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Business Development & Best Practices Archive


The Mobile Consumer: Remapping the Pathway to Purchase

The mobile device has created a new breed of consumer: The Mobile Consumer. We have not seen this type of change in human behavior since the advent of the automobile. While the world-wide-web changed consumer behavior, it did not change human behavior the way mobile has. As a society, we ...


CFPB Unveils Ambitious Strategic Plan

The Consumer Financial Protection Bureau (the Bureau) unveiled its strategic plan for 2013-2018 this past fall. CFPB has an ambitious agenda, including finalizing and implementing numerous regulations affecting the housing industries. NAR supports the Bureau’s efforts to educate and protect consumers, particularly with regard to mortgage credit transactions. NAR pioneered ...


Become a Confident, Knowledgeable Short Sale Agent

REOs are not as prevalent as they once were due to the increasing popularity of short sales. With the inventory of traditional sales much lower than it has been in the past, short sales are here to stay. ...


You’re in Real Estate…Are You Keeping It ‘Real?’

My friend CJ says that until the recent political season, the only people she ever “unfriended” on Facebook were real estate people. And she’s in real estate! ...


Getting your Website in Lead Generation Mode

The secret to web marketing success is understanding that it’s a blend of website strategy, offline marketing and your social media. Here are 10 steps to make sure you do just that. ...


Power Questions to Utilize at Your Office Holiday Party

It’s that very special time of the year when many Americans are receiving invitations to their annual office holiday party. If you’re one of them, you’ll probably look forward to the event with great excitement—until you start to recall the blunders ...


It’s Write a Business Plan Month: How to Include Your Marketing Strategy

December is National Write a Business Plan Month - so designated to encourage unhappy employees to become their own satisfied bosses. Whether your goal is to own your own business, become a consultant, a speaker or an author, you'll need to start with a business plan. ...


Brokers, Have You Married Your Offline Brand with Your Online Presence?

Nationwide, brokers are struggling to combine their traditional operating model with the new, fast-paced online environment where agents and consumers live. Despite our rapidly evolving online culture, most real estate brokerages remain offline. I would argue it’s mainly because brokers and ...


Earn a Reward Equal to Your National Dues from Your Credit Union

NAR PULSE—Learn how the Three Rs of Banking can equal $120 for you. From now through February 28, simply start a relationship with REALTORS® Federal Credit Union, a Division of Northwest Federal Credit Union, use their checking and online banking services and the amount of your 2013 NATIONAL ASSOCIATION OF ...


10 Fraud Blind Spots to Watch Out for in 2013

When you’re driving, you want to be sure you’re covering all your blind spots in order to stay safe on the road. Well the same goes for fraud. ...


4 Ways to Embrace Omnichannel Marketing in 2013

With their holiday plans locked in, most chief marketing officers are turning their focus to 2013. At the center of their attention is omnichannel retailing, a phenomenon that for many brands is as compelling as it is confounding. ...


Going the Extra Mile to Provide Great Customer Service

“When better is possible, good is not enough,” says Shad Bogany of Better Homes and Gardens Real Estate Gary Greene. Read the following article to glean Bogany’s top tips on providing excellent customer service as well as staying ahead with technology and marketing. ...


Plan Now for Success in the New Year

A critical component to business success in the new year is gaining insight through reflection and analysis. In order to move forward in a strategic manner, it is important to pause and review what and who defined your success in 2012. Those details will offer insight into what pillars of ...


It’s Write a Business Plan Month: How to Include Your Marketing Strategy

December is National Write a Business Plan Month - so designated to encourage unhappy employees to become their own satisfied bosses. Whether your goal is to own your own business, become a consultant, a speaker or an author, you'll need to ...


How Agents Should Begin in Planning for the New Year

A critical component to business success in the New Year is reflecting on your previous year and analyzing what worked and what strategies could be improved upon. ...


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