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Business Development & Best Practices Archive


Rand on Real Estate: Caller Seeks Guidance on Selling Investment

Greg Rand (@GSRand), CEO of OwnAmerica.com and host of Rand on Real Estate on 770 WABC, takes a call from an investor in Springfield, N.J. The caller is seeking guidance on selling her current investment property. She is having a difficult time getting her mortgaged refinanced. ...


Spotlight on Mobile: Leading to Tablets

Last week I had the opportunity to attend one of my favorite real estate events of the year; the Leading Real Estate (LeadingRE) Companies of the World Annual Conference. What makes this event different from others in my opinion is the level of engagement by the broker/owner or main decision ...


Google’s Top Four Search Engine Changes: Why Every Real Estate Agent Should Care

In 2012, online real estate marketing promises to be more challenging than ever before for real estate agents and brokers. This is largely due to the sheer number of competitors that have been, or are finally ...


Monday Morning Mobile: The Mobile Foundation

So if you’ve heard about QR codes – in order to crack the QR code you need to have a solid mobile website strategy in place. This is the destination all your QR codes will point to. So, what is it you should be looking for? There is a lot ...


Broker Best Practices: Moving with the Market

“The first step toward achieving customer loyalty is understanding that when you get a client, you get them for life, not just for one transaction,” says Jeff Murtaugh, Designated Broker with Realty Executives Tucson Elite. Read on as RISMedia’s Managing Editor Paige Tepping interviews this Arizona broker about keeping his ...


Facebook’s Timeline for Brands: A Facebook Performance Opportunity

(eM+C)—Facebook recently announced the launch of Facebook Timeline for Brands, or new profile pages for brands on the social networking site. New features of brand pages include the following: ...


New Prudential Real Estate Poll: Americans Increasingly Optimistic about Homeownership

Prudential Real Estate, a Brookfield Residential Property Services company located in Connecticut, released a new national survey showing that Americans are significantly more optimistic about homeownership than they were a year ago. According to the second-annual Prudential Real Estate Outlook Survey, a full 60 percent of Americans have favorable views ...


Product Showcase: Showing Suite Gives Real Estate Pros Tools to Work Smarter, Faster in Today’s Challenging Market

“Anyone who puts their home on the market today is serious about selling,” says Matt Cockerham. “They want to know what buyers are thinking and they want to know that I’m working to get them this information.” ...


Email Marketing: 3 Things to March Away with from the Madness

(eM+C)—With the NCAA tournament winding down and the Final Four set, I'm basking in what was a great field of teams all vying for the same thing — a championship. ...


Industry Insight: The Agent of the Future

Fierce competition within the current real estate market has proven that building a brand is an ongoing investment of time and energy. Strategic thinking and progressive ideas are just a few of the top qualities an agent of the future will possess. They are also the driving forces behind a ...


Prepping Your Agents for the Future of Real Estate

What is your key to staying profitable? For Kevin K. Kirkpatrick, President of Prudential Indiana Realty Group, the most important thing is keeping overhead down and working hard. For more of Kirkpatrick’s valuable industry insight, read the following interview, where he dishes out tech and social media tips with RISMedia’s ...


Top Brokerage Firms Gather for Leading Real Estate Companies of the World® 2012 Conference Week

Real estate professionals representing many of the strongest brands in the industry gathered this week for the Leading Real Estate Companies of the World® 2012 Conference Week March 22 to 26 at the Hilton Orlando Bonnet Creek and Waldorf-Astoria in Orlando, Fla., the company announced. ...


Investment Outlook: An Economy on the Rise

It is becoming increasingly clear that the U.S. economy is improving, creating a more favorable backdrop for residential real estate investment. Our nation’s economy is kicking into second gear; monthly job gains have exceeded 200,000 for three consecutive months, providing ...


Generating Referrals from Facebook, LinkedIn and More

REALTOR.com Business Beat—Relationships and referrals. These have worked for years in real estate – and finally – they are being applied properly online. ...


RREIN Broker Spotlights: A Reputation for Quality

Ken Crowley, the broker/owner of RE/MAX Realty Group, certainly knows how to build long-lasting relationships; his company recently celebrated their 25th anniversary. Read on as he chats with RISMedia’s Executive Editor, Maria Patterson, about building and sustaining relationships with clients, providing consumers with the information they need in the current ...


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