By Stefan Swanepoel
RISMEDIA, July 6, 2007—Over the next five years, as the globalization of property ownership and generational mobility blend and shape the world, we are going to see a smorgasbord of foreign companies, both online and offline, become active in the U.S. real estate industry.
Many leading U.S. brokerages, especially national franchises, have not only been working with international buyers for many years, but have also aggressively expanded their reach into foreign markets. Brands such as RE/MAX, ERA, Century 21, Realty Executives, Coldwell Banker and Realty World are already shaping the real estate landscape on most continents around the globe.
Still this has strangely enough been almost exclusively a one-way street. Although