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Business Development & Best Practices Archive


2016: The Return of a Feel-Good Real Estate Market?

If you believe that – and if you are willing to put the recipe to the test – 2016 may just turn out to be your best year yet in real estate. ...


Growth Is Good

The antagonist in a famous 1980s movie is known for popularizing the phrase, “greed is good.” I don’t know about that, but what I do know is that in business, ‘growth is good.’ ...


Company Spotlight: Raising the Bar in an Ultra-Competitive Market

Julianna Giordano, a REALTOR® with Keller Williams Realty Partners SW in Pembroke Pines, Fla., uses Realtors Property Resource® (RPR®) for a wide variety of tasks—from staying on top of her pricing strategy to building referrals. She also shares her passion with other real estate professionals by teaching them how to ...


How to Generate Blog Ideas That Will Keep Readers Coming Back

A well-written and regularly updated blog is a great marketing tool for a variety of reasons. ...


Top Four Marketing Tactics to Implement for 2016

We’ve reached that time again—the end of another year. As we close this chapter and open the next, now is the perfect time to make resolutions and plan for the year ahead. For those in the real estate game, one key area of ...


Panel: Understanding Millennials and Thinking toward the Future Are Keys to Success in Real Estate

While moderating a panel about technology, green living, and more, NAR Chief Economist Lawrence Yun quoted one of the greats, Wayne Gretzky. Gretzky said: “A good hockey player plays where the puck is. A great hockey player plays where ...


Tips for Using Facebook to Market Your Business

Ten years ago, Facebook was a fledgling site for college students. Nowadays, people of all ages are active on the social networking site. In addition to being a great tool for keeping in touch with old friends and making new ones, many business ...


Why Now Is the Best Time to Promote Your Business

You’ve worked hard all year; now is the time to set your business on cruise control and take a breather, right? Wrong! This is the approach many agents take, and then they wonder why business is so slow ...


Make the Most of Social Media

Thanks to social media, you can help expand your network no matter where you are. It’s always best to post honest, fun and useful information that will engage readers and encourage them to share it with others. If all you’re trying to do ...


The Secret to Social Media Success Starts with You

“Be yourself.” Easier said than done, for many of us. With personal and professional lines so often blurred in real estate, most industry professionals would find themselves confounded by the notion of an authentic self. And as more experiences are filtered through ...


‘High Brokerage Fees Are Dying’: HomeSmart International Takes Today’s Brokerage Model to New Altitudes

When Matt Widdows founded HomeSmart in 2000, there were just two agents, a receptionist, and the dream of a new real estate brokerage model with low agent fees and efficient technology to drive what he calls “incredible customer service.” Today, HomeSmart is an ...


Millennials, Legislation and Giving Back Remain Focus for NAR in 2016

There are many signs of strength in the real estate market driving consumers today and looking ahead to 2016, the National Association of REALTORS® aims to maintain the momentum by staying focused on legislation and preserving key tax ...


Save Time and Win with Online Bill Pay

NAR PULSE - Every time you use Online Banking with Bill Pay you’ll not only pay bills safely and securely from anywhere, at any time, but through December 31, you’ll also be entered to win up to $2,500. Available free to members ...


NAR Will Help Keep REALTORS® at the Center of the Transaction with Free zipLogix Products

On Monday, the National Association of REALTORS® Board of Directors approved a proposal to provide its more than one million members with free access to electronic forms and transaction management software from REALTOR Benefits® Program partner zipLogix. The zipLogix member benefit will be available to REALTORS® in early 2016. ...


The Importance Coaching Has on Your Culture

As I’ve mentioned in previous articles in this series, we focus on coaching and culture more than everything else combined. This month, I want to discuss the importance of coaching your agents and the impact it will have on your culture and ...


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