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Business Development & Best Practices Archive


MVP: Earn Apple Gift Card and eBrochures

NAR PULSE—Thanks to the MVP Program, register for NAR’s Green Designation Three-Course Bundle at REALTOR® University by October 15, and earn two great rewards. While supplies last, registrants will receive a $35 Apple Gift Card, and all registrants will receive the Seller's Brochure Bundle Download which features 2 eProducts--the Getting ...


The NAR Power Broker Roundtable: Politics Aside: The Bipartisan Effort to Promote Homeownership No Matter Who is Elected in November

The Power Broker Roundtable is brought to you by the National Association of REALTORS® and Rei Mesa, NAR’s Special Liaison for Large Firm Relations. Watch for this column each month, where we address broker issues, concerns and milestones. ...


How to Warm Up a Cold Prospect

Successful salespeople understand that making the sale has much more to do with developing trust and rapport than it does with issues of lowest price, highest quality or the largest company. Unfortunately, far too many salespeople unintentionally sabotage their chances ...


NAR Will Work Magic for You at the Annual Expo

As a broker, you work magic every day. You and I know that the way you successfully juggle your responsibilities may look like supernatural powers—but a lot of it is built on the solid foundation of your skills, education and knowledge, much of which NAR offers brokers like you 24/7. ...


Recruit, Ramp, Reward and Retain

Sometimes less is more. What I mean by that is that simple business principles, such as the Four R’s, may seem like simple concepts, but they can bring significant, far-reaching rewards when effectively implemented. ...


Change Can Ensure You Survive and Thrive in Today’s New Normal

Replacing bricks and mortar with virtual space is no longer a new concept. It’s a tactic born during the recent downturn because it simply made economic sense. But it’s a strategy today that is gaining favor for a variety of ...


Monday Morning Mobile: There is No “i” in Frustrated

As we all know, technology giant Apple recently released the new iPhone 5, which hit stores on September 28, 2012. I don’t necessarily consider myself an “Apple guy,” although I do love both my iPhone and my iPad. However, I have to admit I was disappointed by the release of ...


Tools that Make Our Brand Stick

I love going to Starbucks. I shell out four-plus dollars a few times a week for my lattes and they make me very happy. As a marketer, I sometimes have “recency and frequency” envy of other marketers. What does this ...


Business Building: A Little Creativity on Social Media Can Go a Long Way

I’ve long believed in the power of social media to help people defy geographic and cultural boundaries to make lasting connections and build strong relationships. And this holds true whether social media is used for personal or professional reasons—or even a combination. ...


Top 5 in Real Estate Network® Spotlights: Redefining Service

To be on the top of your business game in real estate, you have to maintain productive. Melinda Estride of Long and Foster Real Estate, Inc, shares her top tips for productivity in the interview below. “I take care of my “to-dos” and calls every Monday from 8 a.m. to ...


Marketing Strategies: 7 Things You Need to Know to Double Your Income

Are you feeling confused in today's marketplace? ...


4 Ways to Market Better Via Facebook

(eM+C)—Facebook is the most popular social media platform, with 955 million active users. For this reason, many companies are trying to tap into the natural reserve of potential consumers the social media site has to offer. However, in order to reach this audience, marketers have to adopt particular strategies. Here ...


Recruiting, Aging Workforce and Competition Top List of Crucial Business Challenges

Securing top talent was the number one business worry for the nation’s top real estate brokerage executives who responded to a recent Imprev Thought Leader Survey. More than 90% of those who responded to the poll cited “securing top talent” ...


More Buyers Choose Conventional over FHA Loans

The use of mortgage financing in the housing market jumped sharply in the month of August, but the use of FHA financing declined, suggesting the government program is losing favor and private lenders are gaining market share. ...


How Real Estate Leaders are Maximizing REALTOR Benefits® Partner Solutions

What do brokers think of the partner offerings in the National Association of REALTORS® (NAR’s) REALTOR Benefits® Program? We asked three REALTORS® from around the country to comment on the partners and products that are helping them succeed. ...


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