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Business Outlook Archive


Reality Rules: Better Homes and Gardens Real Estate Makes Innovative Marketing Moves

When it comes to branding, thinking outside the lines of traditional marketing is a surefire way to raise awareness and harness customer loyalty. ...


Spring Looks Bright: Pending Home Sales Solidly Higher Than Last Year

Pending home sales were down slightly in February but remain notably above the pattern in the first half of last year, according to the National Association of REALTORS®. The Pending Home Sales Index, a forward-looking indicator based on ...


How Will the JOBS Act Affect Small Business?

The U.S. Senate passed the Jumpstart Our Business Startups Act (JOBS Act) on Thursday, ushering in a new era of investment regulation. Some are even calling the JOBS Act a small-business investment bill. In some ways it is, as many of the ...


Top 5 Network Spotlight: Using Technology to Maximum Advantage

Have you ever wondered how today’s top agents are utilizing technology? Wonder how social media can affect your marketing? Read on as RISMedia’s Lesley Geary interviews Fran Reali of Better Homes and Gardens Real Estate about using technology to maximize ...


RREIN Broker Spotlight: Turning a Vision into Reality

J. Rockcliff REALTORS® was recently named the No. 1 real estate company in the East Bay by the San Francisco Business Times. In the following interview. RISMedia’s Barbara Pronin chats with Jeff Sposito, the company’s president, about retaining top agents, ...


Content + Delivery = Power: How to Succeed in an Information-Driven Market

No matter what business you’re in, the role of information in influencing consumer decisions is nothing short of a major paradigm shift. But while we can all agree that providing consumers with relevant content is essential, not everyone may realize ...


Social Media Madness: Terabitz Announces Enhanced Facebook Integration

Terabitz, a leading enterprise real estate web platform provider for brokers and their agents, has announced it is rolling out deeper Facebook integration including login and house sharing with friends. Additionally, it is also introducing individually branded mobile sites for agents. The company has begun the process of contacting their ...


Brokers and Agents Say: ‘I Want My iPad App’

More than three-out-of-four real estate professionals surveyed who registered to attend the 2012 Leading Real Estate Companies of the World® Conference that began Thursday in Orlando, Fla. selected an iPad Presentation App as the single most preferred marketing tool they would like to have, according to a new survey released ...


Market Tracker: February Existing-Home Sales Up Strongly from a Year Ago

February existing-home sales declined from an upwardly revised January pace but are well above a year ago, while the median price posted a slight gain, according to the National Association of REALTORS®. Sales were up in the Midwest and South, ...


5 Ways to Increase Open House Traffic

A record-breaking, mild winter has kick-started the real estate market much earlier this year than the usual spring start. Mild temperatures are encouraging buyers to begin their search now, and smart sellers are taking advantage of this by pricing their homes accurately and using effective marketing tools. Here are a ...


The NAR Power Broker Roundtable: Succeeding In Spite of Today’s Lending Environment

The Power Broker Roundtable is brought to you by the National Association of REALTORS® and Rei Mesa, NAR’s Special Liaison for Large Firm Relations. Watch for this column each month, where we address broker issues, concerns and milestones. ...


Home Prices Start to Rise, Sales Trend Higher: Housing Recovery Underway

For the first time in 18 months, home prices in February rose higher. With a median price of $171,881, prices in the 53 cities surveyed by the RE/MAX National Housing Report rose by 1.1% over February 2011. ...


my.REALTOR.org – Your New Personalized Connection to NAR

This spring, brokers and agents will be able to transform the way they interact online with the NATIONAL ASSOCIATION OF REALTORS® (NAR). The new my.REALTOR.org provides each member the ability to choose the information areas and news topics they receive ...


MBA Weekly News: Mortgage Applications Decrease

Mortgage applications decreased 2.4 percent from one week earlier, according to data from the Mortgage Bankers Association’s (MBA) Weekly Mortgage Applications Survey for the week ending March 9, 2012. ...


Shaping the Future of Real Estate

The following interview between Real Estate magazine Managing Editor Paige Tepping and John Gall, President of Nextage Property Solutions, focuses on company growth and the future of real estate. Read on to learn how Gall pushed past the traditional real estate model. ...