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The Art of Starting Over: Save a Business Conversation Gone Wrong

Has this ever happened to you? You’re talking to a client, or perhaps your boss, and you realize the conversation has gotten off on absolutely the wrong foot. You may have learned new and unexpected information from the other person that renders everything you’ve said irrelevant. You may have walked in with an assumption that was just not true. Or, you find you’re not connecting, and tension and anger start to creep into the exchange. It really doesn’t matter. What does matter is that a potentially productive business conversation has become awkward and stilted—or even worse, superheated and combative.


Become the Trusted Resource for Consumers

According to the latest prediction from NAR Chief Economist Lawrence Yun, home sales should increase slightly and prices will stabilize in many markets this year. And while there is still a discrepancy between consumer confidence and affordability,


5 Ways to Increase Open House Traffic

A record breaking, mild winter has kick started the real estate market much earlier this year than the usual spring start. Mild temperatures are encouraging buyers to begin their search now, and smart sellers are taking advantage of this by pricing


Opinion: FHA Should Reinstate 203(k) Loans for Investors

The Federal Housing Administration’s (FHA) rehabilitation loan program, commonly known as 203(k), can be a valuable tool to help deal with the REO problems faced by communities across the nation. The program works by providing the buyer with funding to purchase a property and rehabilitate it through one program. Essentially, one borrows money that exceeds the purchase price based on the agreement that certain improvements will be made that will add to the value of the property. For example, one buys a house with a price of $100,000 and agrees to make $40,000 in improvements.


Feedback: Some People Can’t Handle the Truth

Are you the type of individual who values sincere feedback and welcomes constructive criticism from customers, associates, and family members? Sometimes getting feedback can be an unpleasant experience, especially when it hasn't been requested. Without timely feedback, it's utterly impossible for a person to accurately identify his or her shortcomings, correct bad habits, and profit from mistakes. I can't think of any professional athlete or top-producing sales rep who have become successful by avoiding critical feedback. In fact, even the greatest professional golfer in the world, Tiger Woods, understands the value of seeking out advice on club selection from his caddy


Successful Short Sales: It All Starts with the Seller

Last month, I outlined the reasons why you should get back on the short sales bandwagon if you’ve fallen off. In the current market, more and more lenders are coming around to the realization that short sales are a favorable option after all and,


Why We Are Reinventing Business…Again

At PCMS Consulting, we believe in pushing our clients to be proactive. We help them target business practices that are outmoded and ineffective. This is how we make our living, so it is critical that we take our own advice.


Digital Real Estate: What is The Perfect Storm?

Technology has literally changed the face of the real estate world in recent years. Real estate has transitioned from an industrial society to a digital information society, and is in a state known as the “Perfect Storm.” There are several factors that contribute to this concept. Consumers today have access to almost anything they need online. And as more and more information permanently transitions to the Web, so have real estate consumer expectations.


REtrends: The Latest News and Trends for Real Estate Pros

According to a 2011 year-end survey of 1,000 RE/MAX real estate agents, housing’s vital signs are gaining strength. The majority of RE/MAX agents surveyed say housing prices will stay the same or increase in 2012. Read more on this insightful survey


Marketing Strategies: Hate to Make Cold Calls? 5 Tips to Make Them Easier

Have you often avoided making those dreaded cold calls? Do you dream of how much better your business could be but just can’t bring yourself to pick up the phone? You’re not alone. In the 15+ years that I have specialized in coaching real estate agents, I have noticed the same avoidant patterns in each of my clients. This article gives you five tips to make it easier.


Choosing the Right Property Profile Photo

Listing a property with a blurry property profile photo or, even worse, no photo, is like having a blurry or abstract image as your profile picture on a social media platform or Internet advertising campaign. It is not appealing and, therefore, no one wants to click for more information.


Overcoming 3 Major Barriers to Closing More Sales

Today’s real estate and mortgage markets require new skills to succeed. There are fewer qualified buyers, shrinking mortgage options, more regulations and tougher competition. For real estate professionals in particular, three emerging barriers stand in the way


RREIN Broker Spotlights: A Passion for Excellence

“Agents must continually be sharpening their skills in order to be more current and knowledgeable than their competitors,” says Tracy Hutton, President of Century 21 Scheetz. In the following interview, RISMedia Columnist Barbara Pronin talks with Hutton and Mick Scheetz,


What Every New Agent Needs Right Out of the Gate

If you’re a new agent just getting started in the real estate industry, the following elements are crucial as you set yourself up to hit the ground running. 1. Secure your own domain name. It’s important to have a domain name that you can use with your company-provided site or a site of your own. Domain names allow you to start branding from the beginning so that you have a solid foundation in place from the get-go. 2. Make sure you have a stand-alone website that can easily grow with you. Ask your Web provider if you can add unlimited pages, photos, videos, social media elements and even your own links and PDFs. This allows you to have a solid foundation in place even if you end up switching companies down the road.


Give Your Listing Presentations the Edge in 2012

REALTOR.com® Business Beat—Give yourself a competitive edge this year with a 2012 listing presentation that shows why, where and how you market your listings online.



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