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Business Outlook Archive


Industry Insight: Tips for Selling in Today’s Luxury Real Estate Market

There are many encouraging signs that point to a luxury real estate market that is making steady strides toward recovery. Nationwide, we are seeing a trend where inventories are lowering, listings are turning over quicker and more buyers are opting to pay cash. These positive signs make the luxury market ...


Low Mortgage Rates Attracting More Short-term Borrowers

(MCT)—As mortgage rates sink deeper into record territory, homeowners are refinancing into 15-year loans at a pace not seen in a decade, aiming to pay off their debt in time for retirement. ...


E&O War Stories: Loyalty and Honesty Go Hand-in-Hand

Victor O. Schinnerer's "War Stories" are actual claims from company files with the names and some details changed for confidentiality. Here, read about a foreign buyer who sued his agent after his legal residency status resulted in his mortgage company canceling his contract. ...


Niche Marketing for Real Estate Agents: Finding Your Target Audience

Angel is a barber. He works with three other barbers in a local shop. They’re all very good at their job, but folks line up for Angel. He’s got a cadre of dedicated fans who wait longer, passing up the other trio of highly competent barbers just so they can ...


Poke, Buzz, Tweet…but Don’t Forget to Meet!

In my humble opinion, social media is a beautiful vehicle for staying front of mind with consumers and keeping in touch with the people you care about. The problem is, so many agents think they can stop prospecting because social ...


Report Showcase: The Seven Deadly Sins of Real Estate Marketing…and How to Avoid Them

Real estate marketing has become more complex than ever and homebuyer and seller expectations continue to change rapidly. To help real estate professionals address these concerns and understand the common mistakes that deflect them from their goals, HomeFinder.com has published ...


Encouraging and Streamlining Agent Feedback with Showing Suite

Innovative solutions are popping up in the real estate market all the time. Broker Associate Paul Brocchini already had 26 years of market experience under his belt when he stumbled upon a new tool that both lessens his workload and gives him an edge over the competition in his marketplace. ...


The Fiscal Cliff: What It Means for Housing and Home Builders

At the end of 2012, a number of tax and spending policies are scheduled to change. Taken together, these changes may exert a strong fiscal drag on an already fragile macroeconomic environment depending on the actions of Congress. Federal Reserve ...


Nationwide Housing Affordability Reaches New Record High

Nationwide housing affordability hit a new record high for a second consecutive quarter in the first three months of this year, according to the National Association of Home Builders/Wells Fargo Housing Opportunity Index (HOI). Yet tight lending conditions continue to ...


News in Housing: Inventories up in April

The housing inventory rose slightly in April, which is unusual in the middle of the spring sales season. The uptick may be the result of rising seller confidence and it should ease concerns that the super tight inventory levels of the last six months have dampened sales by limiting buyer ...


Helping Grow REALTORS®’ Futures: Credit Union Merger Expands Benefits for REALTORS®

REALTORS® Federal Credit Union members now have access to expanded financial and banking resources as a result of a merger with Northwest Federal Credit Union. ...


Recovery News: U.S. Home Sales Up 3.4% in April

Existing-home sales rose in April and remain above a year ago, while home prices continued to rise, according to the National Association of Realtors®. The improvements in sales and prices ...


ZipRealty Allows Consumers to Post Unfiltered Agent Reviews Online

ZipRealty, a leading national real estate brokerage and provider of proprietary technology and comprehensive online marketing tools, announced recently that homebuyers and sellers are now able to post public, unfiltered reviews of their ZipRealty agent directly on the agent’s profile page on the ZipRealty website. ...


The RREIN Roundtable: the Pros and Cons of Today’s Market

As we move through the second quarter of 2012, the year continues to pose a challenge for brokers. However, this year, there are several positive signs that indicate the worst is behind us and new opportunity lies just ahead. This month, we talk to RREIN members Ed Krafchow and Chad ...


Future of U.S. Housing Markets Depends Largely on Echo Boomers

The next two decades in housing markets depends largely on the Echo Boomers. That's according to panelists at the "Shifting Demographics and Housing Choice: A Whole New World?" session held recently during the REALTORS® 2012 Midyear Legislative Meetings & Trade ...


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