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With more and more consumers relying on mobile devices for local information, real estate professionals can no longer ignore this increasingly important channel when marketing properties. To help extend its customers’ reach to homebuyers on the go,

The industry’s leading residential real estate firms are quickly responding to RISMedia’s 24th Annual Power Broker Survey, reporting strong numbers for 2011 despite a challenging economic landscape. As the preeminent ranking of the industry’s top residential real estate brokerages, RISMedia’s Power Broker Survey is responsible for revealing real estate’s “who’s who.” Brokers must complete the survey by February 24, 2012 in order to be considered for inclusion in RISMedia’s 24th Annual Power Broker Report, a preview of which appears in the April issue of Real Estate magazine.

As an independent real estate firm or agent we often don’t have resources (time and money) to research market trends and analyze consumer behavior. So what do we do? I recently read Crash Boom, By Greg Rand (great book—lots of awesome real estate principals)

Unfortunately, the first two orders many new salespeople receive are, "Get out and stay out!" It is only natural for your prospect to procrastinate when asked to make a decision involving money. As a general rule, people are hesitant to commit

A traveler attempting to book a plane ticket by phone became frustrated after choosing from a menu of endless options then waiting on hold for 20 minutes before eventually being transferred twice, the second time to a dial tone.

Setting yourself apart from your competition is becoming increasingly difficult. The emergence of social media into the business world has created platforms where constant, ongoing contact is possible. As a result of this desire to be in constant contact, many agents and brokers have struggled with what constitutes valuable content. What do we post, tweet and send? If you think about it, the idea that your friends and acquaintances are sincerely interested in an up-to-the-minute play-by-play of your daily activities is somewhat absurd. This confusion in the marketplace creates real opportunities for leaders to emerge. When I say leaders, I mean thought leaders, market leaders, industry leaders and even neighborhood leaders.

While more and more consumers are turning to their smartphones for information, brokers and REALTORS® everywhere are adapting in order to properly serve their mobile, forward-thinking clientele. The latest trend in the world of mobile marketing is not only dominating the mobile world, but also changing the way agents are promoting their listings and printing their signage. Over the last couple of years, QR codes, short for quick response codes, have been popping up almost everywhere you look. Advertisements in magazines and newspapers, posters, billboards, and even real estate for-sale signs have all been sporting these small, square codes.

When most business owners think about creating a brand for their businesses, they immediately think about logos or brainstorm amusing taglines. Yet, effective branding goes much deeper than this.

In my years of experience with coaching clients to maximize their success, I have created powerful tips to help accelerate progress. The first of these is to get clear on exactly what "success" means to you. I can't tell you how many agents I have worked with who have a general idea that they want to be successful but they don't really know where they want to be professionally 12 months from now.

In a recent interview with Greg Stuart, the global head of the Mobile Marketing Association, Stuart said, “2011 was the year when mobile really began to hit its stride.” I think we can all agree the time for early adoption is over, and mobile is officially mainstream and now.

(eM+C) Some things in life sound so simple, like burning more calories than you consume. But in reality it's quite difficult to reach the end goal, in this example losing weight. The same can be said of elements within an email program.

Cartavi, a document sharing platform for real estate, has integrated with DocuSign to help real estate professionals close more deals faster in the cloud.

NAR Pulse—This week’s headlines: HP’s New Tablet PC Reduced by $143

In support of Google’s Go Mo initiative, Mobile Real Estate launched a free online tool in January that allows REALTORS® to test their website to ensure it is optimized for mobile viewing. Along with the ability to test your site at www.testmysitenow.com,

The importance of targeting the right market is a key ingredient to a successful career in real estate. As our industry has changed and the challenges within the economy have forced us to constantly reassess our strengths and weaknesses, it’s important