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BPOs: The Agent's Role in the Valuation Process.

Business Outlook Archive


A Client-Based Sales Approach for Agents

Today’s real estate agent faces daunting challenges. It’s more important than ever that real estate agents deliver value to consumers who have a negative view of real estate due to the real estate bust and are also empowered with a range of real estate information available on the World Wide ...


Blueprint for 100 Deals Part 5: Social (& Not So Social) Marketing

The marketing tools available to REALTORS® have changed considerably since the early days of door-knocking, open houses, sending out flyers, even delivering pumpkins in October. We’re now in the era of Web 2.0 and beyond, with Internet and social marketing ...


NAR Pulse: This Week’s Top Stories from the NATIONAL ASSOCIATION OF REALTORS®

This week’s headlines from the NATIONAL ASSOCIATION OF REALTORS® include: zipLogix celebrating 20 years of innovation; free direct marketing tools from Lowe’s; and the ability to customize any of 11 brochures. ...


Planning Counts: Be Prepared

It's been said that salespeople don't plan to fail, they simply fail to plan. How much time do you currently spend preparing for your client appointments? If you're honest with yourself, the answer is probably not enough. In my opinion, ...


Quality Reigns Supreme: The No-Compromise REALTOR®

In need of a new television stand, I recently made a sojourn to a popular discount store for an inexpensive, viable piece that would do the job. After making the purchase ($49.95) and lugging the flat, 3 ft. x ...


Monday Morning Mobile: Live from Ad Tech

Last week I had the opportunity to attend Ad Tech, the number one event for digital marketing here in New York City. Not only did I have full access to the event, but I was one of the few that got to sit in on the press briefing; 10 companies ...


NAR, Policy Leaders Propose Five-Point Housing Solutions Plan to Fed, Congress, Obama

NAR recently worked with two well-respected policy think tanks – the Progressive Policy Institute (PPI) and the Economic Policies for the 21st Century (e21) – that organized and conducted a policy meeting on October 4. ...


Where Is Your Spend? Marketing in 2012

The research confirms it. It’s all about being mobile. With smartphones always online and always available, you’ve got to be ready to serve 24/7 and that includes serving customers and clients on the run. ...


Marketing Strategies: 7 Ways ‘Perfectionism’ Stops You from Success

Are you a perfectionist? Do you know someone who is? Have you ever wondered if perfectionism is a help or hindrance on the road to success? ...


How to Get a Derailed Executive Career Back on Track

Executive recruiter Colleen Aylward wanted to figure out how many executives had been displaced by the poor economy over the last few years, but before she got her numbers, she discovered something else even more troubling. ...


Former Fed Economist to Reveal ‘State of Real Estate’ at RISMedia Economic Summit

As economic conditions continue to challenge and stymie real estate professionals and their consumers, RISMedia and Citi have come together to host a by-invitation-only event during next month’s REALTORS® Conference & Expo: The Power Broker Economic Summit. Taking place on ...


Rand on Real Estate: Questioning Banks’ Current Lending Standards

Greg Rand (@gsrand, CEO of OwnAmerica, and host of “Rand on Real Estate” on 770 WABC, discusses with a caller the reality that banks are not tightening their lending standards; they are just following the standard ...


NAR Pulse: This Week’s Top Stories from the National Association of REALTORS®

This week’s headlines from the National Association of REALTORS® include: customizable NAR brochures, have your laptop do PR work for you, and flood insurance stopgap extension passes. For more information visit www.REALTOR.org. ...


What Is the One Thing Power Brokers Can’t Live Without?

This intriguing question will be answered next month by a panel of industry experts at RISMedia’s 16th Annual Power Broker Forum, being held from 2:30-4 p.m. on Nov. 11, 2011, at the Anaheim Convention Center, Room 201A, Anaheim, CA, during ...


NAR Pulse: This Week’s Top Stories from the NATIONAL ASSOCIATION OF REALTORS®

This week’s headlines from the NATIONAL ASSOCIATION OF REALTORS® include: Access to 6 business building webinars for only $14.99, a message from Liberty Mutual, and promotional materials now available for REALTOR® Designation Awareness month. ...


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