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Business Development Archive
Have you ever wondered how today’s top agents are utilizing technology? Wonder how social media can affect your marketing? Read on as RISMedia’s Lesley Geary interviews Fran Reali of Better Homes and Gardens Real Estate about using technology to maximize ...
J. Rockcliff REALTORS® was recently named the No. 1 real estate company in the East Bay by the San Francisco Business Times. In the following interview. RISMedia’s Barbara Pronin chats with Jeff Sposito, the company’s president, about retaining top agents, ...
Do you routinely use customer testimonials to enhance your sales presentations and strengthen your marketing material? When it comes to effective marketing and business development, a glowing endorsement from a client is the gold standard. Using testimonials is a great way to build credibility and develop rapport. In addition, customer endorsements are an effective sales tool when responding to a prospect's objections. Nothing promotes credibility faster in the mind of a skeptical prospect than a heartfelt and sincerely written testimonial from a trusted third party source.
There are many ways to request a testimonial from a customer, but as with most things, timing is everything. For example, don't ask for a testimonial from a customer that you're meeting for the first time, because you may appear overly aggressive.
No matter what business you’re in, the role of information in influencing consumer decisions is nothing short of a major paradigm shift. But while we can all agree that providing consumers with relevant content is essential, not everyone may realize that how that content is delivered is now just as important—especially in today’s competitive real estate market. In the information game, it often boils down to a classic case of whoever gets there first, wins. So the challenge for today’s real estate professional is two-fold. One: Do you have the right content? And two: How are you getting that content to consumers? Succeeding in today’s environment requires steadfast attention to both.
(MCT)—Spring arrived very early this year in much of the country, bringing what traditionally is the best time to buy and sell real estate, even through the downturn.
Issues of tight credit linger, and median home prices continue to decline, though more slowly. Yet there appear to be enough positive indicators to push once-reluctant sellers into the market.
Among those pluses: record-low fixed interest rates for mortgages and the highest affordability levels since record-keeping began in the 1970s.
Terabitz, a leading enterprise real estate web platform provider for brokers and their agents, has announced it is rolling out deeper Facebook integration including login and house sharing with friends. Additionally, it is also introducing
The person who coined the phrase "time is money," must have been a sales rep paid on commission. In the selling profession, the old cliché rings true; if you are not talking to a prospect or customer, you're unemployed! How effectively do you manage your time? Do you spend your time as you would any other precious, nonrenewable asset? Or are you the type of salesperson who is stressed-out, constantly jumping through hoops and consistently running late for meetings and client appointments?
We measure time far better than we manage it. In today's high-tech world, physicists have become extremely proficient at measuring time. The atomic clock, based on
More than three-out-of-four real estate professionals surveyed who registered to attend the 2012 Leading Real Estate Companies of the World® Conference that began Thursday in Orlando, Fla. selected an iPad Presentation App
A record-breaking, mild winter has kick-started the real estate market much earlier this year than the usual spring start. Mild temperatures are encouraging buyers to begin their search now, and smart sellers are taking advantage
(eM+C)—Whether you're looking to acquire new customers or build your database, lead generation helps connect consumers with brands while offering the opportunity to expand your customer base and generate sales for your company.
On April 19, at 11 a.m EST, safety expert, Andrew Wooten will present “Every Agent's Five-Step Plan for Open Houses,” a webinar highlighting steps and procedures to follow in order to have a safe and successful open house.
Showing Suite, Inc. announces the release of the Showing Suite iPhone application, available to download now for free in the
Apple App Store.
This spring, brokers and agents will be able to transform the way they interact online with the NATIONAL ASSOCIATION OF REALTORS® (NAR). The new my.REALTOR.org provides each member the ability to choose the information areas and news topics they receive online from NAR. The end result is a highly personalized member-Association experience, customized by you.
“Using my.REALTOR.org will be a remarkable experience for our members. They will be able to instantly access the up-to-the-minute information that is most important to them, in an appealing layout that works anywhere, in any format—
The following interview between Real Estate magazine Managing Editor Paige Tepping and John Gall, President of Nextage Property Solutions, focuses on company growth and the future of real estate. Read on to learn how Gall pushed past
For decades, being able to get clients to instantly like and trust you was a must-have attribute for a real estate agent. This, in turn, required you to be personable, available and knowledgeable.
However, the introduction of technology into the real estate industry has changed the once-cherished relationship between agent and client. Suddenly, loyalty is rare, because clients are now able to find homes on their own. They call agents based on availability and because the agent happens to represent the property the client is interested in. Phone calls have dissolved into text messages, and clients tend to interact more with your website than with you as a person.
