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NAR Offers Ways to Help Members Save on a New Car

NAR Pulse—In addition to a $500 cash allowance on the purchase/lease of select 2012 models from REALTOR Benefits® partner Chrysler Group LLC, REALTORS® FCU is offering limited time rates as low as 3.49 percent for new auto purchases


Top 5 in Real Estate Network® Spotlight: Problem Solving for Clients

What’s most on the minds of today’s homebuyers? In the following interview, Duane Duggan of RE/MAX of Boulder tells us his about experience with working with today’s housing market, from its most critical challenges to creative marketing ideas


Disclosure Lawsuits: Are You Unknowingly Putting Yourself at Risk?

The growing number of lawsuits over non-disclosure of land pollution is creating increased liability for real estate brokers. Soil contamination, groundwater contamination and concern surrounding hazardous vapor intrusion into homes is putting real estate brokers on the firing line in debates as to whether or not they properly informed a prospective home buyer that existing environmental contamination on the land on which the home has been built, or nearby contaminated land, has the potential to impact the value of the property and even their health.


Weekly Video Tip: Apple iPhone 4s Video Enhancements

The recent release of Apple’s new iPhone, the 4s, was welcome news for video enthusiasts. Jeremy Scott, the Editor of ReelSEO.com, notes that Apple’s latest offering sports the ability to shoot video in high definition at 1080p. We think that’s important for at least two reasons. First, those who have ...


Product Showcase: Showing Suite Creates Third-Party Affirmation

Mark Ossinger is a self-professed organizational nut. “I have an administrational gift,” jokes the senior broker for RE/MAX Metro and Eastside Brokers, who has been in the real estate industry for 23 years. His love for keeping organized is part of the reason why he’s a huge fan of Showing ...


Recruit Your Way to the Top

Essentially a sales manager's primary responsibility is to recruit, train and motivate his or her sales force to achieve peak performance. Of these three vitally important tasks, recruiting is the least understood and by far the most challenging. When you recruit the right person you will find that they're self-motivated and eager to train. On the other hand, if you hire someone that is not suited for the position, you'll experience low morale, high turnover and find yourself constantly in the training mode. While there's no perfect system that can guarantee you'll hire the right person every time, there are fundamental guidelines you must follow if you expect to recruit your way to the top!


Monday Morning Mobile: Meeting Consumer Expectations

Technology makes life simpler, faster, and more efficient. In a day with 24 hours, and potentially 16 or more of those spent awake, we have more opportunities to be engaged and online with co-workers, partners, vendors and clients we do business with.


Finding the Positives in Economic and Housing Conditions in 2012

While 2011 was clearly a challenging year, there is a lot to be positive about looking ahead. Economically, while buffeted by natural disasters and fiscal policy indecisiveness at home and a European sovereign debt crisis abroad, the U.S. economy was able to stave off economic stagnation in 2011 and is likely to continue to do so in 2012. Housing statistics and the duration of the housing downturn to date indicate that 2012 may be the year we begin to turn the corner. In the summer of 2011, economic concerns peaked as the economy appeared to be on the brink of stagnation.


FHA Announces Additional Steps to Limit Risk and Strengthen Finances

Recently, Acting Federal Housing Administration (FHA) Commissioner Carol J. Galante announced the latest in a series of steps to protect and strengthen the FHA’s Mutual Mortgage Insurance Fund, while enabling the agency to continue to fulfill its mission


Marketing Strategies: Stop Being So Hard on Yourself

When I coach real estate agents, I often hear the misconception that they need to be hard on themselves in order to succeed. When I ask about the origin of this belief, I often receive stories of being conditioned by well-meaning teachers and parents in a controlling and rigid way. Since we learn to treat ourselves the way we were treated, my clients are just carrying on the legacy because they don't know how else to motivate themselves.


REALTORS® Recognize Credit Union as Valuable Member Benefit

Since it opened in May 2009, the REALTORS® Federal Credit Union has created quite a buzz, becoming a benefit among National Association of REALTOR® members. The union offers a portfolio of services and products, and was recently rated the fastest growing credit union in the country by Callahan & Associates, a credit union information source. REALTORS® FCU ranked number one in organic membership growth, which neared 25 percent between June 2010 and June 2011. Over the 12-month time period, REALTORS® FCU also grew its loan portfolio by 10.66 percent. Currently, REALTORS® FCU has 7,501 members with total assets of $77.9 million.


Top 5 in Real Estate Network® Spotlights: Working with Buyers in Today’s Market

Do you know what’s on the minds of today’s homebuyers? In the following interview, RISMedia’s Lesley Geary catches up with Danielle Claroni of New England Land Company. Read on to learn about Claroni’s creative advertising methods and her key to success in real estate.


RISMedia to Showcase Celebrity Home Listings

Agents, have you ever listed or sold a home owned by a celebrity? If so, we want to know about it! RISMedia is excited to announce that in 2012 we will be significantly expanding our coverage of celebrity homes and their famous—or infamous—owners. For example, we read today that Michele Klosson of Sotheby's International Realty recently listed one of the two Greenwich, Conn. homes of Regis and Joy Philbin, which was reported as selling for $3 million. According to the report, the 6,000-square-foot home, which has four bedrooms, eight bathrooms, a tennis court and a swimming pool, was first listed for sale in 2008 for $5.9 million.


Broker Best Practices: Staying Ahead with Mobile Marketing and Technology

Josh McGrath, a Broker in Real Estate Central Cross Lanes, W. Va, knows a thing or two about embracing technology and incorporating it into a successful marketing strategy. Read on to find out his top method, as will as how he stays ahead of the competition


Selling Point: Sit Up Straight and Pay Attention

Several years ago, I read a fascinating article about a body language experiment that was conducted by a group of marketing students attending a major university. The experiment was designed to measure the impact, if any, of nonverbal communications on the learning process. They gathered a group of 100 student volunteers who agreed to participate in the experiment. Unbeknownst to the professor, half of the students were told to sit up straight, unfold their arms and keep their feet planted firmly on the floor. The other students were instructed to do just the opposite. They were asked to sit back in their chairs and relax with their arms folded and legs crossed. Each student was interviewed and tested immediately following the two-hour lecture and the results were quite impressive.



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