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Business Development & Best Practices Archive


Monday Morning Mobile: What’s Gucci?

Mobile – that’s what Gucci is! The Italian label that is synonymous with all thing luxury is turning to mobile to enhance their shoppers’ in-store experience. ...


Marketing Strategies: The Biggest Mistake Agents Make and How You Can Avoid It

One of the biggest mistakes an agent can make is restricting the flow of energy to their business with the following mindset: “The economy is so slow and I don't even know where my next sale is coming from.” ...


New Sites Build Brand Awareness and Create Relevant Marketing

Leveraging social media websites beyond Twitter, Facebook and LinkedIn is one way for a small business to further grow customer lists, increase website traffic and build brand awareness. ...


Are Your Presentations iPad Friendly? Why REALTORS Are Embracing Tablet Technology

With over 55 million units sold through the end of 2011, Apple’s iPad has quickly become one of the most successful consumer products in history. With its vast array of features, outstanding resolution and extreme portability, it’s not surprising that ...


Homeownership Makes Tax Time Less Taxing

With the April 17 tax deadline coming up, many individuals and families still have time to take advantage of the valuable tax benefits homeownership affords. Many are turning to the National Association of REALTORS’® consumer website, HouseLogic.com. ...


Advanced Training and Its Value in Today’s Challenging Market

In a market where clients are more informed than ever before, today’s agents are expected to have the answers to any questions their buyer or seller may have—and quick. And while brokers are traditionally tasked with educating agents to meet the needs of clients, some are looking for additional resources ...


Stable Home Prices in 2012, Modest Increases Forecasted for End of Year

The forecast for the rest of 2012 shows mild increases building up to a stronger 1.2 percent by year end, according to the Home Data Index™ (HDI) Market Report, recently released by Clear Capital®, with data through March 2012. The ...


Leadership Lessons: Principles of Persuasion

Whether you are conducting a one-on-one interview, motivating your sales team or delivering a keynote address, your success as a leader is defined by your ability to persuade with clarity and passion. In fact, you might say that ...


Why You? The Power of Personal Branding

As a fellow agent, speaker and coach, I’ve dedicated this column to spotlighting the people, principles and programs that can have a positive impact on our business. This month, we’re focusing on personal branding, so I reached out to one of the best in the business: Robert Allan Paul at ...


What Is Your Story?

This is tough for me to admit as a man but recently I caught an episode of Oprah’s new show called “Life Class.” If you haven’t seen the show I would highly recommend it. For many of you that have ...


5 Ways REALTORS® Can Get the Most Out of Facebook Timeline

NAR Pulse—Timeline accentuates stories, with large images, more compelling content and the ability to add milestones to tell an even deeper story. This allows REALTORS® to better feature listings, highlight neighborhoods or tell their own story. Check out the Member’s Edge blog for five things you can do ...


Convert More Open House Visitors

Realtor.com® Business Beat—Get ready for the nationwide open house weekend with open house tools from REALTOR.com®. ...


Websites Your Way: NAR Launches my.REALTOR.org and Meets Members on Their Terms

This month, the National Association of REALTORS® (NAR) officially launches its new website, my.REALTOR.org. But this is no average website redesign. my.REALTOR.org is an entirely new approach to the online experience for members. Built with responsive design technology, my.realtor.org takes a bold step to engage members like never ...


Increase Business, Surpass Goals with Sought-After Training Program, Beginning April 16

“The market is already changing and the real estate professionals that are most prepared to deal with that change are the ones that are going to thrive.” ...


2012: The Break-Out Year? Power Brokers Betting on the Future of Real Estate

While the outcome varied a bit depending on your corner of the map, most power brokers agree that 2011 was yet another challenging year for real estate. According to the results of RISMedia’s 24th Annual Power Broker Survey—(like ...


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