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Business Development & Best Practices Archive


Creating a ‘WOW’ Customer Experience Every Time

In an industry where the average consumer does not buy a home on a daily, weekly or even monthly basis, creating a memorable experience is a must. ...


Recruit Your Way to the Top

Essentially, a sales manager's primary responsibility is to recruit, train and motivate his or her sales force to achieve peak performance. Of these three vitally important management tasks, recruiting is the least understood and by far the most challenging. ...


Are You Recognizing the Trends in Your Market?

If you want to kick up your lead generation, one of the key elements is to be dialed into what’s happening in your market. Five years ago, many of us were focused on working niche markets like new homes, but ...


Realtors Property Resource® Offers an Industry-Wide, Single Source for All Housing Info Needs

Thanks to the Internet and its mobile offshoots, consumers have the power of information directly in the palm of their hands. But technology can be a double-edged sword in today’s digital age, bringing misleading information along with it and giving REALTORS® the challenge of not only educating their clients, but ...


New Legislation and the Customer Experience: How One Impacts the Other

On July 21, 2011, The Consumer Financial Protection Bureau (CFPB) began its work enforcing the Dodd-Frank Wall Street Reform and Consumer Protection Act of 2010. ...


President Must Now Focus on Housing

Clear Capital, a provider of data and real estate asset valuation, investment, and risk assessment, recently released its Home Data Index™ (HDI) Market Report with data through October 2012. The HDI Market Report uses a broad array of public and ...


Auto-Formatting Sites Great for Desktops, Better for Mobile

With more than one billion people worldwide using smartphones and tablets, real estate agents and brokers are finding homebuyers and sellers won’t settle for limited mobile websites: they require a full Web experience, regardless of screen size. ...


Are You a Bridge Builder?

Over the years, I have been fortunate to have had many people come into my life and take the time to mentor and guide me along my career path. Mentors, like bridge builders, help people go from where they are ...


Upcoming Webinar: 7 Steps to Launching an Interfusion Marketing Strategy in Under 30 Days

Pro Step Marketing announced recently that it will host a free webinar to assist REALTORS® in understanding how to better integrate their marketing efforts across websites, print and social media channels. The webinar is scheduled for Wednesday, November 14 from 1:00-2:30 p.m. (EST). ...


10 Steps to Becoming a Successful Real Estate Agent

Working in real estate requires hard work and dedication, but the rewards are plenty. Real estate offers excellent income potential, flexible work hours and freedom to set your own pace. But working in this field is like anything else. You need the right education, training and drive to compete with ...


Anyone Been through a Storm Lately?

As Hurricane Sandy ripped through my area of coastal Connecticut last week, I watched as houses were flooded and many were left without power for what would be several days. I thought about the connection between this event and an ...


RPR Now Available to All REALTORS®

NAR PULSE--RPR® is now available to all REALTORS®. Start taking advantage of this exclusive member benefit by registering at www.narrpr.com and show off your local market expertise. ...


Life After Real Estate: Former CEO Transitions to NHL and Beyond

Siegel Enterprises, founded by Stu Siegel, has recently acquired ISS Hockey, a hockey scouting company that collects data on children and prospects ages 14-19. But before this former CEO of the Florida Panthers got into the scouting sector of hockey, he was a CEO of several technology-based real estate companies. ...


National Association of REALTORS® Launches Realtors Property Resource® Nationwide

Today the National Association of REALTORS® launched its Realtors Property Resource® application nationwide. All REALTORS® will have access to RPR, regardless of multiple listing service status with the site. Members whose MLSs and associations have partnered with RPR will have the benefit of additional functionality with the RPR tools and ...


Five Powerful Customer Service Tips to Help You Go the Extra Mile

The most successful companies and the highest paid salespeople place great value on developing lifetime relationships with their customers and actively look for opportunities to render service above and beyond their customers' expectations. In today's competitive marketplace, your customers are ...


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