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Business Development & Best Practices Archive


Unique Real Estate Video Trends to Incorporate into Your 2013 Strategy

Real estate professionals, brokerages and brands are embracing video now more than ever before. With the New Year fast approaching, now is the time to ask yourself, “How do we implement a winning video strategy in 2013?” To help you ...


Next Generation Buyers: Savvy, Sophisticated and Ready to Buy

If you want to know who will push the economy forward in coming years, look no further than Generations X and Y. The Generation X and Y age group, ranging from 18-48 is 103 million strong making them a group ...


REALTOR.com® Mobile App Helps Keep Customers Loyal

REALTOR.com® Business Beat—Could you use a tool to gently remind customers that YOU are the one who can help them if they find a property? ...


CENTURY 21 to Continue Innovative Ad Campaign during Super Bowl 2013

As we recover from our Thanksgiving holiday, many of us are already looking forward to another iconic American celebration. No, not Christmas: the Super Bowl. ...


RREIN Broker Spotlights: 50 Years of Success

Today’s agents must be masters of adaptability, keeping up not only with the shifting market, but with advancing technology and a more informed consumer. “One of the challenges that brokers will continue to face is the fact that there are so many places for consumers to get information,” says Joe ...


What’s Your New Model? Change Can Ensure You Survive and Thrive in Today’s New Normal

Replacing bricks and mortar with virtual space is no longer a new concept. It’s a tactic born during the recent downturn because it simply made economic sense. But it’s a strategy today that is gaining favor for a variety of reasons—not the least of which is that agents are at ...


Join REALTOR.com® in Support of Habitat for Humanity

NAR PULSE—Through its efforts, Habitat for Humanity has helped 500,000 low-income families obtain, maintain and keep homes of their own – a mission that’s embraced by all of us at REALTOR.com®. In support, REALTOR.com® created the Building Hope Challenge, an initiative that helps support the Habitat BUiLD movement. ...


So It’s Your Client’s Birthday…What Are You Doing about It?

This week I celebrated another birthday and was overwhelmed with not only the number of responses I received on sites like Facebook and Twitter, but also the specific comments that people wrote. It was really amazing to see how connected so many of us can be in such a big ...


Existing-Home Sales Rise in October with Ongoing Price and Equity Gains

Sales of existing homes increased in October, even with some regional impact from Hurricane Sandy, while home prices continued to rise due to lower levels of inventory supply, according to the National Association of REALTORS®. ...


Working Together, Instilling Confidence in Homeownership

As housing markets across the country show signs of improvement, instilling confidence in the benefits of homeownership is still not an easy task. ...


Marketing Strategies: Are You a Salesperson or Are You a Service Person?

When you are doing your real estate business, do you feel more like a "salesperson" or more like a “service person”? What do you think the difference is for your business? Do you think it makes any difference at all? ...


Monday Morning Mobile: The Money’s in Mobile

I have made the point over the past couple months that our mobile devices have taken over as the primary consumer search tool for most of us and will take over for the rest of us in the near future. Yes, many still have a desktop computer which we use ...


How You Can ‘Be Better’ with Better Homes and Gardens® Real Estate

As a world-class brand, we at Better Homes and Gardens® Real Estate strive to be an industry leader by providing our network of over 7,500 real estate professionals with the innovative tools necessary to not just succeed, but thrive by ...


The Black Friday Bargain: Start Planning the Home Remodel of Your Dreams

With the holidays (and associated chaos) fast approaching, you probably aren’t putting much thought into home improvement—except, perhaps, to grumble about the fact that you’ll have to cook another Thanksgiving meal in your outdated kitchen, or to wish that you ...


Growing Your Business through Education

Knowledge is power. By expanding your real estate knowledge and keeping at the forefront of what’s next, you and your agents will stand apart from the crowd in today’s competitive marketplace. NAR offers extensive resources to help you continue to ...


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