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Business Development & Best Practices Archive


Five Social Media Tricks to Sell More Real Estate

Countless real estate agents have transformed struggling businesses into extremely successful ones through marketing, including social media. Effective users of social media often stumble into success by accident, and they may not be able to describe exactly how they did it. ...


Customer Service: What Works for Any Business

No matter what your job title is, in real estate, customers are the reason your company makes money. Whether you’re a real estate agent, an administrator or in sales, customers and clients breathe life into your ...


Ask the Expert: How Can Agents Turn Customers into Clients?

Our most recent “Ask the Expert” column features Nancy Pearce-Harris with Equity Real Estate, Regional Designated Broker for Nevada and Branch Broker for St. George, Utah. ...


Building Success through Affiliated Agents

In the following interview, Joe Brogan President and CFO of CENTURY 21 Veterans in Levittown, Pa. talks about building success, staying flexible and closing deals in a complicated market. ...


Diverse Specialties Draw Wider Client Base

When looking to widen your company's reach, it can be smart to team up with agents who specialize in a variety of niche markets. In the following interview, Cara Pierce of Fonville Morisey Realty discusses how her team stays on top of their game in North Carolina by tightening their ...


Se Habla Español? Technology Can Solve the Language Barrier

Spanish-speaking homebuyers comprise one of the fastest-growing, yet underserved markets, in the U.S. Last year alone, Hispanic households grew by 320,000, and Hispanics accounted for 40% of all U.S. household growth. According to the Urban Institute, ...


What to Do when a Project Is Headed toward Failure

(TNS)—Q: I was on a project last year that was eventually shelved because it was losing money, wasn’t properly staffed, and was generally not meeting its objectives. Now this year, the project has been restarted and I’m back ...


NAR Video Spotlight: Window to the Law: Truth in Lending Act/RESPA Integrated Disclosures (TRID) Changes Coming

Editor’s Note: This is part of a monthly video series from the National Association of REALTORS® that aims to refresh and educate members about important aspects of being a REALTOR®. Watch for this series each month in RISMedia’s Daily e-News ...


5 Tools to Create That Special Vibe

How does management go about creating a positive work culture that’s filled with energy, excitement, enthusiasm, passion and a positive attitude? In other words, that invisible feeling and vibe we get but can’t see? ...


Fueling Growth via Online Leads

Expanding your real estate company takes time, dedication, and focus. In the following interview, Vicki Eisel Starinsky Owner/REALTOR® with EXIT Today Realty in Columbus, Ohio, discusses breaking new grounds and fueling company growth. ...


Global Sales: Don’t Let Rising Dollar Slow You Down

In July, the National Association of REALTORS® will release its 2015 Profile of International Home Buying Activity. This annual report is very much worth your attention, especially if you work along the coasts, in a college town or in any market popular with ...


The Unique Challenge to Give an Experience of a Lifetime

Thanks to ERA Real Estate, the sweet smell of summer just got sweeter for hundreds of children living with neuromuscular disease. ...


Talent Attraction Is More Than a Recruiting Strategy—It’s a Differentiator!

In a competitive market where the incentive is not a paycheck, how do you attract someone to your company? The word “attract” is the first clue! According to dictionary.com, the definition of attract is, “to draw by appealing to the emotions or senses, ...


Ask the Expert: What Are the Differences and Similarities in Today’s Foreign Buyers?

Today's “Ask the Expert” column features Cindy Fauth, Global Marketing Manager with National Association of REALTORS®. ...


To Succeed, Stay Positive and Open to Change

In order to move forward, you need to be open to change. In the following interview, Drew May, President and Broker of Leading Edge Real Estate in Evans, Ga., discusses client engagement and what it takes to stay successful in this ever-changing ...


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