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Business Development & Best Practices Archive


NAR Power Broker Roundtable: ‘First-Time Homebuyers: Where Do They Stand in Today’s Market?’

The Power Broker Roundtable is brought to you by the National Association of Realtors® and Steve A. Brown, NAR’s Liaison for Large Residential Firms. ...


Why Blogging Is Important for Real Estate Professionals

You may be questioning whether you should be blogging as a part of your overall marketing plan. You may have heard that blogging will improve your overall SEO results, as well as drive increased visitor numbers to your website. However, you may ...


Moving Forward with a Collaborative, Client-Centric Approach

We’ve come a long way since the ‘Mad Men’ days of real estate. Where are we now? Where are we headed? Here to answer these questions—and more—is Anthony Hitt, CEO of Engel & Völkers North America. ...


Darwin on Mobility

For mobility professionals, Evolution is long past theoretical and is a part of our everyday work experience. “Adapt or die” is a grim but essential mantra in our time of volatile markets, global expansion and new customer demographics. In every specialization, relocation ...


What Social Media Platforms Are Best for Your Real Estate Business? Part One

You probably have a Facebook account. You may also watch videos on YouTube and upload pictures to Instagram. Maybe you tweet a few times per week. Chances are you’re adept at social media on an individual level—where you post about events happening ...


A Startup Mentor’s 4 Keys to Branding

(MCT)—This week’s “Ask the Mompreneur” features an interview with Juan Garzon, a messaging strategist who helps creative entrepreneurs clarify their brand, communicate their value, and accelerate the growth of their business. He’s also a startup mentor for both the Impact3 and RevTech ...


Build and Expand – Upgrade Your Referral Cycle

According to the 2013 National Association of REALTORS® Member Profile, real estate professionals earn an average of 21 percent of their business through referrals from past clients and customers. Brokers and agents with stronger referral networks also tend to earn more: REALTORS® ...


Ask the Expert: Why Should You Prepare Your Clients for Homeownership?

Today's “Ask the Expert” column features Matt Vernon, Home Loans Sales Executive for Bank of America. ...


A Closer Look at Inflation and Its Impact on Real Estate

The current inflation rate is not worrisome, but is always worth a close look. Any surprise uptick in inflation automatically pushes up mortgage rates. ...


How to Talk to Your Sellers about a Price Adjustment

When you met with your sellers during the listing appointment, you agreed on a listing price for the home, feeling that it was priced competitively with the neighborhood. However, after a few months on the market, the home isn’t selling and interest ...


A Collaborative Approach to Continued Growth: ERA Key Realty Services

ERA Key Realty Services is a family company—“and proud of it,” says company president Bruce Taylor. “And by family company, we mean our extended family—all our agents, our staff and the communities we serve.” The 13-office firm, led by Taylor, his wife, Cheryl, his son, Jeff, and his partners, Mike ...


8 Must-Know Tips to Grow Your Business

As the chairman of one of the world’s largest business support organizations, I’ve encountered countless prospective entrepreneurs trying to put their ideas into action by launching a business.  My experiences have given me a unique insight into what makes and breaks a ...


The ABCs of Lead Management

Most agents tell me that their most urgent business concern is the need for more leads. With all the incredible lead generation sources both online and offline, I simply don’t buy it. Our coaches are taught to lead each session with revenue. ...


Agents, Don’t Do It All Yourself…Lean on Your Affiliate Service Providers for Content

By now, we all know that being visible and active on social media is a must for any real estate business. It helps create leads, keep in touch with past clients and increase your sphere of influence. I know what you’re thinking. I hear things like, “I don’t have time ...


The Social Media Cheat Sheet

When on a social media site like Facebook, picture yourself going to a Chamber of Commerce meeting and being in front of people, asking questions that are engaging. This is a key to connections. ...


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