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Business Development & Best Practices Archive


20 Insanely Easy Ways to Use Pinterest in Your Business

As social media continues to evolve, so do the tools. Stepping up to the plate with a fierce vengeance is the new social media darling Pinterest. Haven’t heard of it? Let me give you a quick description before we dive into the “why” behind using Pinterest within your business. ...


REALTORS® Know Workforce Housing Solutions Are about Building Trust and Relationships

A panel of REALTORS® provided keen insight into what it takes to launch successful workforce housing initiatives during the Housing Opportunities Forum - Ideas in Action at the REALTOR® Midyear Legislative Meetings & Trade Expo in Washington, D.C., last week. ...


Help! Google Doesn’t Think I’m Relevant! Here’s What You Can Do

Google continues to dominate search engine market share and establish itself as one of today’s most recognizable brands, because of one simple word – relevance. ...


Monday Morning Mobile: Can You Keep Up?

In 2012, mobile Internet penetration will reach 48% accounting for more than 158 million users. Over the past year alone, Mobile web traffic has increased 202%, according to the latest Quarterly mobile report from digital marketing company Latitude. ...


Set Strategic Goals for Accelerated Success

Goals are the fuel that propels us toward our dreams. They give us a reason, a purpose and a passion for all that we do. Whether in our personal or professional lives, strategic goals have the power to keep us focused, confident and determined to reach our final destination. ...


Diving into Property Management: Items to Consider before You Invest

The potentially perfect moment has arrived to invest in rentals. Across the country rental demand is strong in many cities, and the costs associated with buying multi-family properties are lower than in recent memory. ...


REO Properties: Responsibilities, Education, and Opportunities for Real Estate Professionals

With real estate owned (REO) properties numbering in the millions, agents vying for new business opportunities will find an abounding REO market. With the right insurances in place, brokers will be able to both support their agents’ REO business while ...


Why You Should Never Try Out a New Social Media Tactic on a Client

(eM+C)—There's a standing rule about hosting a dinner party: never cook up a new dish for the occasion. It's best to try it out for yourself first or with close family members before seeing if the concoction will be a hit with others. The same rule should apply with social ...


REALTORS®, Are You Ready to Rally? Live or Virtual, Lend Your Support for the American Dream

REALTORS® from across the country are meeting with legislators, public policy makers and industry leaders this week to address pressing concerns and issues that affect homeowners, aspiring homeowners and real estate investors everywhere as the Realtors® Midyear Legislative Meetings & ...


Life in Mobile: Leading to Tablets

I recently had the opportunity to attend one of my favorite real estate events of the year; the Leading Real Estate (LeadingRE) Companies of the World Annual Conference. What makes this event different from others, in my opinion, is the level of engagement by the broker/owner or main decision maker ...


The NAR Power Broker Roundtable: Real Estate at Risk: The Potential Impact of Legislative Change

“As brokers, we need to ask ourselves what we can do to inspire ongoing growth—and how a fragile recovery might be impacted by legislative changes,” stated Rei Mesa, Special Liaison for Large Firm Relations, NAR, and President/CEO, Prudential Florida Real Estate Services, in this month’s Roundtable discussion in RISMedia’s Real ...


Information Influx: Staying Up-to-Date with Lowe’s Program for REALTORS®

When it comes to buying and selling homes in today’s real estate market, one should never underestimate the power of information. With Lowe’s Program for REALTORS®, real estate professionals and their clients have all the information they need right at their fingertips, educating them with the facts they need in ...


Give Up the Rat Race

I am writing this as I am on a train on my way to Washington, D.C. for the National Association of Realtors® annual Midyear Conference & Expo. I am fortunate enough to be speaking at a few events while I am ...


Coldwell Banker Real Estate Survey of Consumers Finds Shift in Americans’ Homeownership Views

With the recession technically over, many questions have circulated about the future of housing and whether the concept of homeownership will forever be changed in the United States. Well-known psychotherapist, Dr. Robi Ludwig partnered with Coldwell Banker Real Estate to explore the feelings Americans have on the value of the ...


First Quarter Metro Area Home Prices Stabilizing, Sales Up and Inventory Down

Median existing single-family home prices are firming in many metropolitan areas, while improving sales and declining inventory are creating more balanced conditions, according to the latest quarterly report by the National Association of Realtors®. ...


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