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Business Development & Best Practices Archive


The 5 New Must-Have Real Estate Marketing Skills

Realtor.com Business Beat--Doesn't it always come down to time? ...


Company Spotlight: Understanding RPR

Over the past two years, I have been leading the Broker Outreach Initiative at Realtors Property Resource® (RPR®). During that time, I have spoken with hundreds of real estate professionals in order to present RPR’s value proposition to REALTORS®, as well as the specific benefits to brokers and managers. As ...


MRIS Releases MRIS Homes™: Innovative Real Estate App for Mid-Atlantic Real Estate Professionals

This week, Metropolitan Regional Information Systems, Inc. (MRIS), the Mid-Atlantic Multiple Listing Service (MLS) that facilitates more than $93 million a day in real estate transactions, has unveiled its newest product—an innovative hybrid MLS mobile app powered by Smarter Agent’s patented GPS-based search results - at the Maryland Association of ...


Taking Advantage of the Recovering Real Estate Environment, One Unique Opportunity at a Time

RISMedia’s Real Estate CEO Exchange brought a ray of light to New York City last week as more than 150 of the most powerful and successful real estate brokerage leaders came together for the day-and-a-half-long event to exchange ideas and strategies ...


RREIN Broker Spotlight: Positioned for Success

Today’s market is unique, and navigating it can provide challenges that agents of the past never had to address. “For the first time ever, there are four different generations in the marketplace—seniors, baby boomers, Gen X, Gen Y—all of whom require a different way of communicating and doing business,” says ...


Marketing Strategies: How to Make Your Visualizations a Reality

"Visualize your success" is something we hear a lot of these days. However, we don't always know how to make our visualizations powerful enough so that they become a reality. ...


Build a Powerful Social Media Strategy

As a real estate agent, using social media to market and grow your business can seem daunting. However, in today’s online driven world, developing a working strategy to build your social media presence is imperative. ...


Inspire the Buzz through Word-of-Mouth Marketing, Part II: Who Are Your Messengers?

As we discussed in last month’s column, word-of-mouth marketing is perhaps the most valuable way to get your message across and build business. Why? Because it happens naturally and, therefore, creates unquestionable credibility for you, your firm and the services you offer. ...


NAR’s Investments Yield Rewards for REALTORS®

The National Association of REALTORS® (NAR) is committed to providing its members with the tools and talents to help them succeed. Technology is advancing our industry at a record-breaking pace and REALTORS® who are embracing technology are reaping the benefits. ...


A Global Approach to Real Estate

When examining the overall picture of global real estate business in the United States, the facts speak for themselves: International buyers now account for $82.5 billion of residential purchases; global business fared a 24 percent increase over last year; 27 ...


Homes Selling More Quickly, Time on Market Down with Tighter Supplies

A new measure shows the typical amount of time it takes to sell a home is shrinking, and for traditional sellers is now in the range of historic norms for a balanced market, well below the cyclical peak reached in 2009, according to the National Association of REALTORS®. ...


What the Future Holds for Brokers: CEO Exchange Panel Reveals How to Remain Relevant in the New Age of Real Estate

With the increasing popularity of Web-based listing portals and virtual brokerage models, along with widespread access to information, what role will organized real estate play in the future of home buying and selling? How much does the consumer really need ...


The Real Estate Book Expands into New Territories

The Real Estate Book, one of the nation’s most established brands for marketing homes for sale, continues to expand into new areas. The advertising vehicle offers real estate agents the ability to market their listings through highly targeted local advertising plus wide out of market exposure via the Web. The ...


Real Estate Lead Generation: Turning Online Visitors into Homebuyers

The Internet has transformed the way real estate professionals conduct business. It is now possible to use your website as a powerful lead generation system that can produce highly targeted prospects if worked correctly. ...


September is REALTOR® Safety Month

NAR PULSE - NAR understands that members face more on-the-job dangers than many other professionals. Stay personally and professionally safe in September during REALTOR® Safety Month, and all year long with free tools and resources from NAR, including a new video on Social Media and Cyber Safety Strategies, new articles ...


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