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Business Development & Best Practices Archive


The Black Friday Bargain: Start Planning the Home Remodel of Your Dreams

With the holidays (and associated chaos) fast approaching, you probably aren’t putting much thought into home improvement—except, perhaps, to grumble about the fact that you’ll have to cook another Thanksgiving meal in your outdated kitchen, or to wish that you ...


Growing Your Business through Education

Knowledge is power. By expanding your real estate knowledge and keeping at the forefront of what’s next, you and your agents will stand apart from the crowd in today’s competitive marketplace. NAR offers extensive resources to help you continue to ...


Why You Should Be Paying Attention to Global

Do you think there aren’t global buyers in your area? I’ll bet there are. You likely don’t have to look hard—just with a different perspective. ...


Educating Buyers and Fostering Good Will

Today’s market brings a plethora of new challenges to both the real estate business professional and the buyer. “The mortgage process has changed and many buyers are not prepared for the process of obtaining a mortgage loan. Buyers also face competition with cash buyers,” says Bessie Conway, the broker/owner of ...


More Cash Sales, Shrinking Time on Market Show Changing Buyer Dynamics

All-cash buyers have surged since the housing downturn while the typical amount of time it takes to sell a home is shrinking, revealing the changing dynamics of today’s home buyers and sellers. ...


So Here Is What I Learned at This Year’s REALTORS Conference & Expo

This past week I was fortunate enough to attend this year’s REALTORS® Conference & Expo in Orlando. In fact, not only did I attend but was also lucky enough to speak to communications directors from around the country on one day; ...


Investment in Education Results in Raising Income

NAR PULSE—REALTORS® who earn a professional designation or certification have an average gross income that’s $27,000 higher than REALTORS® who have none (Source: 2012 NAR Member Profile). Encourage your members to complete an official NAR designation or certification to gain the necessary expertise to navigate the current marketplace. NAR recognizes ...


Learn How to Close More Online Leads with a Free Guide

Realtor.com Business Beat—Today’s consumers are utilizing the Internet and handheld mobile devices more than ever, and Realtor.com aims to help agents understand how to effectively follow-up with and close more online leads. ...


REALTORS® Celebrate 100 Years of Quality Service through the Code of Ethics

2013 will mark the 100th year members of the National Association of REALTORS® have subscribed to a strict Code of Ethics. Though the real estate industry itself has evolved over the past century, NAR’s core values and commitment to excellence have remained constant. ...


The Mobile Consumer Mentality

What do homebuyers and retail consumers have in common? They probably have quite a bit in common, however, if they have similar mobile searching behavior, that’s good news for the real estate industry! ...


Downpayments Fall to Three-Year Low

The median downpayment made by all homebuyers in 2012 was 9 percent, ranging from 4 percent for first-time buyers to 13 percent for repeat buyers. The median down payment was the lowest since 2009 but still far above the levels during the housing boom, when nearly half of first-time buyers ...


Understanding the Shift to Social Media and Mobile Marketing

The three keys to successful real estate marketing are identifying, targeting and reaching the right type of prospects. Once agents identify who they want to talk to, they must figure out how to best reach their target audience. In today’s ...


Creating a ‘WOW’ Customer Experience Every Time

In an industry where the average consumer does not buy a home on a daily, weekly or even monthly basis, creating a memorable experience is a must. ...


Recruit Your Way to the Top

Essentially, a sales manager's primary responsibility is to recruit, train and motivate his or her sales force to achieve peak performance. Of these three vitally important management tasks, recruiting is the least understood and by far the most challenging. ...


Are You Recognizing the Trends in Your Market?

If you want to kick up your lead generation, one of the key elements is to be dialed into what’s happening in your market. Five years ago, many of us were focused on working niche markets like new homes, but ...


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