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Business Development & Best Practices Archive


Improving Markets Index: Syracuse, NY

NAHB recently unveiled an index that tracks housing markets on the mend, the NAHB/First American Improving Markets Index (IMI). The IMI is intended to draw attention to the fact that housing markets are local and that there are metropolitan areas where economic recovery is underway. The index measures three readily ...


Freddie Mac Prices New $3.5 Billion Five-Year Reference Notes® Security

Freddie Mac (OTC: FMCC) announced recently that it priced its new 1.00 percent five-year USD Reference Notes® security due on July 28, 2017. The issue, CUSIP number 3137EADJ5, was priced at 99.748 to yield 1.051 percent, or 29.5 basis points more than five-year U.S. Treasury Notes. ...


When Was the Last Time You Contributed Something?

As a professional trainer and speaker at over 50 conventions and events every year, I continue to appreciate those in the field whom I’ve admired and learned from. My favorite has always been self-help author and motivational speaker, Tony Robbins. Robbins ...


Green Your Practice & Save 10% with NAR’s Green Designation

NAR PULSE—This innovative three-day program will get you up to speed on the latest advancements in the green industry and homes with green features. Learn how to leverage sustainable practices for your clients and your business by taking the online designation bundle at REALTOR® University. Plus, receive a ...


People Plus Technology Equals Success

What do you think top producing agents need to focus on today in order to be succesfull? According to Ken Parrott, partner and co-owner of Coldwell Banker Heritage REALTORS®, the answer is networking. Read to see what he and fellow owner Steve Earman have to say about marketing, promoting, training ...


Top 5 in Real Estate: Meeting the Needs of Today’s Top Agents

After thousands of events, webinars and coaching sessions with agents all across North America, I have come to recognize that there is one obstacle in our industry that is a common thread: the challenge of differentiation. ...


Leads Management Myths

Using the Internet to capture real estate leads can be an exciting way to earn new business. It can also be a major undertaking for those without the training, understanding or systems to manage online lead generation. ...


Monday Morning Mobile: Small Businesses Still Haven’t ‘GoMo’ed’

How important is mobile? Important enough that it is literally changing the world daily; the way we interact, communicate, get our news and complete daily tasks such as banking or looking for a home. ...


Recharge Your Leadership Mojo: 8 Ways to Reignite Your Passion

It’s been a grueling five years. On the global stage we’ve seen bailouts, rampant unemployment, sluggish consumer confidence, declining home values, and rising prices. For those still lucky enough to be employed, all this doom and gloom has manifested as ...


IBM Survey Reveals Marketers Face Tech Dilemma in Reaching the Connected Consumer

IBM's new survey of the marketing industry finds that chief marketing officers (CMO) and chief information officers (CIO) must join forces in order to connect with today's consumer across new channels including mobile devices and social networks. Fully 60 percent ...


RREIN Broker Spotlights: The New Age of Real Estate

What are consumers most concerned with today? “There is still a lot of fear and uncertainty in the marketplace. That’s why it’s crucial that every consumer has the best information on which to base a buy or sell decision,” says ...


Agents: When Was Your Last Awkward Conversation?

It has been said that 80 percent of the problems and drama in our lives come from 20 percent of the people in our life. It has also been said that 80 percent of our results come from 20 percent of ...


A 3-Step Mobile Marketing Strategy, Inspired by a Dentist

NAR PULSE—More and more consumers are using mobile devices to access the web, so having a strong mobile marketing strategy is a must for today’s agents. To help, REALTOR.com® is sharing 3 ways to build a powerful mobile marketing strategy, inspired by a dentist using text messages to stay in ...


4 Tips to Protect Your Brand’s Online Reputation

(eM+C)—Have you Googled your brand lately? Did you like the results you saw? Having negative search results appear in the top 10 results of Google can be very disconcerting for a brand. It affects the sales funnel from initial organic click to sale. There are two main phases of online ...


Six Powerful Prospecting Tips

Why is it that some sales reps consistently earn a six-figure annual income while other reps, putting in the same hours, selling the same products and trained by the same sales manager struggle each month financially to make ends meet? ...


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