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Business Development & Best Practices Archive


Staying Relevant before, during and after a Real Estate Transaction

As a real estate agent, you’re offering your clients more than just home sale services. You’re helping to guide them through a huge change and what, for many, may be the largest purchase they make in their lifetime. This means it’s imperative for ...


Mobile Apps or Mobile Web?

Mobile apps get a lot of attention, but are they a better option for a real estate agent or brokerage than a robust mobile website? ...


Innovation Must Be More Than a Buzzword

My position entails a great percentage of time on the road interacting with agents and brokers. Recently, I’ve been taking audiences through an exercise and asking them to identify the company I describe: ...


Identifying Leaders

If two heads are better than one, think of how incredible four or five heads would be. As a successful entrepreneur you are no doubt terrific at what you do but do you find you are doing too ...


Empower Your Future: Master of Real Estate Program Helps You Stand Out in a Whole New Way

Much like any industry, real estate is populated with individuals who came to the field through self-motivation, raw talent or successful mentoring. But as the competition continues to heat up, real estate professionals across the board are raising the bar even higher ...


Keeping Up with the Local Market

Resort communities are unique markets where specific real estate expertise is required. Here, RISMedia interviews Lynn Mortor, broker from Sierra Crest Real Estate in June Lake, Calif. about trends, challenges and best marketing practices in this vacation home market. ...


Webinar: Yes, You Can List 100 Homes a Year!

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What is Periscope? Three Ideas to Grow Your Real Estate Business

The demand for video in real estate has never been higher. According to NAR, eighty-five percent of buyers and sellers want to work with an agent who uses video. While some agents have started using video to connect ...


5 Ways to Help Your Client Prepare for an Open House

Preparing for an open house is a true team effort. Your encouragement and guidance are essential for the client to understand the scope of what needs to be done, but the actual preparations are in the client’s hands. Both of you will benefit ...


3 Tips to Reignite Your Fire to Succeed

Inspiration is an important part of achieving success. It’s what drives you to show up and give your best every day. It provides perspective during challenging times when you’re most susceptible to drifting. Most importantly, it reignites your fire to thrive when you ...


Changing the Industry One Brokerage and Agent at a Time

Gone are the days when real estate professionals could simply throw together a website and plaster their headshot on every billboard and bench in town in order to entice prospective buyers to do business with them. ...


Three Ways to Attract this Year’s Graduates to Your Brokerage

Hats off to the class of 2015! With graduation season upon us, let’s take a look at three ways to attract the next generation of professionals to your brokerage. ...


A Beginner’s Guide to Using Google Ads for Real Estate Lead Generation

One of the biggest things REALTORS® struggle with is finding profitable ways to generate leads online, and this is actually a pretty hard thing to accomplish. However, there are two types of ads that work in almost every real estate ...


Content Craze: How Real Estate Pros Can Avoid Information Overload and Wield Power with Credible Content

To say that we live in a society driven by information is an understatement. Content and its dissemination have truly morphed into the lifeblood of our culture. Users on social media scroll their news feeds daily, hourly even, scraping the bottom of the ...


Use Your REALTOR Benefits® Program Resources to Market Your Business

During the busy spring/summer selling season, it’s especially important to ramp-up your marketing efforts. Fortunately, several partners in the National Association of REALTORS®’ s ...


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