Business Development Archive


Online Marketing: ‘Don’t Use My Name!’

Monday, February 8th, 2010
RISMEDIA, February 9, 2010—It has become an all-too-familiar obstacle to writing about successful agents: “My partner doesn’t want anyone to know who we are. We’re number one in our 50-agent company and everyone copies everything we do. My partner’s afraid that if they know how we get so much business from the Internet, they’ll steal that from us. Feel free to have anyone outside our market area call me for a recommendation, but I’m afraid you can’t use my name—we just can’t risk it.”
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Monday Morning Mobile: The Medium of the Moment

Sunday, February 7th, 2010
RISMEDIA, February 8, 2010—The numbers don’t lie. The facts are clear, people are just not communicating verbally as frequently as they once did. Text messaging, e-mail, Internet and social networking sites are all so readily available to us through our beloved mobile devices that we don’t need to either. We ...
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Making House Calls in the Internet Age

Saturday, February 6th, 2010
RISMEDIA, February 6, 2010—In today’s “Internet Age,” it is crucial that real estate professionals stay ahead of the knowledge today’s buyers and sellers possess. Acting as a trusted and definitive source of counsel is a valuable tool in today’s market. Here, Rick Gregoy, VP Operations and Business Development, Better Homes ...
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Real Estate Social Media Summit Unveils Robust Lineup

Thursday, February 4th, 2010
RISMEDIA, February 5, 2010—RISMedia has announced the session lineup for its 2010 Real Estate Leadership Conference—“The Real Estate Social Media Summit.” The official conference of the Top 5 in Real Estate Network®, RISMedia’s Leadership Conference will be held June 9-10, 2010, just outside of New York City at the beautiful and conveniently located Hilton Rye Town in Westchester County, New York. This year’s Conference will take the form of a Summit
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Marketing Strategies: Why Do Some Entrepreneurs Do Well in Today’s Economy?

Wednesday, February 3rd, 2010
RISMEDIA, February 4, 2010—Is that a question you’ve ever asked yourself? Have you ever wondered why some entrepreneurs do well in today’s economy while others fail?
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Better Branding Through Videos – Create a Distinct Brand Personality

Wednesday, February 3rd, 2010
RISMEDIA, February 4, 2010—It’s a big challenge to create a distinct brand personality if you are an individual entrepreneur or have a small company. But, while there are now many exciting
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Game Changers – How Two Top Brokers Are Gearing Up for the Future

Tuesday, February 2nd, 2010
RISMEDIA, February 3, 2010—Real estate veterans Greg Rand and Kevin Levent have not only seen it all but survived it all…with flying colors, I might add—expanding, growing and gaining marketshare throughout all kinds of real estate cycles. In 2009, these two brokers made a bold statement at a bold time and switched from their longtime brand affiliations to Better Homes and Gardens Real Estate. Why mess with a good thing?
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Converting Internet Leads Properly: Another of the Keys to Online Marketing Success

Monday, February 1st, 2010
RISMEDIA, February 2, 2010—Recently a Mississippi agent wrote to a client of ours who is on our website’s list of success stories, asking for advice. “I am with Coldwell Banker in Mississippi and looking into the PROLeadS™ system with Compass,” she wrote. “I saw a success story about you on their website and I would greatly appreciate your opinion about the number of leads and the quality of them as well. $4,000 is a lot of money to me in this economy but would be worth it for quality leads that I could convert.”
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Monday Morning Mobile: Don’t Call Me-Text Me!

Sunday, January 31st, 2010
RISMEDIA, February 1, 2010—Last week we looked at the brief history of the mobile phone and its 0-60-mph transition from utility to brand recognized phenomenon and beyond.
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4 Easy Promotional Strategies to Get Your Name in the Marketplace

Sunday, January 31st, 2010
RISMEDIA, February 1, 2010—Marketing. Advertising. Promotions. Don’t let these three words scare you.
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