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Coaching & Training Archive


How to Get Your Genius Noticed in a Crowded Internet

It seems like everyone has a real estate blog these days, as many real estate agents have joined the blogosphere over the last few years. ActiveRain has grown to over 250,000 bloggers, Zillow, Realtor.com, Homes.com and many other major real ...


SEO Basics Can Increase Relocation Department Online Visibility

Your direct relationships with corporate clients and RMCs are valuable business sources - but it’s no secret that prospects often initiate searches for new products and services online. Without a good SEO strategy in your marketing plan, you could lose potential ...


Three More Tips for Top-Tier Lead Generation, Part 2

Leads are the lifeblood of the real estate industry. An agent’s ability to convert prospects to clients and generate new leads could be the difference between excelling in their career or falling behind. A solid lead generation program can help you increase ...


A Fool’s Guide to Networking: It’s Not Like It Used to Be

Years ago, social networking meant attending business events at places like the Rotary Club, Lions Club or even the Business Network International (BNI). We attended these events to network face-to-face. What was really great about it was that everyone seemed to know ...


The Embodiment of Entrepreneurship

There is no greater embodiment of entrepreneurship than what may be found in a brokerage owner, with consistent success possible only through possessing a remarkable combination of personal initiative and perseverance. For the faint of heart it isn’t, ...


Focusing on Multicultural Reach in Your Local Market

As a Cuban-American living in Miami, I’m quite sensitive to the international nature of real estate. Brazilians, Columbians, Venezuelans, Russians, and many other foreign nationals fuel a very robust real estate market in Miami. And the same can be says about other gateway cities such as Los Angeles, San Francisco, ...


Your Best Year Ever Starts Today

It’s already the end of April and if you’re anything like me, you’re wondering where the last three months just went.  It’s easy to stray from the good intentions and resolutions we rang in the New Year with, but it’s not too late to get back on track.  In fact, ...


Capitalizing on Positive Momentum

When the market fluctuates, it's important to do all that you can to focus on the positive. In the following interview, Lance Stopper, Co-owner of CENTURY 21 Stopper and Associates in Myrtle Beach, S.C. offers insight on positive trends, an evolving market, ...


Working Together toward a Common Goal

Real estate is a past, present and future business. Successful agents need to stay in the moment, while still connecting with past clients and paving the way for a smooth future. In the following interview, Stanley Bishop, President/Broker of EXIT Real Estate Gallery in Orange Park, Fla., discusses how his ...


Invest Your Time in the Best

There is no one-size-fits-all way to be a successful real estate agent. Many top agents are outgoing and lively, others are reserved, and then there’s the cool, calm and collected types. While there are many different styles of selling real estate, the most successful agents have something in common—they wisely ...


Sizing up Opportunity: Pat Riley, Allen Tate Company

With a new gig as Chairman of the Board of Leading Real Estate Companies of the World®, Allen Tate Company President & CEO Pat Riley has a busy year ahead. In addition to heading LeadingRE’s global network of 500-plus top real estate firms for a two-year term, Riley is keeping ...


Tips That Will Immediately Help You Win More Listings and Convert More Buyers

How do you win more listings and convert more buyers? First, develop a brand identity, separate your personal from your professional life on Facebook and remember that real estate is still a personal, local business. It may sound simple, and it ...


4 Tips for Working with Multigenerational Buyers

Working in real estate can be a challenge in itself, but when you're working with multigenerational buyers—a household of more than two generations—things can get even more complicated as you work to meet the diverse needs of parents, grandparents and children alike. ...


Ready to Make Your Real Estate Consumer Happy?

Does your business model deliver an exceptional transaction to your consumers? Everyone has their opinions about Uber—some rave, some rail. But as someone who travels quite a bit, Uber absolutely kills it for consumers. They make my experience exceptional, and I want to recommend ...


Go Where the Leads Are (Spoiler Alert: They’re on Social Media!)

If you’re a real estate professional and aren’t using social media to maximize your business, you’re leaving a lot of money on the table. That was the message of the latest installment of RISMedia’s monthly Agent Webinar Series, where Mike Bjorkman from HomeSmart ...


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