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Business Development & Best Practices Archive


Real Estate Agents “Go Digital” to Reach Consumers

While consumers are rapidly moving to digital channels to find a home today, real estate agents—many of whom historically lagged moving to new marketing technologies—are catching up, reaching buyers and sellers through these new channels with more digitally based marketing tools than ever before, according to new data released by ...


I’m In Real Estate and I Love This Business!

Real estate is always changing; it is challenging and it is fun. Having the right attitude could be the difference between success and failure this year. We are often faced with opportunities to help people. They come to us as trusted advisors and the way we respond to even the ...


Marketing Strategies: Easy Ways to Turn a Scarcity Mindset into a Prosperity Mindset

What do you do when you notice a gap between where you are and where you want to be? If you’re like most people, you probably dwell on what isn’t happening. You might start saying things to yourself like: ...


Weekly Video Tip: Sidebar Content

The next time you’re about to shoot a video, thinking outside the box can give you a lot more bang for the buck. On network TV news, they’re called sidebars. In everyday life, they involve looking for stories within stories. For example, filming the picnic at the family reunion takes ...


What Are You Selling?

When I ask sales reps to boil down the entire "selling process" into a one word answer, I get a wide variety of interesting responses such as service, education, or consulting. Seldom do I get the answer that I'm expecting ...


Warren Buffett Is Betting on Housing

(MCT)—The U.S. housing market disappointed Warren Buffett last year, but he hasn’t given up hope. ...


How to Tell When Your Seller Means Business

Being in real estate has always required a certain level of hand-holding and diplomacy. Yet today, more than ever, those of us who work with sellers are putting our counseling skills to the test, due to consumer confidence that’s taken ...


100 REALTOR® Associations Are Making It Easy to Connect with REALTORS® on Facebook

Representing over 200,000 REALTORS®, REALTOR® Associations throughout the United States have stepped up their Facebook initiatives by making it simple for consumers to find, learn about and connect with their members through their own association pages on Facebook. ...


ERA Real Estate Launches YouTube Channel to Extend Online Reach of Agents and Listings

ERA Real Estate, a global real estate franchisor, has announced the launch of its branded YouTube channel www.youtube.com/ERA. Featuring more than 40,000 property videos, the channel provides ERA® brokers and agents with an additional marketing platform that optimizes search results for each listing. Enhanced SEO is also complemented ...


Realogy Announces Publication of Its Annual Diversity & Community Outreach Report

Realogy Corporation, a leading provider of real estate and relocation services, has released its 2011 Diversity & Community Outreach Report, published as an online flip-book that highlights diversity-related and charitable activities by Realogy employees, members of its real estate franchise brand networks and independent sales associates affiliated with ...


Let’s Shake on It

The handshake gesture has been used by many cultures over the years and is depicted in Greek carving dating from the 5th century BC. The handshake is traditionally used by people around the planet as a gesture of greeting, departure, ...


Can You Work with Foreign Buyers?

COMMENTARY—Domestic American buyers today are too few or can’t afford the current housing market. International buyers often have greater buying power, and their numbers are growing rapidly. ...


Weekly Video Tip: Top Neilsen Websites in 2011

If you’re going to invest the time and effort to produce a professional video, the folks at Neilsen have some data that should be of interest. The top two leading U.S. brand websites in 2011 were Google and Facebook. Google captured an amazing 153 million unique visitors a month, while ...


The RREIN Roundtable: Business Development in 2012

As the market continues to show slow but steady signs of stabilization and recovery, discerning brokers are ramping up business development efforts in order to take full advantage of the present and imminent market opportunities. Here, RREIN members Gary Rabon and Steve Summers share their outlook on forging ahead in ...


RREIN Broker Strategies: 5 Things to Do on Your Mobile Website

According to technology experts eM+C, more Web content is being consumed via mobile devices than ever before. Consumers no longer want to wait for information. They want it in the car, in line for morning coffee, on the sidelines at soccer practices and between classes. The popularization of tablets and ...


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