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Business Development & Best Practices Archive


A Bright July: Existing-Home Sales Improve, Prices Continue to Rise

Sales of existing homes rose in July even with constraints of affordable inventory, and the national median price is showing five consecutive months of year-over-year increases, according to the National Association of REALTORS®. Monthly sales rose in every region but ...


Would You Like Fries with That?

While you may not have recognized it, the last time you ordered from a fast food restaurant or went to the post office, there is a good chance you experienced some form of cross-selling or up selling. Cross-selling and up selling are well-established and highly effective marketing practices utilized by ...


Persistence and Hard Work Key Attributes to Success

We all wish success was born over night. But in order to grow your business, it takes persistence and hard work. Read on as Tony Geraci, broker/owner of CENTURY 21 Homestar tells us some of his biggest secrets to success. ...


2 Systems That Will Make You a Lot More Money This Year

The unique perspective I have gained from speaking at over 50 events in the last year has taught me that while most people want the amazing and spectacular, what they really need is the simple. ...


Don’t Miss the Chrysler Summer Clearance Event

NAR PULSE—In the market for a new car? Don’t miss additional savings at the “Summer Clearance Event” at all participating Chrysler, Jeep®, Dodge and Ram Truck dealerships. Qualified consumers may be eligible for special financing or Customer Cash up to $3,000 on many 2012 Chrysler, Jeep, Dodge, and Ram Truck ...


What Is Your Mobile Listings Strategy? 5 Must-Haves for Taking Your Properties Mobile

Realtor.com® Business Beat—When a seller asks how you market on mobile, do you have an answer that helps you win the listing? ...


5 Things REALTORS® Need to Know about Health Reform

Real estate offices have so many things to worry about as it is – managing staff, keeping pace with new listings, marketing to attract new customers, and making a profit in today’s challenging economies. ...


10 Questions to Help You Check the Vital Signs of Your Client Relationships

Most doctors firmly believe that certain types of regular screening tests and checkups are essential and help save lives. And most of us, no matter how much we despise devoting an hour or more to getting poked and prodded, dutifully ...


Helping Sellers Maximize Their Profit Potential

For most people their home is their largest investment. It is most likely going to bring the greatest return on investment and it is perhaps the only investment that allows you to enjoy it while it increases in value. Therefore, ...


The New American Dream: Unleashing Your Inner Entrepreneur

There used to be a simple formula for building a good American life: Go to school and make good grades. Then go to college. Then find a job with a good company. Work hard. Save money. Finally, enjoy a decent (if not lavish) retirement. For years, the middle class has ...


Operating Online – Where do We Go From Here?

In today’s real estate environment, it’s no longer enough to simply “keep up” with technology. The rapid-fire pace of technology innovation is now matched by ever-growing developments in the social media and mobile world. A broker’s tech plan must be ...


Monday Morning Mobile: Stick the Landing…Page

In any mobile initiative, the adjustment to the instant, direct nature of a mobile user is a key determinant in the success or failure of the campaign. While these behavioral factors need to be included into every aspect of the mobile mix, it is most important to execute them in ...


Economists Hop on Recovery Bandwagon

Bank of America’s announcement recently that it has significantly improved its home price forecast for the current year made headlines; in fact, the bank joins a growing list of housing economists who have seen the light and hopped on the ...


In July, Housing Starts Edge Down While Permits Rise

Nationwide housing production edged down 1.1 percent to a seasonally adjusted annual rate of 746,000 units in July, according to newly released figures from HUD and the U.S. Census Bureau. However, builders pulled more permits for planned new-home projects than they have in any month since August of 2008. ...


HUD Launches “Innovation of the Day”

Recently, the U.S. Department of Housing and Urban Development launched Innovation of the Day, a new online platform that will collect and share innovative practices in affordable housing, community development, and urban planning from around the world. Its purpose is to seek new ideas that can be leveraged not only ...


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