so I jumped at the opportunity to pick their brain and share a recap of our conversation below. As the No. 1 Team in the ...


When Agents Succeed, Everyone Succeeds

In the following article we speak with Gary Scott and Larry “Boomer” Foster, Presidents of Long & Foster Real Estate, about co-leadership, sustainable company growth and connecting with today's consumers. ...


Three Tips to Negotiate Like a Winner

A recent study by the National Association of REALTORS® revealed that 89 percent of buyers and sellers consider negotiation skills to be the most important skill when selecting an agent. In an industry where commissions are ...


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