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Business Development & Best Practices Archive


Homeownership Makes Tax Time Less Taxing

With the April 17 tax deadline coming up, many individuals and families still have time to take advantage of the valuable tax benefits homeownership affords. Many are turning to the National Association of REALTORS’® consumer website, HouseLogic.com. ...


Advanced Training and Its Value in Today’s Challenging Market

In a market where clients are more informed than ever before, today’s agents are expected to have the answers to any questions their buyer or seller may have—and quick. And while brokers are traditionally tasked with educating agents to meet the needs of clients, some are looking for additional resources ...


Stable Home Prices in 2012, Modest Increases Forecasted for End of Year

The forecast for the rest of 2012 shows mild increases building up to a stronger 1.2 percent by year end, according to the Home Data Index™ (HDI) Market Report, recently released by Clear Capital®, with data through March 2012. The ...


Leadership Lessons: Principles of Persuasion

Whether you are conducting a one-on-one interview, motivating your sales team or delivering a keynote address, your success as a leader is defined by your ability to persuade with clarity and passion. In fact, you might say that ...


Why You? The Power of Personal Branding

As a fellow agent, speaker and coach, I’ve dedicated this column to spotlighting the people, principles and programs that can have a positive impact on our business. This month, we’re focusing on personal branding, so I reached out to one of the best in the business: Robert Allan Paul at ...


What Is Your Story?

This is tough for me to admit as a man but recently I caught an episode of Oprah’s new show called “Life Class.” If you haven’t seen the show I would highly recommend it. For many of you that have ...


5 Ways REALTORS® Can Get the Most Out of Facebook Timeline

NAR Pulse—Timeline accentuates stories, with large images, more compelling content and the ability to add milestones to tell an even deeper story. This allows REALTORS® to better feature listings, highlight neighborhoods or tell their own story. Check out the Member’s Edge blog for five things you can do ...


Convert More Open House Visitors

Realtor.com® Business Beat—Get ready for the nationwide open house weekend with open house tools from REALTOR.com®. ...


Websites Your Way: NAR Launches my.REALTOR.org and Meets Members on Their Terms

This month, the National Association of REALTORS® (NAR) officially launches its new website, my.REALTOR.org. But this is no average website redesign. my.REALTOR.org is an entirely new approach to the online experience for members. Built with responsive design technology, my.realtor.org takes a bold step to engage members like never ...


Increase Business, Surpass Goals with Sought-After Training Program, Beginning April 16

“The market is already changing and the real estate professionals that are most prepared to deal with that change are the ones that are going to thrive.” ...


2012: The Break-Out Year? Power Brokers Betting on the Future of Real Estate

While the outcome varied a bit depending on your corner of the map, most power brokers agree that 2011 was yet another challenging year for real estate. According to the results of RISMedia’s 24th Annual Power Broker Survey—(like ...


Pricing It Right

When it comes to finding success in today’s real estate market, there’s no shortcut, according to Dania Perry, a REALTOR® with CENTURY 21 Jim White & Associates in Treasure Island, Fla. Here, Perry discusses how dedicating time to understanding the market and pricing properties correctly is a key piece of ...


Real Estate Marketing Strategies: Are You a ‘People Pleaser’ or Are You Committed to ‘Win/Win’?

The biggest mistake that most real estate agents make in dealing with their clients and colleagues is that they are unconsciously committed to "people pleasing." The signs to watch out for will clearly show you whether you are inadvertently falling ...


5 Action Steps to Create and Maximize Your Internet Marketing Plan

With the first quarter of 2012 behind us, you may still be looking for answers and strategies that can take your Web marketing strategy to a whole new level. There is so much talk out there about how to kick up Web leads, but before jumping in to quick fixes ...


Keeping Up with Consumers

Keeping buyers educated is a crucial piece of the puzzle that real estate professionals can’t afford to overlook as we make our way through today’s challenging market. Here, Gretchen Pearson, president of Prudential California Realty in San Ramon, Calif. discusses how her company is pulling out all the stops when ...


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