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Business Development & Best Practices Archive


Taking Back Your Market: Recovery Strategies for Brokers

As the real estate market and general economy continue to make gradual progress toward recovery, proactive brokers and real estate professionals are striking while the iron’s hot, employing market-specific strategies to gain marketshare and increase business. ...


Monday Morning Mobile: The Crown Jewel of Direct Marketing

Once upon a time, a single media campaign was distributed to the general public through mail, catalogs, and other forms of mass marketing. As consumer information became more accessible, companies began to re-align their marketing focus and budget to accomplish the ultimate goal of reaching the right audience, at the ...


Don’t Be Another Boring Advertiser: Inspire the Buzz through Word-of-Mouth Marketing – Part 1

A term that’s second nature to every real estate professional, “word of mouth” is officially defined as: “The passing of information from person to person; oral or written recommendation of a product or service from a satisfied customer to a prospective customer.” ...


Industry Advisor: What about You? Are You Satisfied?

• We have a successful business. ...


Big Deal, Bigger Plans

This past December, Canadian-based Brookfield Residential Property Services (Brookfield RPS)—a master franchisor in the Canadian real estate market for 25 years with Royal LePage, Via Capitale and Johnston & Daniel—made big news when it acquired Prudential Real Estate and Relocation Services. Having ...


In 2012, NAR Ups the Emphasis on Ethics

Ethics is always front and center for members of the National Association of REALTORS®, but this year, the emphasis on ethical practices is even greater. That’s because all REALTORS® must complete ethics training by December 31, 2012 to satisfy the REALTOR® Code of Ethics Training Requirement. Otherwise, they face the ...


Three Secrets Third-Party Aggregators Don’t Want Brokers to Know

There’s a battle raging between brokerages and third-party aggregators that compile real estate listings online and collect sales leads in order to sell them to agents and brokers. Several large brokerages are so unhappy with aggregators that they’ve turned off ...


Reading between the Lines: What Homebuyers Really Want

Sure, we all know the unspoken language of sellers. A garden apartment is actually a basement. A European kitchen is, well, miniscule. But what is the secret language of buyers? To be effective buyers’ agents, we need to also understand and decode buyers’ secret language. What do they really want? ...


7 Ways to Grow Your Business Now

Last week I called on my friend Jeff Lobb to provide what he thought were the 12 must have apps for real estate professionals. This week I want to talk about seven different ways to help you grow your business in ...


Credit Union Merger Provides Greater Services for REALTORS®

On August 1, REALTORS® Federal Credit Union merged with Northwest Federal Credit Union to better serve its members. ...


Buying Audience vs. Premium Content: Beware of Magic Beans

(eM+C)—Here's a scary statistic for interactive ad buyers from a recent AdSafe Media/comScore study: On 70 percent of the sites analyzed, half of the online ads weren't visible for more than 10 seconds. AdSafe noted that advertisers and agencies have ...


The NAR Power Broker Roundtable: Search Engine Optimization: the Need, the Quest and the Payoff

The Power Broker Roundtable is brought to you by the National Association of Realtors® and Rei Mesa, NAR’s Special Liaison for Large Firm Relations. Watch for this column each month, where we address broker issues, concerns and milestones. ...


New Home vs. Old Home – Which Home Is Best for Your Buyer?

The real estate market is full of a great variety of homes for potential buyers to choose from. One of the first decisions a potential buyer must consider is their preference for finding an existing home or building a new ...


Rand on Real Estate: Mixed Messages from the Housing Market Data

The business media is beginning to take housing market analysis seriously. The FOX Business Network is introducing another new housing segment called, "Number Crunch," in which Greg Rand, CEO of OwnAmerica offers valuable insights into the state of the housing industry. This new segment will attempt to make sense of ...


Brokerage Compensation Can Include Administrative Fees

Brokers charging buyers or sellers administrative fees (sometimes called transaction fees or administrative brokerage commissions) to augment a percentage-based commission received good news from all nine justices of the United States Supreme Court. A rare, unanimous decision by the Court on May 24, 2012, in a case challenging loan fees ...


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