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Business Development & Best Practices Archive


Out-of-the-Box Advertising Key to Capturing Clientele in Hot Markets

On The Move provides real estate professionals with a unique, competitive edge ...


Building the Next Generation Brokerage: Tapping Millennial Talent

Real estate professionals spend a lot of time thinking about Millennials, but in many cases they are not thinking about the right things. In a sales environment, customers are key. And at 80 million strong, Millennials represent a massive client pool ...


Realtors Property Resource®: A Treasure Trove of Information

When your family name is your brand, with established roots for well over half a century, clients expect you to know everything about every neighborhood, township and cul-de-sac in the area. ...


Monday Morning Mobile: Talking Tech on Main Street with Morris Lyles

Since I’m sure you’ve all heard enough about what I think – we’ve decided to take it to the streets to hear what you think this month.  We sat down with Morris Lyles of ERA Wilder Realty, Columbia, S.C., and picked his brain on a few things.  Here’s what he ...


Focus on Strength: An Interview with Brian Buffini

Born and raised in Ireland, Brian Buffini entered the real estate field when he immigrated to San Diego and found immediate success. In 1995, he founded Buffini & Company, to show others how to grow their real estate business. ...


Taking a Pulse Check on Your Attitude

Hard times that sap your energy and leave you frustrated are an inevitable part of life. ...


The 10 Best Cities for Love

To help you find love today, Zillow recently looked at cities with more than 250,000 residents and identified those with the highest percentage of eligible bachelors and bachelorettes who could afford a night on the town in its Valentine’s Day Index. Specifically, Zillow ranked the top 10 cities according to: ...


Company Spotlight: Simplifying the International Home-buying Process

The home-buying process is often a lengthy operation that involves many different gears all turning at once. But when the buying process takes place overseas, the operation is even more involved. From opening up new bank accounts to understanding exchange rates, buying or selling internationally takes research, industry know-how and ...


Falling in Love Again (with your Career)

Do you bristle when you hear wildly successful people say things like, “Love what you do and you’ll never work a day in your life”? Unless you eat a bowl of inspirational quotes for breakfast every day, chances are, you don’t ...


3 Lead-Generating Tactics That Will Explode Your Business

Success in this industry starts with one thing: your ability to generate leads. What if you could gain more clients and make more money off the leads you're already getting? You would, right? It’s not as difficult as ...


Facing the Future of the Internet Together

A Greek philosopher famously insisted that nothing is permanent except change. That statement couldn’t be truer today, especially in the real estate industry. Change is a double-edged sword: It creates new opportunities, but also introduces new challenges. ...


Good Vibes That Go beyond the Transaction

Dana Potter has been a licensed real estate professional since 1977 and opened Los Angeles-based Pinnacle Real Estate in 1985. Today, the firm’s seven offices are home to approximately 800 agents, serving several LA communities, including San Fernando Valley, Santa Clarita Valley, Conejo Valley and Malibu. Central to the firm’s ...


Email vs. Text Message: The Battle for Marketing Supremacy

Ever since the Blackberry first captured our hearts and eyes, those of us old enough to remember the scroll wheel on the side have been glued to these handheld computers we call smartphones. Like addicts—scrolling, waiting, checking—we jump at the opportunity to receive ...


As Leaders, We All Set the Tone

Our industry is filled with capable leaders. Whether you’re a corporate executive, board or association officer, broker, sales agent, business owner or manager at any level, your actions and attitudes help define the way you lead people. It’s an equation you ...


5 Tips to Success for New Agents

The Association of Real Estate License Law Officials estimates that there are nearly 2 million active real estate licensees in the United States, and with new agents hitting the market every day, competition can be fierce. ...


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