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Agents who are looking for new customers in 2012 have to redefine their base, restructure their marketing strategies, and reassess how to build new relationships.

This month, global real estate franchisor RE/MAX rolls out an entirely new national ad campaign focusing on “all the things that move you.” The innovative campaign strikes an emotional note with consumers and features the sentimental Jim Croce song, “I’ve Got a Name.”

Regional Spotlight—Investors with cash continued to reap a harvest of bargain-priced bank-owned and short sale properties across the San Francisco Bay Area in the fourth quarter of 2011, sparking a slight uptick in home sales compared with the same period a year ago, according to an analysis of MLS data by the research division of Better Homes and Gardens Mason-McDuffie Real Estate. In the nine-county Bay Area, 12,404 existing, single-family detached homes changed hands during the fourth quarter of 2011, 49 more than were sold in the fourth quarter of 2010. The most recent figure was down 8 percent from 13,484 homes sold in the third quarter—normally among the most active periods for home sales and purchase activity.

According to a recent study by New York-based research firm, L2, almost 50 percent of top fashion, beauty, hospitality, watches and jewelry and retail brands have “feeble” mobile initiatives. Their study focused on the most recognized brands with regards to their ability

While you may not always get what you want, you will almost always get what you expect. Surprisingly, the power of belief and expectation work just as effectively on your feelings of self-doubt and limitation as they do on your thoughts of success and achievement. Think thoughts of defeat or failure and you are bound to be discouraged. Belief is an incredibly powerful state of mind. Your belief system not only defines and shapes who you are, but it also determines your potential. Henry Ford was correct when he said, "Whether you think you can or think you can't—you are right." Your belief system, like your computer, doesn't judge what you input; it simply accepts it as the truth.

Low interest rates, as we all know, are making history. Last week, according to an article found on CNNMoney, “rates on both the 30-year and 15-year fixed loans fell to new records, at 3.89 percent and 3.16 percent, respectively, according to Freddie Mac.”

Making bold moves in real estate marketing, on February 5 CENTURY 21 will be running their first real estate ad to ever be featured during the Super Bowl. The ad will spotlight the famous faces of real estate icon Donald Trump, speed skating champ Apolo Ohno,

This month, global real estate franchisor RE/MAX rolls out a new national ad campaign focusing on “all the things that move you.” The innovative campaign strikes an emotional note with consumers and features the sentimental Jim Croce song, “I’ve Got a Name.”

Many people who want to create success for the New Year don’t realize that in order to do that, they need to have a blueprint for success. What does that mean specifically? It takes two things to create a blueprint for success. The first thing you have to have is a clear vision of what it is you want to create. The more powerful your vision and the more you can feel your vision, the stronger it is. So for example, if you want to make $500,000 in real estate in the year 2012, and you’d like to work 30 hours a week or less, and you’d like to work with your ideal clients, then create a mission statement to that effect.

NAR Pulse—In addition to a $500 cash allowance on the purchase/lease of select 2012 models from REALTOR Benefits® partner Chrysler Group LLC, REALTORS® FCU is offering limited time rates as low as 3.49 percent for new auto purchases

What’s most on the minds of today’s homebuyers? In the following interview, Duane Duggan of RE/MAX of Boulder tells us his about experience with working with today’s housing market, from its most critical challenges to creative marketing ideas

The growing number of lawsuits over non-disclosure of land pollution is creating increased liability for real estate brokers. Soil contamination, groundwater contamination and concern surrounding hazardous vapor intrusion into homes is putting real estate brokers on the firing line in debates as to whether or not they properly informed a prospective home buyer that existing environmental contamination on the land on which the home has been built, or nearby contaminated land, has the potential to impact the value of the property and even their health.

The recent release of Apple’s new iPhone, the 4s, was welcome news for video enthusiasts. Jeremy Scott, the Editor of ReelSEO.com, notes that Apple’s latest offering sports the ability to shoot video in high definition at 1080p. We think that’s important for at least two reasons. First, those who have ...

Mark Ossinger is a self-professed organizational nut. “I have an administrational gift,” jokes the senior broker for RE/MAX Metro and Eastside Brokers, who has been in the real estate industry for 23 years. His love for keeping organized is part of the reason why he’s a huge fan of Showing ...

Essentially a sales manager's primary responsibility is to recruit, train and motivate his or her sales force to achieve peak performance. Of these three vitally important tasks, recruiting is the least understood and by far the most challenging. When you recruit the right person you will find that they're self-motivated and eager to train. On the other hand, if you hire someone that is not suited for the position, you'll experience low morale, high turnover and find yourself constantly in the training mode. While there's no perfect system that can guarantee you'll hire the right person every time, there are fundamental guidelines you must follow if you expect to recruit your way to the top!