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Business Development & Best Practices Archive


5 Ways to Increase Open House Traffic

A record-breaking, mild winter has kick-started the real estate market much earlier this year than the usual spring start. Mild temperatures are encouraging buyers to begin their search now, and smart sellers are taking advantage of this by pricing their homes accurately and using effective marketing tools. Here are a ...


How to Maximize Results with Lead Generation

(eM+C)—Whether you're looking to acquire new customers or build your database, lead generation helps connect consumers with brands while offering the opportunity to expand your customer base and generate sales for your company. ...


Don’t Miss the FREE Open House Safety Webinar for REALTORS®

On April 19, at 11 a.m EST, safety expert, Andrew Wooten will present “Every Agent's Five-Step Plan for Open Houses,” a webinar highlighting steps and procedures to follow in order to have a safe and successful open house. Start preparing for the 2012 Nationwide Open House Weekend, April 28 and ...


Showing Suite, Inc. Announces iPhone Application

Showing Suite, Inc. announces the release of the Showing Suite iPhone application, available to download now for free in the Apple App Store. ...


my.REALTOR.org – Your New Personalized Connection to NAR

This spring, brokers and agents will be able to transform the way they interact online with the NATIONAL ASSOCIATION OF REALTORS® (NAR). The new my.REALTOR.org provides each member the ability to choose the information areas and news topics they receive ...


Shaping the Future of Real Estate

The following interview between Real Estate magazine Managing Editor Paige Tepping and John Gall, President of Nextage Property Solutions, focuses on company growth and the future of real estate. Read on to learn how Gall pushed past the traditional real estate model. ...


Technology Can Help Build Connections

For decades, being able to get clients to instantly like and trust you was a must-have attribute for a real estate agent. This, in turn, required you to be personable, available and knowledgeable. ...


Face the Facts: Preaching the Truth Crucial to Educating Consumers and Restoring Consumer Confidence

“Educating consumers and working to restore consumer confidence is about preaching the truth,” says Mark Stark, CEO/owner of Prudential Americana Group, REALTORS® in Las Vegas, Nev. As we continue to make our way through this once-in-a-lifetime market that is defined by low interest rates and depressed value, Stark believes there ...


Successful Short Sales: Giving the Lender What They Want

As I mentioned in my first two columns on the subject of short sales (see the January and February issues of Real Estate magazine), short sales are enjoying a much-needed resurgence as lenders become more motivated to move short sale transactions through the pipeline more quickly. So, if you’ve soured ...


How to Read Your Prospect Like a Book

Top salespeople and the most successful managers recognize the importance of nonverbal communication in the selling process and have learned to "listen with their eyes." They understand that one of the easiest and most effective ways to close sales is ...


Video: How Brian Moses Went from $18,000 to $3 Million a Year in Commissions – and How You Can Too

As a real estate agent, breaking through the financial barriers in today's market and economy or elevating your career to the next level may seem impossible. But Nashua, N.H.-based real estate professional Brian Moses, creator of Real Estate Training Breakthroughs and Customized Coaching and Seminars, has found a way and ...


Reach International Buyers and Investors

REALTOR.com® Business Beat—International buyers spent almost $100 billion on U.S. real estate last year, and REALTOR.com® aims to help agents show sellers how to reach them. ...


Where Next? Following Boomers to Their Next Real Estate Purchase

Baby boomers are becoming seniors at a rate of 10,000 per day, 4 million per year. By 2020, 80 million people in the U.S. will be 65 or older. Many will uproot to flee ice storms and frost heaves, move ...


A Souped-up Laundry Room Can Make a Difference for Home Sellers, Buyers

One of the most dreaded chores around the house is laundry. Maybe that’s why when selling a house, the laundry room is one of the most forgotten areas to get in shape. The machines are often dusty, with detergent dripping down the sides and lint and old socks on the ...


Monday Morning Mobile: Consistency

As a business owner operating in a local market, the reliance of consumers on their smart phone and tablet devices has put you in the position to capitalize more so than ever before. The way in which the technology, mobile apps and social media have come together has placed the ...


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