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Business Outlook Archive


The New Rules of YouTube Marketing

RISMedia, May 26, 2011—YouTube has changed dramatically over the last five years. Everyone in video marketing feels like they’re playing Calvinball, the game invented in the comic strip Calvin and Hobbes. As Calvin once said, “The only permanent rule in Calvinball is that you can’t play it the same way ...


QR Codes: The ‘Fanny Pack’ of Tomorrow?

RISMedia, May 26, 2011—Whenever a new trend hits any market I have to ask, “Will it simply become another fanny pack?” You know, have its heyday then fade away, only to be held onto dearly by a few mullet-wearing fans for way too long. I have spent the last eight ...


Sponsor Spotlight: Buffini & Company Sponsors RISMedia’s ‘Achieve!’ Conference

RISMEDIA, May 24, 2011--Buffini & Company is honored to be a sponsor at RISMedia’s marketing and opportunity conference, Achieve!, opening in Rye, N.Y. , yesterday and continuing through today, May 25. ...


April Existing-Home Sales Ease

RISMedia, May 23 2011—Existing-home sales slipped in April, although the market has managed six gains in the past nine months, according to the National Association of Realtors®. ...


Real Estate Marketing Strategies: 3 Mistakes to Watch Out for When Asked, ‘So What Do You Do?’

RISMedia, May 21, 2011—OK, so you’re standing in line in the supermarket, or in an elevator, at a party, or in a networking group. Sooner or later, someone is going to say to you, “So what do you do?” This ...


Foreclosures Fall Slightly in April

RISMedia, May 21, 2011—The inventory of homes in foreclosure awaiting resale fell slightly in April, but they are still 12.7 percent higher than they were a year ago, according to Lender Processing Services April 2011 month-end mortgage performance statistics. ...


Regional Spotlight: April Bay State Foreclosures Take another Steep Drop

RISMedia, May 19, 2011—For the month of April, Massachusetts foreclosure activity remained at levels dramatically below those recorded last year. However, foreclosure petitions—which mark the first step in the foreclosure process in Massachusetts—posted the highest number so far this year. ...


Spring Breathes Life into Prices

RISMEDIA, May 12, 2011— A seasonal uptick in both median prices and inventory has appeared in most metropolitan areas across the country, contradicting earlier price reports, according to Altos Research’s 20-city Composite trends data in April. Price increases are apparent in 24 of the 26 tracked markets, and inventory increases ...


April Housing Scorecard Shows Growing Evidence of Economic Progress

RISMEDIA, May 10, 2011—The U.S. Department of Housing and Urban Development (HUD) and the U.S. Department of the Treasury recently released the April edition of the Obama Administration's Housing Scorecard—a comprehensive report on the nation’s housing market. Officials caution that ...


75 Percent of Refinancing Homeowners Maintain or Reduce Debt in First Quarter

RISMEDIA, May 10, 2011—Freddie Mac (OTC: FMCC) released the results of its first quarter refinance analysis showing homeowners who refinance continue to strengthen their fiscal house: ...


When a Mortgage Puts a Home Buyer at a Disadvantage

RISMEDIA, May 9, 2011—(MCT)—For home buyers who need to finance their purchase using a mortgage, a cash buyer can be their worst enemy. ...


Stumped Builders Adjust Their Designs

RISMEDIA, May 9, 2011—(MCT)— With new-home sales at historical lows, builders are doing a lot of head-scratching about what kind of houses buyers want.Changing demographics and tougher lending standards are influencing their decisions, too. The industry is trying to get a handle on where home designs are headed after the ...


Real Estate Marketing Strategies: How to Stop Struggling with Lead Generation

RISMEDIA, May 6, 2011—Every week I hear from dozens of real estate professionals who are asking themselves “why can't I get my pipeline full of prospective clients?” Now more than ever people are struggling with lead generation and looking for ...


HUD’s Home Program Reaches One-Million Mark

RISMEDIA, May 6, 2011—Twenty years ago, Senator Alan Cranston, Congressman Henry Gonzalez and housing advocates from across the country designed a new block grant program exclusively dedicated to producing affordable housing. Recently, the U.S. Department of Housing and Urban Development’s HOME Investment Partnerships Program (HOME) has produced one million units ...


The Real Estate Educator: There’s an App for That

RISMEDIA, May 6, 2011— When the telephone first came into use, the biggest problem people had was getting their neighbor off the line so they could get a chance to talk. In time, however, you could get six landlines delivered to your home so that everyone had an opportunity to ...


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