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Business Development & Best Practices Archive


Three Ways to Attract this Year’s Graduates to Your Brokerage

Hats off to the class of 2015! With graduation season upon us, let’s take a look at three ways to attract the next generation of professionals to your brokerage. ...


A Beginner’s Guide to Using Google Ads for Real Estate Lead Generation

One of the biggest things REALTORS® struggle with is finding profitable ways to generate leads online, and this is actually a pretty hard thing to accomplish. However, there are two types of ads that work in almost every real estate ...


Content Craze: How Real Estate Pros Can Avoid Information Overload and Wield Power with Credible Content

To say that we live in a society driven by information is an understatement. Content and its dissemination have truly morphed into the lifeblood of our culture. Users on social media scroll their news feeds daily, hourly even, scraping the bottom of the ...


Use Your REALTOR Benefits® Program Resources to Market Your Business

During the busy spring/summer selling season, it’s especially important to ramp-up your marketing efforts. Fortunately, several partners in the National Association of REALTORS®’ s ...


Verbal Staging: How to Distinct-ify Your Listing

In real estate, we know that listings can sometimes blend together in a myriad of words. So how do you make your listings rise to the top and stand out to consumers? Enter what we’re calling verbal staging—the art of distinct-ifying (another term we ...


Essentialism for Real Estate Pros

Success allows for opportunity and access. But oftentimes, the success we desire can actually derail us. Think back to when you first began your real estate career. Like most of us who started out, you probably didn’t have a lot of money, but ...


Three ‘Be’s’ for Connecting with More Clients

Whether it’s plastering photos of yourself on billboards, helping out at local charity events or even sponsoring a little league team, each agent has their own secret for connecting with clients. The key to creating a connection with new clients is to find ...


The .REALTOR Domain: Why It Really Does Matter

Last month at the REALTORS® Legislative Meetings & Trade Expo, NAR made the .REALTOR domain available to local and state REALTOR® associations as well as brokerages in the U.S. and Canada. This move followed the domain’s launch to NAR members this past October. ...


Money Doesn’t Always Talk Loudest when Selling Your Home

America has entered a new era of home selling. A survey of home sellers by Coldwell Banker Real Estate LLC found that since 2014, more than one in four sellers nationally sold their home in less than two weeks. Yet despite a preponderance of multiple bids and offers above asking price, ...


The Right Leads Plus the Right Strategy Equals Big Success

The right equation of tools and time can harness major industry success. Read the following interview with Richard Tocado of the Tocado Realty Group to learn several winning real estate tips and tricks. ...


The Dirty Little Secret of Lead Generation for Real Estate

If you do a Google search for “lead generation for real estate,” guess how many results you’ll find? Over one million. You don’t have to be an industry expert to know that lead generation is a big deal. And some real estate agents ...


It Pays to Go the Extra Mile

The most successful companies and the highest paid salespeople place great value on developing lifetime relationships with their customers and actively look for opportunities to render service above and beyond their customers' expectations. In today's competitive marketplace, your customers are aggressively prospected and their loyalty cannot be taken for granted. Customer-focused ...


Are You Missing Opportunities with Foreign Buyers?

Recently, USA Today reported on the influx of foreign real estate buyers in Miami. Since I live in Miami I'm seeing this first hand. But it’s the same story in New York, Los Angeles, Houston, San Francisco, Vancouver, Toronto, ...


Five Reasons Why Most American Homes Will Go Solar

Solar power is finally entering the residential real estate mainstream in America after years in the wilderness. The heady growth conjures up images of solar rooftop panels sprouting up as a common sight from West Coast to East Coast and points ...


Leaving No Stone Unturned

To successfully close a real estate transaction, it's imperative you be thorough, diligent, and responsive. In the following interview, Cristina Carrion of Engel & Völkers New York City gives us a rundown on market trends, working with international clients, and remaining consistent and thorough. ...


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