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Business Development & Best Practices Archive


Why Your Company Must Have a Social Media Policy in Place

It’s 10 o’clock Monday morning. Do you know what your customers are saying about your business? As sites like LinkedIn, Twitter and Facebook become intertwined with business uses, real estate companies need to establish guidelines and best practices. ...


Pro Step Marketing to Host Upcoming Short Sale Lead Generation Webinar

Pro Step Marketing announced recently it will host a free webinar to assist REALTORS® in understanding how to generate more short sale leads. The webinar is scheduled for Tuesday, December 4 from 1:00-2:30 p.m. (EST). ...


Establishing a Solid Foundation through Education?

“To stay competitive in today’s market, you have to have a social media presence,” says Jody Korman of RE/MAX Commonwealth. In the following interview, Korman reflect on her 10 years in real estate, and discusses the importance of everything from technology to home staging and education. ...


Making Money Is Not Difficult…It’s Different

A couple of weeks ago, I was speaking to an audience and as I was coming to a close, I made the statement, “Making money is not difficult… it’s different.” I could tell that this sentence was for some in the ...


NAR Introduces REach™, a Technology-Accelerator Program

NAR PULSE—REach™ is an accelerator program developed by NAR’s strategic investment arm, Second Century Ventures to identify those technologies, resources and companies that will most benefit the industry and introduce those companies to the NAR Membership. Want to get involved? Become a beta tester, recommend a company and ...


Shooting for the Edit: Getting Good Coverage

When I say the word coverage, I absolutely do not mean your cell reception. Put your phone away and pay attention to the star here for a minute. Coverage here refers to the amount of footage you shoot of your ...


RREIN Broker Spotlight: A Reputation for Excellence

Retaining top-producing agents is a necessity for any successful real estate company. Below, Rich Cosner, co-owner and president or Prudential California Realty gives us his secrets for excellent retention, technology know-how, and overall success in the real estate business. ...


Unique Real Estate Video Trends to Incorporate into Your 2013 Strategy

Real estate professionals, brokerages and brands are embracing video now more than ever before. With the New Year fast approaching, now is the time to ask yourself, “How do we implement a winning video strategy in 2013?” To help you ...


Next Generation Buyers: Savvy, Sophisticated and Ready to Buy

If you want to know who will push the economy forward in coming years, look no further than Generations X and Y. The Generation X and Y age group, ranging from 18-48 is 103 million strong making them a group ...


REALTOR.com® Mobile App Helps Keep Customers Loyal

REALTOR.com® Business Beat—Could you use a tool to gently remind customers that YOU are the one who can help them if they find a property? ...


CENTURY 21 to Continue Innovative Ad Campaign during Super Bowl 2013

As we recover from our Thanksgiving holiday, many of us are already looking forward to another iconic American celebration. No, not Christmas: the Super Bowl. ...


RREIN Broker Spotlights: 50 Years of Success

Today’s agents must be masters of adaptability, keeping up not only with the shifting market, but with advancing technology and a more informed consumer. “One of the challenges that brokers will continue to face is the fact that there are so many places for consumers to get information,” says Joe ...


What’s Your New Model? Change Can Ensure You Survive and Thrive in Today’s New Normal

Replacing bricks and mortar with virtual space is no longer a new concept. It’s a tactic born during the recent downturn because it simply made economic sense. But it’s a strategy today that is gaining favor for a variety of reasons—not the least of which is that agents are at ...


Join REALTOR.com® in Support of Habitat for Humanity

NAR PULSE—Through its efforts, Habitat for Humanity has helped 500,000 low-income families obtain, maintain and keep homes of their own – a mission that’s embraced by all of us at REALTOR.com®. In support, REALTOR.com® created the Building Hope Challenge, an initiative that helps support the Habitat BUiLD movement. ...


So It’s Your Client’s Birthday…What Are You Doing about It?

This week I celebrated another birthday and was overwhelmed with not only the number of responses I received on sites like Facebook and Twitter, but also the specific comments that people wrote. It was really amazing to see how connected so many of us can be in such a big ...


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