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Expand Your Education with These Courses from
Customer Relationship Building: Skills for Sales Success: Part Seven.
A Consumer Advocate Approach to Real Estate & Mortgages: Courses 1 & 2.
Accredited Buyer's Representative.
ACE: Purchase Reverse Mortgage Course.
Bundle 2: CIPS Elective Courses (Non-US Version).

Business Development & Best Practices Archive


Own a Niche to Get Rich

If you haven’t already heard the above phrase, now is a good time to burn it into your brain. As a successful real estate broker who made the transition from the broker side of the business to the affiliate side, I have ...


Negotiate Like You Mean It for Win-Win Results

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3 Character Keys to Real Estate Success

The most successful real estate professionals are success-oriented, self-starters with a true entrepreneurial spirit. They also share the following three key characteristics: ...


3 Cybersecurity Tips That Can Pay Off for Your Business

Cybersecurity should be one of your business' highest priorities, yet many employers think that just changing your password regularly is sufficient. ...


Big Data: The New Competitive Advantage in Real Estate

Editor’s Note: This is the first article in a series on Big Data analysis as relevant to the real estate industry. ‘Big Data’ analytics is the practice of using machine learning to process and draw conclusions from high-volume, high-variety, unstructured information. But ...


Home Staging – Strategically Useful for Corporate Mobility

Staging a home can speed up selling relocation properties and potentially lessen corporate expenses—good reasons to consider it selectively as a cost-efficient strategy. ...


Increasing National Exposure on the Web

Winning in the real estate industry is about more than making cold-calls and holding open houses. In today's digital age, you need to be highly visible, and easy to find. In the following interview, Helen Hanna Casey, President of Howard Hanna Real Estate Services in Pittsburgh, Pa., gives us insight ...


Technology Overload: Does Your Technology Waste Your Time or Generate More Business?

App OverloadWith the advent of new apps, overlapping software and even 3D video technology in real estate, it’s hard for agents to pinpoint exactly what it is they need to sell more homes and close more business in a given year. ...


Educate Buyers about New Housing Incentives

It seems the tide might shift in favor of homebuyers looking to purchase this year, especially where lending availability is concerned. That’s great news for consumers, and it’s a prime opportunity for us to educate homebuyers about their enhanced options. ...


Risk Management for Real Estate Agents: 12 Best Practices

Developing best practices and incorporating the recommendations outlined below into your daily real estate business will significantly reduce your liability and help manage the risk of potential litigation as well as complaints filed with the department of real estate or your local REALTOR® ...


3 Ways to Get Your Audience Engaged with Your Brand This Summer

It’s summertime and whether or not people have vacation time to spare, they still behave accordingly, says advertising entrepreneur Patrick Walsh. ...


4 Video Marketing Tactics to Attract Local Business

While video marketing is not necessarily new to the real estate industry, the demand for it has certainly increased by leaps and bounds in the last few years. Since 90 percent of consumers watch online video (Invodo), this visual ...


5 Networking Tips to Increase Your Sphere of Influence

In the real estate industry, networking is one of the most important facets of the job. A savvy real estate professional will use each and every opportunity to meet new people and connect with them to make future business ...


Taking LinkedIn Seriously

With LinkedIn being the go-to spot for professionals, real estate agents now have a whole new territory at their disposal. If business is conducted online, and companies are scouting potential employees through LinkedIn connections, it makes sense for agents to bolster their ...


Six Steps to Improve Your Real Estate Website for Mobile Visitors

According to a Google study, 79 percent of mobile users will visit another site for the information they need if they find a site difficult to use. How are you engaging with potential customers via mobile? Use the six tips below to ...


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