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Business Development & Best Practices Archive


Are You Where You Want to Be?

I don’t know how many people would openly admit this, but many feel they are just not exactly where they want to be yet in life. Some are close or on the right track, while others are nowhere near where ...


The Power of a Virtual Tour and 5 Simple Steps to Create One

I recently read a blog post by a real estate agent who was speaking about his experience creating virtual tours for his overseas client. Because the client was unable to walk through potential homes, the virtual tour was instrumental in the eventual sale of a property. Without it, the client ...


REALTOR.com® Upgrades Free Mobile Property Marketing App

Realtor.com Business Beat—A powerful mobile property marketing strategy is now available for every agent, free, with the upgraded REALTOR.com® QR Mobile Marketing App. ...


Helping REALTORS® Help Homeowners

Buying and selling a home these days is more complicated than ever. From pricing it right to securing a mortgage, the challenges confronting real estate consumers in today’s market can understandably be overwhelming. That’s exactly why the Lowe’s Program for REALTORS® is so spot-on for the current housing climate—not only ...


The Reasons Your House Isn’t Selling and What You Can Do About It, Part 2

Recently, we discussed some initial reasons your home might not be selling. Here are issues that may not be as obvious, but may still be impeding the sale of your home: ...


Monday Morning Mobile: My, How Things Change

In a recent blog post by Joel Burslem, Mobile real estate: old battles and new realities, he begins with a quote from Matthew Lynn who wrote for Bloomberg, “The iPhone is nothing more than a luxury bauble that will appeal to a few gadget freaks. In terms of its impact ...


5 Habits of Highly Productive Real Estate Agents

With so many distractions, it’s a wonder real estate agents are productive at all. Working to become a highly productive real estate agent is an ongoing process. Creating habits that produce consistent results allows you to achieve your maximum potential. ...


The Growth of Interactive Marketing and What It Means to Today’s Marketers

(eM+C)—"By 2016, advertisers will spend as much on interactive marketing as they do on television advertising today. Investment in search marketing, display advertising, email marketing, mobile marketing and social media will near $77 billion and represent 26 percent of all ...


Finding a Home in the Mobile Marketplace: How Buyers Use Mobile Search

As smartphones and tablets continue to be employed for every conceivable service, mobile customers are demanding fast and reliable ways to access information in the real estate industry. ...


Too Many Hats, Too Little Time: Time and Work Role Demands

What’s the biggest challenge facing many small business owners today? Performing multiple roles within the organization, according to a new survey conducted by eVoice®, a virtual phone number service offered by j2 Global, Inc. that enables small business professionals to ...


Marketing Messaging: 3 Tips to Increase the Effectiveness of Your Website

Just having a website isn’t enough to set yourself apart in today’s highly competitive real estate market. If you’re looking to take your website to the next level, the following guidelines will help you increase the effectiveness of your website ...


An Industry Gathering: REALTORS® Midyear Legislative Meetings & Trade Expo

REALTORS® from across the country will gather in Washington, D.C., May 14-19, to meet with members of Congress, federal regulators and industry experts at the Realtors® Midyear Legislative Meetings & Trade Expo. ...


Cyber Location, Location, Location: It’s a Market Reality

The abundance of online buyer-centered housing information has re-shaped consumer buying behavior, which in turn has changed the traditional real estate shopping process. The results of NAR’s 2011 Profile of Home Buyers and Sellers confirm this trend, as 88 percent ...


The Real Estate Educator: Trust: Real Estate’s New Currency

It’s no secret. The biggest challenge we face in our business today is a consumer population that is largely crippled by fear, uncertainty, confusion, a loss of confidence and a lack of trust. ...


How Do You Start Your Day?

This is such a simple question yet it can have such profound results. Last week’s article, “Watch Your Mouth,” generated a lot of emails, Facebook messages and tweets. The majority of the messages were very positive and some of you ...


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