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Business Development & Best Practices Archive


Facebook’s Timeline for Brands: A Facebook Performance Opportunity

(eM+C)—Facebook recently announced the launch of Facebook Timeline for Brands, or new profile pages for brands on the social networking site. New features of brand pages include the following: ...


New Prudential Real Estate Poll: Americans Increasingly Optimistic about Homeownership

Prudential Real Estate, a Brookfield Residential Property Services company located in Connecticut, released a new national survey showing that Americans are significantly more optimistic about homeownership than they were a year ago. According to the second-annual Prudential Real Estate Outlook Survey, a full 60 percent of Americans have favorable views ...


Product Showcase: Showing Suite Gives Real Estate Pros Tools to Work Smarter, Faster in Today’s Challenging Market

“Anyone who puts their home on the market today is serious about selling,” says Matt Cockerham. “They want to know what buyers are thinking and they want to know that I’m working to get them this information.” ...


Email Marketing: 3 Things to March Away with from the Madness

(eM+C)—With the NCAA tournament winding down and the Final Four set, I'm basking in what was a great field of teams all vying for the same thing — a championship. ...


Industry Insight: The Agent of the Future

Fierce competition within the current real estate market has proven that building a brand is an ongoing investment of time and energy. Strategic thinking and progressive ideas are just a few of the top qualities an agent of the future will possess. They are also the driving forces behind a ...


Prepping Your Agents for the Future of Real Estate

What is your key to staying profitable? For Kevin K. Kirkpatrick, President of Prudential Indiana Realty Group, the most important thing is keeping overhead down and working hard. For more of Kirkpatrick’s valuable industry insight, read the following interview, where he dishes out tech and social media tips with RISMedia’s ...


Top Brokerage Firms Gather for Leading Real Estate Companies of the World® 2012 Conference Week

Real estate professionals representing many of the strongest brands in the industry gathered this week for the Leading Real Estate Companies of the World® 2012 Conference Week March 22 to 26 at the Hilton Orlando Bonnet Creek and Waldorf-Astoria in Orlando, Fla., the company announced. ...


Investment Outlook: An Economy on the Rise

It is becoming increasingly clear that the U.S. economy is improving, creating a more favorable backdrop for residential real estate investment. Our nation’s economy is kicking into second gear; monthly job gains have exceeded 200,000 for three consecutive months, providing ...


Generating Referrals from Facebook, LinkedIn and More

REALTOR.com Business Beat—Relationships and referrals. These have worked for years in real estate – and finally – they are being applied properly online. ...


RREIN Broker Spotlights: A Reputation for Quality

Ken Crowley, the broker/owner of RE/MAX Realty Group, certainly knows how to build long-lasting relationships; his company recently celebrated their 25th anniversary. Read on as he chats with RISMedia’s Executive Editor, Maria Patterson, about building and sustaining relationships with clients, providing consumers with the information they need in the current ...


How Will the JOBS Act Affect Small Business?

The U.S. Senate passed the Jumpstart Our Business Startups Act (JOBS Act) on Thursday, ushering in a new era of investment regulation. Some are even calling the JOBS Act a small-business investment bill. In some ways it is, as many of the ...


Top 5 Network Spotlight: Using Technology to Maximum Advantage

Have you ever wondered how today’s top agents are utilizing technology? Wonder how social media can affect your marketing? Read on as RISMedia’s Lesley Geary interviews Fran Reali of Better Homes and Gardens Real Estate about using technology to maximize ...


RREIN Broker Spotlight: Turning a Vision into Reality

J. Rockcliff REALTORS® was recently named the No. 1 real estate company in the East Bay by the San Francisco Business Times. In the following interview. RISMedia’s Barbara Pronin chats with Jeff Sposito, the company’s president, about retaining top agents, ...


Harness the Power of Your Customers’ Testimonials

Do you routinely use customer testimonials to enhance your sales presentations and strengthen your marketing material? When it comes to effective marketing and business development, a glowing endorsement from a client is the gold standard. Using testimonials is a great ...


Content + Delivery = Power: How to Succeed in an Information-Driven Market

No matter what business you’re in, the role of information in influencing consumer decisions is nothing short of a major paradigm shift. But while we can all agree that providing consumers with relevant content is essential, not everyone may realize ...


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