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Coaching & Training Archive


Obtaining Listings through Repeat, Referral Business

After a quarter century of successfully marketing real estate in the greater Pittsburgh area, Coldwell Banker’s Georgie Smigel knows a few things that keep driving her leading position in the market. ...


Agent Advice: Working from Home Sweet Home

One of the marvels of the mobile age is that real estate agents and brokers can now work from practically anywhere. In many cases, modern technology makes it possible for you to work just as efficiently from home as you ...


Competence. Exclusivity. Passion: Why These Real Estate Innovators Chose Engel & Völkers to Maximize Their Business

While every real estate brand has certain assets that set them apart, Engel & Völkers just might have cornered the market on differentiation. For starters, founded in 1977 in Hamburg, Germany, the premium real estate franchise is still actively led by its namesake, ...


Client Value-Adds: Suggest the Use of Credit Security Freezes as Appropriate

REALTORS® may point clients to family law attorneys when a spousal dispute or divorce arises in a real estate transaction. If they really want to add value as a trusted advisor, what else can they do to help protect their clients’ ...


Commentary: View Online Real Estate Portals as Business Partners

Real estate agents have expressed concerns over third-party real estate portals, particularly in the wake of Zillow’s acquisition of Trulia. It’s understandable that some are questioning how this move will impact agents and consumers. ...


Returning to a Balanced Market

Staying flexible is key to staying on top of your marketplace. In the following interview Dean deTonnancourt, Broker/Owner of HomeSmart Professionals in Warwick, R.I., lets us know how his company is excelling in the industry. ...


What Social Media Platforms Are Best for Your Real Estate Business? Part One

You probably have a Facebook account. You may also watch videos on YouTube and upload pictures to Instagram. Maybe you tweet a few times per week. Chances are you’re adept at social media on an individual level—where you post ...


Strategies to Take Your Real Estate Career to the Next Level

We all get stuck from time to time and it can be frustrating. Feeling like we are just spinning our wheels is something all real estate professionals go through occasionally. If you’re feeling unsatisfied and want to take your career to the next ...


Ask the Expert: Why Is Online-Reputation Management Important?

Today's “Ask the Expert” column features Erica Campbell Byrum, director of Social Media with Homes.com and For Rent Media Solutions. ...


How Wearable Devices May Enhance Mobile Marketing and Improve Productivity

If you think you’re attached to your smartphone and tablet device now, get ready to obsess over the next big mobile convenience that you can literally attach to your body—wearable technology devices. While these devices aren’t mainstream just yet, ...


Managing an Underperformer

(MCT)--Q: I have a challenge with an underperforming employee. He is being given a last chance; how do I give him assignments to see if he can step up while still maintaining my team’s quality of work? ...


Positioned for Success: A Proactive Approach to Staying ahead of the Growing Purchase Market

The housing market is evolving due to fluctuating market conditions and a shift in buyer perceptions. Now, more than ever, having a lending partner with strong financial and industry expertise in your corner is crucial to keeping real estate agents abreast ...


Promotional Kitchen Calendars Still Rule

Having been in the retail and promotional calendar business for over 35 years, I have listened to many soothsayers predict the “death” of the paper calendar. So far, neither Nostradamus, Mayan calendars nor the influx of ...


A Diversified Approach to Continued Success

Success comes in many forms. In the following interview, Shirley Gary, License Partner with Engel & Völkers Buckhead Atlanta in Atlanta, Ga., gives us the methods behind her 20-plus years of real estate success. ...


Speaker Spotlight: Glenn Gardner to Be Featured Panelist at RISMedia’s Power Broker Forum

Attendees at this year’s NAR Annual Conference and Expo will have a special opportunity to hear several of the nation’s most successful industry leaders break down their strategies for success at RISMedia’s 19th annual Power Broker Forum, titled, “Power Broker Strategies for Enhancing the Consumer Experience.” ...


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