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Business Development & Best Practices Archive


Basic Training: Solid to the Core

Many of our clients grow their businesses to the place where adding more team members is the next natural step. First they may add an assistant, then a buyer’s agent or two, a transaction coordinator, an inside salesperson, a listing partner and so on. As that growth happens, the question, ...


The NAR Power Broker Roundtable: ‘Coming Soon’ and ‘Pocket Listings:’ Are They Right on Any Level?

The Power Broker Roundtable is brought to you by the National Association of REALTORS® and Steve A. Brown, NAR’s Liaison for Large Residential Firms Relations. Watch for this column each month, where we address broker issues, concerns and milestones. ...


Placing Importance on the Customer Experience and Giving Back to Community

Winning customer service extends far past the office. In the following interview, Pat Shea, the President/COO of Lyon Real Estate, a member of Leading Real Estate Companies of the World® in Sacramento, Calif, dishes out his top tips for excellent customer service, connecting with the community, and more. ...


Online Tenant Screening: A Recipe for Success

For busy landlords and property management companies alike, screening prospective tenants can feel like a full-time job. Just ask Lori Berry, rental manager at El Matador Management Company in Fort Walton Beach, Fla. Tasked with managing 108 units that range in size from studios to one- and two-bedroom spaces, Berry ...


Recruiting Panel at RISMedia’s CEO Exchange Helps You Arm Your Forces

In order for your brokerage to succeed in today's competitive real estate market, it's important to have the right team on board. This is where recruiting comes in. At RISMedia's upcoming CEO Exchange, you will learn not only how to recruit top ...


3 Truths about Responsive Design Sites that Increase Visibility and Conversions

How user-friendly is your website? If consumers can’t easily navigate your site from their mobile device, you’re as good as closed. Seventy-nine percent of consumers are more likely to leave a non-mobile friendly site, never return and will likely visit ...


Recruiting and Retaining Millennial Agents and Customers

Millennials—people born in the late 1980s to 1990s, and currently in their early to mid-20s—are now coming into their own. Many are paying off student debt, saving to buy a home and beginning families. Over the next ...


International Brokerage – More than Just Pins on a Map

In the current real estate landscape, much is made of the term “international.” Among brokerage firms and agents, it’s the hottest marketing buzzword—nowhere more so than in New York. ...


Guiding Consumers to the Best Decision

As a real estate professional, you probably already know your job is about so much more than simply selling houses. In the following interview, Donna Elder of RE/MAX Creative Realty talks about staying educated, staying connected, and guiding consumers to the best decision. ...


How to Build a Strong Project against an Underminer

(MCT)—Q: I’m in charge of a team tasked with implementing a new corporate strategy. I’m running into a peer who seems to be trying to undercut my efforts. How should I handle him? ...


.REALTOR Top-Level Domain Sign-up Launches in October to Full NAR Membership

The National Association of Realtors®’ new .REALTOR top-level domain will be available Oct. 23, 2014 to members of NAR and the Canadian Real Estate Association. Those who participated in last year’s pre-sign-up opportunity—some 80,000 REALTORS®, according to NAR—will be able ...


What Is Culture? And How Much Does It Matter?

Editor’s Note: This is the first in a series of columns on the importance of Corporate Culture from Speaker and Coach Vince Leisey, president of Berkshire Hathaway HomeServices Ambassador Real Estate. ...


Ask the Expert: How Can I Use Video to Market a Property?

Today's “Ask the Expert” column features Patty McNease, Director of Marketing with Homes.com. ...


Wrangling Your Competitive Nature

In the following interview, James Watson, broker/owner of Realty Executives Fort Leonard Wood in St. Roberts, Mo., dishes out the details on staying flexible and stimulating growth through healthy competition. ...


How FICO09 Could Increase Homeownership

We all know that when a person has a poor credit profile, he or she is less likely to buy a home. Many consumers remain without access to affordable credit and more importantly, no access to the ...


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