RISMedia » Business Development http://rismedia.com Leader in Real Estate Information and News. Real estate industry news, profiles, and articles for agents, brokers, and consumers. National print magazine available. Thu, 09 Feb 2012 23:19:03 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Marketing Strategies: Hate to Make Cold Calls? 5 Tips to Make Them Easier http://rismedia.com/2012-02-08/marketing-strategies-hate-to-make-cold-calls-5-tips-to-make-them-easier/ http://rismedia.com/2012-02-08/marketing-strategies-hate-to-make-cold-calls-5-tips-to-make-them-easier/#comments Wed, 08 Feb 2012 22:03:25 +0000 susanne http://rismedia.com/?p=66791 Have you often avoided making those dreaded cold calls? Do you dream of how much better your business could be but just can’t bring yourself to pick up the phone?

You’re not alone. In the 15+ years that I have …

]]> Have you often avoided making those dreaded cold calls? Do you dream of how much better your business could be but just can’t bring yourself to pick up the phone?

You’re not alone. In the 15+ years that I have …

]]> http://rismedia.com/2012-02-08/marketing-strategies-hate-to-make-cold-calls-5-tips-to-make-them-easier/feed/ 0 Choosing the Right Property Profile Photo http://rismedia.com/2012-02-08/choosing-the-right-property-profile-photo/ http://rismedia.com/2012-02-08/choosing-the-right-property-profile-photo/#comments Wed, 08 Feb 2012 21:59:55 +0000 susanne http://rismedia.com/?p=66781 Listing a property with a blurry property profile photo or, even worse, no photo, is like having a blurry or abstract image as your profile picture on a social media platform or Internet advertising campaign. It is not appealing and, …

]]> Listing a property with a blurry property profile photo or, even worse, no photo, is like having a blurry or abstract image as your profile picture on a social media platform or Internet advertising campaign. It is not appealing and, …

]]> http://rismedia.com/2012-02-08/choosing-the-right-property-profile-photo/feed/ 0 Overcoming 3 Major Barriers to Closing More Sales http://rismedia.com/2012-02-08/overcoming-3-major-barriers-to-closing-more-sales/ http://rismedia.com/2012-02-08/overcoming-3-major-barriers-to-closing-more-sales/#comments Wed, 08 Feb 2012 21:58:38 +0000 susanne http://rismedia.com/?p=66777 Today’s real estate and mortgage markets require new skills to succeed. There are fewer qualified buyers, shrinking mortgage options, more regulations and tougher competition. For real estate professionals in particular, three emerging barriers stand in the way of closing more …

]]> Today’s real estate and mortgage markets require new skills to succeed. There are fewer qualified buyers, shrinking mortgage options, more regulations and tougher competition. For real estate professionals in particular, three emerging barriers stand in the way of closing more …

]]> http://rismedia.com/2012-02-08/overcoming-3-major-barriers-to-closing-more-sales/feed/ 0 RREIN Broker Spotlights: A Passion for Excellence http://rismedia.com/2012-02-08/rrein-broker-spotlights-a-passion-for-excellence/ http://rismedia.com/2012-02-08/rrein-broker-spotlights-a-passion-for-excellence/#comments Wed, 08 Feb 2012 21:57:00 +0000 susanne http://rismedia.com/?p=66773 “Agents must continually be sharpening their skills in order to be more current and knowledgeable than their competitors,” says Tracy Hutton, President of Century 21 Scheetz. In the following interview, RISMedia Columnist Barbara Pronin talks with Hutton and Mick Scheetz,…

]]> “Agents must continually be sharpening their skills in order to be more current and knowledgeable than their competitors,” says Tracy Hutton, President of Century 21 Scheetz. In the following interview, RISMedia Columnist Barbara Pronin talks with Hutton and Mick Scheetz,…

]]> http://rismedia.com/2012-02-08/rrein-broker-spotlights-a-passion-for-excellence/feed/ 0 What Every New Agent Needs Right Out of the Gate http://rismedia.com/2012-02-07/what-every-new-agent-needs-right-out-of-the-gate/ http://rismedia.com/2012-02-07/what-every-new-agent-needs-right-out-of-the-gate/#comments Tue, 07 Feb 2012 21:54:41 +0000 susanne http://rismedia.com/?p=66739 If you’re a new agent just getting started in the real estate industry, the following elements are crucial as you set yourself up to hit the ground running.

1. Secure your own domain name. It’s important to have a domain …

]]> If you’re a new agent just getting started in the real estate industry, the following elements are crucial as you set yourself up to hit the ground running.

1. Secure your own domain name. It’s important to have a domain …

]]> http://rismedia.com/2012-02-07/what-every-new-agent-needs-right-out-of-the-gate/feed/ 0 Give Your Listing Presentations the Edge in 2012 http://rismedia.com/2012-02-07/give-your-listing-presentations-the-edge-in-2012/ http://rismedia.com/2012-02-07/give-your-listing-presentations-the-edge-in-2012/#comments Tue, 07 Feb 2012 21:51:07 +0000 susanne http://rismedia.com/?p=66735 REALTOR.com® Business Beat—Give yourself a competitive edge this year with a 2012 listing presentation that shows why, where and how you market your listings online.

Preparation is the key to success, and when it comes to sellers, a well-crafted listing …

]]> REALTOR.com® Business Beat—Give yourself a competitive edge this year with a 2012 listing presentation that shows why, where and how you market your listings online.

Preparation is the key to success, and when it comes to sellers, a well-crafted listing …

]]> http://rismedia.com/2012-02-07/give-your-listing-presentations-the-edge-in-2012/feed/ 0 The Real Estate Book Helps Agents Go Mobile http://rismedia.com/2012-02-07/the-real-estate-book-helps-agents-go-mobile/ http://rismedia.com/2012-02-07/the-real-estate-book-helps-agents-go-mobile/#comments Tue, 07 Feb 2012 21:48:46 +0000 susanne http://rismedia.com/?p=66727 With more and more consumers relying on mobile devices for local information, real estate professionals can no longer ignore this increasingly important channel when marketing properties. To help extend its customers’ reach to homebuyers on the go, The Real Estate …

]]> With more and more consumers relying on mobile devices for local information, real estate professionals can no longer ignore this increasingly important channel when marketing properties. To help extend its customers’ reach to homebuyers on the go, The Real Estate …

]]> http://rismedia.com/2012-02-07/the-real-estate-book-helps-agents-go-mobile/feed/ 0 Top Brokers Holding Strong in Tough Market http://rismedia.com/2012-02-05/top-brokers-holding-strong-in-tough-market/ http://rismedia.com/2012-02-05/top-brokers-holding-strong-in-tough-market/#comments Sun, 05 Feb 2012 18:07:41 +0000 susanne http://rismedia.com/?p=66635 The industry’s leading residential real estate firms are quickly responding to RISMedia’s 24th Annual Power Broker Survey, reporting strong numbers for 2011 despite a challenging economic landscape.

As the preeminent ranking of the industry’s top residential real estate brokerages, RISMedia’s …

]]> The industry’s leading residential real estate firms are quickly responding to RISMedia’s 24th Annual Power Broker Survey, reporting strong numbers for 2011 despite a challenging economic landscape.

As the preeminent ranking of the industry’s top residential real estate brokerages, RISMedia’s …

]]> http://rismedia.com/2012-02-05/top-brokers-holding-strong-in-tough-market/feed/ 0 Monday Morning Mobile: Follow the Leaders http://rismedia.com/2012-02-05/monday-morning-mobile-follow-the-leaders/ http://rismedia.com/2012-02-05/monday-morning-mobile-follow-the-leaders/#comments Sun, 05 Feb 2012 18:06:02 +0000 susanne http://rismedia.com/?p=66631 As an independent real estate firm or agent we often don’t have resources (time and money) to research market trends and analyze consumer behavior. So what do we do? I recently read Crash Boom, By Greg Rand (great book—lots …

]]> As an independent real estate firm or agent we often don’t have resources (time and money) to research market trends and analyze consumer behavior. So what do we do? I recently read Crash Boom, By Greg Rand (great book—lots …

]]> http://rismedia.com/2012-02-05/monday-morning-mobile-follow-the-leaders/feed/ 0 Overcome Objections and Close the Sale http://rismedia.com/2012-02-05/overcome-objections-and-close-the-sale/ http://rismedia.com/2012-02-05/overcome-objections-and-close-the-sale/#comments Sun, 05 Feb 2012 18:05:27 +0000 susanne http://rismedia.com/?p=66625 Unfortunately, the first two orders many new salespeople receive are, “Get out and stay out!” It is only natural for your prospect to procrastinate when asked to make a decision involving money. As a general rule, people are hesitant to …

]]> Unfortunately, the first two orders many new salespeople receive are, “Get out and stay out!” It is only natural for your prospect to procrastinate when asked to make a decision involving money. As a general rule, people are hesitant to …

]]> http://rismedia.com/2012-02-05/overcome-objections-and-close-the-sale/feed/ 0 How to Dig Deeper for Real Customer Satisfaction http://rismedia.com/2012-02-05/how-to-dig-deeper-for-real-customer-satisfaction-2/ http://rismedia.com/2012-02-05/how-to-dig-deeper-for-real-customer-satisfaction-2/#comments Sun, 05 Feb 2012 18:04:31 +0000 susanne http://rismedia.com/?p=66619 A traveler attempting to book a plane ticket by phone became frustrated after choosing from a menu of endless options then waiting on hold for 20 minutes before eventually being transferred twice, the second time to a dial tone. When …

]]> A traveler attempting to book a plane ticket by phone became frustrated after choosing from a menu of endless options then waiting on hold for 20 minutes before eventually being transferred twice, the second time to a dial tone. When …

]]> http://rismedia.com/2012-02-05/how-to-dig-deeper-for-real-customer-satisfaction-2/feed/ 0 Information Is Power…Again http://rismedia.com/2012-02-04/information-is-power-again/ http://rismedia.com/2012-02-04/information-is-power-again/#comments Sat, 04 Feb 2012 05:03:15 +0000 susanne http://rismedia.com/?p=66583 Setting yourself apart from your competition is becoming increasingly difficult. The emergence of social media into the business world has created platforms where constant, ongoing contact is possible. As a result of this desire to be in constant contact, many …

]]> Setting yourself apart from your competition is becoming increasingly difficult. The emergence of social media into the business world has created platforms where constant, ongoing contact is possible. As a result of this desire to be in constant contact, many …

]]> http://rismedia.com/2012-02-04/information-is-power-again/feed/ 0 QR Codes: The Here and Now of Mobile Marketing http://rismedia.com/2012-02-02/qr-codes-the-here-and-now-of-mobile-marketing/ http://rismedia.com/2012-02-02/qr-codes-the-here-and-now-of-mobile-marketing/#comments Thu, 02 Feb 2012 21:55:32 +0000 susanne http://rismedia.com/?p=66549 While more and more consumers are turning to their smartphones for information, brokers and REALTORS® everywhere are adapting in order to properly serve their mobile, forward-thinking clientele. The latest trend in the world of mobile marketing is not only dominating …

]]> While more and more consumers are turning to their smartphones for information, brokers and REALTORS® everywhere are adapting in order to properly serve their mobile, forward-thinking clientele. The latest trend in the world of mobile marketing is not only dominating …

]]> http://rismedia.com/2012-02-02/qr-codes-the-here-and-now-of-mobile-marketing/feed/ 0 5 Tips to Brand Your Way to Success http://rismedia.com/2012-02-02/5-tips-to-brand-your-way-to-success/ http://rismedia.com/2012-02-02/5-tips-to-brand-your-way-to-success/#comments Thu, 02 Feb 2012 21:53:23 +0000 susanne http://rismedia.com/?p=66545 When most business owners think about creating a brand for their businesses, they immediately think about logos or brainstorm amusing taglines. Yet, effective branding goes much deeper than this.

“One vital component of building a recognizable brand for your business …

]]> When most business owners think about creating a brand for their businesses, they immediately think about logos or brainstorm amusing taglines. Yet, effective branding goes much deeper than this.

“One vital component of building a recognizable brand for your business …

]]> http://rismedia.com/2012-02-02/5-tips-to-brand-your-way-to-success/feed/ 0 Marketing Strategies: Powerful Tips for Maximizing Your Success http://rismedia.com/2012-02-01/marketing-strategies-powerful-tips-for-maximizing-your-success/ http://rismedia.com/2012-02-01/marketing-strategies-powerful-tips-for-maximizing-your-success/#comments Wed, 01 Feb 2012 22:00:11 +0000 susanne http://rismedia.com/?p=66503 In my years of experience with coaching clients to maximize their success, I have created powerful tips to help accelerate progress. The first of these is to get clear on exactly what “success” means to you. I can’t tell you …

]]> In my years of experience with coaching clients to maximize their success, I have created powerful tips to help accelerate progress. The first of these is to get clear on exactly what “success” means to you. I can’t tell you …

]]> http://rismedia.com/2012-02-01/marketing-strategies-powerful-tips-for-maximizing-your-success/feed/ 0 Life in Mobile: Hitting Its Stride http://rismedia.com/2012-02-01/life-in-mobile-hitting-its-stride/ http://rismedia.com/2012-02-01/life-in-mobile-hitting-its-stride/#comments Wed, 01 Feb 2012 21:55:39 +0000 susanne http://rismedia.com/?p=66493 In a recent interview with Greg Stuart, the global head of the Mobile Marketing Association, Stuart said, “2011 was the year when mobile really began to hit its stride.” I think we can all agree the time for early adoption …

]]> In a recent interview with Greg Stuart, the global head of the Mobile Marketing Association, Stuart said, “2011 was the year when mobile really began to hit its stride.” I think we can all agree the time for early adoption …

]]> http://rismedia.com/2012-02-01/life-in-mobile-hitting-its-stride/feed/ 0 The Easiest Ways to Improve Your Email Marketing (And Why It’s So Hard) http://rismedia.com/2012-02-01/the-easiest-ways-to-improve-your-email-marketing-and-why-its-so-hard/ http://rismedia.com/2012-02-01/the-easiest-ways-to-improve-your-email-marketing-and-why-its-so-hard/#comments Wed, 01 Feb 2012 21:53:46 +0000 susanne http://rismedia.com/?p=66487 (eM+C) Some things in life sound so simple, like burning more calories than you consume. But in reality it’s quite difficult to reach the end goal, in this example losing weight. The same can be said of elements within an …

]]> (eM+C) Some things in life sound so simple, like burning more calories than you consume. But in reality it’s quite difficult to reach the end goal, in this example losing weight. The same can be said of elements within an …

]]> http://rismedia.com/2012-02-01/the-easiest-ways-to-improve-your-email-marketing-and-why-its-so-hard/feed/ 0 Cartavi and DocuSign Help Agents Close Deals Faster http://rismedia.com/2012-02-01/cartavi-and-docusign-help-agents-close-deals-faster/ http://rismedia.com/2012-02-01/cartavi-and-docusign-help-agents-close-deals-faster/#comments Wed, 01 Feb 2012 21:52:10 +0000 susanne http://rismedia.com/?p=66483 Cartavi, a document sharing platform for real estate, has integrated with DocuSign to help real estate professionals close more deals faster in the cloud.

“We’re very excited to provide Cartavi subscribers the opportunity to close real estate transactions completely in …

]]> Cartavi, a document sharing platform for real estate, has integrated with DocuSign to help real estate professionals close more deals faster in the cloud.

“We’re very excited to provide Cartavi subscribers the opportunity to close real estate transactions completely in …

]]> http://rismedia.com/2012-02-01/cartavi-and-docusign-help-agents-close-deals-faster/feed/ 0 What’s New from NAR http://rismedia.com/2012-01-31/whats-new-from-nar/ http://rismedia.com/2012-01-31/whats-new-from-nar/#comments Tue, 31 Jan 2012 21:48:52 +0000 susanne http://rismedia.com/?p=66447 NAR Pulse—This week’s headlines:

HP’s New Tablet PC Reduced by $143
Through the NAR REALTOR Benefits® Program, you and your agents always can save on select Hewlett-Packard products. Now for a limited time, save $143 on the HP Slate 2 …

]]> NAR Pulse—This week’s headlines:

HP’s New Tablet PC Reduced by $143
Through the NAR REALTOR Benefits® Program, you and your agents always can save on select Hewlett-Packard products. Now for a limited time, save $143 on the HP Slate 2 …

]]> http://rismedia.com/2012-01-31/whats-new-from-nar/feed/ 0 The Need to Go Mobile Is Now http://rismedia.com/2012-01-31/the-need-to-go-mobile-is-now/ http://rismedia.com/2012-01-31/the-need-to-go-mobile-is-now/#comments Tue, 31 Jan 2012 21:44:27 +0000 susanne http://rismedia.com/?p=66439 In support of Google’s Go Mo initiative, Mobile Real Estate launched a free online tool in January that allows REALTORS® to test their website to ensure it is optimized for mobile viewing. Along with the ability to test your site …

]]> In support of Google’s Go Mo initiative, Mobile Real Estate launched a free online tool in January that allows REALTORS® to test their website to ensure it is optimized for mobile viewing. Along with the ability to test your site …

]]> http://rismedia.com/2012-01-31/the-need-to-go-mobile-is-now/feed/ 0