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Expand Your Education with These Courses from
The Psychology of Consultative Selling: Skills for Sales Success: Part Four.
A Consumer Advocate Approach to Real Estate & Mortgages: Courses 1 & 2.
At Home with Diversity.
BPOs: The Agent's Role in the Valuation Process.
Bundle 1: CIPS Core Course (US Version).

Business Development & Best Practices Archive


Turning Home Shoppers into Cash Buyers

We’ve all seen it before: An eager homebuyer is prequalified for mortgage financing, only to be turned down once credit and income issues are revealed during the origination process. That’s the problem with a typical prequalification. While the lender may ask about the borrower’s income and credit history, there may ...


5 Ways to Boost Your Online Marketing with REsource Real Estate Content

Combine our technology-driven world and today’s challenging real estate market and you have a good recipe for one overwhelmed real estate professional. ...


Cover Story: A New Generation Rocking Real Estate

There’s a new genre of brokers taking the real estate stage, and they are striking the right chords within the industry. These next generation brokers are infusing innovation and vitality into the real estate market and bringing with them a new way to look at the business. The term “next ...


Selling to the Four Temperament Styles

Have you ever wondered why you seem to hit it off right away with some customers, while with others it's more like oil and water? That's because we respond intuitively to the natural chemistry, or lack thereof, between temperament styles. ...


Earn CE Credit and Learn How Consumers Research Online with New RPR Course!

NAR Pulse—Take the new course REALTORS Property Resource™ (RPR™): Real-Time Data, Market Knowledge, Informed Consumers, and explore automated valuation models (AVMs) that may influence consumers’ online real estate research efforts, and learn how to leverage the full analytical power of RPR™ in listing presentations and buyer counseling sessions. ...


Real Estate Agents “Go Digital” to Reach Consumers

While consumers are rapidly moving to digital channels to find a home today, real estate agents—many of whom historically lagged moving to new marketing technologies—are catching up, reaching buyers and sellers through these new channels with more digitally based marketing tools than ever before, according to new data released by ...


I’m In Real Estate and I Love This Business!

Real estate is always changing; it is challenging and it is fun. Having the right attitude could be the difference between success and failure this year. We are often faced with opportunities to help people. They come to us as trusted advisors and the way we respond to even the ...


Marketing Strategies: Easy Ways to Turn a Scarcity Mindset into a Prosperity Mindset

What do you do when you notice a gap between where you are and where you want to be? If you’re like most people, you probably dwell on what isn’t happening. You might start saying things to yourself like: ...


What Are You Selling?

When I ask sales reps to boil down the entire "selling process" into a one word answer, I get a wide variety of interesting responses such as service, education, or consulting. Seldom do I get the answer that I'm expecting ...


Warren Buffett Is Betting on Housing

(MCT)—The U.S. housing market disappointed Warren Buffett last year, but he hasn’t given up hope. ...


How to Tell When Your Seller Means Business

Being in real estate has always required a certain level of hand-holding and diplomacy. Yet today, more than ever, those of us who work with sellers are putting our counseling skills to the test, due to consumer confidence that’s taken ...


100 REALTOR® Associations Are Making It Easy to Connect with REALTORS® on Facebook

Representing over 200,000 REALTORS®, REALTOR® Associations throughout the United States have stepped up their Facebook initiatives by making it simple for consumers to find, learn about and connect with their members through their own association pages on Facebook. ...


ERA Real Estate Launches YouTube Channel to Extend Online Reach of Agents and Listings

ERA Real Estate, a global real estate franchisor, has announced the launch of its branded YouTube channel www.youtube.com/ERA. Featuring more than 40,000 property videos, the channel provides ERA® brokers and agents with an additional marketing platform that optimizes search results for each listing. Enhanced SEO is also complemented ...


Realogy Announces Publication of Its Annual Diversity & Community Outreach Report

Realogy Corporation, a leading provider of real estate and relocation services, has released its 2011 Diversity & Community Outreach Report, published as an online flip-book that highlights diversity-related and charitable activities by Realogy employees, members of its real estate franchise brand networks and independent sales associates affiliated with ...


Let’s Shake on It

The handshake gesture has been used by many cultures over the years and is depicted in Greek carving dating from the 5th century BC. The handshake is traditionally used by people around the planet as a gesture of greeting, departure, ...


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