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Business Development & Best Practices Archive


Top 5 in Real Estate Network Spotlights: Becoming a Real Estate Resource

Becoming a top real estate resource takes dedication and commitment to not only your business, but your client. “Today, real estate is all about the client; it is not about us. I always try to keep top of mind what will best serve the needs of the client,” says Priscilla ...


REALTOR Strategies: How Dropping the Sales Pitch Can Build a Stronger Business and Enhance Your Reputation – Part 1

With the recession of the national economy, the decline of the real estate market and the revolution of technology, our buyers and sellers have become more educated. They literally have a world of information at their fingertips, and their motivation to utilize all of that information is stronger than ever ...


The RREIN Roundtable: The Path to Success in 2012

In honor of our Power Broker issue, we had managing editor Paige Tepping interview Power Brokers and RREIN members David Romero from Century 21 Award and Barbara Grande from Coldwell Banker First Realty to gain their perspectives on how business fared in 2011 and what it will take to succeed ...


Monday Morning Mobile: Follow the Money

As business owners, we would all like to take the time to do our research and make a sound decision on where to invest our marketing and technology dollars. Unfortunately, more often than not, we find ourselves looking for additional hours in the day just to get all the core ...


Top 5 Qualities Successful Agents Share

A real estate professional does not become a success overnight. Successful brokers and agents thrive because of their unbridled enthusiasm, unfailing determination and an insatiable desire to be at the forefront of the industry. They are hard working, diligent and ...


Top 5 in Real Estate Network Spotlights: Defining Customer Service in Today’s Market

“The key to excellent customer service is making each client a high priority. This transaction is not like buying a car and trading it in a few years later,” says Cathy Freeman of Rod Aluisi Real Estate. Read on as RISMedia’s Lesley Geary interviews Freeman about achieving excellent customer service ...


Broker Best Practices: Growth through Education and Premier Service

Have you ever wondered how today’s top brokers are marketing these days? “Having a mobile-compatible site is essential, as more than 60 percent of our leads come from our mobile website,” says Matt Rand of Better Homes and Gardens Real Estate Rand Realty. Read on as RISMedia’s John Voket interviews ...


The NAR Power Broker Roundtable: Re-evaluating Operational Expenses: Is This the Time to Reinvest—and Where?

The Power Broker Roundtable is brought to you by the National Association of REALTORS® and Rei Mesa, NAR’s Special Liaison for Large Firm Relations. Watch for this column each month, where we address broker issues, concerns and milestones. ...


SMART Goals Keep You Focused

It's been said that people who don't have written goals end up working for people who do. The human mind is in many ways very similar to the software in your computer, in that it requires detailed programming to make ...


CENTURY 21 New Millennium: Real Estate for Today…and Tomorrow

Her office is in Lexington Park, Md. His is 70 miles away in Alexandria, Va. But for company president Mary Lynn Stone and CEO Todd Hetherington, the partners and dynamic visionaries behind CENTURY 21 New Millennium, the distance is bridged by a focused synergy that powers the company’s success. ...


Closing Gifts Made Easy with Lowe’s Program for REALTORS®

Given today’s unsteady economic climate, consumers everywhere are aiming to cut corners and budget themselves more than ever before. The same goes for when it comes to buying and selling a home in the current housing market. But thanks to a partnership between Lowe’s and the National Association of REALTORS® ...


The ‘Grow or Die’ Lie: Why Everything You Think You Know about Business Growth Is Wrong

All growth is good. Bigger is better. All businesses must either “grow or die.” If you’re a small business owner, you might have been nodding along as you read those business mantras, agreeing wholeheartedly with each one. After all, it’s ...


How One Nugget Can Create a Lot More Business for You

It is not uncommon that I tell an audience that they can have the greatest strategies in the world but if they don’t understand what makes them tick they are still never going to function at their peak performance. While ...


7 Ways to Convert More Internet Leads

You spend a lot of time and effort on your social media campaign, your blog posts and your tweets. You invest a lot of money in sites that promise good leads. And yet, the conversion rates on the leads you ...


5 Ways to Stand Out from the Crowd

There are unique differences between the average and the exceptional. Today’s consumer has more choices and more options, as well as access to more information than ever before. The simple question today is: “What are YOU doing to STAND OUT?” ...


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