As the luxury market continues to rebound, it is evident that brokers specializing within this niche are presented an excellent opportunity. Summer Greene, regional manager at Better Homes and Gardens®

We’ve all heard that inventory is on the decline in several major markets across the U.S., creating a shortage for homebuyers who are on the hunt but coming up empty-handed. In the January RE/MAX National Housing Report,

Almost on a daily basis, news reports detail the marketplace factors that can affect businesses large and small. No matter what the potentially game-changing info coming out of Washington, D.C., or China, though, there are winning strategies that not only endure but should be part of every workplace’s culture, says financial expert and small-business advocate Chris Hurn. “With some merit, analysts are always reviewing contingencies that may change investments by businesses; most recently, the ‘fiscal cliff.’ But there are many ways to invest in your own business regardless of the economic climate,” says Hurn, author of “The Entrepreneur’s Secret to Creating Wealth: How the Smartest Business Owners Build Their Fortunes.”

(MCT)—You are a brand. Just like Coke or Nike or Starbucks. People think of you in a certain way. It’s how you look and what you wear.

New concepts are constantly emerging in marketing. We’ve seen the rise of “green marketing” — appealing to people’s environmental concerns by emphasizing recycled packaging and the like. And mobile marketing,

A record number of women are Fortune 500 CEOs. Women are launching businesses at 1.5 times the national average.

(MCT)—Something has gone wrong with one of your clients. One of your employees has made a mistake or maybe you were the one who messed up. Either way, you have a hopping-mad person on your hands and a sinking feeling in your stomach. How do you deal? How do you recover? Start by taking a step back from the situation. As tempting as it might be to dive headlong into the debate over who is at fault, stop and take a deep breath first. It’s important to remember that your first move in an emotionally charged situation is to manage your own feelings before attempting to manage anyone else.

In the real estate business, color is key when creating customer communications across all platforms. Consistent color branding imparts a professional and memorable brand impression that resonates with your prospects. Xerox research reveals that color improves brand recognition by up to 80% and increases comprehension by as much as 73 percent. Are you taking full advantage of color in your business branding? Whether you’re just starting out or revitalizing your current marketing, here are some tactics to help you choose colors that will net your business a little more green.

NAR PULSE—Register between March 16-31 for NAR’s Seniors Real Estate Specialist® Designation Online Course through REALTOR® University School of Professional Development and Continuing Education and NAR’s MVP program

In Part 1 of “Winning Listings and Converting Buyers” we discussed some keys to generate qualified leads by integrating your offline and online marketing initiatives. This article focuses on the conversion of those leads. It is very important to remember that you only get paid on conversions. Nobody cares if you have 1,500 friends on Facebook if you can’t sell their house nor can you financially support driving around endless buyers who fail to ever purchase something from you.

Realtor.com®, a leader in online real estate operated by Move, Inc., recently released its February data on the U.S. housing market, offering valuable insight into the latest real estate trends. Realtor.com®’s February 2013 national housing data indicates that listing inventories increased 1.15 percent month-over-month; median age of inventory was at ...

Purchasing a home is an important life decision, and many factors can influence the home choices buyers make. The National Association of Realtors® 2013 Profile of Buyers' Home Feature Preferences examines the features buyers prefer when it comes to purchasing a home, as well as the differences in preferences when it comes to factors such as region, demographics and household composition. The survey captures buyers who purchased a home between 2010 and 2012.

“There is always a choice in how you look at real estate: You can grouch about how hard the business is or you can be grateful,” says Ron Cadieux of HER REALTORS®/ The Raines Group. Read on to learn how, in the real estate industry, gratitude can prove to be ...

If you are currently suffering from procrastination, let’s explore why and what you can do about it. You don't love what you do and you're not excited about it. If you are not eager to work, it can be because you're thinking about the money you don't have and the money that you need to make. The need to make money only appeals to your prefrontal cortex not your heart.

In a recent survey by Forbes, it was found that over 71 percent of Internet leads were lost, marked dead or simply thrown out. So how could this happen when a company’s