Business Development Archive


Realtor.com Kicks Off Consumer-Inspired Marketing Campaign and Unveils Complete Rebrand

Move, Inc., a leader in online real estate and operator of realtor.com®, has launched a new marketing campaign called, “Find It First,” less than a week after debuting an entirely new look and feel on realtor.com®.


New Berkshire Hathaway HomeServices Branding Announced at Prudential Conference

HSF Affiliates LLCSM unveiled the new Berkshire Hathaway HomeServices brand logo and quality seal yesterday at the annual Prudential Real Estate Sales Convention, signaling a historic moment in residential real estate.


NAR Increases Member Engagement with MVP

As The Voice for Real Estate®, the National Association of REALTORS® is America’s largest trade association, representing more than 1 million members involved in all aspects of the real estate industry. With its core purpose to help its members become more profitable and successful, NAR brokers and their agents have access to a wide array of benefits, business tools, real estate market data, educational opportunities and discount programs designed to help them succeed in today’s market Now, thanks to its Member Value Plus (MVP) program, it is even easier for REALTORS® to take advantage of all the incredible benefits they receive as a member of NAR.


Monday Morning Mobile: The ‘Mobile First’ Mentality

We’ve all heard of the ‘Mobile First’ Mentality, persisted by quotes from tech giants such as Dr. Eric Schmidt, Executive Chairman of Google who said “if you don’t have a mobile strategy,


Social Media and Beyond: Building Your Digital Footprint

Social media has forever altered the marketing landscape, emerging as a digital gateway into social sectors previously untapped by traditional marketing methods.


Ask the Expert: Short and Foreclosure Sale Advice

Are you working with clients purchasing a short sale or foreclosure? David R. Leopold, Owner of Pillar to Post Home Inspection in Fairfield County, Conn., gives us insight


5 Ways to Use the Power Broker Survey for Business Development

The polls are closed and the tally is on to rank the leading brokerage firms for 2012. Receiving its largest response ever, RISMedia’s 25th Annual Power Broker Survey will yield a record-breaking listing of real estate’s top brokerage firms in the forthcoming 2013 Power Broker Report, sponsored by Move, Inc., HSA Home Warranty, Homes.com and Leading Real Estate Companies of the World®.


Because Service Matters

Do you remember how good the food was at a restaurant if the service was terrible? More importantly, would you go back and endure terrible service just for the food? If you are like me, meals always taste better


Ask the Expert: Leveraging Video Assets

The following Ask the Expert Q & A features Christian Sterner, the co-founder of WellcomeMat.


The Good, Bad and Ugly: Social Media’s Impact on Your Brand

(eM+C)—There's no denying that social media has taken the world by storm. Facebook, LinkedIn and Twitter boast millions of users. Social media is a huge engagement, staffing, retention and, increasingly, branding tool.


What Will 21st Century Managers Need to Succeed?

Are the young, multiplying countries of Africa the next frontier? Which countries will be members of the EU in five years? Where is the ground safe in the Middle East? What will happen if things go awry


Building Your Pipeline: Why Now Is the Perfect Time

Generating more leads is probably permanently on your to-do list. But as we move ahead through the year, it’s a good time to tackle this one head-on. Why now? According to recent research, typical consumers think about the possibility of buying or selling a home for 6-12 months before becoming active clients. That means that if you start engaging leads now, you’ll be top-of-mind when the busy spring and summer real estate season gets here. Set yourself up for success in 2013 and beyond by following these five tips: Be at home in today’s online marketplace. Today’s consumers are doing most of their research online.


Free Webinar: Goal Setting Next Steps to Achieve Your Goals

NAR PULSE—I've set my goals. Now what? Attend this REALTOR.com® Webinar on March 20th to ensure you are on the right track in reaching your target for 2013.


Single Family REITs: A New Definition of Homeownership

The most significant innovation to hit the residential real estate market in decades occurred in 2012 to little fanfare: A first single family REIT (real estate investment trust) went public. For the first time in history, everyday people


Winning with the Team Approach

How are you closing leads and turning them into business? Are you confident in your use of technology? In the following interview, Amanda Howard of Amanda Howard Real Estate gives us insight into how she is owning her industry.