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A Consumer Advocate Approach to Real Estate: Course 1.
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Business Outlook Archive


Mixed Mortgage Messages: Originations Decline but Quality Soars

Mortgage originations plunged 10.1 percent from November to December, continuing a decline from 2011’s September peak. At the same time, loans originated over the last two years have proved to be some of the best quality originations on record. ...


The Need to Go Mobile Is Now

In support of Google’s Go Mo initiative, Mobile Real Estate launched a free online tool in January that allows REALTORS® to test their website to ensure it is optimized for mobile viewing. Along with the ability to test your site at www.testmysitenow.com, Mobile Real Estate released the mobile ...


REALTOR® Strategies: Targeting Your Ideal Client; a Critical Strategy for Success

The importance of targeting the right market is a key ingredient to a successful career in real estate. As our industry has changed and the challenges within the economy have forced us to constantly reassess our strengths and weaknesses, it’s important that we create a marketing strategy that effectively reaches ...


Your Base Is Changing. Are You Changing with It?

Agents who are looking for new customers in 2012 have to redefine their base, restructure their marketing strategies, and reassess how to build new relationships. ...


Leading Brokerage Increases Sales 49 Percent in 2011: What’s Their Secret?

In a year when breaking even on year-over-year home sales might be considered a lofty goal for some real estate companies, Blue Ridge, Georgia's Coldwell Banker High Country Realty, has reported a 49 percent increase in homes sold in 2011 ...


Monday Morning Mobile: Prestige Brands, Real Estate Reverse the Trend

According to a recent study by New York-based research firm, L2, almost 50 percent of top fashion, beauty, hospitality, watches and jewelry and retail brands have “feeble” mobile initiatives. Their study focused on the most recognized brands with regards to their ability to meet consumer demands for the proper mobile ...


Take Advantage of Record Low Rates before They Rise

Low interest rates, as we all know, are making history. Last week, according to an article found on CNNMoney, “rates on both the 30-year and 15-year fixed loans fell to new records, at 3.89 percent and 3.16 percent, respectively, according to Freddie Mac.” The question, though, is how long will ...


Obama HARP Expansion Builds on New Refi Momentum

In his recent State of the Union speech, President Obama announced he will push for legislation that will significantly expand the newly revised HARP program that allows underwater homeowners to refinance at today’s historically low rates. ...


Homeownership Matters to State of the Union

National Association of REALTORS® President Moe Veissi made the following statement, regarding President Obama’s State of the Union address this week. ...


Marketing Strategies: Create Your 2012 Success Blueprint

Many people who want to create success for the New Year don’t realize that in order to do that, they need to have a blueprint for success. What does that mean specifically? It takes two things to create a blueprint ...


Success Strategies: 4 Quick Ways to Be More Productive

If being connected 24/7 was supposed to make our lives easier, the business world didn’t get the memo. Most American professionals just can’t shake the end-of-the-day feeling that they didn’t get enough done. So day after day, they find themselves ...


Build a Better Business Plan, in about 5 Minutes

REALTOR.com® Business Beat--What’s your plan for 2012? This column from Realtor.com offers ideas and suggestions for building your business through various offers from one of the industry’s leading real estate listings sites. ...


Real Estate Trend: More Buyers Pay In Cash

In another sign that investors are more important to residential real estate markets than ever, nearly one out of three home sales in December went to buyers who paid all cash. ...


Monday Morning Mobile: Meeting Consumer Expectations

Technology makes life simpler, faster, and more efficient. In a day with 24 hours, and potentially 16 or more of those spent awake, we have more opportunities to be engaged and online with co-workers, partners, vendors and clients we do business with. No one knows this more than the real ...


Finding the Positives in Economic and Housing Conditions in 2012

While 2011 was clearly a challenging year, there is a lot to be positive about looking ahead. Economically, while buffeted by natural disasters and fiscal policy indecisiveness at home and a European sovereign debt crisis abroad, the U.S. economy was ...


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