Welcome!




Expand Your Education with These Courses from
Becoming a Successful Sales Professional: Skills for Sales Success: Part One.
Negotiating Skills: Skills for Sales Success: Part Six.
Time Management: Skills for Sales Success: Part Two.
Territory Management: Skills for Sales Success: Part Eight.
Accredited Buyer’s Representative.

Coaching & Training Archive


Do You Put Clients Last? 10 Ways You May Be 
Failing Your Customers (and the One Way to Put Them First)

Any entrepreneur willing to endure the proverbial “blood, sweat, and tears” it takes to start a business knows how important clients are. They write the checks that pay the bills. So keeping them satisfied is rarely just lip service. In fact, most business owners believe they are putting their clients ...


The Battle Ahead for Brokers: Dodd-Frank Takes Hold

From Dodd-Frank regulations to controversial tax laws, the rules have changed for brokers and agents…and most importantly, their consumers. Ken Trepeta, Esq., director of Real Estate Services for the National Association of REALTORS®, will offer a detailed analysis of these business-altering topics in a special keynote presentation taking place at ...


Combining Product, Service and Personality Branding

We do it all in real estate! So let’s take a look at these three branding components and how they integrate into a branding strategy. ...


The Inventory Shortage: How Bad is it…and How to Cope

While the real estate recovery continues to move forward, many brokers and agents are running into a somewhat unexpected roadblock: not enough inventory. The current status of the inventory shortage along with strategies for dealing with a listing-poor marketplace will be ...


The Universal Language: Love, Music or Mobile?

It’s no secret that technology is constantly evolving, and as it changes, so does human behavior. Mobile technology is at the forefront of the latest evolution, with the number of mobile phones expected to exceed the world’s population by 2014. The ...


Retraining for the New, New-Home Market

While real estate’s recovery is good news in and of itself, the revival of the market is yielding many key opportunities, such as new-home sales. With inventory lagging and buyer demand increasing, builders are back in business. However, the new-home market ...


Can You Be the Next Business Thought Leader?

“A lot of people are trying to become viewed as ‘thought leaders’ because they recognize that being a well-publicized, well-respected expert in their field is good for business,” says Mitchell Levy, CEO of THiNKaha and author of the new book, “#Creating Thought Leaders Tweet. “But most people have a hard ...


Protecting Our Data: Is Our Industry at Risk?

CEO Exchange Debates Data Misappropriation ...


Obama: ‘Housing Market Is Beginning to Heal…Home Prices Rising at Fastest Pace in 7 Years’

With the real estate industry soaring hotter than an Arizona August, President Barack Obama visited Phoenix Tuesday to address the recovering state of the U.S. housing market. ...


Tips for Successfully Working with Investors

When you look at your target market, do you include investors in the mix? You should. ...


Are You Conversant with Millennial Culture?

Numbering 105 million, Millennials are larger than the Baby Boomer generation, and 20 percent bigger than the Gen X population. And Millennials are aging into home buying. According to the National Association of REALTORS® (NAR), among buyers under 32 years of ...


Why the Century-Old REALTOR® Code of Ethics Still Guides Today

Throughout 2013, the National Association of REALTORS® (NAR) has been marking the centennial anniversary of the adoption of the REALTOR® Code of Ethics. The 100-year-old Code is a vital component of our organization—and our members—and an essential building block of your business. ...


Basic Training: Be Legendary

The days of “it’s all about me” advertising are over—and it’s about time. Today’s consumers don’t care about your big hair or your fancy car, and they certainly don’t care about what you used to look like 20 years ago! ...


What Buyers Really Want: What Does the Data Tell Us?

If data is the currency of the new economy, then the National Association of REALTORS® is flush with it, based on the recent release of the National Association of REALTORS® Profile of Home Buyers and Sellers 2012. This annual survey of ...


Joining Forces against Data Piracy: Nonprofit REDPLAN Creates Central Body for Protecting Real Estate Intellectual Property Rights

Information technology has been a boon to the real estate industry — and also one of its biggest challenges. As real estate professionals who have found their data stolen, hacked, reverse engineered or scraped can attest, protecting your intellectual property is ...