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Coaching & Training Archive


The Key to Hyperlocal Marketing: Part 3 – The Fine Art of Real Estate Market Domination

RISMEDIA, September 1, 2010—With hyperlocal marketing, I would expect you to want to dominate your market, right? The three most important factors to real estate market domination are: ...


Branding: What Do You Want Your Customers to Say About You?

RISMEDIA, August 31, 2010—Ever wonder why businesses use online video? That was a survey question recently posed by PermissionTV.com, and the results may surprise you. By far, the number one reason cited by over 70% of respondents was increasing brand awareness. ...


Company Spotlight: Thinking Outside the Site – Coldwell Banker’s Social Media Strategy Keeps Consumers Coming Back for More

RISMEDIA, August 30, 2010—Resting on its laurels is not an option for 104-year-old brand Coldwell Banker. As real estate companies continue to become more aggressive with the latest technologies and social media platforms to keep in touch with consumers, Coldwell Banker is taking its foray into the future seriously. With ...


Flexibility and Action – A Recipe for Success

RISMEDIA, August 28, 2010—Staying flexible while continuing to grow is one of the biggest challenges real estate professionals are facing in today’s market. But, as the real estate market continues to change and evolve, it is crucial for business owners to be able to implement changes quickly. Here, Steve Fogarty, ...


Using Media to Build Relationships

RISMEDIA, August 27, 2010—Staying up-to-date with the latest technology is crucial for real estate professionals looking to find success in today’s market. Here, Barbara Mann, broker/owner of RE/MAX Realty Consultants in Greensboro, North Carolina discusses how her company is taking advantage of social media in order to build lasting relationships ...


HUD Announces $189 Million Available to Revitalize Communities

RISMEDIA, August 26, 2010—The U.S. Department of Housing and Urban Development announced that it is making $189 million in grants available to transform public and assisted housing and to revitalize communities. Appearing in today’s Federal Register are the Notices of Funding Availability, the federal application, for two revitalization initiatives: The ...


Weekly Video Tip: Video Trends

RISMEDIA, August 24, 2010—Someone once said that measuring the results of advertising was like trying to nail jelly to the wall. In other words, very difficult and frustrating, if not impossible. But that was before the Internet. ...


Global Market Represents Golden Opportunity

RISMEDIA, August 24, 2010—In today’s global economy, more and more Realtors® are serving buyers from around the world. Last year, according to the National Association of Realtors® (NAR), 23% of Realtors served international clients, and 12.5% experienced an increase in foreign clientele. ...


Housing Remains Highly Affordable for Sixth Consecutive Quarter

RISMEDIA, August 24, 2010—Bolstered by favorable interest rates and low house prices, housing affordability remained near its highest level nationwide for the sixth consecutive month since the series was first compiled nearly two decades ago, according to the National Association of Home Builders/Wells Fargo Housing Opportunity Index (HOI). ...


1parkplace Offers Broker Webinar on Hyper-Local Marketing

RISMEDIA, August 19, 2010—1parkplace announces an informative webinar workshop for brokerage leadership that is designed to reveal the secrets to online and offline market domination. ...


Marketing Messaging: 5 Ways to Maximize Your Website Presence

RISMEDIA, August 19, 2010—With the constant evolution of technology, there’s a real need to keep your online presence current and relevant. From content to cutting-edge buttons and widgets, the improvements are endless. However, I believe that if you start with a few, important strategies for improving your website, they will ...


‘Fundamental Change’ for Fannie and Freddie, Geithner Says

RISMEDIA, August, 18, 2010—(MCT)—With sweeping financial reform legislation enacted, the White House and Congress now must focus on fixing the mess created by the failed housing finance giants Fannie Mae and Freddie Mac. It's a complex challenge with high stakes ...


Preparing for the Economic Turnaround: RE/MAX Chairman Tells His Brokers What to Focus on to Succeed

RISMEDIA, August 16, 2010—As the housing market continues its sluggish recovery, brokers should still focus on the basics of recruiting and retaining—but also must take back training and be prepared to work within the distressed property market if they want ...


Strategies for Success: Brokers, Where Are All of Your Internet Leads Going?

RISMEDIA, August 16, 2010—With the array of products, technologies and systems out there, are you getting maximum benefit from your Internet marketing and personnel investment? Today, many brokerages invest not only in their own Web blog or social media sites, ...


Obama Administration Announces Additional Support for Targeted Foreclosure-Prevention Programs to Help Homeowners Struggling with Unemployment

RISMEDIA, August 13, 2010—The Obama Administration recently announced additional support to help homeowners struggling with unemployment through two targeted foreclosure-prevention programs. ...


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