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Business Outlook Archive


Study Examines Impact of Social Networks on Strategic Default

Unemployment and other factors have caused many homeowners to involuntarily default on their mortgages. At the same time, falling home prices, the possibility of being underwater for many years and advice from certain influencers, or “mavens,” may have encouraged others to simply stop paying, with deleterious consequences in some markets, ...


Housing Update: Obama Administration Releases November Scorecard

The U.S. Department of Housing and Urban Development (HUD) and the U.S. Department of the Treasury recently released the November edition of the Obama Administration's Housing Scorecard—a comprehensive report on the nation’s housing market. Included in this month’s report are ...


Today’s Market – An Agent’s Perspective

With all the newspaper articles, television reports and Internet stories discussing how much real estate values have declined over the past several years, buyers in today’s market are unquestionably looking for a great deal. And with the surge in distressed properties, buyers are often looking at either a foreclosure—a property ...


Breaking News: Brookfield Residential Property Services Buys Prudential Real Estate and Relocation Services

In late-breaking news Tuesday Brookfield Residential Property Services, a Brookfield Asset Management Inc. affiliate, announced that it has purchased Prudential Real Estate and Relocation Services (PRERS), a recognized leader in employee relocation and real estate franchising from Prudential Financial, Inc. ...


Adjustable Mortgage Rates Hit Record Lows

Freddie Mac (OTC: FMCC) recently released the results of its Primary Mortgage Market Survey® (PMMS®), showing average fixed mortgage rates changing little and remaining near their historic lows while adjustable-rate mortgages averaged new record lows. The 30-year fixed has averaged at or below 4 percent for the fourth consecutive week. ...


Pending Home Sales Jump in October

Pending home sales rose strongly in October and remain above year-ago levels, according to the National Association of REALTORS®. ...


Back in Action: Consumer Confidence on the Rise?

Consumer confidence improved in November, rising 15 points and reaching its highest level since July. With consumers’ view of business conditions perking up, and their opinion on job conditions brightening, positivity seeps into what has been a fairly negative past ...


As the New Year Approaches, Define Success in Your Terms

I love answering questions from agents, and they tend to take on a different tone in the fall months. People become more apt to ask big-picture questions because they’re thinking about a fresh start in the New Year. “What can ...


A Client-Based Sales Approach for Agents

Today’s real estate agent faces daunting challenges. It’s more important than ever that real estate agents deliver value to consumers who have a negative view of real estate due to the real estate bust and are also empowered with a range of real estate information available on the World Wide ...


Blueprint for 100 Deals Part 5: Social (& Not So Social) Marketing

The marketing tools available to REALTORS® have changed considerably since the early days of door-knocking, open houses, sending out flyers, even delivering pumpkins in October. We’re now in the era of Web 2.0 and beyond, with Internet and social marketing ...


NAR Pulse: This Week’s Top Stories from the NATIONAL ASSOCIATION OF REALTORS®

This week’s headlines from the NATIONAL ASSOCIATION OF REALTORS® include: zipLogix celebrating 20 years of innovation; free direct marketing tools from Lowe’s; and the ability to customize any of 11 brochures. ...


Planning Counts: Be Prepared

It's been said that salespeople don't plan to fail, they simply fail to plan. How much time do you currently spend preparing for your client appointments? If you're honest with yourself, the answer is probably not enough. In my opinion, ...


Quality Reigns Supreme: The No-Compromise REALTOR®

In need of a new television stand, I recently made a sojourn to a popular discount store for an inexpensive, viable piece that would do the job. After making the purchase ($49.95) and lugging the flat, 3 ft. x ...


Monday Morning Mobile: Live from Ad Tech

Last week I had the opportunity to attend Ad Tech, the number one event for digital marketing here in New York City. Not only did I have full access to the event, but I was one of the few that got to sit in on the press briefing; 10 companies ...


NAR, Policy Leaders Propose Five-Point Housing Solutions Plan to Fed, Congress, Obama

NAR recently worked with two well-respected policy think tanks – the Progressive Policy Institute (PPI) and the Economic Policies for the 21st Century (e21) – that organized and conducted a policy meeting on October 4. ...