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Business Development & Best Practices Archive


The Art of Starting Over: How 7 Simple Words Can Save a Business Conversation Gone Wrong

Has this ever happened to you? You’re talking to a client, or perhaps your boss, and you realize the conversation has gotten off on absolutely the wrong foot. You may have learned new and unexpected information from the other person that renders everything you’ve said irrelevant. You may have walked ...


Taking Service to the Stratosphere: 12 Keys to Creating Uplifting Service in Today’s Marketplace

You step off the plane, weary from a long flight. As you walk through the terminal, you can’t believe your eyes. The airport is immaculate with walkways as wide as roadways and not a speck of litter anywhere. As you move deeper into the terminal, you see a butterfly garden, ...


A ‘Tweet and Greet’ Approach to Bettering Your Business

By now, I'm sure we can all agree that Facebook is an invaluable tool to help establish new business and further promote to your sphere of influence. However, REALTORS® can't simply use Facebook as their only solution to their social ...


Modern Marketing: Do You Have a Social Media Management Plan?

The National Association of Realtors®’ Field Guide to Quick Real Estate Statistics reports that approximately 90.5 percent of REALTORS® use social media in one way or another. As that percentage grows, the need for brokers to manage their online reputation is a priority. ...


Market Leader Rolls Out Comprehensive Lead-to-Close Platform

Market Leader (NASDAQ: LEDR), a leader in online marketing and technology solutions for real estate professionals, has announced the launch of a fully integrated Marketing Center, immediately available for each of its more than 100,000 real estate agent customers. This comprehensive solution provides real estate brokerage companies and their agents ...


Finding the Sweet Spot of Email Frequency

(eM+C)—It's all about the sale. That's what's running through the back of your mind when developing and executing an email marketing program. Don't be fooled, however. Continually flooding inboxes with promotions isn't the way to win new customers. It could even take a bad turn and alienate existing relationships. ...


Support the Consumer Mortgage Choice Act

“The Consumer Mortgage Choice Act” (H.R. 4323), introduced by Representatives William Huizenga (R-MI), Ed Royce (R-CA), Lacy Clay (D-MO), and David Scott (D-GA), is bipartisan legislation that makes corrections to the calculation of fees and points under the Home Ownership ...


New MVP Offer Rewards You with Social Media for REALTORS® Series VIP 4 Pack

NAR PULSE—Earning a free Social Media for REALTORS® Series VIP 4 Pack is simple and educational, thanks to NAR’s MVP program. By signing up for the e-PRO® program, a road map to help you build your business and serve today’s hyper-connected consumers, you earn four easy-to-follow social media e-products. The ...


Must-Know Tips for Navigating the Housing Market

June is National Homeownership Month, an annual event that focuses on the long-standing tradition of homeownership serving as a symbol of prosperity and success in the U.S. ...


Industry Insight: Tips for Selling in Today’s Luxury Real Estate Market

There are many encouraging signs that point to a luxury real estate market that is making steady strides toward recovery. Nationwide, we are seeing a trend where inventories are lowering, listings are turning over quicker and more buyers are opting to pay cash. These positive signs make the luxury market ...


E&O War Stories: Loyalty and Honesty Go Hand-in-Hand

Victor O. Schinnerer's "War Stories" are actual claims from company files with the names and some details changed for confidentiality. Here, read about a foreign buyer who sued his agent after his legal residency status resulted in his mortgage company canceling his contract. ...


Niche Marketing for Real Estate Agents: Finding Your Target Audience

Angel is a barber. He works with three other barbers in a local shop. They’re all very good at their job, but folks line up for Angel. He’s got a cadre of dedicated fans who wait longer, passing up the other trio of highly competent barbers just so they can ...


Marketing Messaging: 7 Ways to Maximize the New Facebook Timeline

Like it or not, you may have noticed that your Facebook profile has been replaced with the new timeline layout. While it takes time to adapt to change, it’s important to remember that with change comes opportunity to brand your business, generate leads and also engage people on a whole ...


RREIN Broker Spotlights: Leading the Way in New York

With an ever changing marketplace, successful real estate agents know they need to adapt swiftly, or risk getting left behind. In the following interview, RISMedia’s Barbara Pronin interviews Jim Long and Ken Raymond of Coldwell Banker Prime Properties about keeping up with the market, differentiating their company from the competition, ...


SMART Goals Keep You Focused

It’s been said that people who don’t have written goals end up working for people who do. The human mind is, in many ways, very similar to the software in your computer in that it requires detailed programming to make ...


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