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Business Development & Best Practices Archive


Study Examines Impact of Social Networks on Strategic Default

Unemployment and other factors have caused many homeowners to involuntarily default on their mortgages. At the same time, falling home prices, the possibility of being underwater for many years and advice from certain influencers, or “mavens,” may have encouraged others to simply stop paying, with deleterious consequences in some markets, ...


Today’s Market – An Agent’s Perspective

With all the newspaper articles, television reports and Internet stories discussing how much real estate values have declined over the past several years, buyers in today’s market are unquestionably looking for a great deal. And with the surge in distressed properties, buyers are often looking at either a foreclosure—a property ...


Attention Agents: Differentiate Yourself with ABR®

According to data from the 2010 NAR Member Profile, the median income of REALTORS® with at least one designation was nearly $22,000 more than the income of those with no designation. And in a market where differentiation is key, many agents are earning the prestigious Accredited Buyer’s Representative (ABR®) designation ...


Extreme Online Marketing for Realtors – Real Estate Marketing Summit Just 7 Days Away

Real Estate Marketing Summit 2011 (REMS) is in the process of making the final preparations for this year’s event, being held Dec. 14-15 at the Hotel del Coronado in San Diego. Highly successful in its inaugural year, REMS 2010 was highly successful and this year is anticipated to be even ...


RREIN Broker Strategies: Helping Buyers Seek and Secure Financing in a Challenging Lending Environment

As the housing market inches its way back toward recovery, increasingly tightening lending standards are preventing many potential buyers from securing the financing necessary to make a home purchase. Although lending has become the latest industry challenge, brokers across the country are taking action and stepping up to educate consumers ...


Marketing Messaging: Are You Positioned to Seize the Opportunity?

A few weeks back, Jerry Richardson, owner of the Carolina Panthers of the NFL, showed up at the parking lot where we were tailgating before the game. A group quickly formed around him to talk and get autographs. I looked ...


Facebook: A Social Media Pioneer

According to a recent report by eMarketer, one form of social media leads all others when it comes to small business marketing, and that includes exposure for corporate videos. Citing a survey by Constant Contact, the report revealed that Facebook ...


The NAR Power Broker Roundtable: Introducing Moe Veissi: NAR President 2012

The Power Broker Roundtable is brought to you by the National Association of REALTORS® and Charlie Oppler, NAR’s Special Liaison for Large Firm Relations. ...


Develop the Habit of Going the Extra Mile

There are only two ways to beat the competition; lower your price or increase the quality and quantity of service you provide to your customers. One of the biggest reasons most salespeople fail to succeed is because they view customer ...


Monday Morning Mobile: ‘Tis the Season to Be Mobile

This year’s holiday season is primed to be the most mobile yet and this is a trend that is sure to continue for years to come. As tradition has it, the Monday after Thanksgiving is normally referred to as ‘Cyber ...


Exploring a Well-Rounded Marketing Approach: The Personal Marketing Company

Thinking outside the box, tailoring your marketing materials to the audience you’re trying to reach and staying away from a cookie-cutter approach are just a few of the ways Associate Broker Bob Blauers with RE/MAX Hometown Choice is working to stay ahead of his competition. ...


Increasing Marketing Prowess

As many advanced brokers and agents know, there is more to being successful in real estate than just closing the deal. With technology being so crucial to the industry (and world) today, effective brokerages understand the importance of offering only the finest tools to assist their agents with client relationship ...


Marketing Strategies: How to Be at the Top of Your Game

Think about the meaning of the phrase, “at the top of your game.” What does it mean to you? Does it bring up images of success? Can you picture yourself in the future being successful and maintaining a balanced life? ...


Broker Best Practices: International Growth

Better Homes and Gardens® Real Estate recently announced its international expansion with the signing of its first master franchising agreement outside of the United States. ...


Bank of America Addresses Agents’ Needs in a Changing Marketplace

With a national housing market recovery yet to come, Bank of America is sowing seeds to ensure real estate professionals, homeowners and home buyers have the tools and education needed to succeed now, tomorrow and well into the future. ...