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Business Development & Best Practices Archive


Real Estate Marketing Strategies: Are You a ‘People Pleaser’ or Are You Committed to ‘Win/Win’?

The biggest mistake that most real estate agents make in dealing with their clients and colleagues is that they are unconsciously committed to "people pleasing." The signs to watch out for will clearly show you whether you are inadvertently falling ...


5 Action Steps to Create and Maximize Your Internet Marketing Plan

With the first quarter of 2012 behind us, you may still be looking for answers and strategies that can take your Web marketing strategy to a whole new level. There is so much talk out there about how to kick up Web leads, but before jumping in to quick fixes ...


Keeping Up with Consumers

Keeping buyers educated is a crucial piece of the puzzle that real estate professionals can’t afford to overlook as we make our way through today’s challenging market. Here, Gretchen Pearson, president of Prudential California Realty in San Ramon, Calif. discusses how her company is pulling out all the stops when ...


Why in This World of Communication Does Nobody Want to Have a Conversation?

Editor’s Note: RISMedia would like to welcome Jared James, CEO and Founder of Jared James Enterprises, an internationally sought-after speaker and trainer, to our online community. Jared will be contributing his extensive experience in helping some of the largest real estate ...


Working with VA-Loan Clients

With the Iraq War coming to a quiet end in 2011, tens of thousands of U.S. troops have returned home—but what home are they returning to? With the rise in veterans needing residences, there stands to also be a rise in the popularity of VA loans, providing an important niche ...


Rand on Real Estate: Caller Seeks Guidance on Selling Investment

Greg Rand (@GSRand), CEO of OwnAmerica.com and host of Rand on Real Estate on 770 WABC, takes a call from an investor in Springfield, N.J. The caller is seeking guidance on selling her current investment property. She is having a difficult time getting her mortgaged refinanced. ...


Spotlight on Mobile: Leading to Tablets

Last week I had the opportunity to attend one of my favorite real estate events of the year; the Leading Real Estate (LeadingRE) Companies of the World Annual Conference. What makes this event different from others in my opinion is the level of engagement by the broker/owner or main decision ...


Google’s Top Four Search Engine Changes: Why Every Real Estate Agent Should Care

In 2012, online real estate marketing promises to be more challenging than ever before for real estate agents and brokers. This is largely due to the sheer number of competitors that have been, or are finally ...


Monday Morning Mobile: The Mobile Foundation

So if you’ve heard about QR codes – in order to crack the QR code you need to have a solid mobile website strategy in place. This is the destination all your QR codes will point to. So, what is it you should be looking for? There is a lot ...


Broker Best Practices: Moving with the Market

“The first step toward achieving customer loyalty is understanding that when you get a client, you get them for life, not just for one transaction,” says Jeff Murtaugh, Designated Broker with Realty Executives Tucson Elite. Read on as RISMedia’s Managing Editor Paige Tepping interviews this Arizona broker about keeping his ...


Facebook’s Timeline for Brands: A Facebook Performance Opportunity

(eM+C)—Facebook recently announced the launch of Facebook Timeline for Brands, or new profile pages for brands on the social networking site. New features of brand pages include the following: ...


New Prudential Real Estate Poll: Americans Increasingly Optimistic about Homeownership

Prudential Real Estate, a Brookfield Residential Property Services company located in Connecticut, released a new national survey showing that Americans are significantly more optimistic about homeownership than they were a year ago. According to the second-annual Prudential Real Estate Outlook Survey, a full 60 percent of Americans have favorable views ...


Product Showcase: Showing Suite Gives Real Estate Pros Tools to Work Smarter, Faster in Today’s Challenging Market

“Anyone who puts their home on the market today is serious about selling,” says Matt Cockerham. “They want to know what buyers are thinking and they want to know that I’m working to get them this information.” ...


Email Marketing: 3 Things to March Away with from the Madness

(eM+C)—With the NCAA tournament winding down and the Final Four set, I'm basking in what was a great field of teams all vying for the same thing — a championship. ...


Industry Insight: The Agent of the Future

Fierce competition within the current real estate market has proven that building a brand is an ongoing investment of time and energy. Strategic thinking and progressive ideas are just a few of the top qualities an agent of the future will possess. They are also the driving forces behind a ...


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