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Business Outlook Archive


3 Ways to Sell More Effectively to Baby Boomers

RISMedia, June 6, 2011— With 60 million baby boomers online, marketers need to pay attention to this generation. An estimated 78.2 percent of boomers are online, accounting for one-third of the internet population. As boomers control more than $2 trillion in annual spending, this demographic represents a sizeable opportunity for ...


Low-Cost Marketing Strategies

RISMedia, June 6, 2011—Everyone loves the idea of streamlining their marketing with low- and no-cost ideas that can leverage what they are doing in their business. Here are six tips that can help you maximize what you have available to you and at the same time, spread your marketing message ...


How to Warm Up a Cold Prospect

RISMedia, June 4, 2011—Successful salespeople understand that making the sale has much more to do with developing trust and rapport than it does with issues of lowest price, highest quality or the largest company. Unfortunately, far too many salespeople unintentionally ...


FHA and Fannie Mae Announce Green Refinance Plus to Pay for Energy-Efficient Upgrades in Affordable Apartment Buildings

RISMedia, June 4, 2011— U.S. Housing and Urban Development Secretary Shaun Donovan today announced Green Refinance Plus, a program between HUD’s Federal Housing Administration (FHA) and Fannie Mae to allow owners of existing affordable rental housing properties to refinance into ...


Why Washington, D.C. Is in the Black

RISMedia, June 4, 2011—Only one market among the 20 tracked by the S&P/Case-Shiller index released recently reported positive price growth in the first quarter. This honor went to Washington, D.C., a market that’s different from others in some ways and similar in others. In the first quarter, the Case-Shiller Home ...


Traditional Real Estate Agents or High-Tech Realty…which Way to Go?

RISMEDIA, June 2, 2011—One of the most common topics I am asked to speak on is the team structure vs. individual agent vs. models of the future. Although I feel that a team structure is not the only way to ...


Leaning on Lenders

RISMEDIA, June 2, 2011—We’re now at the beginning of the summer selling season and it is easy to get caught up working with buyers, showing homes and even negotiating offers. The challenge is to make sure the work we are doing has the greatest return on our time investment and ...


HUD Awards $15 Million to Help Public Housing Residents Obtain Jobs and Economic Independence

RISMEDIA, June 2, 2011—The U.S. Department of Housing and Urban Development recently awarded nearly $15 million to more than 200 public housing authorities across the U.S. to help public housing residents find jobs that lead them toward economic independence. ...


Warm Weather Signals Busy Home Improvement Season and ‘Honey Do’ Lists Grow

RISMEDIA, June 2, 2011—The spring and summer seasons launch a busy time for home remodeling and improvement projects as homeowners spruce up for entertaining, listing their home for sale, or increasing the property's value. A slowly warming housing market has ...


Harvard Study Warns of Rent Bubble

RISMEDIA, June 2, 2011—For renters, the national recovery could be very bad news. That warning came from the Harvard Joint Center for Housing Studies’ latest report on America’s rental housing. Rental markets are now tightening, with vacancy rates falling and rents climbing. With little new supply of multifamily units in ...


The Art of the Auction: Turning Losses into Liquidity

RISMedia, June 1 2011—The word "auction" is derived from the Latin augeo which means "I increase" or "I augment." Auctions have a long history, having been recorded as early as 500 B.C. There were many types of auctions held during ...


What’s in Store for Summer?

RISMedia, June 1 2011—Summer is renowned as the ‘vacation season’ where even thriving companies tend to slow down. Real estate is notoriously sluggish during the summer months, but with the consistently high number of foreclosures flooding the market, could this ...


REALTORS® Continue to Push Congress for Comprehensive GSE Strategy

RISMedia, June 1 2011—The National Association of REALTORS® supports a secondary mortgage market model with some level of government participation that would protect taxpayers and ensure that creditworthy consumers have access to affordable mortgage capital in all markets at all times. ...


Is the iPad Generating Listings and Sales for REALTORS?

RISMedia, May 26, 2011—This business is about connections and relationships. Before you can ratify a contract and go to closing, you have to connect. You have to engage. You have to collaborate. You have to deliver an experience, not just ...


The New Rules of YouTube Marketing

RISMedia, May 26, 2011—YouTube has changed dramatically over the last five years. Everyone in video marketing feels like they’re playing Calvinball, the game invented in the comic strip Calvin and Hobbes. As Calvin once said, “The only permanent rule in Calvinball is that you can’t play it the same way ...


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