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Business Development & Best Practices Archive


7 Ways to Convert More Internet Leads

You spend a lot of time and effort on your social media campaign, your blog posts and your tweets. You invest a lot of money in sites that promise good leads. And yet, the conversion rates on the leads you ...


5 Ways to Stand Out from the Crowd

There are unique differences between the average and the exceptional. Today’s consumer has more choices and more options, as well as access to more information than ever before. The simple question today is: “What are YOU doing to STAND OUT?” ...


Body Language: The Truth about Lying

Some people can't tell a lie, others can't tell the truth and unfortunately, most people can't tell the difference. Can you tell when someone is pulling the wool over your eyes? Whether you're an attorney selecting a jury, a manager ...


The Rise of the New First Time Homebuyer

As posted on Better Homes and Gardens Real Estate Blog ...


REtrends: News and Trends for Real Estate Pros

According to the latest report from the U.S. Bureau of Labor Statistics, the number of job openings in January was 3.5 million, unchanged from December. Although the number of job openings remained below the 4.3 million openings when the recession began in December 2007, the number of job openings has ...


Monday Morning Mobile: What’s Gucci?

Mobile – that’s what Gucci is! The Italian label that is synonymous with all thing luxury is turning to mobile to enhance their shoppers’ in-store experience. ...


Marketing Strategies: The Biggest Mistake Agents Make and How You Can Avoid It

One of the biggest mistakes an agent can make is restricting the flow of energy to their business with the following mindset: “The economy is so slow and I don't even know where my next sale is coming from.” ...


New Sites Build Brand Awareness and Create Relevant Marketing

Leveraging social media websites beyond Twitter, Facebook and LinkedIn is one way for a small business to further grow customer lists, increase website traffic and build brand awareness. ...


Are Your Presentations iPad Friendly? Why REALTORS Are Embracing Tablet Technology

With over 55 million units sold through the end of 2011, Apple’s iPad has quickly become one of the most successful consumer products in history. With its vast array of features, outstanding resolution and extreme portability, it’s not surprising that ...


Homeownership Makes Tax Time Less Taxing

With the April 17 tax deadline coming up, many individuals and families still have time to take advantage of the valuable tax benefits homeownership affords. Many are turning to the National Association of REALTORS’® consumer website, HouseLogic.com. ...


Advanced Training and Its Value in Today’s Challenging Market

In a market where clients are more informed than ever before, today’s agents are expected to have the answers to any questions their buyer or seller may have—and quick. And while brokers are traditionally tasked with educating agents to meet the needs of clients, some are looking for additional resources ...


Stable Home Prices in 2012, Modest Increases Forecasted for End of Year

The forecast for the rest of 2012 shows mild increases building up to a stronger 1.2 percent by year end, according to the Home Data Index™ (HDI) Market Report, recently released by Clear Capital®, with data through March 2012. The ...


Leadership Lessons: Principles of Persuasion

Whether you are conducting a one-on-one interview, motivating your sales team or delivering a keynote address, your success as a leader is defined by your ability to persuade with clarity and passion. In fact, you might say that ...


Why You? The Power of Personal Branding

As a fellow agent, speaker and coach, I’ve dedicated this column to spotlighting the people, principles and programs that can have a positive impact on our business. This month, we’re focusing on personal branding, so I reached out to one of the best in the business: Robert Allan Paul at ...


What Is Your Story?

This is tough for me to admit as a man but recently I caught an episode of Oprah’s new show called “Life Class.” If you haven’t seen the show I would highly recommend it. For many of you that have ...


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