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Coaching & Training Archive


3 Tricks to Treat Your Customers by Helping, Not Selling

Here’s a scary misconception about marketing—the louder you shout the more likely you’ll be heard.  In this age of information overload and the emergence of mobile and other digital trends, consumers are coming to ...


What’s in YOUR Treasure Chest?

In marketing, as in life, it’s easier to address major projects when you have a baseline of go-to resources available to you. As a real estate professional, the amount of work you need to address on a daily basis is staggering. You can ...


Top 5 Tips to Win the Listing at Your Next Presentation

We recently polled ListHub Pro customers to learn how they prepare for listing presentations and what tips they would offer other agents to help them win the listing. ...


Understand the Details of Residential Construction to Increase Your Professionalism, Confidence and Sales Success

In an industry where clients can find all the information they need with the click of a mouse, it’s important for real estate agents to be as knowledgeable as possible in every facet of the business. One educational plane that more agents are diving into is understanding the details of ...


Ask the Expert: How Can I Ensure I’m Not Exposing Myself to Liability?

Today's “Ask the Expert” column features Michael Ryder, the National Program Director of Specialty Programs with Norman-Spencer Agency, Inc. ...


Setting the Stage for Continued Growth

Today’s agents rely on technology to keep their transactions moving forward. But there’s one technology that they rely on the most: email. Nearly all real estate agents use email every day. ...


Building a Real Estate Powerhouse

For nearly 35 years, Kevin Kirkpatrick and John Dick have led their real estate company with distinction, building it from a storefront enterprise in central Indianapolis in 1981 into an Indiana powerhouse with a well-earned reputation for excellence. On October 7 of this year, in a regional rollout bringing new ...


Wrap Up Your Holiday Business with 5 Social Marketing Gifts

Even though the holiday season is not exactly prime time for buying, selling or renting, we shouldn’t kick back, relax and hibernate until spring.  On the contrary, agents and brokers should take advantage of this time to share good tidings with old and ...


Now Is the Time to Plan for 2015

When is the best time to build your business plan for the upcoming year? Many agents set aside time in December or January to do this critical task. But the problem with waiting until January is that if you begin your planning then, ...


The Importance of Giving Back

A real estate business should not only be about moving forward; it's also important to give back. In the following interview, James R. Imhoff, chairman and CEO of First Weber Group, talks about standing out by giving back, as well as several other real estate best practices. ...


How to Improve Your Company’s Mood

Is your company in a bad mood? The signs aren’t always overt. People aren’t biting each other’s heads off or glaring sullenly across the conference table. (That’s home, not work!) Instead, it feels like everyone is just…coasting. Rather than digging for solutions, ...


Increasing National and International Exposure through Strategic Affiliations

There is no one essential element for real estate success. Everyone seems to have their own recipe. However, according to Shell Solomon, the Broker/Owner with CENTURY 21 Solomon Properties in Tybee Island, Ga., growth and reach are important tools of a successful ...


Power Teams: The Sokoler-Medley Team—Finding Your Inner Real Estate Bulldog to Be the Best in Show

After working as a TV reporter across the country for more than 20 years, Bob Sokoler and his wife Norine settled in Louisville, Ky., and transitioned to a career in real estate. Since then, the Sokoler-Medley team has ranked number one for volume ...


Claim Your .REALTOR Domain on October 23

The National Association of REALTORS® (NAR) is pleased to announce that on October 23, 2014 at 11:00 a.m. EDT, NAR members can claim their .REALTOR top-level domain. With a .REALTOR domain, members can instantly communicate to consumers their status as a REALTOR® in their website address, which strengthens their connection ...


Staying Relevant and Being Useful when It Counts

Today’s consumers—your potential clients—are bombarded with sales messages and requests to like, follow, comment and click across the Internet. The resulting cacophony creates confusion, discord and stress. You as a real estate professional can quell this abundance of noise in a very simple ...


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