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Weekly Video Tip: Cross Cultural Video

It’s never been more important for video producers to know their audience. According to ReelSEO, a recent report from GigaOM indicated that over half of all YouTube views were by non-English speaking viewers. In fact, the actual figure—according to a Google spokesperson—was 60 percent.


Broker Spotlight: Succeeding in the Consumer Era

“A big portion of any business is not just understanding what your market is, but what the market will give you,” says Ed Dolinksy, President of Coldwell Banker Hunter Realty. Read the following interview between Dolinsky and RISMedia’s Maria Patterson


Monday Morning Mobile: Time to GoMo and Test Your Site

We all know that Google is no stranger to the world of mobile, after all its operating system, Android, is the most popular in the world; all their apps (Gmail, Google calendar, flicker, etc.) are all designed for use on mobile devices and their search engine


Tools of the Trade: Develop and Grow Your 203(k) Business

For many prospective homeowners, securing a loan for a property in need of repair can be a difficult process. Those wanting to improve on the home and secure an affordable mortgage in one fell swoop should look no further than the Lowe’s/REbuildUSA™ 203(k) program,


Best Practices: Making You Look Even Better

Have you ever wondered what benefits you receive from enlisting in RISMedia’s RREIN program? Below, Patty Bender, vice president of operations with Century 21 Scheetz, let’s us in on how being a RREIN member has helped her business.


There’s More to RESPA/TILA Harmonization than New Forms

The real estate industry continues to face many challenges in both the legislative and regulatory arena, including upcoming regulations for the Qualified Residential Mortgage (QRM) and Qualified Mortgage (QM), as well as legislative efforts


Marketing and Sales: 3 Rules for Social Media

Relatively speaking, social media in real estate is nascent. As a networking, communications and marketing channel, it can add serious value to your go-to-market and business development efforts.


Build Your Business and Reach More Buyers in 2012

The spring selling season brings with it hopes for recovery and renewal. And agents who find the most success this season will be those who not only reach new clients, but those who successfully reconnect with previous ones as well.


Blueprint for 100 Deals Part 10: Specialties

In this final chapter entry, the blueprint for 100 deals would be incomplete without taking into account the other ways, outside of a straight-up sale, where homes may come onto the market and be part of your 100 deals. Specifically, these are the real estate specialties that may be inherent to your local area, the result of a change in economic climate, or even tailored due to your own unique interests and abilities. Although you probably won’t rely on a specialty to succeed in real estate, there may be occasions when it’s important to balance your business with any one or more of these components on the side.


Mobile Goes Mainstream: MRE Announces Support of Google’s Go Mo Initiative

In support of Google’s Go Mo initiative, Mobile Real Estate (MRE), a leading mobile solutions provider, has launched a free online tool that allows REALTORS® to test their website to ensure it is optimized for mobile. When Google launched its initiative


News In MLS: Real Estate Digital to Develop New Consumer Portal

Regional Spotlight—Recently, Real Estate Digital (RED) announced it will be creating a new consumer-facing web portal for the Multiple Listing Service of Long Island, Inc. (MLSLI), one of the largest MLS organizations in the nation.


Continuing Education Courses Help REALTORS® Stay on Track

To provide its members with the tools and expertise to build their business and better serve clients, the National Association of REALTORS® and The CE Shop, Inc., have entered into a partnership to provide continuing education for REALTORS® taking online designation


Broker Spotlights: Fortitude Breeds Success

Wondering what today’s customers are most concerned with? Curious how others are retaining top-producing agents? In the following interview, RISMedia columnist Barbara Pronin interviews Broker/Owner of CENTURY 21 Sunbelt Barbara Watt.


Are You a Team Player?

Have you noticed that when a sports team wins a championship game, both the players and the coaches talk in terms of a "team victory" and appear to truly enjoy sharing the accomplishment? On the other hand, teams who are going through a losing streak tend to make excuses and point fingers. The success of any high-performance team is in direct proportion to the number of "team players" within the group. It's not difficult to spot a team player in any group of people because they tend to stand out from the crowd. Team players radiate a positive attitude, cooperative spirit and encourage their coworkers to excel. Team players are self-motivated individuals who are focused on the attainment of team goals.


Digital Developments: What You Need to Know from NAR Anaheim

When the trade show floor opened with gusto at the 2011 REALTORS® Conference & Expo in Anaheim, Calif., this past November, it became apparent that there was a commonality in the many options for education, forums and booths. Although there was substantial diversity



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