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Key to Making Money in Today’s Market? Change and Adapt – but How?

Almost every day a REALTOR® will ask, “How can I make more money in today’s market?” Regardless of where you live, the answer is the same. You must embrace change and adapt as quickly as possible.


As the New Year Approaches, Define Success in Your Terms

I love answering questions from agents, and they tend to take on a different tone in the fall months. People become more apt to ask big-picture questions because they’re thinking about a fresh start in the New Year. “What can I do to be more successful?” is a question I hear a lot.


Marketing Strategies: Procrastination and the Fear of Failure

Did you know that 9 out of 10 business owners suffer from procrastination at some time in their career? Most of the time they are puzzled by this pattern, and often stay stuck in procrastination for weeks, months and sometimes years not understanding what is going on. Having been a business coach for success-minded professionals for over 15 years, I have found that it's easy to release the habit of procrastination and get to action once you know what is going on. I was working with a client recently, and during the coaching process she became aware that the procrastination was a kind of protection for her.


Warning: Your Sales Techniques May Be Under Fire

“Real estate agent arrested for closing buyers on the purchase of a bigger home. Accusations of use of dialog, closing techniques, persuasion, inducement, and manipulation were made.” Can you imagine that headlining the evening news? Well what I uncovered recently may make this “headline” not so far-fetched. Early last year, Eileen Taus, director of education for the Westchester Putman Association of REALTORS®, asked if my most popular class, “Things Just Don’t Gotta Get Better, YOU DO!™,” could be submitted for continuing education (CE) credits.


Monday Morning Mobile: They’re Getting Closer

The closer we get to our mobile devices – the closer they get to us. Who you ask? Everyone and anyone who wants to sell us something, generate mind share, or impact our buying decisions. In technologies past, such as the traditional Internet, that would have been a bad thing; with mobile we’ll welcome it.


6 Effective (and Affordable) Ways to Improve Morale and Motivation

If you’re like most Americans, you just celebrated the Thanksgiving holiday with your loved ones. Chances are, you probably participated in the annual ritual of listing the things for which you’re grateful. For most of us, that includes our family, our friends, our homes, and our possessions, for example. We might also list our jobs—after all, they allow us to put food on the table. But does your organization inspire its employees to add anything else to that gratitude list? Are your people thankful for each other, for their leaders, and for the actual work they do? If not (and odds are, that’s the case), you’re also risking low morale, a negative culture, and less-than-optimal productivity.


Your Buyer Group Is Growing – Are You Prepared?

If I told you that a buyer base representing $4-$5 billion in agent commissions in the last 12 months alone was up for grabs, would you be interested?


Engage Your Prospect’s Learning Style

The successful outcome of your next sales presentation will be determined largely by your ability to do two things very well; develop rapport with your prospect and adapt your sales message to engage his or her preferred "learning style." The "learning style" theory was developed back in the early 1970s and has proven to be an extremely powerful communication model that every school teacher, parent, manager, and sales rep should have in his or her toolbox. Simply stated, the "learning style" theory promotes the concept that people have a natural preference, based upon their dominate sense, in how they choose to learn and process information; visual/seeing, auditory/hearing, or kinesthetic/touching.


Weekly Video Tip: Hosting Your Own Videos

We’ve all seen those commercials where business owner Bob bores his viewers silly while droning on and on in a mindless monotone about his products or services. But we’ve also seen other videos where business owners have proven to be engaging, interesting, and even entertaining on camera.


Life in Mobile: Old Faithful

Mixed in with the hundreds of news articles I received this week was one that especially caught my eye: Retailers shouldn’t ignore text messaging when crafting m-commerce strategies. The reason it stood out is because I fail to remember the last time we spoke about our good ol’ friend, SMS,


A Client-Based Sales Approach for Agents

Today’s real estate agent faces daunting challenges. It’s more important than ever that real estate agents deliver value to consumers who have a negative view of real estate due to the real estate bust and are also empowered with a range of real estate information available on the World Wide Web.


From Renter to Homeowner: HSA Home Warranty provides peace of mind to R.E.N.T. participants

Realty Embracing New Technology, or R.E.N.T. (myrentus.com), is leading the way to homeownership by providing a turn-key solution for success in the evolving real estate market via an efficient and proven rental process. Brian Herron and Meghan Ferguson, two of the principals responsible


Blueprint for 100 Deals Part 5: Social (& Not So Social) Marketing

The marketing tools available to REALTORS® have changed considerably since the early days of door-knocking, open houses, sending out flyers, even delivering pumpkins in October. We’re now in the era of Web 2.0 and beyond, with Internet and social marketing tools, which are more cost-and-time-effective than anything that we’ve ever tried before. As long as you’re using them in the right way, and efficiently, there are many advantages to blogs, Facebook, Twitter, and other websites for connecting with your consumers.


Working for the Greater Good: Moe Veissi Fights the Good Fight for REALTORS® and Their Consumers

Moe Veissi does not mince words. And in today’s climate of overall consumer concern and market hesitation, his approach is not only refreshing…it’s exactly what’s needed. Stepping in as the 2012 President of the NATIONAL ASSOCIATION OF REALTORS®, Veissi boasts 40 years of real estate


Lead Generation: Try It, Track It, Ramp It!

There are so many different ways of generating leads today that brokers and agents struggle to determine where they should spend their limited marketing dollars. In poll after poll, as we survey audiences and coaching clients, we have found that a majority of agents want more high-quality leads. Yet in the same polls, we find most do not track the conversion ratio from the leads they do generate, so they have no way to measure whether a lead source is valid.



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