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“Mom, you gave her a bigger piece of cake than me!” It’s a refrain we’ve been guilty of ourselves in our youth and have, if we’re parents, heard from our children. Moms and dads learn early on that they must, at all cost, “be fair.” If you’ve gotten into the habit, good for you.

After a year of rumors, teasers and hype, on June 28, 2011, Google launched its own social network to rival Facebook: Google+. While it’s hard to imagine that any social networking platform can rival the depth and breadth of Facebook, it’s wise to understand what Google+ is all about and stay apprised

Five years ago, Seth Shapero—a REALTOR® with Long and Foster Real Estate, Inc., had finished showing a property when he received an interesting feedback request form. Intrigued and impressed, Shapero called the agent who had sent the form, and was introduced to the software that would aid his time

One hundred might seem like an arbitrary number of transactions, and it is. Yet, from our experience, it’s also an ideal milestone for real estate professionals looking for a more stable and productive business environment. Still you may wonder, why not 50? Why not 200? Certainly, 100 is not the pinnacle and you shouldn’t feel bound to stick rigidly to this number by any means. However, 100 is our recommendation as a working blueprint for success; let us explain why that is…

If you're working hard, but aren't consistently generating enough sales, chances are it's a matter of trust! Suppose you could incorporate a few simple, yet highly effective ideas into your selling process and substantially increase

As economic conditions continue to challenge and stymie real estate professionals and their consumers, RISMedia and Citi have come together to host a by-invitation-only event during next month’s REALTORS® Conference & Expo: The Power Broker Economic Summit. Taking place on Saturday, November 12, from 9 – 11 a.m. at the Anaheim Marriott in Anaheim, California, the Economic Summit will feature in-depth analysis from prominent economist, David Stockton.

This week’s headlines from the NATIONAL ASSOCIATION OF REALTORS® include: save 15% on products, understand the power of RPR™, and upgrade your printer today. For more information, visit www.REALTOR.org.

(eM+C)—Search engine optimization can be complex, challenging and ever-changing. Fortunately, there are many SEO tools to help marketers get the job done. In fact, many of them are free. These tools can provide a wealth of valuable information that can be leveraged in many ways,

One of the easiest ways to get into video marketing is often staring you right in the face. It’s your webcam! The video quality is usually quite acceptable, and you won’t have to worry about setting up expensive cameras, mics, and professional lighting. In fact, webcams are great for both solo presentations

You don’t have to tell Kevin Reilly, entertainment president of Fox Broadcasting Company, that social media is a good way to market new shows. He already knows.

More than half (55%) of small business owners across the country says that “realizing cost savings” through better management of employee expenses “would most benefit” their business. Additionally, 40% said that better managing employee spending on business-related purchases

With the mixed messages being put forth by today’s media, it’s no wonder consumers are wary. One report tells us interest rates are at record lows and that it’s a great time to buy, while another tells us foreclosure rates continue to rise. No matter what the real state of the housing market is, the bottom line is that consumer confidence remains at an all-time low, and without a restoration of consumer confidence, the real estate market will continue to flounder. Ted Rusinoff, president of recently launched EquityLock, believes his firm offers a viable solution—one that will give home buyers the comfort level they’ve been looking for while simultaneously increasing home values across the country.

On a recent visit to Chicago, my first time there, I was anxious to get a lay of the land. I had heard a lot about the city and its similarities to New York; so as a prideful New Yorker, I was eager to disprove those theories. However, before I had the chance to disprove, I noticed that the term

So many real estate professionals today are wondering, “How can I stay positive in today's market?” Like any discriminating real estate professional, you realize the value of a positive mental attitude. Here are 8 ways that you can create and maintain a positive mental attitude in today's market. 1. Avoid toxic people What does this mean? Who are the toxic people? Toxic people can be well-meaning people but when they talk to you, they are coming from a negative attitude about money, finances, and especially about the current real estate situation.

1parkplace CEO Steve Hundley will present an educational one-hour webinar workshop on the “5 Crucial Steps Needed to Triple Conversion of Broker and Team-Generated Leads.”