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Business Development & Best Practices Archive


Weekly Video Tip: Leveraging YouTube with Social Media

Posting your video on YouTube is only the beginning if you want it to attract a serious following. The real secret is to leverage it with other forms of social media to grow your audience. ...


A Program Like No Other

For REALTORS® on-the-go, any steps one can pursue to save time and aid in effective communication with clients are essential to building and maintaining success throughout a thriving career in real estate. For technology-savvy REALTORS® or for novices-in-training, Lowe’s Program for REALTORS® can help. ...


RREIN Broker Spotlights: Success through the Generations

“The fact is, agents who use the right tools and provide excellent customer service are still doing well,” says Jason Waugh, president and COO of Prudential Northwest Properties. In the following interview, RISMedia columnist Barbara Pronin talks with Waugh, Chairman Bert Waugh, Jr. and CEO & President Bert Waugh III ...


Monday Morning Mobile: MTV’s New Custom iPad Site

MTV knows a thing or two about reaching, captivating and controlling the eyeballs of their audience. Their rein as the go-to source for pop culture information, as well as the inventors of Reality TV, has them ingrained within the TVs, ...


Information is Power…Again

Setting yourself apart from your competition is becoming increasingly difficult. The emergence of social media into the business world has created platforms where constant, ongoing contact is possible. As a result of this desire to be in constant contact, many agents and brokers have struggled with what constitutes valuable content. ...


More Than 95 Percent of Refinancing Borrowers Choose Fixed-Rate Mortgages

In the fourth quarter of 2011, fixed-rate loans accounted for more than 95 percent of refinance loans, based on the Freddie Mac (OTC: FMCC) Quarterly Product Transition Report released recently. Refinancing borrowers clearly preferred fixed-rate loans, regardless of whether their original loan was an adjustable-rate mortgage (ARM) or a fixed-rate. ...


Agents: What Dropbox Can Teach Us about Cloud Computing

(MCT)—Dropbox is the most deceptively simple of services. Place a Dropbox folder on each computer or gadget you own. Drag any file into that folder. A copy of that file automatically appears on every device where you put a Dropbox folder. It’s idiot proof. ...


Today’s Featured Listing: Multi-Family California Property??

Today’s Featured Listing, offered by RISMedia’s Real Estate Information Network (RREIN) and Top 5 Member Century 21 Award, is being listed at $389,000. ...


One Daily Goal to Double Your Income in 2012

As real estate professionals, we are forced to continuously adapt our services to match the latest developments in the national economy and our local housing markets. The world in which we conduct our business is dynamic and the only constant is change. To put it simply, if we refuse to ...


The Art of Starting Over: Save a Business Conversation Gone Wrong

Has this ever happened to you? You’re talking to a client, or perhaps your boss, and you realize the conversation has gotten off on absolutely the wrong foot. You may have learned new and unexpected information from the other person ...


Become the Trusted Resource for Consumers

According to the latest prediction from NAR Chief Economist Lawrence Yun, home sales should increase slightly and prices will stabilize in many markets this year. And while there is still a discrepancy between consumer confidence and affordability, positive economic indicators suggest that we could be on track for a recovery ...


5 Ways to Increase Open House Traffic

A record breaking, mild winter has kick started the real estate market much earlier this year than the usual spring start. Mild temperatures are encouraging buyers to begin their search now, and smart sellers are taking advantage of this by pricing their homes accurately and using effective marketing tools. Here ...


Opinion: FHA Should Reinstate 203(k) Loans for Investors

The Federal Housing Administration’s (FHA) rehabilitation loan program, commonly known as 203(k), can be a valuable tool to help deal with the REO problems faced by communities across the nation. The program works by providing the buyer with funding to ...


Weekly Video Tip: Back to the Basics

Seldom does a month go by without video technology cranking things up to a new level. But while some things change, others don’t. And that includes some of the basic building blocks for creating an effective video. Here are just a few “old school” reminders: ...


Feedback: Some People Can’t Handle the Truth

Are you the type of individual who values sincere feedback and welcomes constructive criticism from customers, associates, and family members? Sometimes getting feedback can be an unpleasant experience, especially when it hasn't been requested. Without timely feedback, it's utterly impossible ...


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